brand partnerships: win wins for everyone
DESCRIPTION
Presentation outlines how brand-blogger partnerships can be mutually beneficial. Find out what brands are looking for in a blogger partner and see examples of winning partnerships!TRANSCRIPT
![Page 1: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/1.jpg)
#AWBU 2014 September 7, 2014
Brand Partnerships: Win-Wins for Everyone
![Page 2: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/2.jpg)
Brands want Brands
What do brands want?
![Page 3: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/3.jpg)
So what is branding?
![Page 4: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/4.jpg)
It’s what makes your product stand out from
other products.
![Page 5: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/5.jpg)
In this case, how is your blog different from other
blogs?
![Page 6: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/6.jpg)
![Page 7: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/7.jpg)
![Page 8: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/8.jpg)
Authenticity. We want the real deal.
![Page 9: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/9.jpg)
Use the product in your own way.
![Page 10: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/10.jpg)
![Page 11: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/11.jpg)
![Page 12: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/12.jpg)
Success!
![Page 13: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/13.jpg)
#Winning
![Page 14: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/14.jpg)
Product Reviews
Giveaways
Social Media Interaction
Brand Ambassador
Common Scenarios
![Page 15: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/15.jpg)
Blog Category: Home Organization, Cleaning, Decorating, Budget
Blog Author (You): You are a married woman with three elementary school aged kids.
Partnership Scenario 1
![Page 16: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/16.jpg)
Blog Readership/Reader engagement
Blog Stats/Social Media Footprint
Blog niche/persona
Similar values/missions
“Real” reviews
What Brands Look for in Bloggers
![Page 17: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/17.jpg)
Home Depot
Chobani Greek Yogurt
Darby Smart Craft Boxes for Kids: 100 fall craft ideas for boys and girls, from games to jewelry to a totally cute DIY doll sleeping bag. Fantastic way to pass a rainy Saturday.
Partnership Scenario 2
![Page 18: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/18.jpg)
What if nobody is contacting you?
![Page 19: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/19.jpg)
Brands want brands
The right partnership truly is a win-win
Bring ideas to the table for your brand partner
Create and update your media kit
Consider joining a network
!
Recap
![Page 20: Brand Partnerships: Win Wins for Everyone](https://reader033.vdocuments.us/reader033/viewer/2022052905/5586c53bd8b42a360e8b458b/html5/thumbnails/20.jpg)
Thank you! !