branding ism-nv
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Presentation for ISM-NV on Personal Branding, September 20, 2012TRANSCRIPT
Personal Branding
Bret L. Simmons, Ph.D.ISM-NV September 20, 2012
Main Points Today
1. Personal branding is a huge opportunity and responsibility
2. Being searchable and shareable is good for your business
3. Proper operating principles are the key to success
Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
New business card
www.bluehost.com
New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Name, Picture, Purpose
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
[email protected]@bretlsimmons.com
Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free• Video
What most companies think
1.When we get started, people will show up
2.Well, we gave it a couple months, and no one showed up, so let’s quit
Falls & Decker, 2011
The Reality• It takes at least SIX MONTHS
before you will start seeing any demonstrable results and success from your blog
Falls & Decker, 2011
The Fundamentals
• Listen first• Be responsive• Be honest• Provide value• Sell last
Falls & Decker 2011
Remember
• Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value
Falls & Decker, 2011, p. 180
Examples• Cody Witt• Lisa Drake• Jessica Torres• Tiffany Brown• Kati Nelson• Samantha Conway• Kristin Stith• Tahoe Mountain Sports
Questions?
Bret L. Simmons, [email protected](775) 336-9576