The Secret to “Awesome”

Branding Branding is the single most

important tool companies need in order to be able to reap the benefits of their hard work.

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Let’s see what you have – a great

product, competitive pricing

and robust after-sales service.

Despite these, is your startup turning out a

failure?

OIn the highly competitive global market of today, the importance of a powerful brand has never been greater.

The first question one should ask at this

juncture is – Does my startup have a brand?

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Branding is the single most important tool

companies need in order to be able to reap the benefits of their hard work. And this is no

exaggeration!Accuprosys.com 3

No Hard Feelings Anyone!

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It is a popular belief that to build a strong brand, all that a company needs is a fantastic

brand name and the services of a top notch branding firm.

However, while brand marketing can popularize a

brand, it can never strengthen or “create” a brand.

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A great brand is only possible when it induces feelings in potential and pre-existing consumers.

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What this implies is that the product, line of products, and the customer

service should strictly be in alignment with each other, should

reflect quality and excellence, should reflect the values of the organization, and should induce positive feelings

among consumers.Branding and Designing Services

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It is only possible if companies are dedicated at delivering what they

promise.Branding and Designing Services

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Delighted Customers, Great Brand Value Accuprosys Provides

Branding and Designing Services

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Delighting customers adds value to a brand. If a company has

delighted customers, even if the company falters in some of its

products, consumers will choose to ignore these.

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Likewise, if customers experience negative feelings due to a bad product or service, it negates brand value. Branding and Designing Solutions

In such a case, even if the company comes up with better products or amends its services, it may still take some time for consumers to forget and let go of the negative brand image.

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Failure to sell products or services that delight

consumers will not only render branding useless,

but may also make it counterproductive.

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Do You Deliver?

Branding and Designing Solutions

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The secret to great branding is delivering what is

promised. It is reflected in the logo, tagline, design,

colors, font, pricing, service, product, and customer

relations of a company. Branding and Designing Solutions in Hyderabad

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A great brand lends a new dimension to the

buyer of a product. One of the best examples of such a brand is that of Apple. Owners of Apple products consider one

another as belonging to a single fraternity.

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People carry their iPods everywhere. One look at

the sleek white Apple earphone on a person establishes a sense of belonging. A brand can

never be created overnight.

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The idea behind the brand captures the

attention of customers and makes them think, recall and appreciate

the good that a product brought to them.

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Emotional ConnectBranding and Design Solutions

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Brands become powerful because of the strong

emotional connect they make with consumers. An

apt example would be that of Pepsi and Coca

Cola. Accuprosys.com 20

While Coca Cola may lose to Pepsi in blind tests, it is still the most

consumed coke in the world. Its success is because of the consumer

loyalty it has garnered over the years, wherein people cherish it,

reminisce their good times with the drink, have an emotional connect

with it.

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As stated by a Coca Cola executive, “If Coca-Cola were to lose all of its production-

related assets in a disaster, the company would survive. By contrast, if all consumers

were to have a sudden lapse of memory and forget everything related to Coca-Cola,

the company would go out of business.” Branding and Design Solutions

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According to a 2007 survey of global brands,

the brand equity of Coca-Cola was valued at

US$65.3bn, less than half of its true market value!

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The secret to great branding is to connect with consumers on an

emotional plane and to be recognized with positive

feelings.

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The idea behind the brand captures the

attention of customers and makes them think,

recall and appreciate the good that a product

brought them. Accuprosys.com 25

A great brand implies customer loyalty, which companies can never

afford to lose.

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Centre for Innovation and Entrepreneurship

C-4, IIT-H Foundation, Gachibowli, Hyderabad

9618402751, 9000600247

Reach us at:prabha@accuprosys.com simplify@accuprosys.com anuradha@accuprosys.com

 For more details, please visit:

www.accuprosys.com

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