brand standards - boss audio · 2020. 5. 4. · logo usage guidelines the new boss audio systems...

BRAND STANDARDS

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Welcome to the new BOSS Audio Sytems brand. The BOSS Audio Systems logo is strong, established and

recognized as an industry leader.

Leveraging on this established foundation the logo is strongest when appearing in a FIELD OF BOSS Audio

Systems RED. This new branding standard is called FOUNDATION BLOCK. This new treatment is the basis for all

promotion and marketing of BOSS Audio Systems family of brands.

INTRODUCTIONBOSS AUDIO SYSTEMS

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SECTION 1FOUNDATION BLOCK FUNDAMENTALS

The new BOSS Audio Systems FOUNDATION BLOCK system provides a simple and versatile method to work in the

variety of marketing channels. Working with the new BOSS Audio Systems logo treatment, Images, messages and

other visual support work together like “building-blocks” supporting and re-enforcing various promotion effort.

Blocks can be added and arranged to fit within any layout configuration or constraint, all while giving the logo

dominance and prominence.

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SECTION 2BRANDS FAMILY LOGOS

The BOSS Audio Systems brands family logos should promote the distinct variation focus of each name but

should ALWAYS maintain the BOSS Audio Systems brand name first. Whether it be BOSS Audio Systems MARINE,

BOSS Audio Systems POWERSPORTS or BOSS Audio Systems ELITE customers should know they’re buying BOSS

Audio Systems.

The brands family logos will separate the variations through brand specific colors and graphic elements all while

maintaining the FOUNDATION BLOCK SYSTEM. The subsequent names MARINE and POWERSPORTS can be added

as graphic elements of messaging but will not be part of the actual logos.

PANTONE 485 / Hex EE31240C / 95M / 100Y / 0K

PANTONE 299 / Hex 0095DA90C / 20M / 0Y / 0K

PANTONE 376 / Hex A6CE3940C / 0M / 100Y / 0K

PANTONE 485 / Hex EE31240C / 95M / 100Y / 0K

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SECTION 2BRANDS FAMILY LOGOS

Complimentary colors should be used when additional support color is needed such as backgrounds and other

graphic elements.

PANTONE Cool Grey 8

BLACK

PANTONE 634

PANTONE Cool Grey 8

PANTONE Cool Grey 3

PANTONE 7537

PANTONE 629

PANTONE Cool Grey 3

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SECTION 3LOGO USAGE GUIDELINES

The new BOSS Audio Systems brands family logos should always appear in their respective colors when possible.

For black/white applications, the logos should appear in solid BLACK with logo word mark reversed out to

WHITE. Maintain a minimum of the width of the “B” in “BOSS” for all TEXT content when possible.

Logos should always appear in their respective color when possible

For text content appearing next to FOUNDATION BLOCK logos, a minimum equivalent of the width

of the “B” in “BOSS” should be applied.

MinimumDistance

Black with reversed word mark should replace color in black/white applications

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The new BOSS Audio Systems brands family logos are also available in a FOUNDATION BLOCK WATER MARK

version. The Water Mark versions provide a simpler variation and can be added to images and other background

uses where a more subtle branding treatment is needed.

Black with reversed word mark should replace color in black/white applications and with other backgrounds where color needs

to be minimized.

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CORRECT

CORRECT

INCORRECT

INCORRECT

The new BOSS Audio Systems brands family logos should always appear in their respective colors when possible.

For black/white applications, the logos should appear in solid BLACK with logo word mark reversed out to

WHITE. Maintain a minimum of the width of the “B” in “BOSS” for all TEXT content when possible.

