BRAND YOURSELF TO WIN: An Afternoon Conversation About Your Personal Brand

with Kishshana Palmer, CFRE and Rochelle Sodipo

BRANDYOURSELFTOWIN

BRANDYOURSELFTOWIN

Iamatrainer,strategistandfocuscoachandIhelpcompanies(andthepeoplethatleadthem)– growtheirskills,growtheirteamsandgrowtheirresults.I’vehelpedthousandsofclientsandstudentsincreasetheirmanagementskills,moveupintheircareers,growtheirbusinessandkeeptheirsanitywhiledoingit.You’llfindmetrainingleadersinthechurchhouse,theschoolhouseandyourcompany’shouse.

FUNFACTS: Iviewallofmyshoesaspiecesofart,Sticklerforthedetails,Ifyouleavemealoneinyourhousefor5minutesImightredothewholething,AlthoughIamobsessedwithlivemusicImightgetmyblackcardrevokedbecauseIneverknowthelatesttrapsong

KISHSHANAPALMER,CFRE

BRANDYOURSELFTOWIN

Iamavisualbrandstrategist,creativedirector,andfineartistwhohelpssmallbusinessowners,coaches,andconsultantsunderstandandharnessthepowerofvisualbrandingandmarketingtostandoutintheirindustry. Iamthedesignerbehindsomeofyourfavoritebrands,butyou'llneverknowbecauseIhaveaSTACKofNDAs!

FUNFACTS: Ihaveover20tattoosandthreenoserings,TinaKnowlesownsapieceofmyartwork,KishshanaandImetinanonlinemarketingmastermind,IplaytheO’Jays,theWhispers,andtheDelfonicsliketheycameoutyesterday

ROCHELLESODIPO

“FRIENDSHIP isbornatthatmomentwhenonepersonsaystoanother,

‘What!Youtoo?IthoughtIwastheonlyone.”– C.S.Lewis

BRANDYOURSELFTOWIN

JUST A LITTLE

HOUSEKEEPING

• KISHSHANA • @FUNDDIVA• LINKEDIN.COM/IN/KISHSHANAPALME

R

• ROCHELLE• @ROSEREDDETC

BRANDYOURSELFTOWIN

WHAT ARE WE GOING TO COVER TODAY?

1. WHAT is this whole personal branding thing about anyway?

2. WHY (and a little bit of how) you should build your personal Brand?

3. RULES of the road for STAYING CURRENT BUT STAYING TRUE TO YOURSELF

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WE’VEGOTA

QUESTION.

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WHOFEELSLIKE

PERSONALTHEYHAVEASTRONG

BRAND?

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IN FOCUS:

TRACEE ELLIS ROSS

THEPERSON:2ndgenerationCelebrity,actor,activist,mama,allaroundflygirl

THEBRAND:Glamourous,downtoearth,relatable,transparent,juuuustoutofreachbutseeminglyattainable

BRANDYOURSELFTOWIN

IN FOCUS:

TRACEE ELLIS ROSS

THEWIN:

Makingaconnectionwiththe

audience.Resonateswith

audience.Personalpolitical

valuesarealignedwiththe

times

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IN FOCUS:

ANTHONY “SPICE” ADAMS

THEPERSON:Familyoriented,downtoearth,ex-footballplayer,affable

THEBRAND:PhysicalandMentalHealth,LeavingaLegacy,Makingpeoplelaugh,seriousfun

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IN FOCUS:

ANTHONY “SPICE” ADAMS

THEWIN:Hostandcommentator,products(apparel),multipleincomestreamsbasedoncorevalues

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NOWYOU.

WHATISAPERSONALBRANDANYWAY?

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PERSONALBRANDINGISTHEPRACTICEOFPEOPLEMARKETINGTHEMSELVESANDTHEIRCAREERSASBRANDS.

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IT’STHEDIFFERENCEBETWEENSTANDINGOUTANDFITTINGIN!

