brand you
DESCRIPTION
FutureID Brand you Intro to personal brandingTRANSCRIPT
BRAND YOU ®INTRO TO PERSONAL BRANDING
A BIT ABOUT
A LOGO IS YOURVISUAL IDENTITY
BUTA BRAND IS NOT A LOGO
A BRAND IS A COLLECTION OF
PERCEPTIONSIN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF
EXPERIENCEAND REFLECT
REPUTATION
NONE OF THESEORGANIZATIONS TREATTHEIR BRAND AS AN
AFTERTHOUGHT, RATHERIT SERVES AS THEIR KEY
DIFFERENTIATOR.
BUT THOSE ARE CONSUMERS BRANDS
NOT PEOPLE.
PERSONAL BRANDS ALLOWINDIVIDUALS TO DIFFERENTIATE
THEMSELVES BYCONSISTENTLY ARTICULATING
AND LEVERAGING THEIRUNIQUE VALUE PROPOSITION.
WE ARE ALLBRANDS
IF YOU’RE NOT BRANDINGYOURSELF, YOU CAN BE ASSURED THAT OTHERS ARE
DOING IT FOR YOU.
HAVE AN IDEA.
BRAND YOU ®
GET YOUR FUTURE ID
AND JUST BEING GOODISN’T GOOD ENOUGH
A LESSON FROMTHE KITCHEN
THE KITCHEN(THE CRAFT/WHAT YOU KNOW)
THE DINING ROOM(THE DELIVERY/HOW YOU SHARE IT)
WE’RE ALL IN THECONTENT BUSINESS
GETTINGGETTING TACTICAL
WHY EMPLOYERS SHOULD CARESTRONG PERSONAL BRANDS ADD VALUE TO CORPORATE BRANDS!
• PUBLICITY AND VISIBILITY• BUILD ORGANIZATIONAL CREDIBILITY• INCREASED ENGAGEMENT LEVELS• EXPANDS INFLUENCE• HUMAN CONNECTION TO THE ORGANIZATION
5 QUESTIONS
QUESTION #1 WHAT ARE YOUR GOALS?QUESTION #2 WHAT DO YOU VALUE?QUESTION #3 WHAT ARE YOU PASSIONATE ABOUT?QUESTION #4 WHAT MOTIVATES YOU?QUESTION #5 WHAT MAKES YOU REMARKABLE?
5 RULES
RULE #1 BE DILIGENTRULE #2 BE CONSISTENTRULE #3 BE RELEVANTRULE #4 BE INTERESTINGRULE #5 BE YOURSELF
5 STEPSBUILDING LASTING, EFFECTIVE PERSONAL BRANDS TAKES
TIME AND THERE IS NO ONE-SIZE-FITS-ALL PROCESS.
STEP #1 TAKE INVENTORYSTEP #2 DEVELOP A (BRAND) PLANSTEP #3 CRAFT YOUR IDENTITYSTEP #4 CHOOSE THE RIGHT TOOLS AND CHANNELSSTEP #5 MEASURE AND REPEAT
TOOLS AND CHANNELSYOU HAVE TO USE THEM TO UNDERSTAND THEM
• WEB SITES• BLOGS/MICRO-BLOGS• SOCIAL NETWORKS (FACEBOOK, LINKED-IN,TWITTER)• EVENTS (CREATE YOUR OWN OR HIJACK ONE)• OFF-LINE AND ALTERNATE PUBLISHING• THE MEDIA
DON’T FORGET TO
• MAKE YOURSELF FINDABLE• CONNECT EVERYTHING• CULTIVATE RELATIONSHIPS W/THE PRESS, COMPETITORS, NON-PROFITS, ETC.• DONATE YOUR EXPERTISE TO A CAUSE• DEVELOP A VISIBLE PLATFORM• START AND JOIN CONVERSATIONS