Don’t use any FOUNDATION BLOCK logo in an unapproved/undefined color

Don’t distort FOUNDATION BLOCK logo into different shapes or angles

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CORRECT

CORRECT

INCORRECT

INCORRECT


Always scale FOUNDATION BLOCK logo proportionally

Don’t apply unapproved/undefinedshapes to FOUNDATION BLOCK logos

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SECTION 4SUPPORT ASSETS - MOOD BOARD

BOSS Audio Systems primary band message is QUALITY. This will be the basis of all visuals used to promote the

brand. Promoting QUALITY is the foundation, but BOSS Audio Systems products are FUN. The mood for

BOSS Audio Systems will enforce FUN and ACTIVE people in realistic auto/powersports related environments.

Product images will be FEATURE rich promoting BOSS Audio Systems quality–lifestyle images will evoke ENERGY,

ACTION and FUN.

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SECTION 4SUPPORT ASSETS - FONTS

The BOSS Audio Systems official font family is ACUMIN PRO CONDENSED. A modern broad semi-condensed cut,

ACUMIN PRO CONDENSED has a large group of weights available and will work well with both DISPLAY and

CONTENT heavy applications.

ACUMIN PRO LIGHT

abcdefghi jk lmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXY Z

ACUMIN PRO REGULAR

abcdefghi jklmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ

ACUMIN PRO ITALIC

abcdefghi jk lmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ

ACUMIN PRO MEDIUM

abcdefghijklmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ

ACUMIN PRO MEDIUM ITALIC

abcdefghi jk lmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ

ACUMIN PRO BOLD


ACUMIN PRO BOLD ITALIC


ACUMIN PRO BLACK

abcdefghijklmnopqrstuvwx yz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ

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SECTION 4SUPPORT ASSETS - ICONOGRAPHY

MP3 COMPATIBLE

SD CARD

RADIO DATASYSTEM

REMOTECONTROL

LEDLIGHTING

AUDIOSTREAMING

TOUCHSCREEN

RADIO BROADCASTDATA SYSTEM

REMOTE SUBCONTROL

MULTICOLORILLUMINATION

USB

DETACHABLEFACE

MECHLESS

GPS

ILLUMINATION

USBCHARGING

XX WATTS

PRE AMP

BACK UPCAMERA

POWERSPORT

AUX INPUT

IMPEDANCE

AV INPUT

WEATHERPROOF

MARINE

HANDS FREECALLING

IPX RATING

CAMERAINPUT

BLUETOOTHCONNECTIVITY

ENGINEEREDIN THE U.S.A.

The BOSS Audio Systems ICONOGRAPHY will make highlighting and understanding FEATURES quicker and

easier. This new simplified icon style take on a clean modern look that will make integration across all various

promotion channels more effective and less confusing.

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SECTION 4SUPPORT ASSETS - HIGHLIGHT FEATURES

Choice FEATURES should be highlighted on packaging and other promotional material. Using ACUMIN PRO

CONDENSED BLACK each feature should be positioned and used as a graphic element. Effective placement of

these assets assists to viewer quickly see important differences between our competitors.

300 WATTS

WEATHER PROOF

MULTICOLOR ILLUMINATION

BUILT-IN CLASS D AMPLIFIER

POWERSPORTS

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPACKAGING - BOSS AUDIO SYSTEMS

The BOSS Audio Systems FOUNDATION BLOCK system in use is open and versatile. In packaging, product images

on WHITE backgrounds make product the winner. Cropped images enhance and highlight details. Messaging is

used to indicate special features and lifestyle images promote FUN. The overall feel is free and clean all while

keeping BOSS Audio Systems as the focus.

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLES

PACKAGING - BOSS AUDIO SYSTEMS POWERSPORTS

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPACKAGING - BOSS AUDIO SYSTEMS MARINE

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPACKAGING - BOSS AUDIO SYSTEMS ELITE

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESADVERTISING (PRINT)

In advertising, the BOSS Audio Systems logo takes the prominent position while the BLOCK elements provide

product details and fun. Images, messaging and iconography work to promote and features and the experience

of the unit.

