branding resources, park hill, north little rock, arkansas
DESCRIPTION
Branding resources document, Park Hill, North Little Rock, ArkansasTRANSCRIPT
Park Hill, North Little RockBranding Style Guide
B R A N D I N G S Y S T E M P R E P A R E D B Y
2
PLAN. PRESERVE. PROMOTE.
We are Park Hill.
We are the stewards of Justin Matthews’ perfect plan, a visionary community where dappled light shines down on eclectic homes and walker-filled neighborhood streets . Today, we are living out this vision… What Matthews envisioned is our perfect home.
Whether its the Boat House, the Witches’ House, or Spiderweb House, our homes are a perfect compendium of early twentieth-century architectural styles, from Craftsman Bungalow and Art Deco, to English Revival and Spanish Colonial Revival.The people that call these structures home are equally diverse. Everyday, we are working together to create the perfect neighborhood.
The perfect place to raise a family.The perfect place to get away.The perfect place to retire.The perfect place to call home.
We are what a neighborhood used to be, and is supposed to be. We are…Perfectly Park Hill.
4
PLAN. PRESERVE. PROMOTE.
Branding Approval In order to ensure consistent use of the Park Hill brand, we ask that you submit a sample of each project for approval. Please specify your deadline requirements. We will reply promptly to your request for approval.
5
PLAN. PRESERVE. PROMOTE.
Logo Variations Below are the logo variations for the Park Hill brand. They are presented in two color, one color, reversed and Black & white usages. All logos are created in vector art and are infinitely scalable and available for any use. These logos are available on the Pleasanton Logo CD.
6
PLAN. PRESERVE. PROMOTE.
Logo Size & Spacing The size and spacing of the Park Hill brand is important in ensuring that the logo is displayed is a positive and consistent way and helps to reinforce the brand. The logo should always have enough open space around it to have a clear and clean impact. The “P” should be used as the measurement guide for this open space.In order to preserve legibility, maintain a minimum of .5” height.
.5 inch
7
PLAN. PRESERVE. PROMOTE.
These are some examples of improper ways of presenting the Park Hill brand.
Incorrect Usage
8
PLAN. PRESERVE. PROMOTE.
Color Palette Use the primary palette on all branded materials such as logos, corporate identity, Web site, advertising, collateral, and imprintables. The colors printed here are NOT guaranteed to be matches. The use of a Pantone Swatch book is the best way to work with your vendors and assure color correctness. Always proof anything before production runs begin to assure that the colors are satisfactory.
Dealing With Consistent Color Using Pantones: The accuracy of color is critical in design. Because what you see on your monitor is never what will appear on a printed sheet, designers need a standardized color key. It can be very frustrating to see the logo you worked hard to create look deep blue on the client’s letterhead, blue-greenish on his business card, and light blue on his very expensive envelopes.
A way to prevent this is by using a standardized color matching system, such as the PANTONE MATCHING SYSTEM. Though PANTONE is not the only color standardization system, it is the most widely used and the one that most printers understand. Aside from being able to have consistency, PANTONE Colors allow you to use colors that cannot be mixed in CMYK.
IMPORTANT
9
PLAN. PRESERVE. PROMOTE.
To add consistency to the logo, The following fonts have been chosen as the approved typefaces.
Typography
a b c d e f g hi j k l m n o p qr s t u v w x y z
A B C D E F G H I J KL M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0
Palatino Linotype Bold Italic
Modern No. 20
Installing Opentype or Truetype Fonts in Windows:
We recommend installing only one format - OpenType, TrueType, or PostScript - of a font. Installing two or more formats of the same font may cause problems when you try to use. view, or print the font.
Choose Start > Settings > Control Panel. Note: In Windows XP choose Start > Con-trol Panel Double-click the Fonts folder. Choose File > Install New Font. Locate the fonts you want to install. In the drivers list, select the drive and the folder containing the fonts you want to install. In the Folders list, select a folder that contains the fonts you want to install. (Make sure you have unzipped them first.) The fonts in the folder appear under List of Fonts.
Select the fonts to install. To select more than one font, hold down the CTRL key and click each font. To copy the fonts to the Fonts folder, make sure the Copy fonts to the Fonts folder check box is selected . Note: If installing fonts from a floppy disk or a CD-ROM, you should make sure this check box is selected. Otherwise, to use the fonts in your applications, you must always keep the disk in the disk drive. Click OK to install the fonts.
IMPORTANT
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLNOPQRSTUVWXYZ
10
PLAN. PRESERVE. PROMOTE.
