BRANDING STRATEGIESFOR:-

Present and Prepared by:-ARVIND

(Online Internet Marketing Manager)

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

WHAT IS MEANING OF BRANDING

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food

restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-

Aid?These terms are known as proprietary eponyms, and they’re

the apex of brand awareness.

Understanding Branding Image In Normal Language

PROCESS OF BRANDING

17 Sneaky Ways to Build Brand Awareness

1. Referral Programme2. Impressive Guest Content3. Info graphics4. Local Partnership5. Car Wraps6. Freebies7. Social Media Contest8. Social Focus9. LinkedIn Publishing10.Pro Story Telling11. Unique Personality12.Podcasts13.PPC Advertising14.Remarketing Campaigns15.Paid Social Advertising16.Controversy Create17. Influence Marketing

1. Referral Programme

Users will gladly spread word of your product or service when they know they’ll get an added perk. Drop box is a great example of how smart referral programs can growth Hack a business.

2. Impressive Guest Content

Another great way to get your brand known on the web is to deliver ultra valuable, gorgeous looking content to share on other blogs. Guest posting (despite what some might tell you) is still a powerful way to get your name known in your industry.

3. Info graphics

Info graphics are a bright and colorful way to display interesting marketing data and statistics. These content powerhouses often get shared far and wide, making them a great tool for brand building and thought leadership.

4. Local PartnershipAnother great brand building strategy is to get involved with local partnerships (this is tremendously important for local-oriented businesses, but can be applied for other businesses as well). Partner with other local businesses to hold join intro seminars or festivals.

5. Car WrapsA classic tried-and-true strategy for building your brand is getting a car wrap! Car wraps are customized designs that can cover your entire car (don’t worry, you can still see through the windows)! They can attract a hefty amount of attention, and it’s a great way to ensure that wherever you go, people are becoming more familiar with your brand. Wrap your company car or even your own personal vehicle!

6 FreebiesEveryone loves free stuff! Put your brand name on koozies, pens, Frisbees, etc, then give away your items at local festivals. 

7. Social Media Contest

Run a social media contest in which contestants submit a photo or video, with other users voting for their favorites. Contestants will share the link with friends and family to get more votes, building your brand awareness as a result.

8. Social FocusWith the number of social networks constantly increasing, trying to be forever active on all of them is a fool’s errand. If your business is best suited to a particular network, then don’t be afraid to put the majority of your energy into a few sites.

9. LinkedIn Publishing

We already talked a bit about the value of guest posting, but there are also other methods to get published and spread your name across the web. Recently, LinkedIn began letting all users publish posts right to LinkedIn via the publishing tool.

10 Pro Story Telling

Want to be a memorable brand? Start with stellar storytelling. If you can create emotionally moving, compelling stories that connect deeply with users, they won’t soon forget your name. Here are some storytelling tips to get you started

11.Unique PersonalityOne surefire way to increase band awareness is by giving your brand a fun, unique brand identity. If you work in an industry were a little dose of comedy or personality is appropriate, being outrageous can make your brand extremely memorable

12. PodcastsStarting your own industry podcast where you interview industry experts is a great way to build your brand while also developing relationships with others in your field. Some industries, like marketing, already have a hefty number of podcasts that would be tough for a beginner to compete against. (Here are a few of our favorite marketing podcasts.)

13.PPC Advertising

14. Remarketing Campaigns

With SEO becoming more competitive every day, while organic Google real-estate shrinks, PPC is a smart solution for getting your brand seen on Google. With targeted keyword research, you could be showing up at the top of Google for relevant searches. 

Remarketing is a pro strategy for boosting that good ol’ brand awareness. Why? Remarketing involves showing ads to users who visited your site, but left before converting. Remarketing ads are placed all across the web on sites your customers visit. 

15. Paid Social AdvertisingOrganic social marketing is becoming more difficult by the day, leading more businesses to turn to paid social advertising. Facebook and Twitter ads are relatively cheap and help get your brand seen on social.

16. Controversy CreateWhile this strategy isn’t for everyone, one way to get your brand noticed is by being controversial. Take an unlikely stance on a hot industry topic, and you may find yourself attracting quite a bit of attention. Whether it’s good or bad attention depends on the subject matter and your approach. 

17. Influence Marketing Getting friends in high places is another easy way to boost your brand awareness. Find existinginfluencers in your industry whose business you could potentially complement, rather than compete with.

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