brand track report - online shopping june -sep 2008

Brand Track Study: Online Shopping

Quarter: July - September 2008

Prepared by: JuxtConsult, New Delhi

Presentation flow

• Methodology

• Usage Track

– Online Shopping Usage Status

– Online Shopper’s User Profiles

– Online Shopping Usage Behavior

– Online Shopper’s Media Habits

• Brand Track

– Brand Salience and Perceptions

– Brand Shares

– Brand Performance / Brand Momentux

Methodology

• Online Survey between 10th September to 30th September 2008

• Survey run using JuxtConsult’s own net user panel (GetCountedTM)

• Total Sample Used: 1,405 (Brand Track reported on a a valid base of 1,285)

• India Online 2008 multipliers used to make data representative of total online population (multiplier on geographic zone, town class and SEC*)

* Findings representative of only SEC ‘A’, ‘B’, ‘C’ and ‘D’. Sample collected from SEC ‘E’ were statistically insufficient, therefore excluded.

Definitions of terms used

• Online Shoppers: all Internet users who either search or buy products/services online (excluding those who search or buy only ‘travel products’ online)

• Online Buyers: all Internet users who buy products/services online (excluding those who buy only ‘travel products’ online)

• Heavy Online Spenders: online buyers who spend more than Rs.5,000 per month in buying products/services online (excluding online travel products/service)

• Medium Online Spenders: online buyers who spend between Rs.1,000 and Rs.5,000 per month in buying products/services online (excluding online travel products/service)

• Light Online Spenders: online buyers who spend less than Rs.1,000 per month in buying products/services online (excluding online travel products/service)

Definitions of terms used

• Head of the household (Chief wage earner): member of the household who contributes maximum income towards the household expenses

• SEC: Socio Economic Classification basis education and occupation of the chief wage earner of the household

• Aided Brand Recall: brand recall prompted with a displayed list of brand names. All other forms of brand recall are unprompted recalls

• Cumulative Consumer Share: all online shopping websites used in the last 3 months (multiple usage)

• Primary Consumer Share: the most ‘preferred’ online shopping website among all the online shopping websites used in the last 3 months

Definitions of terms used• Brand Sustenance: Ratio of ‘top of mind brand recall’ to ‘top of mind ad recall’

• Brand Persuasion: Ratio of ‘brand likely to buy/use’ to ‘spontaneous brand recall’

• Switch-in and Switch-out: Difference between the ‘intended buying’ of a brand and the ‘current ownership’ of the brand at individual level (likelihood of moving ‘into’ or ‘out of’ a brand)

• Brand Loyalty: Similarity between the ‘intended buying’ of a brand and the ‘current ownership’ of the brand at individual level (likelihood of continuing with the brand)

• Brand Pull: The ‘net switch’ into the brand (i.e., total switch-ins minus total switch-outs of the brand) as a ratio of its ‘current primary consumers’

• Brand Momentux ™: A calculated index of a brand’s ‘current mass’ (current primary consumer share of the brand) multiplied by its ‘speed accelerators’ (arithmetic mean of mindshare factors like brand persuasion, brand pull and brand loyalty)

Toplines

Usage Track

• 91% of all Internet users have ‘shopped’ online (searched or bought) in the last 3 months – an increase of 3% over the previous quarter

• The ‘only searchers’ have grown to 55% (+8%) whereas the proportion of buyers has fallen slightly (-5%) to 36%

• At 55%, the ‘new’ buyer base has increased by 5% compared to last

quarter

• Proportion of ‘heavy spenders’ increased marginally (+2%) this quarter. They consitute 56% of all online buyers, accounting for 93% of all online spends

• Home based online buying has grown +5% from last quarter to touch 45%, and continues to have the predominant share

Usage Track• Daily/weekly online buying from place of work or cyber café` has

become more common this quarter

• ‘Credit card’ continues to remain the favorite mode of payment online at 61%, Usage of debit cards and cash on delivery for online purchases have declined by - 8% and -9% this quarter

• ‘Better price/bargain’ (+4%) has emerged as a key motivator for online purchases along with ‘flexibility of 24X7’ (despite 5% drop)

• ‘Delayed delivery’ continues to be the single biggest problem online buyers face while buying on the net (60%); ‘Product/quality not being the same’ has increased noticeably this quarter by +6%

• Buying in online bids have gained in popularity this quarter, increasing

by +14% to cross the 50% mark

• 47% of the searchers do not buy online for ‘lack of a credit card’

Usage Track

• Shifts noticed in the profile of online buyers in the last quarter:

– 10% shift in favor of female buyers to reach 23%

– 6% shift in favour of SEC ‘A’ and SEC ‘C’ each

– 7% shift in favour of buyers in ‘other’ occupations (total 20%)

– 6% shift in favour of buyers from ‘other towns’ (total 47% this quarter)

– 5% shift in favour of buyers from North to take the zone’s contribution to 26%

– 6% shift in favor of those with MHI upto 10K

– 9% shift in favour of those owning a credit card

Brand Track

• Although Ebay’s top of mind brand recall has eroded by 7%, it still leads with 38% top of mind brand recall for the category; Futurebazaar has slipped in brand recall across all segments (-4% overall)

• Less than 50% of Ebay’s total brand recall is top of mind (-4%); Rediff and Indiatimes have improved their ‘TOM brand recall to aided brand recall’ ratio by 4% each

• Despite notable decline, Ebay continues to lead the secondary and primary consumer share (38%, 32% respectively) among online buyers; Futurebazaar has considerably slipped in consumer share across all segments (-11% overall)

• Although all brands have improved their secondary-primary consumer share conversion ratio, Ebay remains the highest at 84% ; Rediff and Yahoo, both considerably improved on this parameter, are tied at 3rd spot just behind Indiatimes

Brand Track

• Despite Ebay’s decelerating momentum this quarter (due to drop in brand mass, brand persuasion and loyalty), it is expected to gain +9% share next quarter

• Rediff is expected to de-grow in primary consumer share due to falling brand persuasion, pull and loyalty (despite improved brand mass)

• Futurebazaar too may witness a drop in primary consumer share due to deteriorating brand mass and brand loyalty

• Yahoo, the only brand with slight acceleration (due to improved brand mass and brand persuasion), is expected to maintain its share

• Sify and Fabmall are expected to gain marginal share

Online Shopping Usage Status

Online Shopping Usage

All Internet Users100%

Intention to shop online

9% (-3%)

No intention to shop online

0% (0%)

