brand & product management in jabalpur

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BRAND & PRODUCT MANAGEMENT IN JABALPUR

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Page 1: Brand & product management in jabalpur

BRAND & PRODUCT MANAGEMENT IN JABALPUR

Page 2: Brand & product management in jabalpur

Product Categories are :

Industrial Product

Consumer Product

Page 3: Brand & product management in jabalpur

Product Classification

Page 4: Brand & product management in jabalpur

Product Management

It is the first and very crucial step planned inevery company. Product Life cycle is createdwhich contains product development andmarketing. The quantity and quality of productdepends on the company size.

Page 5: Brand & product management in jabalpur

Product Life Cycle Stages

Introduction Stage

Growth Stage

Maturity Stage

Decline Stage

Page 6: Brand & product management in jabalpur

Product Life Cycle Stages

Page 7: Brand & product management in jabalpur

Introduction Stage

In this stage we defines product quality ,

budget, product distribution and promotion.

Here Budget decides the development or

manufacturing cost, market shares, distribution

cost, revenue etc. It is very important stage in

product management.

Page 8: Brand & product management in jabalpur

Growth Stage

As the name indicates, the growth of company

matters with product quality and it’s customer,

pricing etc.

So in this stage, the firm seeks to build brand

preference and increase market share.

Page 9: Brand & product management in jabalpur

Maturity Stage

After a period or duration, some competitors

with same products arises. So in this stage

product enhancement, pricing variation,

increase in distribution and promotion in

different platform.

Page 10: Brand & product management in jabalpur

Decline Stage

When sales are dropped by huge percentage,

various decisions are taken like adding new

features to product, reduce cost or discontinue

the product.

Page 11: Brand & product management in jabalpur

Brand Management

Depending upon the product category, sales

location and Product life cycle stage; a brand

management helps to create a brand.

Page 12: Brand & product management in jabalpur

Brand Management Company will do:

Set Objectives

Product and Market Analysis

Platforms to use for promotion

Brand Planning

Page 13: Brand & product management in jabalpur
Page 14: Brand & product management in jabalpur

Objectives

How much that company want to invest in term

of product category for local branding, national

level branding or global level branding.

Page 15: Brand & product management in jabalpur

Product and Market Analysis

In this step we analyses the product stage and

quality, consumer persona & distributing

agency.

Page 16: Brand & product management in jabalpur

Platforms to use for promotion

In this stage we suggest company to use

outdoor or indoor or digital marketing as per

the analysis.

Page 17: Brand & product management in jabalpur

Brand Planning

A flow chart has been created.

Page 18: Brand & product management in jabalpur

For more details visit:

http://ngm.co.in/