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• Brand & Trademark guidelines for Brink retailers & distributors

EN/INTMarch 2015

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Contents 3

CEO’s foreword 5

Trademarks 6

The Brink logo 8

Your perfect fit 10

Copyright 12

Ad template 14

Common used lifestyle images 16

Common used product images 17

Domain names 18

Website 20

Social media 22

Stores, Trucks, Exterior signs, Flags, Give-aways etc. 24

Contents

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IMAGES

Dear Customer,

Thank you for your interest in our brand. We are happy to welcome you as our business partner.

Brink Group has established the globally well known Brink brand by being consistent in brand communications and protecting our intellectual property rights. We are committed to continue developing the strength of our brand and therefor we are proud and pleased to share with you our guidelines, summarizing how to use the Brink brand, copyright and related materials.

These guidelines apply to all Brink retailers, fitting partners, and distributors. As such you represent the Brink brand and by following these guidelines you will help to protect and benefit from the strength and integrity of the Brink brand. Brink Group reserves the right to withdraw the permission to use our intellectual property rights such as photographs, images and logos, if these guidelines are not followed.

Please contact Brink Group marketing department via marketing@brink.eu if you have any questions about how to follow these guidelines or inform us any case of suspected infringement or misuse of the Brink Group trademarks or copyrights.

In appreciation of our mutual business, wishing you good business with Brink.

Best regards

Gerrit de GraafCEO Brink Group

CEO’s foreword

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You may use the Brink trademark and logos provided that you follow these guidelines, use the trademarks in a respectful manner and do not mislead customers.

The wordmark Brink

Correct use• When using the trademark Brink, set it apart from the

surrounding text by capitalizing the first letter in Brink or capitalizing the entire word: BRINK

• Use the Brink trademark in connection to Brink products only when naming specific Brink products, alsways put the name Brink before the product name, for example Brink BMA

Incorrect use• Use Brink as a noun or in a way that suggests a common,

descriptive or generic meaning• Use of Brink in variants, transliteration or abbreviations • Use of Brink in a manner that implies the Brink Group’s affiliation

with or endorsement of sponsorship or support of a third party product or service

• Incorporation of Brink into your own registered or non-registered company name, service name, trademark, logo or domain name

• Placement of your company name, trademarks, service marks or product names next to or together with Brink or the Brink product name in such a way that it appears that Brink is legally associated with your company

Trademarks

OK

BrinkBrink®

My Brink® towbar is greatBrink BMA

Not OK

BrinkedBrink-like

My Brink is greatBMA

Examples

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Correct use• Use the Brink logo as provided by the Brink Group • The logo must always have a free zone surrounding it, which is

half the height of the logo’s black square background

Incorrect use• Adding text, color or effects to the logo, or modifying it in any way • Manufacturing, sales or give-away merchandise items, such as

T-shirts and mugs, bearing the Brink logo • Featured as the most prominent logo on your website

The Brink Logo

OK Not OK

Examples

Logoheight=h

h/2

h/2 h/2

h/2

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• Outdoor activity

• Product

• Fitter network

• Pride at work / Craftsmanship

• Safe & easy to install

• Products

• Reliable & smooth processesFor end usersYour perfect fit means that we enable our end users to live an active life by providing a perfect fit between their vehicle and the gear they want to bring along. Regardless if one is carrying or towing, if one uses our products for leisure or business, Brink provides a solution to practically any vehicle that is safe, easy to use and easy to get installed by one of our trained partners in our fitter network.

For our professional fittersYour perfect fit means that we enable our fitting customers to provide a perfect fit for their customers by providing best in class products, combined with innovative and best in class services.

With Brink Group the entire fitter’s customer journey from orientation, to quoting a price, to ordering, receiving, unpacking, installing, and coding a wiring kit, is continuously monitored and improved till the finest detail. This to ensure the smoothest process possible, reliable quotations and a good margin.

The Brink slogan Your perfect fit expresses the brand essence of Brink. You may not use or imitate any Brink slogan or tagline, including but not limited to Your perfect fit.

Your perfect fit

End users Professional fitters

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The copyright of all materials, including but not limited to photographs, images and videos created by Brink, is owned by the Brink Group. You may not use any copyrighted material without the prior written consent of the Brink Group. If you have consent, you must never use Brink copyrights in a way that overshadows your own logo, reseller logo, or imagery, in terms of their size or position. If you wish to receive consent to use Brink copyrighted material, speak to your contact person at Brink Group.

Correct useUse of Brink copyrighted materials such as photographs as provided to you by Brink for the purpose of selling, marketing, advertising or otherwise promoting Brink products, provided that you clearly indicate that you are a reseller of Brink products and that your contact details are prominently displayed.

Incorrect use• Altering of Brink copyright material in any way and thus changing

it from its original appearance • Reproducing copyrighted material in a lower resolution than

recommended • Sharing Brink copyright material, such as photographs, videos or

logos, for commercial use by a third party• Displaying Brink copyright material, such as photographs, videos

or logos, as the most prominent element on your webpage or in printed material

• Using Brink photographs or videos in a way that suggests an association with a product or brand other than Brink

Copyright

OK Not OK

Examples

Deserunt iudicabit his te, mel possit ex. Ubique ridens volup tatum qui ei, vim medi sntu €0,00*

Contact informationwww.company.com

Your perfect fit brink.eu

COMPANYname

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Brink has created free advertisement templates. Available as A4 portrait and A5 landscape. If you wish to receive consent to use Brink templates, speak to your contact person at Brink Group or contact the Marketing Department at marketing@brink.eu.