Searched and Bought 36% (-5%)

Searched Only55% (+8%)

Online Non-shoppers 9% (-3%)

Online Shoppers91% (+3%)

Last 3 months usage

Next 3 months intentions

* Buyers are the ones who searched as well as bought something online in last three months

•Online shoppers have grown by +3% from last quarter and constitute 91% of all internet users

•However, online buyers have reduced by -5% to reach 36% currently – the balance 55% online shoppers only searched for

products/ services online

• All the online non-shoppers, constituting about 1-in-10 (9%), plan to shop online in the next quarter

Online Buyers* by Experience -1

Current Quarter

55%

32%

13%

New Shoppers (shopping for less than 1 years)

Evolving Shoppers (shopping for 1-3 years)

Experienced Shoppers (shopping for more than 3 years)

• At 55%, the ‘new’ buyers base has increased by 5% compared to last quarter

• Meanwhile both the ‘experienced’ shoppers and ‘evolving’ buyers’ have decreased by 4% and 1%

respectively

(+5%)

(-4%)

(-1%)

Online Buyers* by Experience -2Current Quarter

21%

34%

21%

12%

7% 6%

0%

20%

40%

All Shoppers

Last 3 month 3 months to 1 year 1-2 years

2-3 years 3 to 5 years More than 5 years

Change from PQ

-6%-2%

1%

-2%

7%

0.2%

-10%

0%

10%

• Over 1-in-5 of the online buyers (21%) have started buying online only in the last 3 months – this is slightly

lower than the corresponding figure for last quarter (26%)

Online Buying by Place of Access

Home Only 45% (+5%)

Office Only 13% (-4%)

Cyber café Only 4% (+2%)

28%(+1%)

6%(0%) 3%

(-1%) 2%(-2%)

Home - 80% (+3%) Office- 49% (-5%)

Cyber café - 14% (-1%)

• Home based online buying has grown +5% from last quarter to touch 45%, and continues to have the

predominant share

Online Spending

* Light Spender – Less than Rs.1,000 per month; Medium Spender – between Rs.1,000 to Rs.5,000 per month; Heavy Spender – more than Rs.5,000 per month

Current Quarter

0.4%12%

32%

6%

56%

93%

0%

25%

50%

75%

100%

Proportion of Online Buyers Proportion of Online Spends

Light Medium Heavy

Change from PQ

-1%

6%

1%

-1%

-8%

2%

-10%

0%

10%

• Proportion of ‘heavy spenders’ increased marginally this quarter (in volume)

•Though heavy spenders form 56% of all online buyers, yet they account for 93% of all online spends

• With a 6% increase this quarter, medium spenders now form nearly 1-in-3 of all online buyers though accounting for a mere 6% of all

online spends

Online Shopper User Profiles

Demographic distributionGender

Current Quarter

79% 77% 78%

21% 23% 22%

0%

25%

50%

75%

100%

Searched only Searched & Bought All Shoppers

Male Female

Change from PQ

3%6%

-3% -10% -6%

10%

-10%

0%

10%

•The proportion of female shoppers has grown by +6% over last quarter accounting for 22% of

all shoppers• The share of females among online buyers too has increased by +10% to reach 23%

Demographic distributionAge

Current Quarter

43%

31%

39%35%

41%

17% 15% 16%

5% 5% 5%

49%

0%

25%

50%


Up to 24 years Age 25-35 YearsAge 36-45 Years Above 45 years

Change from PQ

2% 2% 3%

-2%-5%-6%

8%

1%5%

-3%-4%-1%

-10%

0%

10%

• By and large, the demographic distribution of online shoppers and buyers remains quite similar to the

last quarter

Demographic distributionMarital Status

Current Quarter

63%55%

60%

11%14% 12%

26%30% 28%

0.2%0.1%0.2%0.4%

0.1%1%0%

25%

50%

75%


UnmarriedMarried without childrenMarried with childrenSeparated/ Divorced without childrenSeparated/ Divorced with children

Change from PQ

2%

-2%

1%3%

1%

-2%

1%

-3%

0.4%

-10%

0%

10%

• There is no significant change in the marital profile of the online shoppers and buyers compared to

previous quarter

Demographic distributionOccupation

Current Quarter

22%

18%21%

17%

33%

23%

3% 3% 3%

8% 7% 8%

31%

19%17%

20%18%

27%

0%

20%

40%


Service (J unior) Service (Senior) Self EmployedBusiness Student Others

Change from PQ

3%

-2%

1%

-4%-6% -6%

-1% -1% -1%-2% -1%

2% 2%4%

7%5%

-0.3%

-10%

0%

10%

• There is a noticeable increase in the share of ‘other’ online shoppers and buyers (constituting

housewives, retirees and unemployed) while the share ‘senior executives’ has decreased

Geographic distributionCity type

Current Quarter

38%36%

3%6%

4%

14% 14% 14%

32%

45% 46%47%

0%

25%

50%


Metro Urban uptowns Emerging Towns Others

Change from PQ

-7%

-2%-1%

2%0.2%

5%2%

-4%

-0.3%0.1%

6%

-0.4%

-10%

0%

10%

•Although the contribution of Metros to online buyers has dropped considerably by 7%, the share of ‘Other’

towns has gone up by 6%

Geographic distribution

City Searched Only Searched & Bought All Shoppers

Sample Base 779 506 1,285

Mumbai -0.4% 11% -1% 10% -1% 11%

Delhi 2% 11% 0.1% 11% 1% 11%

Bangalore -0.4% 7% 0.1% 13% -1% 10%

Chennai -1% 5% 2% 6% 0% 5%

Hyderabad 1% 5% 0.3% 5% 1% 5%

Pune 0.3% 3% 1% 4% 1% 3%

Kolkata 0.2% 3% 0.1% 3% 0.1% 3%

Secunderabad 0.1% 2% 1% 3% 0.2% 3%

Ahmedabad 1% 2% -1% 1% 0.2% 2%

Ghaziabad 1% 1% -0.2% 2% 0.4% 2%

Top 10 Cities

Geographic distributionRegion

Current Quarter

23%26%

24%

32% 33% 33%

17%

12%15%

28%29% 28%

0%

20%

40%


North South East West

Change from PQ

1%5%

2%

-1%

1% 0.4%2%

-6%

-1%-4%

-10%

0%

10%

• 1-in-3 online buyers hail from South India; West has the next highest share at 29% followed by

