brandcom credentials

Agency’s Credentials

brandcomPublic Relations Agency

“ Brandcom – is the team inspired by creativity and interesting communication projects entrusted to us by our Clients. It is a team of professionals where quality and constant development is a daily standard. Brandcom – is a team that I personally love and our clients respect. Brandcom – is the team, ready to work for you starting today! Iryna Petriv

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9-13Services

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4-5About us

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Brandcom agency was established in 2007 by experts in the field of indirect communications.

Agency has experience of large-scale communication projects:

• national program “Ukraine is a heart of Europe” by Kyivstar company, dedicated to Eurovision Song Contest 2005;

• national program “Your country. Your football. Your Kyivstar”, dedicated to support of World Cup 2006;

• unique program “Rexona. You are a superwoman!”, dedicated to Rexona deodorant product support;

• national Quest “Samsung Galaxy Quest: World with no limits”, dedicated to Samsung Galaxy S II smartphone launch;

• national charity program «Together We Win» by Kyivstar company.

Brandcom provides full-scale services in the field of public relations: from strategic consultancy to implementation of effective PR programs.

In 4 years of its functioning, Brandcom has implemented more than 70 communication projects for leaders of the Ukrainian market.

Why Brandcom?[ Unique experience of media relations and tight connections with key media of Ukraine ensures qualified development and implementation of non-standard projects

[ Unique experience of development and implementation of integrated projects with national coverage

[ Successful experience in new me-dia, pool of active profiles in social net-works, connections with TOP Ukrainian bloggersBrandcom/

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Olga FilipenkoBusiness

Development Director

Education: International Christian University, Kyiv-Vienna, Management;Chartered Institute of PR, London, PRProfessional background: 7 years project management experience for Roche, Coca-cola, Alfa-Bank, I-boxClients: Kyivstar, Djuice, Samsung, iStore Hobbies: ballet

Marina DadinovaClient Service

Director

Education: National Academy of Management, MarketingProfessional background: 7 years experience of Marketing CommunicationsClients: Kyivstar, Unilever, Gillette, Suntrade, SHAKE, Alef, SamsungHobbies: children, history of art, travelling

Iryna Petriv Managing Director

Education: University of “Kyiv-Mohyla Academy”, MA in JournalismProfessional background: 8 years experience in PRClients: Kyivstar, Samsung, Nokia, Soyuz-Viktan, Gillette, Unilever, Eurocar, BBH, Vitmark Hobbies: football, tennis, books

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mArtem Kolesnyk

Partner

Education: University of “Kyiv-Mohyla Academy”, History of Philosophy;Taras Shevchenko National University of Kyiv, Journalism;Central European University, Budapest, MA in PhilosophyProfessional background: 11 years experience in PR & GRHobbies: travelling

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brandcomEvgeniya Denisyeva

Kirill Tereshchenko

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Stanislava Padalka

Danil Bukreev

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Maksim Lipinskiy

Igor Melnikov

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Iryna Chalenko

Oksana Ovsyannikova

[ our team

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Expertise/[ Telecommunications ][ IT and audio-video ][ FMCG ][ Sports ][ Cars ][ Public organizations ][ Show business and book publishing ][ Banks and insurance companies ][ Advertising and consulting agencies ]

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Corporate PR/We build reputation

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Strongreputation

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1. Reputation audit

2. Strategic planning and implementation of PR campaigns

3. Development of communication programs

4. Development of CSR programs

5. Development of internal PR programs

6. Creation and support of informational sources (TV and radio programs, internet resources, print editions)

7. Special events

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Brand PR/1. Organization of special events aimed to boost

brand reputation

2. Informational and educational campaigns in media

3. PR programs to support marketing communications

4. Management of sponsorship projects

5. Celebrity marketing, work with opinion leaders

6. Viral marketing

7. Digital communications: Internet and mobile marketing

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Digital Communications/

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1. Internet audit: [ Analysis of brand reputation online [ Analysis of promotion tools