Ad template Examples

• Eliquiatum eum que prorecae sit iur rerum ra distem earum faccabor rum dicias dit ullab ide

nonectatum quam expedis accus, ommolup tam que omnimax imusapicium fugiatias dolorumet

lam sit enda quam fugitis aboritiuria vendae des si nullenis si

COMPANYnameCompany contacts

•

COMPANYname

Eliquiatum eum que prorecae sit iur rerum ra distem earum faccabor

rum dicias dit ullab ide nonectatum quam expedis accus, ommolup tam

que omnimax imusapicium fugiatias dolorumet lam sit enda. Eliquiat

ide nonectatum quam expedis accus, ommolup tam que omnimax

imusapicium fugiatias dolorumet lam sit enda.

Company contacts

• Eliquiatum eum que prorecae sit iur rerum ra distem earum faccabor rum dicias dit ullab ide.

COMPANYnameCompany contacts

Correct useUse these templates with care. Add your logo, text or small images in the white space only

Incorrect use• Modifying images • Placing logo’s, text or images on the photo• Reselling Brink templates

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Common used lifestyle images Common used product images

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You may not register or create domain names or any sublevel domain names that incorporate any Brink trademarks or variants of them.

Correct use• Register your own brand or company name as domain name

Incorrect use• Registration of domain names or creation of subdomains

containing Brink or any other brand or names which are virtually identical to those belonging to the Brink Group

Domain names

OK

www.yourdomain.comwww.yourcompanyname.com/brink

Not OK

www.brink-towbars.comwww.brinkshop. com

brink.yourdomain.com

Examples

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Home | Over ons | trekhaak |

Iusto odio dignissim qui blandit praesent luptatum zzril deleoption congue nihil imperdiet doming id quod mazim placerat facer

Iusto odio dignissim qui blandit praesent luptatum zzril deleoption congue nihil imperdiet doming id quod mazim placerat facer

COMPANYname

A large amount of time and effort is continuously invested in the Brink website www.brink.eu. Your website should have its own look and feel and should not copy or imitate either the entire Brink website at www.brink.eu or elements of it. At all times it must be clear to a visitor of your website that he or she is NOT visiting a Brink or Brink Group website, but a website of a distributor/retailer/fitter of Brink articles. No confusion whatsoever may occur.

Always include an attribution to Brink’s ownership of the trademarks on your website in the following format: Brink (word) and Brink (logo) are trademarks of the Brink Group.

Correct use• Displaying your logo and company name as the most prominent

part of the website• Showcasing the look and feel of your own brand on your website• Linking or referring to the Brink fitguide on www.brink.eu• Linking or referring to videos on the official Brink Youtube

channel on your website

Incorrect use• Displaying a Brink logo as the most prominent element on your

webpage and/or in the upper left corner • Designing a Brink.eu look-alike webpage • Using Brink photographs or videos in a way that suggests an

association with a product or brand other than Brink

Website

OK Not OK

Examples

Home | Over ons | trekhaak |

iusto odio dignissim qui blandit praesent luptatum zzril dele option congue nihil imperdiet doming id quod mazim placerat facer

Home | Over ons | trekhaak |

iusto odio dignissim qui blandit praesent luptatum zzril dele option congue nihil imperdiet doming id quod mazim placerat facer

Home | Over ons | trekhaak |

iusto odio dignissim qui blandit praesent luptatum zzril dele option congue nihil imperdiet doming id quod mazim placerat facer

Home | Over ons | trekhaak |

iusto odio dignissim qui blandit praesent luptatum zzril dele option congue nihil imperdiet doming id quod mazim placerat facer

Home | Over ons | trekhaak |

iusto odio dignissim qui blandit praesent luptatum zzril dele option congue nihil imperdiet doming id quod mazim placerat facer

Home | Over ons | trekhaak |

iusto odio dignissim qui blandit praesent luptatum zzril dele option congue nihil imperdiet doming id quod mazim placerat facer

Home | Over ons | trekhaak |

iusto odio dignissim qui blandit praesent luptatum zzril dele option congue nihil imperdiet doming id quod mazim placerat facer

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Social media communication must represent your company or store, not Brink. Do not use the Brink logo or other materials for which the Brink Group owns the copyright in social media.

Correct use• Linking or referring to official Brink webpages from your own

page or website, as long as it is clear that you are linking visitors to official Brink webpages

• Including a description or note explaining that the webpage which is displayed or linked to, is produced by and its copyright is owned by the Brink Group

Incorrect use• Use of Brink in online identities, usernames, avatars and icons • Creating pages in social media forums which imitate or copy in

part or in full webpages belonging to Brink • Acting as a Brink representative in social forums • Copying Brink videos and creating your own YouTube channels

or linking to your own copy of videos on servers other than those owned by Brink

Social media

OK Not OK

Examples

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All of our designs and concepts such as catalogs, manuals, posters and methods of displaying products and our logo are considered to be trade supporting materials and embody the Brink brand. As with your website and other materials it is important that customers understand that you are an independent entity that sells products that originate from Brink and that you are not representing Brink or Brink Group itself. Therefore it is also important that you always make this clear in your store design and when you promote the Brink brand. Unless you have a specific agreement which gives you permission to do so, you are not authorized to use any of Brink’s

intellectual property rights in relation to store design, stickers on cars or give-away products, such as clothes and pens. If you would like to have permission to do so or if you have any questions in relation to this, please speak to your contact person at Brink Group.

Stores, Trucks, Exterior signs, Flags, Give-aways etc.

If you have any further questions relating to the use of Brink intellectual

property contact the marketing department at marketing@brink.eu or your

contact person at Brink Group.

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