branding at delhi metro; tdi, delhi metro advertising
DESCRIPTION
TDI International India Limited have the proud privilege of being associated with Delhi Metro Rail Corporation,the Capitals premium public transport system as their advertising rights concessionaire for numerous important rail stations which boast of large footfall of potential consumers of electronic goodsTRANSCRIPT
Advertising Solutions for
Delhi MetroAirportsOut of HomeRetailInternet and Mobile
TDI International India Ltd.
TDI Provides International Style TDI Provides International Style Advertising Opportunity at Delhi MetroAdvertising Opportunity at Delhi Metro
TDI :
Exclusive advertising rights at 12 Delhi Metro Stations
20 branches all over the country with a strong client base
Excellent Media Availability
Pioneers of Airport Advertising with presence at major Airports of India since the last 22 years
Delhi Metro is a unique opportunity for Advertisers keen to tap the huge cosmopolitan market of Delhi
More than 12 lac people commute by Delhi Metro daily
Consumers are continuously surrounded by your brand as they spend minimum six minutes at the Station
Brand gets exposure of 17:30 hrs daily (6 :00 AM to 11:30 PM)
Over the past few years, both National and Regional brands have shifted a significant portion of their advertising monies to grass root promotions
Why Delhi Metro Why Delhi Metro
BENEFITS OF ADVERTISING WITH DELHI METRO
Low clutter media
High concentration zone with superior visibility
Brand sustenance
Higher Brand recall value
Economical Cost since higher visibility to targeted audience
Captive audience – extended dwell time
Rithala Keshav Puram
Rohini West Kanhaiya Nagar
Rohini East Mandi House
Pitampura Pragati Maidan
Kohat Enclave Indraprastha Estate Netaji Subhash Place New Delhi Rly Stn ( Ajmeri Gate Side )
Delhi Metro Stations
Media OfferedMedia Offered
- - Translites - Hoardings - Central Verge Pillars - Product Display/ Show Window
Type : Backlit Translite – Free Standing UnitSize : 9’ x 3’
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
On the platform
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
On the platformType : Backlit Translite – Free Standing UnitSize : 9’ x 3’
Type : Backlit Translite – Mounted
on BeamSize : 16’ x 4’
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Kohat Enclave , Kanhaiya Nagar, Keshav Puram Catering passengers entering platform by staircase / escalator
Type : Backlit Translite – Mounted
on BeamSize : 16’ x 4’
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Kohat Enclave , Kanhaiya Nagar, Keshav Puram Catering passengers entering platform by staircase / escalator
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram, Kohat Enclave , Kanhaiya Nagar
Near the passenger token entry/exit channelType : Backlit Translite – Wall MountedSize : 8’ x 4’
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram, Kohat Enclave , Kanhaiya Nagar
Near the passenger token entry/exit channelType : Backlit Translite – Wall MountedSize : 8’ x 4’
Type : Backlit Translite – Wall
MountedSize : 15’ x 5’
Pragati Maidan, Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat , Kanhaiya Nagar
Catering passengers coming down from platform by escalator / staircase
Pragati Maidan, Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat , Kanhaiya Nagar
Catering passengers coming down from platform by escalator / staircaseType : Backlit Translite – Wall
MountedSize : 15’ x 5’
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave , Kanhaiya Nagar
Near the passenger token entry/exit channelType : Backlit Translite – Wall
MountedSize : 10’ x 5’
Type : Backlit Translite – Wall
MountedSize : 10’ x 5’
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave , Kanhaiya Nagar
Near the passenger token entry/exit channel
Type : Backlit Translite – Mounted on Central
Verge PillarsSize : 7 ’x 6
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
Catering the main road traffic
Type : Backlit Translite – Mounted on Central
Verge PillarsSize : 7 ’x 6
Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
Catering the main road traffic
Pragati MaidanOn the platform
Type : Backlit Translite – Free Standing UnitSize : 12’ x 4’
Type : Backlit Translite – Free Standing Unit
Size : 12’ x 4’
Pragati MaidanOn the platform
Pragati MaidanCatering passengers entering the platform by staircase / escalator
Type : Backlit Translite – Wall MountedSize : 16’ x 8’
Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket counters
Type : Backlit Translite - Revolving Show Window
Size : 4’ x 7’ (Three Sided Display)
Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket counters
Type : Backlit Translite - Revolving Show Window
Size : 4’ x 7’ (Three Sided Display)
Pragati Maidan Catering passengers entering the platform by the staircase / escalator
Type : Backlit Translite – Wall MountedSize : 5’ x 5’
Type : - Mounted on Pillar – Backlit Translite
Size : 6’ x 12’
Pragati Maidan On the walkway, catering passengers entering the station building
Pragati Maidan On the walkway, catering passengers entering the station building
Type : - Mounted on Pillar – Backlit TransliteSize : 6’ x 12’
Pragati Maidan At the Entrance of the Station
Type : - Wall Mounted – Front litSize : 24’ x 12’
Type : - Wall Mounted – Front litSize : 24’ x 12’
Pragati Maidan At the Entrance of the Station
Indraprastha On the platform
Type : Backlit Translite – Free Standing UnitSize : 12’ x 4’
Type : Backlit Translite – Free Standing Unit
Size : 12’ x 4’
Indraprastha On the platform
Indraprastha Bridge walkway, catering passengers entering the station
Type : Backlit Translite – Mounted on BeamSize : 10’ x 5’
Mandi House On the Platform / Concourse
Type : Backlit Translite – Wall MountedSize : 7 ’ x 3 ’
Type : Backlit Translite – Wall Mounted
Size : 7 ’ x 3 ’
Mandi House On the Platform / Concourse
New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
Type : Frontlit – HoardingSize : 30’ x 15’
Type : Frontlit – HoardingSize : 30’ x 15’
New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
Type : Backlit Translite Size : 20’ x 4’
New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
Type : Backlit Translite Size : 20’ x 4’
New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
General Terms and Conditions:
Sites are offered on first cum first serve basis. The minimum contractual period is for three months Service tax as applicable.The current Service tax is12.36% Payment on advance basis. Inputs for display material to be provided by the client
Terms and Conditions
TDI International India Limited
B-4/62, Safdarjung Enclave
New Delhi – 110029 ( India )
Tel.: +91 - 11 - 26165120, +91- 11 – 26162495
+91-9818810063
Website : www.tdiindia.com
Email : [email protected]
Jatinder Singh
Associate Vice President
# +91- 9811540202
Email Id : [email protected]