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PROMOTION MATERIAL (PRINT)

The new BOSS Audio Systems FOUNDATION BLOCK system allows for effective layouts of outlined product

imagery and cropped lifestyle arrangements.

We are sound experts.

For over 30 years, BOSS Audio has been a leader and innovator in creating audio and video products featuring the latest technology, while consistently delivering clean and powerful sound.

Our Powersports division focuses on durable products that provide maximum sound for a full throttle experience. We deliver quality products designed to last in an outdoor environment along with a full range of features and options.

The BOSS Audio catalog includes more than 400 car, marine, and powersports products that are sold in 130 countries, both in storefront retailers and online.

Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences and deliver innovative products.

BOSS Audio Systems PowerSports creates productsdesigned by riders for riders. Feature rich and tough

enough for your next adventure, we’ve got audio gearfor ATVs, UTVs, Side to Sides, and Motorcycles.

BOSS Audio Systems PowerSports has what you needto get out and KICK UP SOME DIRT!

Copyright © 2019 BOSS Audio Systems, All rights reserved.

3451 Lunar Court, Oxnard, CA 93030United States of America

POWERSPORTS

MGV550B

ATVB95LED

PHANTOM900

ATV30BRGBBLUETOOTH® (Audio Streaming) Marine Gauge DigitalMedia AM/FM Receiver. 5" (127 mm) Widescreen Touchscreen Digital TFT LCD Monitor Plus Accessory Button

BLUETOOTH® Amplified All-Terrain Sound System.Weather-Proof Marine Grade, BLUETOOTH® Remote, 12-Volt Application friendly

Motorcycle BLUETOOTH® Speaker SystemTwo 3" Weatherproof Speakers, Built-in Amp, Volume Control, Great for ATVs/Motorcycles &all 12-Volt Vehicles

PowerSports Plug and Play Audio System. Weatherproof 6.5" Component Speakers, Built in 450 Watts Amp and Multicolor Illumination.

OFF-ROAD ON-ROAD BOATS

MCBK625BA

MR752C

Motorcycle/ATV Sound System. One Pair of 3" Weather Proof Speakers, Built In Amp, BLUETOOTH® Audio Streaming, Aux Input and Multi-function Remote Control

MCKGB350W.6

2-Way Marine Component Speaker System. 400 Watts (Per Pair), 7.5", Full Range, (Sold In Pairs)

Marine Receiver/Speaker Package. Package Includes MGR350B In-Dash Gauge AM/FM Digital Media Receiverwith BLUETOOTH®, One Pair of 6.5" MR6W MarineSpeakers, MRANT10 Marine Antenna

MRWT69W6" x 9" 4-Way 550 Watts Marine Waketower. Full Range, Weatherproof, Marine Grade Roll Cage/WaketowerSpeaker System (Sold Individually)

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPROMOTION MATERIAL (SELL SHEETS)

BOSS Audio Systems SELL SHEETS will now be self-generating using a new automation system through Salsify.

New SELL SHEET templates are available for all BOSS Audio Systems brands and can be easily created and

updated to promote any product in the BOSS Audio Systems lineup.

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPROMOTION MATERIAL (PRESENTATIONS)

Along with self-generating SELL-SHEETS, a BOSS Audio Systems POWERPOINT PRESENTATION template is

available. Now, presentations can be populated with content and product images and easliy customized for any

event or customer presentation.

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESADVERTISING (ONLINE BANNER ADS)

Good mix of BLACK, BOLD and REGULAR font weights

Fun, unique product imagery

Good mix of product and lifestyle images to re-enforce branding style

Single promotion units should be installed, lifestyle images

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ADVERTISING (SOCIAL MEDIA)

Good mix of product and lifestyle images. Use Acumin BOLD and BLACK font weights in messaging

Include new FOUNDATION BLOCK water marks in ALLSocial Media promotions where allowed

Good use of user supplied images can assist inSocial Media promotions

Effective product and lifestyle images together

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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESADVERTISING (AMAZON A+ EXAMPLE)

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WEBSITE

BOSS AUDIO SYSTEMSHome Page

BOSS AUDIO SYSTEMSBrands Landing Pages

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SECTION 6BLOCK FOUNDATION SYSTEM - EXAMPLESPROMOTIONS (DISPLAYS)

The FOUNDATION BLOCK system in event display fixtures will promote excitment for the brand family. Product

selection and placment should envoke complete interaction with the user. Display panels should quickly identify

categories and explain key features.