North at 26%

• Online searchers have seen a decline of 6% from West while online buyers from North have

increased by 5%

Socio economic distributionSEC classification

Current Quarter

31%

38%

25%22% 24%

5% 6% 5%

34%38%

34%

40%

0%

20%

40%


SEC-A SEC-B SEC-C SEC-D

Change from PQ

1%

6%3%

6%

-3%

2%6%

-1%

-9%-5%

-0.2%

-5%-10%

0%

10%

• The proportion of online buyers from SEC A and SEC C has gone up by 6% each while SEC D has

fallen a significant 9%

•The share of SEC B has grown by 6% among the online searchers

Socio economic distributionHead of the Household

CWE – Chief Wage Earner

Current Quarter

42%

50%45%

55%50%

58%

0%

20%

40%

60%


User is CWE User is not CWE

Change from PQ

-4%

-1%

-3%

3%4%1%

-5%

0%

5%

• Proportion of ‘head’ of the household among the buyers has remained similar

• However, amongst searchers the proportion of ‘head’ of the household has increased by

4%

Economic distributionMonthly household income (MHI)

Current Quarter

33%

43%

25%21%

24%

12%17%

14%

7%

18%

11%7%

11%8%

49%

0%

25%

50%


Up to Rs 10K Rs 10K - Rs 20K Rs 20K - Rs 30K

Rs 30K - Rs 50K More than Rs 50K

Change from PQ

-5% -5% -5%-2%

1%

-1%-1%

1%

-1%-2% -2%

8%6%

8%

-10%

0%

10%

• Households with MHI upto Rs.20K contribute the most to online shopping (67%)

• Among buyers, proportion of those with MHI upto Rs 10K increased while there was a

5% decrease of households with MHI between Rs.20K-50K

Economic distributionMost expensive vehicle owned

Current Quarter

10%

20%

14%

20%

13%17%

53%48%

56%

0%

20%

40%

60%


Four wheeler owners Two wheeler owners No vehicle

Change from PQ

-17% -14% -16%

-2% -4% -3%

2%

10%14%

-20%

0%

20%

• 2-wheeler ownership is the most common and has grown by 10% among the shoppers and by

14% among the searchers• Compared to the previous quarter, 4-wheeler ownership has decreased significantly among the

shoppers and buyers(-16%, -14%)

Economic distributionCredit card ownership

Current Quarter

18%

33%

24%

7%

24%

13%

43%

63%

75%

0%

20%

40%

60%

80%


Single card Multiple cards No credit card

Change from PQ

1%

-3%

2%

-2%

2%

-9%

3%7%

-0.4%

-10%

0%

10%

• Credit card ownership has increased by a significant 9% to take the credit card owning online

buyers to 57%

Economic distributionMobile phone ownership

Current Quarter

6% 3% 5%

95%97%94%

0%

25%

50%

75%

100%


Mobile phone owners No mobile phone

Change from PQ

-2% -1% -2%

2% 1% 2%

-10%

0%

10%

•Mobile ownership has remained largely similar across both buyers and shoppers

Online Shopping Usage Behavior

Place of Buying*

* From multiple places, therefore the total adds up to more than 100%

Current Quarter

69%

42%

21%

4%

0%

25%

50%

75%

Searched & Bought

Home Place of work Cyber café In Transit

Change from PQ

-2%

1%

-14%

-0.1%

-15%

-5%

5%

• Most online buying continues to happen from home (69%)

• Online buying from place of work declined (-14%) this quarter to 42%

Frequency of Buying - Home

Current Quarter

3%9%

33%

55%

0%

20%

40%

60%

Searched & Bought

At least once a day or more At least once a week1-3 times a month Once in more than a month

Change from PQ

1%

-1%-4%

4%

-5%

0%

5%

• The frequency of monthly buying from home decreased slightly by -4% to touch 33%

• About 55% of online buying from ‘home’ happens less than once a month (+4% over the last

quarter)

Frequency of Buying – Place of work

Current Quarter

10%15%

31%

44%

0%

20%

40%

60%

Searched & Bought


Change from PQ

-6% -7%

7% 6%

-10%

0%

10%

• This quarter, a significant 13% increase was seen among buyers buying daily/ weekly from

place of work, while monthly buying decreased by 6% to touch 31%

• Over 2-in-5 (44%) buy online from ‘place of work’ less than once a month

Frequency of Buying – Cyber cafe

Current Quarter

10%

32%

13%

45%

0%

20%

40%

60%

Searched & Bought


Change from PQ

5%

-31%

13% 13%

-35%

-10%

15%

• A significant 18% increase was also seen in the frequency of daily/weekly online buying from

cyber cafes

• The monthly buying from cyber cafes has sharply fallen by -31% to touch a mere 13% this

quarter

Mode of payment

* Multiple payment options used, therefore the total adds up to more than 100%

Current Quarter

61%

28%

10%

35%

21%

2%6%

0%

25%

50%

75%

Searched & Bought

Credit card Cash on deliveryCash Card Debit cardCheque / Demand draft Never booked/ bought onlinee-currency

Change from PQ

-9%

3%

-8%

1%

-3%

2%5%

-10%

0%

10%

•With a slight increase of +5%, credit cards continue to lead as the mode of making online payments

at 61%

• Usage of debit cards and cash on delivery for online purchases have declined by - 8% and -9% this

quarter

Motivation for buying online

Current Quarter

58% 60% 60%

23%

57% 59%

0%

25%

50%

75%

More

variety/ product

choices

Better

price/ bargain

Flexibility of

shopping anytime

Gives status value Saves time & effort

of going to market

Convenience of

home delivery

Change from PQ

-2%-5%

1%

-15%

-5%

4%

-15%

-5%

5%

• ‘Better price/bargain’ (+4% this quarter) has shown slight increase to emerge as a key motivator for

online purchases along with ‘flexibility of 24X7’ (despite 5% drop)• ‘Saving time’ has dropped appreciably this quarter as a key motivator (-15% this quarter)

Issues faced while buying onlineCurrent Quarter

26%

40%

22% 21%

6%

60%

0%

20%

40%

60%

Delayed delivery Damaged goods

delivered

Product/ Quality not

same as ordered

Hidden

cost/ Charged more

than displayed

Transaction failed

but still charged

Credit card

misused

Change from PQ

4% 3%6%

-8%

3%

-9%-10%

0%

10%

• With a 4% increase this quarter, ‘delayed delivery’ continues to be the single biggest problem online buyers face while buying on

the net (60%)

• ‘Product/quality not being the same’ has increased noticeably this quarter by +6%

