Brand Style Guide 2018

INTRODUCTION

Welcome to Christ’s Community Church!

The following guidelines have been assembled to help you establish a consistent and cohesive look among all platforms where Christ’s Community Church logo will live. When producing materials that will communicate Christ’s Community Church’s visual identity and voice, please refer to the standards within this document for proper usage.

To effectively communicate what Christ’s Community Church represents, these guidelines should be used as a framework for what is produced, yet still offer a significant amount of creative flexibility.

If you are reading this and are a contractor/vendor, please adhere to the guidelines listed throughout this document. If you have any questions about Christ’s Community Church brand, feel free to connect with Christ’s Community Church directly for clarification and/or direction.

PRODUCED AND PREPARED BY The Creative Church Company

CreativeChurch.co

Love

Truth

Family

BRAND DNA

CROSSChrist at the Center

STRANDS OF ROPE A tight-knit community; strength

SOFT ORANGEDesire, Enthusiasm and Warmth

COLOR GUIDE

75% 50%

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Pantone Solid Coated 411 C

Pantone Solid Coated 162 C

White

75% 50%

#5e5758C: 59.92M: 57.5Y: 53.73K: 28.44

#ffffffC: 0M: 0Y: 0K: 0

LOGO GUIDE

PRIMARY:

GRAY & WHITE:

ICON:

PROPER USAGE vs. MISUSE

Please do not modify or alter the logos provided to you or use them in a confusing way.

Proper usage of the Christ’s Community Church logo should adhere to the standards mentioned below and ulitmately uphold the integrity of branding principles provided by Christ’s Community Church.

MISUSE:

*If you come across a scenario or an idea you want to explore, please seek permission from the person overseeing the branding on staff.

PROPER LAYOUT:

Do not use graphic elements such as stars, hearts, or and other design element that would distract from the original brand. Words should not accompany the logo in any scenario.

Do not use any other marks or logos to represent the original brand or place alongside the Christ’s Community Church logo to imply a supportive/collaborative relationship without prior consent.

Do not rotate, slant, skew, distort, scale unproportionately or flip the logo to fit a specific spot or just because.

Do not change the color or weight of the logo outside of the original color scheme or all white/all gray.

Do not place Christ’s Community Church logo on any multicolor surface that detracts from the logo itself or does not compliment the brand colors laid out within this document.

TYPOGRAPHY GUIDE

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Typography helps to center the church’s brand identity and it should be used consistently across all collateral - business cards, letterheads, everything. To help ensure that all of our visual communications are consistent,Christ’s Community Church uses a select group of preferred typefaces.

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Open Sans Regular - Body Text

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Church is Family

Church is FamilyS M A L L G R O U P S

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IMAGE STYLE GUIDE

EMOTIONAL CHARACTERISTICS:

Inspiring, Happy, Soothing, Caring, HospitableVISUAL CHARACTERISTICS:

Soft colors, Limited flash, Soft focus, Welcoming, Nature

MARKETING LOOK & FEEL

CHRIST’S COMMUNITY CHURCH BRAND STYLE GUIDE 2018

PRODUCED AND PREPARED BY The Creative Church Company

CreativeChurch.co