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SECTION 6 BLOCK FOUNDATION SYSTEM - EXAMPLES

PROMOTIONS (TRADESHOW SYSTEM)

BOSS AUDIO SYSTEMSTradeshow Truss System in a 10' x 20' configuration

A truss structure system is the proposed environment to enforce the FOUNDATION BLOCK system. A truss system

envokes a modern high-tech feel as a backdrop to the brightly colored display fixtures. Also, a truss system

provides the perfect infrastructure for creative mounting and displaying many BOSS Audio Systems PowerSports

and Marine products. A truss structure system is easily modified to fit most all possible floor space restrictions

and configurations.

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SECTION 7WRITTEN FORM GUIDELINES

CORRECT:

INCORRECT:

CORRECT:

INCORRECT:

The BLOCK FOUNDATION SYSTEM has been developed to create a coheisive standard for all visual

communication channels such as advertising, social media and packaging. This new standardization also

includes the name “BOSS Audio Systems” in written form.

The name “BOSS Audio Systems” should be consistent in written appearence. “BOSS” should ALWAYS be

capitalized followed by “Audio Systems” in initial CAP form. The name “BOSS” should never be used alone. The

name “BOSS Audio Systems” should always appear together.

The name “BOSS Audio Systems” may appear in ALL CAP in the case of disclaimers or other content where the

title needs to conform to other content it is used with. Try to always use the name in the BLOCK FOUNDATION

form.

The other brands in the BOSS Audio Systems family should follow suite. Always include the full name

“BOSS Audio Systems” when showing all BOSS Audio Systems brands. The names “PowerSports”, “Marine” and

“ELITE” should always be proceeded with “BOSS Audio Systems” and never appear alone or as seperate names. All

names should appear in initial CAP form with the exception of “ELITE”, which should always appear in ALL CAP.

BOSS Audio SystemsBOSS

BOSS Audio Systems PowerSports

BOSS PowerSports

BOSS Audio Systems Marine

BOSS Marine

BOSS Audio Systems ELITE

BOSS ELITE

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SECTION 7DISCLAIMERS

The following are various disclaimers to be used in conjunction with partner names and products they provide

to BOSS Audio Systems products. These various disclaimers need to accompany the use of partner logos and

must appear in all marketing, advertising or packaging material where applicable. The name “BOSS Audio

Systems” and the use of parner names and products must be used only as shown here.

Apple Inc.

iPod® and iPhone® are trademarks of Apple, Inc. registered in the U.S. and other countries.

BOSS Audio Systems is not affiliated with Apple, Inc.

Apple Inc. and Google Inc.

iPod® and iPhone® are trademarks of Apple, Inc. registered in the U.S. and other countries.

Google, Google Play and Android are trademarks of Google, Inc. registered in the U.S. and other countries.

BOSS Audio Systems is not affiliated with Apple, Inc. or Google, Inc.

Apple CarPlay

Use of the Apple CarPlay logo means that a vehicle user interface meets Apple performance standards. Apple is

not responsible for the operation of this vehicle or its compliance with safety and regulatory standards. Please

note that the use of this product with iPhone may affect wireless performance.

BLUETOOTH

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such

marks by BOSS Audio Systems is under license. Other trademarks and trade names are those of their respective

owners.

AMAZON ALEXA

Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

brand standards - boss audio · 2020. 5. 4. · logo usage guidelines the new boss audio systems...

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