branding, differentiation, positioning & corporate identity
DESCRIPTION
While the terms branding, differentiation, positioning & corporate identity may seem similar, they actually mean very different things and play different roles in business development and marketing. Read more on our blog: http://www.insight180.com/the-difference-between-branding-differentiation-positioning-corporate-identity/TRANSCRIPT
BRANDING,DIFFERENTIATION,POSITIONING &CORPORATEIDENTITY
WHILE THESE TERMS MAY SEEM INTERCHANGABLE,THEY ACTUALLY MEAN VERY DIFFERENT THINGS,AS WELL AS PLAY DIFFERENT ROLESIN BUSINESS DEVELOPMENT& MARKETING.
IS THE PROCESS OF CRAFTING MESSAGES &COMMUNICATIONS MATERIALS THAT WILLHELP TO FORM THE IMPRESSIONSPEOPLE WILL HAVE ABOUTYOUR COMPANY.
REFERS TO WHERE YOU STACK UPWITHIN YOUR INDUSTRY,RELATIVE TO YOURCOMPETITORS
YOUR COMPANY’S LOGO,BOTH VISUAL & TYPESTYLE& TAGLINE, OR DEFINITION STATEMENT
IS WHAT YOU OFFER OR DOTHAT SETS YOU APARTFROM OTHER COMPANIESSIMILAR TO YOU.
WITH THESE KEY COMPONENTS, YOUR COMPANY
CAN UNLOCK SUCCESS INBUSINESS DEVELOPMENT,& MARKETING.
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IS AN IDEA BEHIND A COMPANY’S IDENTITY;THE IMPRESSION PEOPLE HAVE OF YOU. IT’S THE COLLECTIVE SUM OFWHO YOU ARE ASAN ORGANIZATION.