branding lessons for turbulent times – ferris o’brien
DESCRIPTION
Building a brand can be a challenge, but how do you create something that is not only recognizable, but gets people excited as well? In this session, we’ll discuss some of the dos and don’ts, but mostly the dos.TRANSCRIPT
![Page 1: Branding Lessons for Turbulent Times – Ferris O’Brien](https://reader034.vdocuments.us/reader034/viewer/2022051817/547c6b725806b5e53f8b4762/html5/thumbnails/1.jpg)
Branding Lessons for Turbulent Times
![Page 2: Branding Lessons for Turbulent Times – Ferris O’Brien](https://reader034.vdocuments.us/reader034/viewer/2022051817/547c6b725806b5e53f8b4762/html5/thumbnails/2.jpg)
Transitioning from KSPI to The Spy
![Page 3: Branding Lessons for Turbulent Times – Ferris O’Brien](https://reader034.vdocuments.us/reader034/viewer/2022051817/547c6b725806b5e53f8b4762/html5/thumbnails/3.jpg)
Branding – Logo Development
The simplicity of The Edge logo is what inspired us in the development of The Spy logo.
![Page 4: Branding Lessons for Turbulent Times – Ferris O’Brien](https://reader034.vdocuments.us/reader034/viewer/2022051817/547c6b725806b5e53f8b4762/html5/thumbnails/4.jpg)
Branding – More than “internet radio”
![Page 5: Branding Lessons for Turbulent Times – Ferris O’Brien](https://reader034.vdocuments.us/reader034/viewer/2022051817/547c6b725806b5e53f8b4762/html5/thumbnails/5.jpg)
Branding – The Pieces of the Puzzle• 16 specialty shows
![Page 6: Branding Lessons for Turbulent Times – Ferris O’Brien](https://reader034.vdocuments.us/reader034/viewer/2022051817/547c6b725806b5e53f8b4762/html5/thumbnails/6.jpg)
Branding – The Pieces of the Puzzle
![Page 7: Branding Lessons for Turbulent Times – Ferris O’Brien](https://reader034.vdocuments.us/reader034/viewer/2022051817/547c6b725806b5e53f8b4762/html5/thumbnails/7.jpg)
Branding – The Fun Stuff
![Page 8: Branding Lessons for Turbulent Times – Ferris O’Brien](https://reader034.vdocuments.us/reader034/viewer/2022051817/547c6b725806b5e53f8b4762/html5/thumbnails/8.jpg)
• How we’re different
• What we’ve learned
• Where we’re going