Brand Extension Brand extension is the process of incorporating the brand into events and activities going on in the community. By adopting the look, feel and tone of the Park Hill brand, these events begin to be connected in the consumers mind and begin to add strength to the primary brand and vice versa. The general approach of brand extension is to select at least one of the members of the color palette as the primary color of the logo, and expanded the color palette from there. The use of approved fonts also connects the logo to the overall brand.
11
PLAN. PRESERVE. PROMOTE.
Usage ControlWhen to use the logo and when not to is often times a judgement call. As the official keeper of the brand, Park Hill has the final say in the usage of the brand. The brand should be used in signage, advertising, direct mail, event logos, merchandising, etc. Usage of the brand in an individual business or in an application that directly profits an individual business will be reviewed on a case by case basis.
The Way a Neighborhood Used to Be.
12
PLAN. PRESERVE. PROMOTE.
Advertising There are several fundamental design strategies that will allow for connections to be made while also allowing your business to reinforce its own identity. The use of clean design, similar color palettes, and a consistent logo element can create an indepen-dently managed branding campaign. The following pages show some of the design fundamentals that will be important to use when creating your ads. Advertising expert David Ogilvy devised an ad layout formula for some of his most successful ads that became known as the Ogilvy. The illustration on this page is the basic design that follows the classic visual, headline, caption, copy, signature format. From this basic ad layout, other variations are derived.Try changing the margins, fonts, leading, size of the initial cap, size of the visual, and placing the copy in columns to customize the basic format of this ad layout.
Visual at the top of the page. If you are using a photo, bleed it to the edge of the page or ad space for maximum impact.For photos, place a descriptive caption below.Put your headline next.Follow with your main ad copy. Consider a drop cap as a lead-in to help draw the reader into the copy.
Place your contact information (signature) in the lower right corner. That’s generally the last place a reader’s eye gravitates to when reading an ad.
13
PLAN. PRESERVE. PROMOTE.
Ads come in all shapes and sizes but they have a common goal -- to sell a product, a service, a brand. Text, visuals, or a combination of the two are the main elements of any print ad.
HEADLINE GOES HERE.Bont. Lum di iam qui pat, ut patus ortem. Satu me audent. Ad consunum poptem qua ces iam intius, fur. Marit que nonsum adem pora remus caedie nessus condiis uamenius, noximurimus; ia? Dees potatiostres M. Igna, num dit.Elintierioc, quem dientem, quam illes con Etraris sullaris hors ina, dissis, senium det pota, P. Evium dium pra, Ti. Romnon� cit; nonfero inpro consus, nonte, quemque ad co us, nostoraes ca reo et consus prionferei perfes, stra esse none mo et, ta ipionsultum senimus tanteridet quem porterc essoltod ressendiis con diemuli nterum in-tiae qui se iam consupiem manu missili conducio untideessil clum converurorbi publibe ssimei iam nonfec tuam egercen atusque mneque reistrest poptes, milnes conscrisque puliem in nihi, que nit iam ium nocupien sendem te te, des Ahabem iaelicae, converi se, nonsulatum peris, parem, conlocu lostiam perum ses virmis; noximaxim mihili tillarent. Catique ta, vit? quid meniussi ste publinum me no. Nos bon deme ment.Efatin vide peridic aperio, P. Alis. Gratum audacit estrum etiae maio inprae artum patussenitum tatquit. Culium
FOR MORE INFORMATION, GO TO WWW.perfectlyparkhill.com
ContactThe contact or signature of an ad may appear anywhere in the ad although it is usually near the bottom. It consists of one or more of:Logo, Advertiser Name, Address, Phone Number, Map or Driving Directions, Web Site Address, Extras.Some print ads may have additional special ele-ments such as an attached business reply envelope, tear-out portion with a coupon, tip sheet, product sample.
Body The copy is the main text of the ad. Some ads may take a minimalist approach, a line or two or a single paragraph. Other ads may be quite text-heavy with paragraphs of information, possibly arranged in columns newspaper style. While the words are the most important part of the copy, visual elements such as indentation, pull-quotes, bullet lists, and creative kerning and tracking can help to organize and emphasize the message of the body of the ad.
Titles The main headline may be the strongest element of the ad or it may be secondary to a strong visual. Some ads may have sub-heads and other title elements as well.
ArtworkPhotographs, drawings, and graphic embellishments are a key visual ele-ment of many types of ads. Some ads may have only a single visual while others might have several pictures. Even text-only ads might have some graphics in the form of decorative bullets or borders. When included with visuals the caption is one of the first things most readers look at after the visual. It’s not in all ads.
