brand tracking survey analytics
DESCRIPTION
TRANSCRIPT
Brand Tracking Tools From
SurveyAnalytics
Agenda
1. Why use SurveyAnalytics for Branding Research?
2. What tools can you use in your branding research strategy:
2a. Real-Time Summary & export options to Stat software 2b. Data segmentation & Online Comparison Report 2c. Trend Report 2d. Open-ended Text Analysis
3. Question & Answer
4. Conclusion
Why Use SurveyAnalytics?
1. Started in 2002, HQ in Seattle, WA2. #172/500 fastest growing private companies in
US3. # 12 in Puget Sound Journal’s top 50 companies
to watch4. 10,000 + clients: QuestionPro, MicroPoll,
IdeaScale
1. Online Surveys: Unlimited Surveys, Unlimited Reponses
1. Dedicated account manager & Access to 24/7 global support
1. Specialize in Advance market research tools that allows you to run studies such media testing, brand tracking, customer satisfaction (SCI,ASCI,NPS) MaxDiff,
and Conjoint Analysis.
Tools To Use In Your Branding Research Strategy
Track your Brand in Real-Time
Real-time reporting capabilities saves $$$
-Deliver answers now. Never leave your client waiting.
-Able to respond to market changes and brand perception quicker than others.
Track your Brand in Real-Time
Data Segmentation
What are males saying compared to females?
Find out by segmenting data for further analysis.
-Responses in your survey
-Custom variables uploaded through the Email list.
-Custom Variables via panels
-TIME (Date/Time)
Data Segmentation: Online Comparison Report
Trend Analysis: Review Reports via Date & Frequency
Open-Ended Text Analysis
Tag Clouds - a visual depiction of user-generated tags. Tags are usually single words.
Open-ended text analysis tools are extremely popular for tracking what people are saying about different brands!
Find patterns &Turn words into visualizations
Indentify most-used words
Self-categorize & tag comments
Text Analytics/Categorization –Set up your own categories &Tag comments that best fit Defined categories.
Categorization Tag Clouds
Question/Answer & Conclusion
Esther LaVielle Chief Education [email protected]
Michaela Mora [email protected] on Twitter @rinsightshttp://www.relevantinsights.com