• ‘Credit card misuse’ and ‘hidden cost’ are the only two problems that have witnessed a drop this quarter

Online buying in bids/auctions

Current Quarter

51%49%

Yes No

• Buying in online bids has significantly gained prominence this quarter, increasing by +14% to cross

the 50% mark

(-14%)

(+14%)

Product-wise Current & Intended Shopping

Product CategoryCurrent Buyers

(Searched & Bought)

Intended Buyers in next 3 months (Searched &

Bought)

Sample Base 475 477

Train Ticket -11% 55% -4% 58%

Air Ticket 2% 48% -3% 41%

CD/VCD/DVDs -6% 37% 1% 29%

Gift Items/Flowers 7% 34% -4% 22%

Movie Tickets -4% 32% -8% 31%

Books & Magazines -11% 32% -4% 29%

Watch 6% 32% 0% 22%

Camera 1% 29% 3% 28%

Hotel/Tours 7% 28% -8% 20%

Clothes & Accessories 0.4% 25% -9% 19%

Computer software -4% 25% -5% 25%

Mobile/PDA -8% 24% -2% 34%

Jewellery 6% 20% -5% 11%

Electronic Gadgets -5% 19% -12% 18%

Product-wise Current & Intended Shopping

Product CategoryCurrent Buyers

(Searched & Bought)

Intended Buyers in next 3 months (Searched &

Bought)

Sample Base 475 477

Toy and games 0.2% 19% 6% 21%

Computer and peripherals -10% 19% -9% 20%

Electronic Durables 1% 17% -2% 15%

Antiques & Collectables 7% 16% 0% 7%

Shoes 6% 15% 8% 19%

Health and Fitness products 5% 14% 1% 11%

Beauty and grooming products -3% 12% -5% 8%

Kitchen Appliances -3% 11% 1% 15%

Musical instruments -0.4% 10% -3% 7%

Home appliances -2% 9% -6% 8%

Toiletries/Perfumes 4% 8% -4% 8%

Household grocery -0.2% 8% -2% 7%

Sports goods -3% 6% 0% 8%

Automobile 1% 6% -2% 5%

Reasons for not buying online (searchers only)

Current Quarter

37%

19%

24%27%

11%

32%

10%

22%

11%

47%

0%

25%

50%

Don't feel the

need to do so

Don't ow n credit

card

Hav e credit card

but fear misuse

Can't trust

v endors/product

quality

Immediate

deliv ery not

possible

Not aw are of

any shopping

portal

Can't touch &

feel product

Lack of choice &

v ariety

Price on net are

higher

Buy ing online is

too complicated

for me

Change from PQ

-5%-8%

1%3%

-11%

-2%

5% 4%0%3%

-15%

-5%

5%

• Almost 50% of the searchers do not buy online as they ‘do not own a credit card’ followed by 37% ‘who do not feel the

need to do so’

• Proportion of searchers who do not buy online as they ‘cant touch and feel the product’ has appreciably decreased this

quarter (-11%)

Media Preferences

TV ChannelsSearched

OnlySearched &

BoughtAll

Shoppers


Star Plus 0.3% 7% 6% 12% 2% 9%

NDTV24*7 -1% 6% -3% 8% -2% 7%

Discovery -1% 5% -0.3% 6% -1% 5%

Sony -1% 4% 1% 5% 0.3% 5%

Zee TV -0.4% 5% 3% 4% 1% 4%

Aajtak -5% 3% -3% 4% -4% 4%

CNBC -1% 2% -1% 5% -1% 3%

Sun TV 3% 5% -3% 1% 1% 3%

HBO 0% 2% 4% 6% 2% 3%

M TV 0.3% 3% -0.3% 2% 0.2% 3%

Most preferred TV channel – Top 10

NewspapersSearched

OnlySearched &

BoughtAll

Shoppers


The Times of India -8% 28% 7% 42% -2% 33%

The Hindu 2% 14% -3% 10% -0.1% 12%

The Hindustan Times -3% 4% 7% 11% 1% 7%

The Telegraph -0.4% 4% -1% 2% -1% 3%

Dainik Bhaskar 0.2% 3% -2% 1% -1% 2%

The Tribune 1% 2% 2% 2% 1% 2%

Dainik Jagran 1% 2% -0.3% 1% 1% 2%

DNA 2% 2% -0.1% 1% 1% 2%

Vijay Karnataka 3% 3% 0% 0% 2% 2%

Eenadu -0.2% 2% -2% 1% -1% 2%

Most preferred newspaper – Top 10

MagazinesSearched

OnlySearched &

BoughtAll

Shoppers


India Today 1% 23% -0.5% 23% 0.4% 23%

Sports Star 3% 4% 2% 4% 2% 4%

Outlook -5% 4% -2% 4% -4% 4%

The Week -0.3% 1% 4% 7% 1% 3%

Reader's Digest -1% 3% -8% 3% -4% 3%

Digit 1% 2% 1% 4% 1% 3%

Femina -2% 1% 4% 5% 0.4% 3%

Film Fare -1% 1% 1% 3% -0.1% 2%

Taranga 3% 3% 0.2% 0.2% 2% 2%

Safari 2% 2% -0.1% 0.4% 1% 2%

Most preferred magazine – Top 10

Radio ChannelsSearched

OnlySearched &

BoughtAll

Shoppers


Radio Mirchi -13% 26% -14% 18% -13% 23%

Big FM 1% 13% 5% 14% 3% 13%

All FM 4% 5% 12% 12% 7% 8%

Red FM -1% 6% 0.4% 9% -1% 8%

Radio City 1% 6% -2% 3% -0.3% 5%

Radio One -1% 3% -0.4% 2% -1% 2%

Suryan FM -1% 1% 3% 4% 1% 2%

Vividh Bharati -1% 1% -0.1% 3% -1% 2%

Fever FM -0.3% 2% 0.1% 1% -0.1% 1%

Akash Vani 1% 1% 1% 1% 1% 1%

95 FM 1% 1% -0.3% 0.3% 1% 1%

Most preferred radio channel – Top 10

Since 3 Radio channel have the same ‘All Shoppers’ percentage, 11 channels are reported instead of 10