14
PLAN. PRESERVE. PROMOTE.
All of the included graphic files might not work on your machine, but that does not mean that the file is corrupted or that their is something wrong with your machine. These files address all of the normal uses that a community implemented design would require. Always make sure to inform vendors that you have these different file formats available.
IMPORTANT
File Type: Adobe Illustrator File Category: Vector Image FilesFile Description: Vector image file created by Adobe Illustra-tor; composed of paths, or lines connected by points, instead of bitmap data; may include objects, color, and text; often referred to as a Illustrator drawing. Illustrator documents can be opened with Photoshop, but the image will be rasterized, meaning it will be converted from a vector image to a bitmap.
Program(s) that open ai files Mac OS Adobe Illustrator, Acrobat, Reader Adobe Photoshop (rasterized) Apple PreviewWindows Adobe Illustrator, Acrobat, Reader Adobe Photoshop (rasterized)
File Type: JPEG Image FileCategory: Raster Image FilesFile Description: Compressed graphic format standardized by the JPEG (Joint Photographic Experts Group) group; com-monly used for storing digital photos since the format sup-ports up to 24-bit color; also a common format for publishing Web graphics; compressed using lossy compression, which may noticeably reduce the image quality if a high amount of compression is used.
File Type: Encapsulated PostScriptCategory: Vector Image FilesFile Description: PostScript (.PS) file that may contain vector graphics, bitmap images, and text; includes an embedded preview image in bitmap format; often used for transferring between different operating systems.
Program(s) that open eps files Mac OS Apple Preview Adobe Illustrator, Acrobat, or Photoshop QuarkXpressWindows CorelDRAW, Adobe Illustrator, Acrobat, or Photoshop, QuarkXpress
File Type: Portable Document Format Category: Page Layout FilesFile Description: Cross-platform document created by Adobe Acrobat or a program with the Acrobat plug-in; commonly used for e-mail attachments or for saving publications in a standard format for viewing on mulitple computers; usually created from another document instead of from scratch.
Program(s) that open pdf files Mac OS Adobe Reader to view (free) Adobe Acrobat to edit (commercial) Apple PreviewWindows Adobe Reader to view (free) Adobe Acrobat to edit (commercial) Brava! Reader
File Type: Graphical Interchange FormatCategory: Raster Image FilesFile Description: Image file that may contain up to 256 indexed colors; color palette may be a predefined set of colors or may be adapted to the colors in the image; lossless format, meaning the clarity of the image is not compromised with GIF compression. GIFs are common format for Web graphics, epecially small images and images that contain text, such as navigation buttons; however, JPEG (.JPG) images are better for showing photos because they are not limited in the number of colors they can display.
