brand operations

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Apparel brand operations

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Post on 12-Apr-2017

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Page 1: Brand Operations

Apparel brand operations

Page 2: Brand Operations

All apparel brands work on seasonal collections.

Page 3: Brand Operations

Each season has its unique product cycle.

Product Cycle

Page 4: Brand Operations

Brand operations has one agenda.

Page 5: Brand Operations

But OTIF has to be a brand philosophy.

Page 6: Brand Operations

Each vertical does multiple tasks every month.

Design

Page 7: Brand Operations

Each cycle is a critical path and a part of the organizational critical path.

Planning and Control

Page 8: Brand Operations

OTIF in delivery of materials is critical to workflow.

Fabric and Trims

Page 9: Brand Operations

A scalable and nimble sourcing base is key to sustaining accelerated brand growth.

Sourcing

Page 10: Brand Operations

Critical milestones from each cycle defines the brands critical path.

Organization

Page 11: Brand Operations

Define, map and monitor he brands workflow with PLM suites.

Product life cycle management software

PLM suites help with,

• Granular and real time visibility.• Reducing ‘to market ‘days.• Eliminating delays.• Reduces costs.• Higher productivity.• Nimble response time, facilitates

accelerated growth.• Fosters design innovation.

Page 12: Brand Operations

Analytics, based on point of sale and internal data is critical to maintaining a competitive edge.

Brands need to leverage big data for accurate analysis.

Analytics can help a brand to

• Monitor product attributes to track consumer preference.

• Eliminates guess work in decisions.

• Facilitates timely and accurate decisions.

• Agility to handle trend dynamics.• Efficient operations.

Page 13: Brand Operations

Brand operations need to be tied around OTIF and it is vital for accelerated growth.

Page 14: Brand Operations

ARUN DHAWAN

Thank You