The Brand OlympicsKey Findings From the Biggest

Marketing Competition of the Year

We Tracked the Social Activity of 40 BrandsTeam USA Sponsors

24 Hour FitnessAdeccoAirweaveAT&TBMWBPBudweiserChobaniCitiDeloitte

DeVry Univ.

Dick’s Sporting GoodsThe HartfordHershey’sHighmarkHiltonJet Set SportsKellogg’s

Liberty MutualMilk Life

NikeOakleyRalph LaurenSmucker’sTD AmeritradeUnitedUSG

International SponsorsAtosBridgestoneCoca-ColaDowGEMcDonald’s

Omega

PanasonicSamsungP&GVisa

Non-SponsorsAdidas

Under Amour

How We Measured Social Performance

+ + +( )+

Origami Logic tracked organic social activity from March 27th - August 21st across five key platforms.

We ranked 40 brands by their social Engagement, Applause, Conversations, Amplification, and Activity

The Winning Brands

7.9M4.9M

Rule 40Non-Sponsor

2.7M

Rule 40Non-Sponsor

Top Brands byConversation

Nike 7,427,347Adidas 4,961,574Under Armour 2,646,873Samsung 1,839,172Omega 680,509Chobani 505,235

Top Brands by ApplauseTop Brands byTotal Engagement

The Winning Campaigns

Unlimited#SpeedTakes Rule Yourself

Campaign Spotlight: Nike’s Unlimited

Instagram Dominated the Platform Race

Instagram FacebookTwitter Youtube

15.43M activities

25 posts with avg. 28K likes each

Compelling Video Drives Amplification

29K Shares

58K Shares

31K Shares

Frequency of Activity Makes a Difference

Total Activity 300 posts across Facebook, Instagram, Twitter and YouTube

#5 Brand by Total Engagement

Sponsorship Matters Less Than Before

Rule 40Non-

Sponsors

4M views2M views

Non Rule 40Non-Sponsor

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