WebsitesSearched

OnlySearched &

BoughtAll

Shoppers


Gmail -6% 42% -7% 36% -6% 40%

Yahoo 4% 24% 9% 19% 6% 22%

Rediff -1% 6% -9% 5% -5% 6%

Indiatimes 0% 3% 4% 9% 2% 5%

Hotmail -1% 1% -1% 2% -1% 1%

Sify 1% 1% 1% 1% 1% 1%

Moneycontrol 1% 1% 2% 2% 1% 1%

Ebay 0.2% 1% -1% 1% -1% 1%

Ibibo 1% 1% 1% 1% 1% 1%

ICICI Direct 0.3% 1% -1% 0.4% -0.1% 1%

NDTV 1% 1% -0.2% 1% 0.4% 1%

Website visited most – Top 10

Since 3 websites have the same ‘All Shoppers’ percentage, 11 channles are reported instead of 10

WebsitesSearched

OnlySearched &

BoughtAll

Shoppers


Gmail -9% 42% -15% 35% -11% 39%

Yahoo 3% 35% 8% 38% 5% 36%

Rediff -2% 5% 2% 6% -0.1% 5%

Hotmail -1% 3% -1% 5% -1% 4%

Indiatimes -1% 2% -1% 2% -1% 2%

Sify -1% 0.3% 2% 3% 0.2% 1%

AOL -1% 0% -0.4% 0% -1% 0%

Most visited website for emailing

WebsitesSearched

OnlySearched &

BoughtAll

Shoppers


Yahoo 3% 18% -2% 10% 1% 15%

NDTV 0.5% 9% 3% 12% 2% 10%

rediff -2% 10% -6% 6% -4% 9%

Indiatimes -2% 7% 1% 8% -1% 8%

Google -3% 6% 2% 10% -1% 7%

Timesofindia 2% 6% -1% 3% 1% 5%

Gmail 4% 4% 0% 1% 2% 3%

MSN -1% 2% 0.2% 3% -0.3% 3%

Aaj tak 0.1% 2% 2% 4% 1% 3%

BBC -1% 0.4% 1% 4% -0.4% 2%

Most preferred website for checking news – Top 10

Brand Salience and Perceptions

Top of mind ad recallCurrent Quarter

16%

10%8%7%

35% 36%38%

17%

9%

14%

8%11%

9%7% 7%

0%

20%

40%


Ebay Rediff Indiatimes Futurebazaar Homeshop18

Change from PQ

-3%-8% -5%

-1%

3%1%

-5% -5% -5%-2%

2%5%

2%5%

-0.4%

-10%

0%

10%

• Despite a noticeable decline, Ebay still dominates the top of mind ad recall for online shopping

• Futurebazaar has lost on top of mind ad recall across all shoppers

•This quarter, Rediff has gained top of mind ad recall among the searchers (+5%) while Indiatimes has gained

among the buyers (+5%)

Top of mind Ad Recall Searched Only Searched & Bought All Shoppers

Sample Base 466 345 811

Ebay -3% 35% -8% 38% -5% 36%

Rediff 5% 17% -1% 9% 3% 14%

Indiatimes 1% 8% 5% 16% 2% 11%

Futurebazaar -5% 10% -5% 8% -5% 9%

Homeshop18 -2% 7% 2% 7% -0.4% 7%

Froogle 2% 3% 6% 9% 4% 6%

Yahoo -2% 5% 1% 5% -1% 5%

Sify 3% 5% -1% 2% 1% 4%

Onlineshopping 6% 6% 0.1% 0.2% 3% 4%

Fabmall -0.4% 1% 3% 4% 1% 2%

Amazon -2% 1% 1% 2% -1% 1%

MSN -0.2% 0.4% 0% 0% -0.1% 0.3%

Shopping -1% 0.4% -3% 0% -2% 0.2%

NDTVshopping -0.1% 0% -0.1% 0% -0.1% 0%

Top of mind ad recall – All Brands

Ad Sources EbayRedif

fIndiatime

sFuturebaza

arHomeshop1

8

Sample Base 337 115 94 93 55

Television 25% 16% 18% 52% 80%

Newspaper 21% 11% 37% 46% 13%

Magazine/Newsletter 21% 9% 18% 29% 10%

Radio 3% 2% 5% 9% 0%

Internet - Banner on a website 77% 69% 70% 75% 38%

Internet - Text link ad on a website 45% 41% 18% 38% 22%

Outdoor (hoarding, kiosk, bus panel, exhibition, etc)

4% 1% 0.3% 9% 1%

Cannot recall 3% 17% 4% 2% 2%

Source of ad recall

Top of mind brand recall

Current Quarter

40%

35%38%

11%

5% 5%

15%11%

17%13%

19%

9% 9%7% 5%

0%

25%

50%


Ebay Rediff Indiatimes Futurebazaar Yahoo

Change from PQ

-7% -8% -7%

-2%

2%

-2%

3%

-4% -3% -4%

2% 1%5%

-0.4%

0.4%

-10%

0%

10%

• Although Ebay’s top of mind brand recall has eroded by 7%, it still leads with 38% top of mind brand recall for the category

• Rediff has gained among searchers by +5% whereas Futurebazaar has slipped in brand recall across all segments (-4% overall)

Top of mind brand recall – All Brands

Top of mind Brand Recall Searched Only Searched & Bought All Shoppers


Ebay -7% 40% -8% 35% -7% 38%

Rediff 5% 17% -2% 11% 2% 15%

Indiatimes -2% 9% 3% 19% -0.4% 13%

Futurebazaar -4% 7% -3% 11% -4% 9%

Yahoo 0.4% 5% 2% 5% 1% 5%

Sify 4% 6% 1% 1% 3% 4%

Froogle 1% 3% 3% 6% 2% 4%

Amazon 2% 3% 1% 3% 2% 3%

Fabmall 1% 2% 1% 4% 1% 3%

Homeshop18 -1% 4% -2% 1% -1% 3%

Shopping -1% 1% 3% 4% 1% 2%

Onlineshopping 1% 2% 1% 1% 1% 2%

MSN 0% 1% 0% 0% 0.1% 1%

NDTVshopping 0.3% 1% -0.1% 0% 0.1% 0.3%

Brand Recall Sources Ebay RediffIndiatime

sFuturebaza

arYahoo

Sample Base 582 181 145 118 53

From an advertisement 49% 44% 33% 59% 45%

From a news story/article/feature 11% 12% 11% 17% 5%

From a relative/friend/colleague 24% 16% 15% 25% 18%

From a direct mailer/newsletter/sales call

10% 11% 26% 16% 4%

While generally surfing the net 54% 73% 63% 49% 25%

From a link on another website 32% 23% 26% 46% 15%

From an exhibition/event 3% 1% 7% 3% 0.2%

Do not remember 5% 6% 4% 1% 33%

Source of brand recall

Spontaneous brand recall*

* Top 3 brand recalls

Current Quarter

63%

53%59%

38%40%37%36%

28%23% 22%

29%

18%14%

9%

16%12%10%13% 12%

10%13%

9%9%9%

0%

25%

50%

75%


Ebay Rediff Indiatimes FuturebazaarYahoo Homeshop18 Sify Amazon

Change from PQ

-3%

-12%

-6%

-12%

-3%

-9%

2%2% 3%2%4%

1%

-5% -4%-2%

1% 1%1%3%4%

0.2% 0.2% 0.2%

-15%

-5%

5%

• Despite noticeable decline, especially among the buyers (-12%), at 53% Ebay dominates the spontaneous brand recall for

the category

• Rediff has improved its standing by 2% among shoppers and retains its 2nd position

