branding is not just for cows
TRANSCRIPT
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“Your brand is what people say about you when you’re not in the room”
– Jeff Bezos, Founder of Amazon
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UNIVERSITY OF TENNESSEE
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UNIVERSITY OF TENNESSEE
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BACKGROUND WORK
• Chancellor Arrington’s challenge• Year long process
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BACKGROUND WORK
• Brand audit• Team meetings, workshops and
retreats • Brought in a branding expert to discuss
Brand Architecture• Worked with a PhD color analyst
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BRAND ARCHITECTURE
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SELLING THE BRAND
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• Worked with System office• Months of targeted
presentations• Push back small
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IMPLEMENTING THE BRAND
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• Roll out plan in phases• Extension conference
opportunity• Identify partners
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AG.TENNESSEE.EDU/MARKETING