brand messaging february, 2015 women’s health leadership trust
TRANSCRIPT
Brand Messaging
February, 2015
Women’s Health Leadership TRUST
To create healthier communities by realizing
women’s leadership potential
Vision
To support women leaders in healthcare
Mission
Brand Promise:The Women’s Health Leadership TRUST
will support you in realizing your leadership potential to create healthier
communities.
Women’s Health Leadership TRUST
Personality Adjectives Inspiring
Trustworthy Empowering
Confident Collaborative
Genuine Welcoming Committed
Emotional RewardsEmotionally connected
InformedSupported
Empowered
Rational BenefitsOpportunities to
network with women leaders in the health care industry
Educational opportunities
Leadership development opportunities
Advances the careers of women in health care
The Women’s Health Leadership TRUST supports and advances the
careers of women leaders in healthcare. Together, we are becoming more effective and
influential leaders, driving positive change and shaping the future of healthcare in our communities.
Elevator Speech
Key MessagesOur Organization:
One of the most influential women’s healthcare organizations in Minnesota
Living our mission through innovative programs and partnerships for over 35 years
Over 300 active members representing all sectors of the healthcare industry
Providing first-hand insight into significant issues and experiences affecting women leaders in healthcare
Foundational Pillars:The TRUST advances the healthcare careers of women.
Professional networkingEducationLeadership developmentCareer advancement
Committees:The TRUST relies on the time and talents of committee members to carry out the important work of our organization.
External Relations Committee Finance Committee Forum Planning Committee Internal (Member)
Communications Committee Membership CommitteeNominating Committee Programming Committee Leadership Development
Committee
Key Partners
The TRUST partners with organizations aligned with our vision and mission.
Significant AccomplishmentsSince its founding in 1979, the TRUST continues to fulfill its mission by influencing policy and contributing to healthcare in our communities.