• Indiatimes and Futurebazaar have both slipped among shoppers – more so Futurebazaar (-9%) bringing it to 4th spot

• Sify has gained slightly among all segments

Aided brand awareness

Current Quarter

84% 85%86%74% 75% 74%

71%62%

68%

55%

69%

60%

48%

62%53%

45%42%

44%40%

42% 41%34%

40% 36%34%29% 33%28%

21%25%

0%

30%

60%

90%


Ebay Rediff Yahoo IndiatimesFuturebazaar Sify Homeshop18 AmazonMSN Onlineshopping

Change from PQ

-11%

1%

-1%

-15%

-9%-13%

-4%-6%

4% 3%1%

3%

-7%-10%

-4% -5%

-0.1%

-6% -8%-10%

-3%-1%

4%

-4%-2%

-6%-4%

-1%

-7%

4%

-15%

-5%

5%

• Ebay continues to lead at the aided awareness level as well despite a decline across segments

• Apart from Homeshop 18 and Online shopping which have registered a slight improvement, all other

brands especially Futurebazaar have deteriorated in aided brand awareness

Recall Levels Ebay RediffIndiatime

sFuturebaza

arYahoo

Aided brand awareness 85% 74% 60% 53% 68%

Spontaneous brand recall 59% 38% 28% 22% 14%

Top of mind brand recall 38% 15% 13% 9% 5%

Ratio of Top of mind brand recall to Aided brand awareness

0.45 0.20 0.22 0.17 0.07

Brand recall summary – All shoppers

(-0.04) (+0.04) (+0.04) (-0.03) (+0.01)

• This quarter too less than 50% of Ebay’s total brand recall is top of mind (-4%)

•The ratio is less than 20% for Futurebazaar (-3%) and only 7% for Yahoo

• Rediff and Indiatimes have improved their ‘TOM brand recall to aided brand recall’ ratio by 4% each

Share of word of mouth*

* website most likely to recommend

Current Quarter

31%

39%36%

12%11%

13%12%

16%

9% 10%

14%

8% 9%6%10%

8%9%

7%4%

0.3%3%

0%

20%

40%


Ebay Futurebazaar Indiatimes RediffYahoo Homeshop18 Sify

Change from PQ

-4%-4%

3%

-6%-4%

6%3%

5%1%

5%2%4%

-1%

0.4%

-11%

-1%-6%

-3%-1%

0.3%2%

-15%

-5%

5%

• Despite noticeable decline, Ebay continues to dominate ‘word of mouth’ for among buyers at 31% (-11% overall)

•Futurebazaar shows a slight decline among buyers, while Rediff registers a decrease among searchers

•Yahoo (+6%) and Sify (+4%) gained somewhat among the searchers while Homeshop 18 gained among the buyers

(+5%)

Brand Perceptions

Brand associations - by attributes

Current Quarter

34%

38%34%

40%

29%

36% 37%

2%6%

13%10% 11%

17% 15%

12%

15%18%

14%13%

14%13% 14%

14%

10%13% 13%

7%7%9%

4%8%

10% 10%8% 9%

0%

25%

50%

Most responsive

customer service

Best price,

bargains & deals

Great brand

image

Widest variety of

product choices

Most assured

product quality &

delivery

Widest choice of

relevant payment

option

Best security on

payment

transaction

Ebay Rediff Indiatimes Yahoo Futurebazaar

• Although Ebay dominates the category perceptions on all the key attributes looked for in an online

shopping website, the associations have weakened compared to last quarter

• Rediff has strengthened associations on all attributes, whereas Futurebazaar has slipped across

attributes notably on ‘best price, ‘bargains and deals’

(-9%)(-9%) (-13%)

(-10%)

(-12%)

(-10%) (-10%)

(+6%)

(+5%) (+4%) (+6%) (+7%) (+5%) (+4%)

(-3%)

(-9%)(-3%)

(-2%)(-4%)

(-4%)

(-2%)

Brand associations – Ebay

* The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes

Brand

Att

ribu

te

Most assured of product quality

Best security features to protect online transactions

Highly dependable delivery

Most hassle free payment procedure

Best guidance on product specifications and buying tips

Has the most relevant choices within my budget

Has the widest variety of product choices

Lowest prices/ bargain/ deals

Most easy to find the right information quickly

.6

.4

.2

0.0

-.2

-.4

-.6

-.8

1.0.50.0-.5-1.0

ebaY

Brand associations – Rediff


Brand

Att

ribu

te









Rediff


.6

.4

.2

0.0

-.2

-.4

-.6

-.8

1.0.50.0-.5-1.0

Brand associations – Indiatimes


Brand

Att

ribu

te










.6

.4

.2

0.0

-.2

-.4

-.6

-.8

1.0.50.0-.5-1.0

Indiatimes

Brand associations – Futurebazaar


Brand

Att

ribu

te

.6

.4

.2

0.0

-.2

-.4

-.6

-.8

1.0.50.0-.5-1.0










Futurebazaar

Brand associations – Yahoo


Brand

Att

ribu

te









Yahoo


.6

.4

.2

0.0

-.2

-.4

-.6

-.8

1.0.50.0-.5-1.0

Brand associations – Overall perceptions


eBay

Yahoo

Homeshop18

Indiatimes

Rediff

Futurebazaar

Brand

Att

ribu

te

Homeshop18

Futurebazaar

Yahoo

Rediff

ebaY

Indiatimes

.6

.4

.2

0.0

-.2

-.4

-.6

-.8

1.0.50.0-.5-1.0










Brand Shares

Secondary (cumulative) consumer share*

* All shopping sites used in the last 3 months (i.e., multiple usage), adds up to more than 100% in usage