2. Development of communication strat-egy/ correction of existing situation:

[ Choosing communication channels and pro-motion tools [ Determining KPIs for efficiency measure

3. Production: [ Visual and interactive design [ Content copyright [ Photo and video production [ Development of promo-sites [ Online applications

4. Promotion: [ Blogs [ Forums, portals [ Marketing in social networks [ Promo support [ Viral marketing

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Media Relations/ 4 4

[ Development of informational occasions and informational messages for media

[ Press events for media: press conferences, round tables, press lunches, press briefings, press tours

[ Composition and distribution of press releases

[ Media support of brand events in business, specialized and sociopolitical edi-tions

[ Media monitoring, press clipping composition

[ Placement of image publications and video plots in Internet, print editions, TV channels

[ Media projects efficiency estimate

2. Regional level: [ Strategic partnership with “Reform” network of press clubs in 25 regions of Ukraine

[ Media support of brand events in regional media, media coverage control

[ Press events for regional media

[ Cooperation with opinion leaders in 64 cities of Ukraine

[ Media projects efficiency estimate

1. National level:

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1. Full-scale services: Determined scale of services

Fixed retainer

2. Project services:Agency reward as project fee

3. Risk management:Success fees

Cooperation stages/

6. Estimate of results

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1. Diagnostics

2 . Determination of objectives 3

. Development of solutions 4

. Adaptation of final offer 5

. Implementation

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5. Implementation

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Offline Projects/

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7.1.1. Corporate PR

7.1.2. Brand PR

7.1.3. Special projects with media

7.1.4. Event marketing

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711 Corporate PR/

Geography: national level2

3 Task: bring attention to social problem – the gap of communication between children and parents

[ Communicate More With Your Children! ]

Client: Kyivstar1

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4 Solution: [ National research concerning problem of communication between parents and children [ Art-project in the center of Kyiv [ Maxi-single “The Warmth of Words” performed by Gaitana – a popular Ukrainian singer[ Launching family holidays in 21 cities of Ukraine[ Presentation of songs album for children. Charity gala concert for orphans from all over Ukraine[ Digital communication: development of innovative site of the program, work with blogs, forums, social networks, banner campaign [ Cooperation with 705 media nationwide

Results: [ Large-scale free coverage: [ 169 publications in media [ 49 TV plots [ 370 publications online [ 23 radio programs [ The level of awareness among Ukrainians – 46% [ Approval of Kyivstar social initiative – 75% [ Active discussion of social problem – 25%

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711 Corporate PR/

3Task: develop idea and realize Grants social project for students to popularize brand, modern Ukrainian music and student volunteer movement in Ukraine

[ DJUICE Grants ]


Client: Kyivstar1

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4 Solution: [ Development and implementation of student grants contest [ Coordination of implementation of student projects and financing social initiatives of youth for realization of personal projects, dedicated to Ukrainian music popularization[ Development of pool of loyal student audience all over Ukraine[ Development of partner relationship with governmental organizations, regional and student media

Results: [ Massive free media coverage: [ 50 print publications in media [ 10 TV plots [ 337 publications online [ 569 radio programs

[ 5 festivals, 2 concerts, 3 student music record studios and one radio station have been launched. Special documentary about history of Ukrainian music has been filmed

[ Total coverage – 550 000 people

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711 Corporate PR/

3Task: build up a system of SCR communications, aimed at actualization and informational development of social responsibility project

[ European Auto Culture ]


Client: Eurocar1

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4 Solution: Full-scale communication program of social responsibility: [ Work with opinion leaders about auto culture for topic actualization [ Educational program: 10 rules of European auto culture [ Integration into specialized events: - European Days in Ukraine - Driver’s Day - Gathering of young traffic control specialists [ Special project on Hit FM radio “Young foot-passenger” [ Development of program web-site

