PERSONAL BRAND SOCIAL MEDIA CAMPAIGN

@BRANDEQBRANDU

December 2nd 2015, Toronto Marketing firm has launched BrandEQ BrandU, a personal branding service for professionals wanting to make an impact in today’s competitive market. We stand on the premise that you only get one chance to make a great impression-so it is important to make it great.

BrandEQ is drawing on it’s extensive experience in developing branding and marketing for businesses, and applying it to the individual sector.

#Personalbranding #Brandu #Brandequity #BrandEQBrandU

PERSONAL BRAND

The term branding has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless.

START THINKING OF YOURSELF AS A BRANDwhat do you wish for people to associate with you when they think of your name? is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand?

The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. Here are some ways to start building an awesome personal brand.

PERSONAL BRAND AUDIT

WHAT IS A BRAND AUDIT?

In the most general terms, a brand audit is a detailed analysis of your brand in its current state. By determining which qualities of your brand are currently effective and which ones are not, you can restructure your identity and your messaging goals to produce better results. That's the corporate way of saying it. The plain way to say it is this: you're giving your brand a makeover, but first you need to find out what's in style.

• Evaluating Your Identity

• If you want to perform a brand audit in-house, or if you want to get some preliminary ideas before working with an outside firm, the first step is to evaluate your current identity. Your identity as a company is composed of several interactive components, including:

• Your company name and tagline

• Your logo, signature graphics, and company colors

• Sounds and styles that characterize your company

• Your voice and tone of messaging