BarkHill.jpg
CrestviewPark-B&W.jpg
HPHNA.jpg
ParkHill-B&W.jpg
ParkHill-tag-B&W.jpg
Crestview-2C.jpg
Edgemont-2C.jpg
Idelwild-2C.jpg
ParkHill-Icon-2C.jpg
ParkHill-Tag-Black.jpg
Crestview-B&W.jpg
Edgemont-B&W.jpg
Idelwild-B&W.jpg
ParkHill-Icon-B&W.jpg
ParkHill-Tag-Tan.jpg
CrestviewPark-2C.jpg
Hauntonthehill.jpg
ParkHill-2C.jpg
ParkHill-tag-2C.jpg
SkylineDrive-2C.jpg
SkylineDrive-B&W.jpg Waterworks.jpg
BEN_7566.JPG
BEN_7570.JPG
BEN_7574.JPG
BEN_7578.JPG
BEN_7582.JPG
BEN_7567.JPG
BEN_7571.JPG
BEN_7575.JPG
BEN_7579.JPG
BEN_7583.JPG
BEN_7568.JPG
BEN_7572.JPG
BEN_7576.JPG
BEN_7580.JPG
BEN_7584.JPG
BEN_7569.JPG
BEN_7573.JPG
BEN_7577.JPG
BEN_7581.JPG
BEN_7585.JPG
BEN_7586.JPG
BEN_7590.JPG
BEN_7594.JPG
BEN_7598.JPG
BEN_7602.JPG
BEN_7587.JPG
BEN_7591.JPG
BEN_7595.JPG
BEN_7599.JPG
BEN_7603.JPG
BEN_7588.JPG
BEN_7592.JPG
BEN_7596.JPG
BEN_7600.JPG
BEN_7604.JPG
BEN_7589.JPG
BEN_7593.JPG
BEN_7597.JPG
BEN_7601.JPG
BEN_7605.JPG
BEN_7606.JPG
BEN_7610.JPG
BEN_7614.JPG
BEN_7618.JPG
BEN_7622.JPG
BEN_7607.JPG
BEN_7611.JPG
BEN_7615.JPG
BEN_7619.JPG
BEN_7623.JPG
BEN_7608.JPG
BEN_7612.JPG
BEN_7616.JPG
BEN_7620.JPG
BEN_7624.JPG
BEN_7609.JPG
BEN_7613.JPG
BEN_7617.JPG
BEN_7621.JPG
BEN_7625.JPG
BEN_7626.JPG
BEN_7630.JPG
BEN_7634.JPG
BEN_7638.JPG
BEN_7642.JPG
BEN_7627.JPG
BEN_7631.JPG
BEN_7635.JPG
BEN_7639.JPG
BEN_7643.JPG
BEN_7628.JPG
BEN_7632.JPG
BEN_7636.JPG
BEN_7640.JPG
BEN_7644.JPG
BEN_7629.JPG
BEN_7633.JPG
BEN_7637.JPG
BEN_7641.JPG
BEN_7645.JPG
BEN_7646.JPG
BEN_7650.JPG
BEN_7654.JPG
BEN_7658.JPG
BEN_7662.JPG
BEN_7647.JPG
BEN_7651.JPG
BEN_7655.JPG
BEN_7659.JPG
BEN_7663.JPG
BEN_7648.JPG
BEN_7652.JPG
BEN_7656.JPG
BEN_7660.JPG
BEN_7664.JPG
BEN_7649.JPG
BEN_7653.JPG
BEN_7657.JPG
BEN_7661.JPG
BEN_7665.JPG
BEN_7666.JPG
BEN_7670.JPG
BEN_7674.JPG
BEN_7678.JPG
BEN_7682.JPG
BEN_7667.JPG
BEN_7671.JPG
BEN_7675.JPG
BEN_7679.JPG
BEN_7683.JPG
BEN_7668.JPG
BEN_7672.JPG
BEN_7676.JPG
BEN_7680.JPG
BEN_7684.JPG
BEN_7669.JPG
BEN_7673.JPG
BEN_7677.JPG
BEN_7681.JPG
BEN_7685.JPG
BEN_7686.JPG
BEN_7690.JPG
BEN_7694.JPG
BEN_7698.JPG
BEN_7702.JPG
BEN_7687.JPG
BEN_7691.JPG
BEN_7695.JPG
BEN_7699.JPG
BEN_7703.JPG
BEN_7688.JPG
BEN_7692.JPG
BEN_7696.JPG
BEN_7700.JPG
BEN_7704.JPG
BEN_7689.JPG
BEN_7693.JPG
BEN_7697.JPG
BEN_7701.JPG
BEN_7705.JPG
BEN_7706.JPG
BEN_7710.JPG
BEN_7714.JPG
BEN_7718.JPG
BEN_7722.JPG
BEN_7707.JPG
BEN_7711.JPG
BEN_7715.JPG
BEN_7719.JPG
BEN_7723.JPG
BEN_7708.JPG
BEN_7712.JPG
BEN_7716.JPG
BEN_7720.JPG
BEN_7724.JPG
BEN_7709.JPG
BEN_7713.JPG
BEN_7717.JPG
BEN_7721.JPG
BEN_7725.JPG
