brand style guide · the full logo isn’t necessary, or already displayed in plain text. the can...
TRANSCRIPT
Style Guide Color Palette
SECOND HELPINGS BLUECMYK: 79, 19, 28, 0RGB: 3, 158, 177
WHITECMYK: 0, 0, 0, 0RGB: 255, 255, 255
#039eb1
#ffffff
BLACKCMYK: 0, 0, 0, 100RGB: 0, 0, 0
#000000
#55bdbb
#008a88
#c6c8ca
#cae1e7
#343990
#252563
#ea7d2b
#e32729
#ef601a
Tones
Background
Tones
Primary Color
Accent Colors(suggested)
Style Guide Typography
GOOD HEADLINE PROA B C D E F G H I J K L M NO P Q R S T U V W X Y Z
GOOD HEADLINE PRO COMPUse for headlines
UPPERCASE
Weights:Comp Light, Comp, Comp News,
Comp Medium, Comp Bold + italics
FIRA SANSa b c d e f g h i j k l m no p q r s t u v w x y z
FIRA SANSUse for body copy
Sentence Case
Weights:Extra Light, Light, Regular, Medium,
Semibold, Bold + italics
TIMESa b c d e f g h i j k l m no p q r s t u v w x y z
TIMES Used in logo only
Sentence Case
Weights:Regular
Style Guide Primary & Secondary Logo
PRIMARY LOGO is full-color, using Second Helpings blue and white. The typefaceis Times.
The
The primary logo should be used on a non-white background, such as the brand colors shown.It can be used on other colors or photographs, as long as the logois clearly visible.
Second Helpings blue White Black
WORDMARKS.and, two alternative
but, only use these if you have to.
Style Guide Clear Space & Brandmark
is imperative to maximize legibility. As a general rule, keep a clear space of at least one (1) lowercase n, as found in Second and Helpings.
CLEAR SPACE
BRANDMARKthe full logo isn’t necessary, or already
displayed in plain text.
The can be used when
While the default brandmark uses a white fork and a Second Helpings
blue heart, the fork & spoon combo can also be displayed in Second
Helpings Blue, and the heart can be red or white.
Acceptable brandmark color combos
Style Guide Logo Do’s and Don’ts
PLEASE, DON’T
Rotate the logo Squash or stretch the logoAdd elements to the logo
Rearrange the logo Use off-brand colorsUse a similar background
Add a drop shadow or other text style
Rotate the brandmark tolook like a fork in use(it has a spoon too)