Results: 52 000 direct contacts Free media coverage: [ 7 TV plots (2 paid out of 7) [ 8 publications in key automobile media and national socialpolitical newspapers [ More than 30 publications online

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711 Corporate PR/


3 Task: ensure informing of mass market about trans fats in confectionary and share KONTI’s attitude towards it

[ KONTI. Round table for experts and journalists about trans fats ]

Client: Кonti1

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4 Solution: [ Organization of round table: rent of place, decoration of place[ Invitation of scientists specialized in food technologies and gastroenterology[ Generation of public discussion in press about trans fat including in confectionary [ Development of relations with editors and analytics of specialized editions

Results: [ 21 press publications[ 5 TV news[ 38 publications online

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2Task: in terms of official visit of the president of Lithuania to Ukraine grant presence of media, and coverage on TV, in press and Internet

[ Visit of president of Lithuania in Lithuanian Fair in NOVUS supermarket ]

Geography: Rivne, Rivnenska region2

Client: Novus1

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3 Solution: [ Formation of press-kit: - Composing press-release dedicated to official visit of the president of Lithuania to Ukraine - Business reference about NOVUS as an example of successful Lithuanian project[ Invitation of 45 key media to the event (TV, press, Internet)

Results: Free media coverage:[ 4 publications in press[ 4 TV plots[ 80 publications online

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3Task: introduce of Samsung Galaxy S II smartphone’s functionality to target audience through the unique media project – quest through 7 Ukrainian cities with massive communication support

[ Quest “Samsung Galaxy S II: world with no limits” ]

Brand PR/


Client: Samsung Electronics Ukraine1

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4 Solution: [ 4 teams were formed by opinion leaders and media partners representatives[ Tasks in quest were based on smartphone’s features and Android applications[ Media partnership with MTV Ukraine, KISS FM, Focus.ua and gagadget.com[ Educational program in press[ Recruiting of brand ambassadors

Results: [ Real experience in using smartphone among opinion leaders who share their impressions among target audience in social networks[ Unique multimedia (photo, video) Galaxy S II content generated by users and ready to share online[ Massive coverage of target audience[ Project «Samsung Galaxy S II: world with no limits» has been included to the shortlist of PR-projects Contest PRAVDA Awards

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3Task: inform Ukrainian publicity about Ukrainian “Djuice Goal” Football Championship and strengthen Djuice reputation as a brand that supports sport

[ Djuice Goal ]

712 Brand PR/


Client: Kyivstar1

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4 Solution: Communication program: [ Extensive coverage in all regions – championship was covered by all 64 cities[ Information sponsorship: national and regional level [ Championship website: news and interactive format [ Media tours on regional stages and national final[ Active work with fan clubs[ Celebrity marketing[ Special project with М1 music channel

Results:

[ 369 publications in media [ 330 publications online [ 129 radio programs[ 70 TV plots

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712 Brand PR/

3Task: generate communication program with special TV project and maximum TA involvement in woman’s brand Rexona deodorant activities

[ Rexona. You are a Superwoman! ]


Client: Unilever1

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4 Solution: [ TV program “Rexona. You are a superwoman” on New Channel [ Rexona team tour among biggest cities of Ukraine [ On-line diary on tour website www.rexona.ua [ Advertorials in “Liza” magazine [ News on popular radio stations [ Creation of special video “Rexona. You are a superwoman”[ Distribution of press materials about the program

Results: [ More than 600 000 views of program on New Channel [ Almost 300 000 radio listeners[ Free coverage (6 print, 13 online publications) [ Total website impression – 54 470 [ 5 000 direct contacts [ The biggest sales boost in the category [ The biggest sales boost in CIS countries

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3Task: demonstrate unique combination of high technology and sophisticated design of TV to premium target audience and ensure maximum direct contacts of TA with Samsung LED TV 9000

[ Samsung LED TV 9000 Integration into First Charity Gala Auction by Klitschko

Brothers Foundation ]