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YOURBRANDSEPARATESYOUFROMEVERYONEELSEYOU

THEM

REASONSFORBUILDINGYOURPERSONALBRAND

1.FINDABETTERJOB2.GROWYOURNETWORK3.GAINRECOGNITION4.LANDBETTERCLIENTS

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YOURBRANDCOMESDOWNTO

TWOTHINGS

BRANDIDENTITY

SYSTEM

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YOURBRANDIDENTITYSYSTEMIS:EVERYTHINGTHATTHEOUTSIDEWORLDEXPERIENCESFROMYOURBRANDATYOURTOUCHPOINTS

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TOUCHPOINTS AREEVERYWHERE

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ALIGNMENTISKEY.YOUWANTYOURAUDIENCETOALIGNTHEMSELVESWITHYOURVALUES.

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NOPROFESSIONALCATFISHINGALLOWED!

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WHETHERYOUTHINKYOUARE,ORYOUTHINKYOUAREN’TYOUARERIGHT! PEOPLEONLY*BELIEVE*WHATTHEYSEE!

IT’SALLABOUT

CONNECTION

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WHOWEAREATWORK

WHOWEAREATHOME

OURPERSONALBRAND

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BRAND POSITIONING

1.BOTHYOURVISUALIDENTITYSYSTEMANDMARKETINGSTRATEGYPLANSARERELIANTUPONYOURBRANDPOSITIONINYOURINDUSTRY.

2.THEGOALISTOBEABLETOCOMMUNICATEYOURPOSITIONTOYOURCLIENTS,POTENTIALEMPLOYERSANDULTIMATELY,YOURTARGETAUDIENCE.

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ESSENTIALQUESTIONS

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WHATARENAISYOURBRANDCOMPETINGIN?

DEFINE YOURDIFFERENTIATORS.

WHATDIFFERENTIATORSOFYOURCOMPETITORSDOYOUNEEDTOOVERCOME?

WHATISYOURMISSION?

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WHATDOI*REALLY*NEEDTOWIN?

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TOOLSOFTODAY’STRADE:

• LINKEDIN

• ABRIEFBIO

• LINKSTOYOURSOCIALMEDIAPROFILE(S)

• ATHOUGHTFULSTATEMENTABOUTHOWYOUADDVALUETOYOURWORK

• YOURRESPONSIBILITIESINYOURCURRENT+PASTROLES

BRANDYOURSELFTOWIN

BRANDYOURSELFTOWIN

TOOLSOFTODAY’STRADE:

• SPECIALFEATURESTHATENHANCEYOURPERSONALBRAND

• VALUEADDEDCONTENT– VIDEOS,ARTICLES,QUOTES

• EXAMPLESOFYOURWORK

• YOURPHOTO!!!

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CASESTUDY:KISHSHANA&CO.

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AWORDABOUTSOCIALMEDIA

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HOWTOIMPROVEYOURBRANDTODAY!

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YOURVALUE

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HOWMUCHISYOURVALUEWORTH?

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ALLSHOWNOTELL

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BECONSISTENT

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FOCUSONEDUCATIONTHATINCREASESYOURVALUE

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STAYAUTHENTIC!

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UNDERSTANDWHOYOUWANTTOATTRACT

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THEMAGICISINYOU!

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1.WHATISTHISWHOLEPERSONALBRANDINGTHINGABOUT–DOWHATYOUSAYYOU’REGOINGTODOANDDON’TBEAJERK!

2.WHY(ANDALITTLEBITOFHOW)YOUSHOULDBUILDYOURPERSONALBRAND- EMPLOYMENT!VISIBILITY! BEPRESENT

3.RULESOFTHEROADFORSTAYINGCURRENTBUTSTAYINGTRUETOYOURSELF - MAKETHEHARDCHOICES!CHOOSEYOU!

KEYTAKEAWAYS

PARTYFAVORS!BIT.LY/KISHROSEBRAND

SCHEDULEATIMEWITHME:BIT.LY/CALLKISH

VISITMYSITE:WWW.KISHSHANACO.COM

KEEPITSOCIAL:TWITTER,IG:@FUNDDIVALINKEDIN.COM/IN/KISHSHANAPALMER

KISHSHANAPALMER,CFRE

BRANDYOURSELFTOWIN

SCHEDULEATIMETOCHAT:BIT.LY/BRANDITFORREAL

VISIT:WWW.ROSEREDDETC.COM

IG,FACEBOOK:@ROSEREDDETC

ROCHELLESODIPO

THANKYOU!