branding of patanjali
TRANSCRIPT
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Ravinder
Branding of
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INTRODUCTION
Established by Acharya Balkrishna in 2006
Founder - Yogrishi Ramdev Baba
Headquarter – Haridwar (UK), and manufacturing unit in Nepal
Director – Swami Muktananda
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PATANJALI AYURVEDA LTD It’s a FMCG ,Health care product. Manufacturing division has over 300 medicines. Patanjali Ayurveda has annual turnover of around
Rs.3000 cr. Started by manufacturing medicinal product & gradually
expanded their product from medicine to food items, cosmetics.
Giving tough competition to foreign companies, all products are 10-40% cheaper.
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BRAND PATANJALI What is brand?
Value and loyalty
Brand ambassador
The Paisa Vasool Factor
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COMPONENTS OF PATANJALI BRAND Purpose : Chemical free world Emotional: Showing care for you Loyal employees: most of the employees from
manufactures to retailers are volunteers so they serve their customers with respect and loyal to them
Competitive: Price sensitive and cheaper products Accessible: Shops are everywhere
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PATANJALI KESH KANTHI REETHA Ingredients Price Shelf life First experience Result Trustful
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UMBRELLA BRANDING Single Brand Strategy Wide Portfolio
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ONLINE BRAND MARKETING http://www.patanjaliayurved.net/ For Patanjali Product Shop Online http://www.patanjaliayurved.org/ For company related info
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ROAD MAP AHEAD OF PATANJALI
Patanjali shops in Bangkok, Jakarta or Singapore
Deal signed with DRDO
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THANK YOU