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4 Solution: Participation in Charity Auction, organized by Klitschko Brothers Foundation:[ Samsung logo was placed on the press banner, which was used as background in all communications with media[ Samsung 3D-zones were equipped in special relaxation zone of the event with comfortable sofa, attractive girls-hostesses and LED 3D TVs series 9000[ Hostesses who spoke free Ukrainian, Russian and English languages explained guests the advantages of 3D TVs manufactured by Samsung and conducted training on how to use the product[ Speech of Samsung Electronics in Ukraine CEO addressing guests of the event and presenting Samsung LED TV 9000 as a charitable contribution to Klitschko Brothers Foundation

Results: [ 150 most influential and richest people of Ukraine got familiar with the product itself[ 23 publications in press[ 6 video stories on national TV[ 44 publications online

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713 Special media projects/

3Task: create popular music project involving young Ukrainian DJs from dmd.djuice.ua portal and music expert Svyatoslav Vakarchuk (“Okean Elzy”)

[ DJUICE+DJ.FM=DJUICE MIX ] Partnership project of DJUICE youth brand with DJFM

96.8 radio station


Client: Kyivstar1

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4 Solution: [ Creation of separate ranking of DJs on the music portal dmd.djuice.ua in order to download remixes of songs by “Okean Elzy” band from “Dolce Vita” album [ Daily “DJUICE MIX” program on DJFM 96.8 radio station [ Partnership with “Pidyom” program on New Channel (video announcements, winners present in program air)[ Daily broadcast of Twishow on Twitter through radio station DJFM 96.8 account with required hash tag of #djuicemusic[ Final party at Saxon club with speeches from the winners of the project

Results: [ 22,896 – total contacts[ 360 unique TwiShow participants[ 120 Twitter posts with hash tag #djuicemusic and #djuice[ About 800 guests at final party in Saxon club

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3Task: present a new Samsung NX10 camera, initiated on ambitious television project to public

[ Samsung NX10 “Create the World of Your Imagination!”]



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4 Solution: [ Organization of national photo contest[ Involvement of a professional photographer Dmitry Peretrutov as a member of contest jury and expert in photography[ Partnership with “Pidyom” program on New Channel (diaries which cover the photo competition, awarding the winners during the program)[ Partnership with “TOP10” magazine (publication about the competition, support in social media)[ Special project with 4 regional media (Odessa, Dnepropetrovsk, Lvov, Kharkov): announcement of photo contest, photo contest publications in media, photo exhibitions by media in their cities)

Results: [ 44 publications in press[ 12 programs on TV[ 3 radio programs[ 68 publications online

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3 Task: popularize 3D technology among TA of Samsung 3D LED TV - TV that allows conversion of video from 2D to 3D mode

[ 3D cover of “Korrespondent” magazine ] Partnership project of Samsung and “Korrespondent”

magazine



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4 Solution: [ Design of magazine cover by best professional creators of 3D images[ Design and manufacturing of 3D glasses that let you see the cover in a new dimension (3D)[ Promotional support of this magazine on TV, radio, city-lights in Kiev

Results: [ Wide publicity in media[ 35 publications online[ Active discussions in social networks[ Award from “MMR” magazine[ “Korrespondent” best sold issue of the year

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3Task: draw attention of the audience to a new multimedia computer N93 by Nokia; demonstrate the possibilities of N93 to shoot and edit video in DVD quality

[ Nokia N93 on “Molodist” Film Festival ]


Client: Nokia1

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4 Solution: “I love Kyiv” project - series of films produced by using N93 by young Ukrainian filmmakers and shown at “Molodist” film festival [ Sponsorship of “Molodist” international film festival [ Presentation of “I love Kyiv” series within “Molodist” film festival program [ Partnership project for readers of “Afisha” magazine

Results: Extensive free media coverage: [ 42 publications in press [ 59 publications online

First place at International Advertising festival “Silver Mercury” (held in Moscow) in “Digital Technologies” nomination

