brand new world 2010
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Brand New World How social technology is changing media, marketing... & virtually everything else.
Marta Kagan Managing Director, US | Espresso
www.brandinfiltration.com [email protected]
Twitter.com/mzkagan
Once upon a time…
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Then…
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And pretty soon…
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Uh boy.
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Dec. 2004 1 million
Dec. 2005 5.5 million
Dec. 2006 12 million
Oct. 2007 50 million
Aug. 2008 100 million
Apr. 2009 200 million
Dec. 2009 350 million
Jul. 2010 500 million
In just five years…
active users on facebook
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And now…
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Because…
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Because…
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Born digital.
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Meanwhile… —— COST OF A 30 SECOND AD —— NIELSEN RATING
DATA: http://tvbythenumbers.com/2009/01/18/historical-super-bowl-tv-ratings/11044
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After the election in Iran, cries of protest from supporters of opposition candidate Mir-Hossein Mousavi arose in all possible media, but the loudest cries were heard in a medium that didn't even exist the last time Iran had an election.”
“ Iran Protests: Twitter, the Medium of the Movement, Time, June 17, 2009
http://www.youtube.com/user/juicystar07
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Oops.
Brands are s!o"ly catching on.
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IMAGE: http://www.flickr.com/photos/37552189@N06/3492372604/
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Relax.
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Forget the box.
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33 Tell stories.
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34 Create joy.
Questions? Complaints? Compliments? Marta Kagan Managing Director, US | Espresso
www.brandinfiltration.com [email protected] Twitter.com/mzkagan
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Hi, we’re Espresso.
STAY IN TOUCH, WHY DON’T YOU?
TORONTO Jacquelyn Cyr, CEO + Owner 416 620 6773 [email protected]
BOSTON Marta Kagan, Managing Director, US 617 477 5811 [email protected]
THE STATS Founded: 1996 Staff: 30 Key clients: Callaway, Carlsberg, City of Toronto, eBay, Koodo, Samsung, Pearson
We’re an organization that firmly believes it’s time to stop wasting precious marketing dollars creating ads that people ignore, and focus instead on creating fully integrated experiences that infiltrate all channels to drive sales. We’re super-committed to doing it in the most [cost-]effective way possible – while never losing sight of our relentless pursuit of being Amazing at Life™.
brandinfiltration.com