BEN_7726.JPG
BEN_7730.JPG
BEN_7734.JPG
BEN_7738.JPG
BEN_7742.JPG
BEN_7727.JPG
BEN_7731.JPG
BEN_7735.JPG
BEN_7739.JPG
BEN_7743.JPG
BEN_7728.JPG
BEN_7732.JPG
BEN_7736.JPG
BEN_7740.JPG
BEN_7744.JPG
BEN_7729.JPG
BEN_7733.JPG
BEN_7737.JPG
BEN_7741.JPG
BEN_7745.JPG
BEN_7746.JPG
BEN_7750.JPG
BEN_7754.JPG
BEN_7758.JPG
BEN_7762.JPG
BEN_7747.JPG
BEN_7751.JPG
BEN_7755.JPG
BEN_7759.JPG
BEN_7763.JPG
BEN_7748.JPG
BEN_7752.JPG
BEN_7756.JPG
BEN_7760.JPG
BEN_7764.JPG
BEN_7749.JPG
BEN_7753.JPG
BEN_7757.JPG
BEN_7761.JPG
BEN_7765.JPG
BEN_7766.JPG
BEN_7770.JPG
BEN_7774.JPG
BEN_7778.JPG
BEN_7782.JPG
BEN_7767.JPG
BEN_7771.JPG
BEN_7775.JPG
BEN_7779.JPG
BEN_7783.JPG
BEN_7768.JPG
BEN_7772.JPG
BEN_7776.JPG
BEN_7780.JPG
BEN_7784.JPG
BEN_7769.JPG
BEN_7773.JPG
BEN_7777.JPG
BEN_7781.JPG
BEN_7785.JPG
BEN_7786.JPG
BEN_7790.JPG
BEN_7794.JPG
BEN_7798.JPG
BEN_7802.JPG
BEN_7787.JPG
BEN_7791.JPG
BEN_7795.JPG
BEN_7799.JPG
BEN_7803.JPG
BEN_7788.JPG
BEN_7792.JPG
BEN_7796.JPG
BEN_7800.JPG
BEN_7804.JPG
BEN_7789.JPG
BEN_7793.JPG
BEN_7797.JPG
BEN_7801.JPG
BEN_7805.JPG
BEN_7806.JPG
BEN_7810.JPG
BEN_7814.JPG
BEN_7818.JPG
BEN_7822.JPG
BEN_7807.JPG
BEN_7811.JPG
BEN_7815.JPG
BEN_7819.JPG
BEN_7823.JPG
BEN_7808.JPG
BEN_7812.JPG
BEN_7816.JPG
BEN_7820.JPG
BEN_7824.JPG
BEN_7809.JPG
BEN_7813.JPG
BEN_7817.JPG
BEN_7821.JPG
BEN_7825.JPG
BEN_7826.JPG
BEN_7830.JPG
BEN_7834.JPG
BEN_7838.JPG
BEN_7842.JPG
BEN_7827.JPG
BEN_7831.JPG
BEN_7835.JPG
BEN_7839.JPG
BEN_7843.JPG
BEN_7828.JPG
BEN_7832.JPG
BEN_7836.JPG
BEN_7840.JPG
BEN_7844.JPG
BEN_7829.JPG
BEN_7833.JPG
BEN_7837.JPG
BEN_7841.JPG
BEN_7845.JPG
BEN_7846.JPG
BEN_7850.JPG
BEN_7854.JPG
BEN_7858.JPG
BEN_7862.JPG
BEN_7847.JPG
BEN_7851.JPG
BEN_7855.JPG
BEN_7859.JPG
BEN_7863.JPG
BEN_7848.JPG
BEN_7852.JPG
BEN_7856.JPG
BEN_7860.JPG
BEN_7864.JPG
BEN_7849.JPG
BEN_7853.JPG
BEN_7857.JPG
BEN_7861.JPG
BEN_7865.JPG
BEN_7866.JPG
BEN_7870.JPG
BEN_7874.JPG
BEN_7879.JPG
BEN_7884.JPG
BEN_7867.JPG
BEN_7871.JPG
BEN_7875.JPG
BEN_7880.JPG
BEN_7885.JPG
BEN_7868.JPG
BEN_7872.JPG
BEN_7877.JPG
BEN_7882.JPG
BEN_7886.JPG
BEN_7869.JPG
BEN_7873.JPG
BEN_7878.JPG
BEN_7883.JPG
BEN_7887.JPG
BEN_7888.JPG
BEN_7892.JPG
BEN_7896.JPG
BEN_7900.JPG
BEN_7904.JPG
BEN_7889.JPG
BEN_7893.JPG
BEN_7897.JPG
BEN_7901.JPG
BEN_7905.JPG
BEN_7890.JPG
BEN_7894.JPG
BEN_7898.JPG
BEN_7902.JPG
BEN_7906.JPG
BEN_7891.JPG
BEN_7895.JPG
BEN_7899.JPG
BEN_7903.JPG
BEN_7907.JPG
BEN_7908.JPG
BEN_7912.JPG
BEN_7916.JPG
BEN_7920.JPG
BEN_7924.JPG
BEN_7909.JPG
BEN_7913.JPG
BEN_7917.JPG
BEN_7921.JPG
BEN_7925.JPG
BEN_7910.JPG
BEN_7914.JPG
BEN_7918.JPG
BEN_7922.JPG
BEN_7926.JPG
BEN_7911.JPG
BEN_7915.JPG
BEN_7919.JPG
BEN_7923.JPG
BEN_7927.JPG
img.aspx.jpeg
vintage ad 1950's uk stor-m...
Justin matthews illustration.j... Justin matthews illustration.... Justin Matthews Sr. in Time...