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3Task: ensure maximum integration of Samsung products in editorial materials and provide interesting information about them for consumers

[ Creative Product Placement in Lifestyle Magazines ]



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4 Solution: [ Special projects with magazines[ Attracting celebrities to be product ambassadors[ Creative photo shoots by famous photographers

Results: [ Publications in popular magazines[ Partnerships with key editors in media[ Friendship with most popular Ukrainians

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714 Event marketing/

3Task: use series of events associated with romantic relationships (St. Valentine’s Day, 23rd February, 8th March) to draw attention to jewelry as best gifts for the loved ones

[ Time to Express Feelings ]


Client: Kyiv Jewellery Factory1

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4 Solution: [ Development of creative idea, called “Time to express feelings”, which unites all these holidays with jewelry from TM «KYUZ» and position it as the best way to express feelings[ Development of an integrated communication project: promotional campaign in 18 cities of Ukraine, promotional website, special promo activities in cinemas, competition among website visitors, stories about the event on New Channel[ Sponsorship of “St. Valentine’s Day” movie with Julia Roberts

Results: [ 4 video stories about the event on New Channel[ 5000 visitors during the event[ 300 thousand contacts with potential buyers in 18 cities of Ukraine

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2Task: organize press briefing and tour for press a few hours before the official opening of new supermarket in Rivne city

[ Opening of Regional Branch of NOVUS Supermarket ]

Geography: Rivne, Rivnenska region2

Client: Novus1

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3 Solution: [ Invitation of journalists[ Preparation of press materials and a script for speakers[ Moderation of press briefing and creating a plan for excursions in the supermarket[ Ensuring media coverage

Results: Media coverage:[ 10 publications in press[ 2 TV news packages[ 1 radio program

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3Task: create an entertaining event for children and adults in a sum-mer camp and promote TM “Nash sik”, pay attention of TA to consump-tion of natural and healthy fruit and vegetables

[ Juicy Holiday “Day of Health” ]

Geography: Pereiaslav-Khmelnytskyi, Kyiv region2

Client: Vitmark Ukraine1

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4 Solution: [ Development of scenario and organization of the event in summer camp[ Development of gaming activities for children[ Branding of the area of summer camp[ Conducting the event where people taste new flavors of natural juices from TM “Nash sik”[ Providing the coverage of this project in regional media

Results: Direct contacts of TA with “Nash sik” products Free media coverage: [ 4 publications in press [ 10 publications online

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3 Task: use the occasion of 35th anniversary of Apple company to create awareness and confidence in the iStore brand being the largest network of branded stores selling Apple products in Ukraine

[ Communication Program for iStore Retail Network ]


Client: iStore Ukraine1

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4 Solution: [ Creating and filling iStore page on Facebook and forming a pool of brand fans [ Integration into “Pidyom” program on New Channel: a review of new MacBook Pro and announcement of iPod touch drawing[ Development of online quiz “Battle for the Macbook Air» on Facebook and Internet advertising campaign to attract the maximum TA to the game

Results: [ Number of page visitors - 2140 and approximately 8,000 unique contacts made by campaign[ Program “Pidyom” broadcast reaching audience - 360,935 people1230 active players of online quiz “Battle for the Macbook Air»[ Around 15,000 of covered contacts and increase in users on Facebook page is by 35%[ Increase in customer base of iStore brand by 14%

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3 Task: draw attention to the official launch of new iPad2 in iStore retail stores and increase the sales of new product

[ Appearance of IPad2 in iStore retail network ]


Client: iStore Ukraine1

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4 Solution: [ Announcing the start of sales by thousands of Livejournal bloggers [ Twitter aggressive campaign [ Customized application and lottery certificates on Facebook [ Advertising on Facebook [ Shopping in iStore with crew of New Channel [ Photo report on the sales launch in iStore retail stores from popular bloggers