Current Quarter

38% 41%43%

26%27% 26%

15%

23%18%19%

14%17%

11%

18%14%

13%

3%9%

0%

25%

50%


Ebay Rediff Indiatimes Yahoo Futurebazaar Sify

Change from PQ

-13%

-6% -4%-5% -4%-1%

2% 1%

-12%-10% -11%

-3%

2%

-9%

-19%

-2%-5%

4%

-20%

5%

• Despite notable decline especially among buyers, Ebay continues to lead secondary consumer share with 41% of all online

shoppers having visiting it in last 3 months

• Futurebazaar too has considerably slipped in consumer share across all segments (-11% overall)

• Yahoo makes marginal gain among buyers (+2%) while Sify gains by +4% among searchers

Primary (preferred) consumer share*

* Most preferred shopping site among those used in last 3 months, adds up to 100% in usage

Current Quarter

32%

1%

34%36%

16%20%

18%

10%

16%13%12% 12% 12%

7%

13%

9%8%

1%5%

4% 3%

0%

20%

40%


Ebay Rediff Indiatimes YahooFuturebazaar Sify Homeshop18

Change from PQ

-6%

1%5%

-2%

1%5%

8% 7%

-8%-4% -7%

4%-1%

2%

-1%-3% -2%-1%

-12%

10%

-1%

-15%

0%

15%

• Despite significant decline among the buyers, Ebay continues to lead on primary consumer share, with 34% of all online shoppers

preferring to visit it the most in last 3 months•Futurebazaar has lost out across segments, especially among searchers (-8%) whereas Rediff has gained among buyers (+10%)•Yahoo has strengthened its position across buyers and searchers while Sify has improved its primary share among searchers (+4%)

Primary-Secondary Consumer Share ratios

Current Quarter

84%

67% 69% 67% 66%

56%

0%

25%

50%

75%

100%

Ebay Rediff Indiatimes Yahoo Futurebazaar Sify

• Although all brands have improved their secondary-primary consumer share conversion ratio, Ebay remains the

highest at 84%

• Rediff and Yahoo have made huge improvements on this parameter are tied at 3rd spot just behind Indiatimes

•Futurebazaar has made marginal gain since last quarter

(+11%)

(+24%) (+12%)

(+37%) (+2%)

Reasons for preference

Reasons for preferring the website Ebay RediffIndiatim

esFuturebaza

arYahoo

Sample Base 438 195 132 117 100

Has the widest variety of product choices 75% 64% 87% 69% 61%


58% 69% 78% 65% 34%

Lowest prices/bargain/deals 64% 71% 85% 70% 70%


53% 48% 47% 52% 44%


73% 71% 75% 73% 59%

Most hassle free payment procedure 50% 32% 53% 55% 27%


44% 38% 43% 45% 30%

Highly dependable delivery 50% 36% 41% 46% 35%

Most assured of product quality 39% 28% 31% 40% 31%

Nothing Specific / Do not know 2% 1% 3% 2% 1%

Usage satisfaction among preferred users

Current Quarter

35%

52%

42%39%40%

22%

0%

20%

40%

60%

Ebay Rediff Indiatimes Futurebazaar Yahoo All Shoppers

Overall usage experience - highly satisfactory

(+7%)

(+6%)

(+10%)

(+18%)

(+9%)

(+5%)

• Yahoo, Futurebazaar & Ebay show noticeably ‘above-average’ proportion of highly satisfied

preferred users

• Rediff registers considerably below-average levels of highly satisfied preferred users (22%)

• Yahoo records the highest improvement in its satisfaction scores (+18%) over last quarter

Future ‘preferred’ brand usage intentions

Current Quarter

26%

6%

33%37%

13%

18%

11% 12%11%13% 12%13%

10% 9%11%

9%8%

9%

0%

20%

40%


Ebay Indiatimes FuturebazaarRediff Yahoo Homeshop18

Change from PQ

-13%

-4%-2%

5%

-3%-4%-1%

2% 0.4%0.2%

-1%

2%2% 4%8%

1%3%0.1%

-15%

-5%

5%

• In the next 3 months, noticeably fewer buyers intend to use Ebay, though its usage is still higher than the other shopping sites

• Among the buyers, intended preferred usage for Indiatimes and Yahoo is likely to increase somewhat, while that of Futurebazaar

is expected to decline

• Among the searchers, the usage of Rediff is likely to decrease

Brand Performance Track

Brand Sustenance Index

Brand Sustenance

Ratio of TOM Brand Recall

TOM Ad Recall

How much can the brand transcend the advertising

Ratio of 1 represents average efficiency

Brand Sustenance Index

Change

Current Quarter Previous Quarter

Brand Actual IndexRelative

IndexActual Index

Relative Index

Amazon 2.58 3.53 100% 0.95 40%

Fabmall - 1.87 53% - -

Indiatimes -0.57 1.82 52% 2.39 100%

Ebay -0.08 1.68 48% 1.76 73%

Sify - 1.67 47% - -

Rediff -0.12 1.65 47% 1.77 74%

Yahoo 0.52 1.59 45% 1.07 45%

Futurebazaar 0.07 1.51 43% 1.44 60%

Homeshop18 -0.27 0.62 17% 0.89 37%

• Highest improvement in brand sustenance index over the last quarter is shown by Amazon (+2.58) taking it to the top spot;

Fabmall is in second place but has a significantly lower brand sustenance index compared to Amazon

• With a fall in its brand sustenance index (-0.57), Indiaplaza fell to the third spot

• Yahoo improved its index over last quarter

Brand Sustenance Map

Logarithmic scale* Other brands not included for insufficiency of sample size

Brand Sustenance

Ebay

RediffIndiatimes

Futurebazaar

Yahoo

Homeshop18Fabmall

Amazon

Sify

3.0

3.5

4.0

4.5

5.0

5.5

3.0 3.5 4.0 4.5 5.0 5.5Top of Mind Ad. Recall

Top

of M

ind B

rand R

eca

ll

Less Sustainable

More Sustainable

Brand Persuasion Index

Ratio of 1 represents very high efficiency

Brand PersuasionHow persuasive is your brand story

Ratio of Intention to Buy/Use Brand

Spontaneous Brand Recall

Brand Persuasion Index

Change

Current Quarter Previous Quarter


IndexActual Index

Relative Index

Yahoo 0.26 0.60 100% 0.34 59%

Homeshop18 -0.04 0.54 90% 0.58 100%

Ebay -0.02 0.48 80% 0.5 87%

Futurebazaar 0.09 0.46 78% 0.37 64%

Indiatimes 0.04 0.41 69% 0.37 64%

Fabmall - 0.34 56% - -

Amazon 0.08 0.33 55% 0.25 42%

Rediff -0.06 0.26 43% 0.32 54%

Sify - 0.25 41% - -

• Yahoo registers the highest improvement in brand persuasion index (+0.26) taking it to 0.6

and the first position

•Homeshop 18 has the next highest brand persuasion index although it has eroded a bit (-

