brand revitalization by strategic repositioning

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Volume 14 Issue 4 Article 1 1-30-2013 Brand Revitalization by Strategic Repositioning Brand Revitalization by Strategic Repositioning Young Sik Shin Kyoung Cheon Cha Follow this and additional works at: https://amj.kma.re.kr/journal Part of the Marketing Commons Recommended Citation Recommended Citation Shin, Young Sik and Cha, Kyoung Cheon (2013) "Brand Revitalization by Strategic Repositioning," Asia Marketing Journal: Vol. 14 : Iss. 4 , Article 1. Available at: https://doi.org/10.53728/2765-6500.1497 This Article is brought to you for free and open access by Asia Marketing Journal. It has been accepted for inclusion in Asia Marketing Journal by an authorized editor of Asia Marketing Journal.

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Volume 14 Issue 4 Article 1

1-30-2013

Brand Revitalization by Strategic Repositioning Brand Revitalization by Strategic Repositioning

Young Sik Shin

Kyoung Cheon Cha

Follow this and additional works at: https://amj.kma.re.kr/journal

Part of the Marketing Commons

Recommended Citation Recommended Citation Shin, Young Sik and Cha, Kyoung Cheon (2013) "Brand Revitalization by Strategic Repositioning," Asia Marketing Journal: Vol. 14 : Iss. 4 , Article 1. Available at: https://doi.org/10.53728/2765-6500.1497

This Article is brought to you for free and open access by Asia Marketing Journal. It has been accepted for inclusion in Asia Marketing Journal by an authorized editor of Asia Marketing Journal.

https://amj.kma.re.kr/journal/

https://amj.kma.re.kr/journal/

https://amj.kma.re.kr/journal/vol14

https://amj.kma.re.kr/journal/vol14/iss4

https://amj.kma.re.kr/journal/vol14/iss4/1

https://amj.kma.re.kr/journal?utm_source=amj.kma.re.kr%2Fjournal%2Fvol14%2Fiss4%2F1&utm_medium=PDF&utm_campaign=PDFCoverPages

http://network.bepress.com/hgg/discipline/638?utm_source=amj.kma.re.kr%2Fjournal%2Fvol14%2Fiss4%2F1&utm_medium=PDF&utm_campaign=PDFCoverPages

https://doi.org/10.53728/2765-6500.1497

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