Work with opinion leaders: Test Drive of iPad2 by designers, models, artists, top managers, DJs, musicians

Results: [ As a result of communication 425 posts have been placed, 395 sources in new media mentioned the name of the company[ Reached TA (without Facebook): 110,000 people[ Coverage of TV audience: 328,842 people[ Reached TA through Facebook: 18,000 people[ iPad2 testing by 16 people (specialists in the industry and opinion leaders).[ Increase of iStore Facebook page visitors by 571 people (for the campaign period) [ Overall audience increase - 7500 people

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2Task: organize live broadcast with Svyatoslav Vakarchuk in order to establish direct contact with the audience of dmd.djuice.ua portal

[ Get in Contact! ] Livecam and Twitcam broadcast with

Svyatoslav Vakarchuk for young musicians


Client: Kyivstar1

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3 Solution: [ Announcement of activity and selection of questions from participants of dmd.djuice.ua and in social networks - Vkontakte, Twitter, Facebook[ Using Twitcam in broadcasting on Twitter and Stickam to get integrated into Facebook[ Communication in question-answer format in live broadcasts on Twitter and Facebook

Results: [ Twitcam: 196 - maximum number of simultaneous participants.Overall broadcast coverage of contacts - 2000, 100 followers added

[ Livecam: 92 - maximum number of simultaneous participantsOverall number of participants who accessed broadcast - 622,Number of covered contacts - about 4000

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3Task: present Max Panfilov - Corporate Business Director of Grata consulting group - as an expert analyst in the field of economics, business and finance

[ Twitts from London ]


Client: Grata Consulting Group1

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4 Solution: [ Position Max as a reputable informant from the Ukrainian Investment Summit held in London[ Make twitter @maxpanfilov to be constant news feed from the Ukrainian Investment Summit[ Bring journalists and editors of Ukraine’s leading business editions to Max Twitter news feed

Results: [ Increased number of followers for @maxpanfilov by 47% during UIS[ Growth of followers’ activity on @maxpanfilov increased by 93%[ Non-paid coverage in key Internet resources on finance and investments – 10[ Maxim Panfilov comments as an expert were published in 3 print business magazines

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Working with us requires special skills in effective communications and solving tasks. Brandcom team demonstrated professionalism, focus on results and financial transparency.

Konstantin Cherepovskyy,Head of Brand Marketing and PR, “Samsung Electronics Ukraine”

To develop and implement communication campaigns for iStore retail network in social media, we have chosen Brandcom Agency, which offered a comprehensive long-term strategy of communications and a clear implementation plan. I would like to note the high level of client service and quality of solutions proposed by the agency team. Completed projects with Brandcom agency - is a confirmation of professionalism, creativity, teamwork and result-orientation.

Natalia Bahmut, Marketing Manager, “iStore Ukraine”

In collaboration with Brandcom agency, “Kyivstar”has successfully implemented such large-scale and well-known projects as “Ukraine is the heart of Europe” (2005), dedicated to supporting Eurovision Song Contest in 2005, “Mobile National Team of Ukraine” (2004) - support of Ukrainian National Olympic team, PR program “Your Country. Your football. Your “Kyivstar” (2006) - partnership with the national football team, “Communication for the Future’s Sake” dedicated to the 10th Anniversary of the company (2007) and “Communicate more with your children” (2008) and others. The success and good results of these projects were key to successful development of “Kyivstar” corporate brand in gaining trust of every second Ukrainian.

Zhanna Revnova,Director of Corporate Communications, “Kyivstar”

Don’t hesitate. Get in touch!

Liked what you saw?

Olga FilipenkoBusiness Development Director

cell. +380 (67) 215-37-05

e-mail: [email protected]

Brandcom 8/14 Velyka Zhytomyrska str., of.801034 Ukraine, Kyivtel/fax: +380 (44) 279-05-38, 279-05-35e-mail: [email protected]

www.brandcom.com.ua

brandcom credentials

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