0.04)

Brand Persuasion Map


Brand Persuasion

SifyAmazon

Fabmall

Homeshop18Yahoo

Futurebazaar IndiatimesRediff

Ebay

3.5

4.0

4.5

5.0

5.5

3.5 4.0 4.5 5.0 5.5Spontaneous Recall

Like

lihoo

d o

f Buyi

ng

Less P ersuasive

More P ersuasive

Brand Pull Index

A positive ratio represents a growing brand

Brand PullAbility of the brand to attract news

consumers or consumers of competitive brands

Ratio of (Switch ins to the brand) – (Switch outs from the brand)

Current primary consumer share of the brand

Brand Pull IndexChang

eCurrent Quarter Previous Quarter


IndexActual Index

Relative Index

Amazon 0.40 1.01 100% 0.61 90%

Homeshop18 0.61 0.80 89% 0.19 67%

Futurebazaar 0.60 0.44 71% -0.16 47%

Indiatimes 0.04 0.04 51% 0 56%

Sify - 0.01 50% - -

Ebay 0.04 -0.02 48% -0.06 52%

Fabmall - -0.03 48% - -

Yahoo -0.16 -0.24 38% -0.08 51%

Rediff -0.32 -0.32 34% 0 56%

• Amazon shows the highest brand pull index the quarter at 1.01

• Homeshop 18 is in second position followed by Futurebazaar – both with significantly improved brand pull since last

quarter

•Meanwhile, Rediff shows the lowest brand pull index this quarter (significant deterioration of -0.32) while both Yahoo

and Rediff witness more switch-outs rather than switch-ins

Brand Pull Map


Brand Pull

Ebay

RediffIndiatimes

Futurebazaar

YahooHomeshop18

Fabmall

Amazon

Sify

2.0

2.5

3.0

3.5

2.0 2.5 3.0 3.5Switch outs of the Brand

Switch

ins

to the B

rand

Gaining P ull

Losing P ull

Brand Loyalty Index

Ratio of 1 represents maximum efficiency

Brand LoyaltyHow much is your brand retaining its existing

consumers

Ratio of Likely to Continue with the Brand

Total Current Primary Users of the Brand

Brand Loyalty IndexChang



IndexActual Index

Relative Index

Sify - 0.84 100% - -

Indiatimes -0.01 0.70 84% 0.71 82%

Homeshop18 -0.23 0.63 76% 0.86 100%

Futurebazaar -0.02 0.62 74% 0.64 75%

Fabmall - 0.60 72% - -

Ebay -0.21 0.59 70% 0.8 93%

Yahoo -0.17 0.52 62% 0.69 81%

Amazon -0.10 0.45 54% 0.55 64%

Rediff -0.33 0.44 53% 0.77 89%

• Sify takes the lead with the highest brand loyalty index this quarter at 0.84 followed by Indiatimes at 0.7

• However, the brand loyalty index has eroded across all brands with the highest erosion being for Rediff,

Homeshop 18 and Ebay

Brand Loyalty Chart

* Other brands not included for insufficiency of sample size

Brand Loyalty

84%

70%63% 62% 60% 59%

52%45% 44%

0%

20%

40%

60%

80%

100%

Sify

Indi

atim

es

Hom

esho

p18

Futu

reba

zaar

Fabm

all

Ebay

Yaho

o

Am

azon

Red

iff

Likely to Continue

Brand Momentux™

It is an index. The higher the better

Brand MomentuxTM

Your future market potential based on your current performance

Brand X Brand SpeedMass Accelerators

Current X Brand Persuasion factor, Users Brand Pull factor,

Brand Loyalty factor

Brand Momentux™Chang



IndexActual Index

Relative Index

Ebay -0.04 0.12 100% 0.16 100%

Indiatimes 0 0.05 41% 0.05 29%

Futurebazaar 0 0.05 40% 0.05 28%

Yahoo 0.01 0.03 29% 0.02 10%

Rediff -0.03 0.02 19% 0.05 29%

Homeshop18 -0.01 0.02 16% 0.03 16%

Sify - 0.02 16% - -

Amazon 0 0.01 8% 0.01 4%

Fabmall - 0.01 6% - -

•Despite showing deceleration, Ebay continues to display the highest brand momentum in this

quarter as well•Indiatimes and Futurebazaar show no change from last quarter, and are tied at 2nd spot

•Yahoo is the only brand to register slight acceleration while others showing marginal deceleration are – Rediff and Homeshop18

Brand Momentux™ Map


Brand Momentum

Ebay

Rediff Indiatimes

FuturebazaarYahoo

Homeshop18

FabmallAmazon

Sify

2.0

2.5

3.0

3.5

4.0

0.0 0.5 1.0 1.5 2.0Brand Speed

Bra

nd M

ass

Mass Driven

Size

Speed Driven

Brand Momentux™ Summary

Improved Deteriorated No Change

Current Quarter vis-à-vis Previous Quarter

BrandBrand Mass

Brand Persuasion

Brand PullBrand

LoyaltyBrand

Momentum

Ebay

Rediff

Futurebazaar

Indiatimes

Yahoo

Homeshop18

Amazon

Fabmall/Indiaplaza

Primary Consumer Shares

BrandPrevious Quarter

Actual ShareCurrent Quarter

Actual ShareNext Quarter

Estimated Share

Ebay 40% 34% 43%

Rediff 13% 18% 12%

Indiatimes 13% 13% 12%

Yahoo 5% 12% 12%

Futurebazaar 16% 9% 4%

Sify 3% 5% 7%

Homeshop18 5% 3% 2%

Fabmall 2% 2% 3%

Amazon 2% 2% 2%

Others 2% 3% 3%

• Despite Ebay’s decelerating momentum this quarter, it is expected to gain +9% share next quarter• Rediff, Indiatimes and Futurebazaar are expected to witness a drop in primary consumer share• Sify and Fabmall are expected to gain marginal share

Thank You!

brand track report - online shopping june -sep 2008

Documents