brand operations
TRANSCRIPT
![Page 1: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/1.jpg)
Apparel brand operations
![Page 2: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/2.jpg)
All apparel brands work on seasonal collections.
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Each season has its unique product cycle.
Product Cycle
![Page 4: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/4.jpg)
Brand operations has one agenda.
![Page 5: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/5.jpg)
But OTIF has to be a brand philosophy.
![Page 6: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/6.jpg)
Each vertical does multiple tasks every month.
Design
![Page 7: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/7.jpg)
Each cycle is a critical path and a part of the organizational critical path.
Planning and Control
![Page 8: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/8.jpg)
OTIF in delivery of materials is critical to workflow.
Fabric and Trims
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A scalable and nimble sourcing base is key to sustaining accelerated brand growth.
Sourcing
![Page 10: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/10.jpg)
Critical milestones from each cycle defines the brands critical path.
Organization
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Define, map and monitor he brands workflow with PLM suites.
Product life cycle management software
PLM suites help with,
• Granular and real time visibility.• Reducing ‘to market ‘days.• Eliminating delays.• Reduces costs.• Higher productivity.• Nimble response time, facilitates
accelerated growth.• Fosters design innovation.
![Page 12: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/12.jpg)
Analytics, based on point of sale and internal data is critical to maintaining a competitive edge.
Brands need to leverage big data for accurate analysis.
Analytics can help a brand to
• Monitor product attributes to track consumer preference.
• Eliminates guess work in decisions.
• Facilitates timely and accurate decisions.
• Agility to handle trend dynamics.• Efficient operations.
![Page 13: Brand Operations](https://reader035.vdocuments.us/reader035/viewer/2022081605/58a851031a28ab210b8b5c8d/html5/thumbnails/13.jpg)
Brand operations need to be tied around OTIF and it is vital for accelerated growth.
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ARUN DHAWAN
Thank You