8/14/2019 Branding a Place

1/23

Iyejaljh E W`eob**Iyejaljh Yeb Ieybl``|

Jlqlj _ceyke

_eryeic _ceyke

Tlfe| Qcl`en

Qcb Hymrw Jljb

8/14/2019 Branding a Place

2/23

D`mx md Wysbjqeqlmj

Abdljljh Absqljeqlmj Iyejaljh

_qehbs lj Absqljeqlmj Iyejaljh

Eimrq Yeb Ieybl``|

Alddbybjqleqljh deoqmys dmy YI

Iyejaljh YI

8/14/2019 Branding a Place

3/23

Abk|sqld|ljh Iyejaljh**

Irsljbssaloqlmjey|*omk abdljbs iyejaljh es 6

Bjqlyb wymobss ljtm`tba lj oybeqljh e rjlurb jekb eja lkehb dmy e

wymaroq #hmma my sbytlob, lj qcb omjsrkbys( klja qcymrhc

eatbyqlsljh oekwelhjs xlqc e omjslsqbjq qcbkb*

Iyejaljh elks qm bsqei`lsc e slhjldloejq eja alddbybjqleqba

wybsbjob lj qcb keynbq qceq eqqyeoqs eja ybqeljs `m|e` orsqmkbys*

8/14/2019 Branding a Place

4/23

Xceq oej ib Iyejaba**

Fbej Jmb` sela Ej|qcljh** Ej|qcljh |mr oej qcljn md%%

Wymaroq

_bytlob

Wbysmj

W`eob**

Btbj e w`eob oej ib iyejaba

8/14/2019 Branding a Place

5/23

Iyejaljh e W`eob**

E alsqljoqltb lkehb qceq e w`eob cm`as lj qcb klja md qcb wbmw`b*b*h*

Olqlbs oej ib iyejaba ab`libyeqb`| iesba mj smkb qcbkbs myb`sb wbmw`b am lq dmy qcbk*

Cmx am w`eobs hbq qcbly jekb=

_mkb hbqs eqqbjqlmj i| xljjljh ilas dmy kefmy btbjqs

_mkb ibomkb qcb tloqlk md kejkeab my jeqrye` alsesqby ejaimrjob ieon urlon`| qm jmyke`o|

8/14/2019 Branding a Place

6/23

_qehbs lj Iyejaljh e W`eob**

Myhejlo _qehbdmykba i| mry hbjbye` exeybjbss md qcb w`eob qcymrhc

kbale, immns, dylbjas eja baroeqlmje` sqralbs

Keynbq ljaroba _qehb

_cewba i| keynbqljh omkkrjloeqlmj sroc es eas,

xbislqbs, iymocrybs bqo*

Bwbylbjqle` _qehb

Lkehb ls bjcejoba i| wbysmjs dlysq ceja bwbylbjob i|

tlslqljh qcb w`eob*

8/14/2019 Branding a Place

7/23

Eimrq Yeb Ieyb`l

Clsqmy|

Ljarsqyle`lveqlmj

Baroeqlmj

8/14/2019 Branding a Place

8/23

8/14/2019 Branding a Place

9/23

Ljarsqyle`lveqlmj

Ljalej Qb`bwcmjb Ljarsqy| #5

8/14/2019 Branding a Place

10/23

Dbymv Hejacl Qcbyke` WmxbyWymfboq #5

8/14/2019 Branding a Place

11/23

Icetejl Wewby Kl``

Bsqei`lscba lj

5

8/14/2019 Branding a Place

12/23

Ljarsqylbs Omjq*

Ily`e Obkbjq Deoqmy|

Omjobwqe Oei`bs @qa* Jejahejf _lymcl _rhey Kl``s

8/14/2019 Branding a Place

13/23

Ljarsqyle`lveqlmj Aeqe

_lqreqlmj @ejWryoces

Ql ml 5

8/14/2019 Branding a Place

14/23

Jekb _lqreqlmj

Ljarsqyle` Eyb

_lqb Jm*5

_r`qejwry

Ymea

K efmy Ljarsqyl

8/14/2019 Branding a Place

15/23

_lqreqlmj Eybe

#Eoyb,

Ieoccyexej 57*41

Ljarsqyle` Eybes lj Yeb

_mryob6 xxx*yebiyb`l*jlo*lj

8/14/2019 Branding a Place

16/23

Baroeqlmje` Ljsqlqrbs

YHLWQ

JLWBY

DAAL JLDQ

LHJRE

ekb md om``bhb mrysbs mddbyba *m md sbeqsYHLWQ # $KIE Wbqym`brk Bjbyh|,Kejehbkbjq ?4

*I Qboc 89

*K Qboc ?7

JLDQ * *I Abs ?7DAAL +WHAYK DQ 47

WHAYK 47

ADQ 47

A@HEA 92

ADKYK 47

JLWBY *Wc A#KIE Wceykeobrqloe`,Kejehbkbjq 47

8/14/2019 Branding a Place

17/23

Abolslmj Wymi`bk

Qm labjqld| qcb alsqljoqltbdbeqrybs eja rjld|ljh qcbkb mdYeb Ieyb`l eja xceq scmr`a ibamjb qm wymkmqb lq mj qceq

qcbkb*

8/14/2019 Branding a Place

18/23

Ybsbeyoc Wymi`bk

Xceq eyb qcb wmssli`b alddbybjqleqljhdeoqmys yb`eqba qm Yeb Ieyb`l qceqxb oej omjslaby dmy lqs iyejaljh=

Xceq ls qcb oryybjq wbyobwqlmj mdwbmw`b eimrq qcb w`eob=

8/14/2019 Branding a Place

19/23

8/14/2019 Branding a Place

20/23

Xc| Baroeqlmj MtbyLjarsqyle`lveqlmj

tHmtbyjkbjqs ljqbybsq lj Irl`aljh rw Baroeqlmje`ljsqlqrqbs*

t_`mx ljarsqyle` hymxqc lj qcb w`eob*tt@moe`lq|(s wbyobwqlmj mtby qcb Bkbyhljh YebIeyb`l*

8/14/2019 Branding a Place

21/23

8/14/2019 Branding a Place

22/23

Oryybjq Abtb`mwkbjqs

Eje`|sls

Eatejqehbs

_qyeqbh|

8/14/2019 Branding a Place

23/23

Omjo`rslmj

Es lq ls sela Ymkb xes jmq irl`q mj esljh`b ae|

Qcb Iyeja xcloc xb xmr`a `lnb irl`arwmj Yeb Ieyb`l ls lq ls ejBaroeqlmje` Cri*