If getting your message across is increasingly depressing, try looking atit from our perspective

Better marketing for Charities with better things to do

Charities are all asking themselves, can we weather the current financial storm? Can we rely on current donors? And what we can do to raise awareness, as well as the funds that our current commitments will absorb and what our future projects will demand?

Whether your charity is supporting poverty, addiction, health, intellectual and/or physical disabilities, your message needs to come across loud and clear. If there is charity fatigue out there, you need to wake up the public consciousness. If there is a reticence to donate, you need to reinvigorate the moral good.

But to do so, your brand must be strong. You must be steadfast in presenting your values and consistent in your communications. Your offering and your brand characteristics must be communicated with clarityand with a tone of voice that is altruistic, yet not patronising towards an intelligent public. All this and more will help you rise above the clamour for funds in a recession hit market. Yet there are few who will help you with a passion.

When it comes to the crunch you can still stand out from the crowd

PAW is the brand marketing agency who will. With extensive experience of defining, developing and delivering incisive, intrusive and impactful brand communications, we can help you to stand out from the crowd of good causes, to provide you with clear points of difference for your charity, your brand and your bottom line.

In short, we’ll stretch your brand further and your budget even more.

So, when it comes to the crunch, credit will be where credit is due.

Our absolute aim is to strategically and creatively enlarge your brand footprint, to get your organisation noticed and encourage contributors to donate to you with increasingly greater amounts and repeatedly.

When consumers are considering their options carefully, your brand needs to be top of mind.

Whatever the media, (ads, brochures, websites,e-marketing), on-line or off-line, we’ll provide you with a platform for your brand and a hierarchy of messages that will resonate with donors, old and new, delivering the right words and images, at the right time and in the right context.

Now is the time to invest in marketing, to lock your brand and message into the minds of your prospective supporters, so when they or their family or friends are affected by the needs you support, and it’s likely some will, they are more inclined to support your charity, based on the latent warmth we’ve already built for your brand.

Brand Creation Brand ClarityBetter Brand Marketing

And with PAW you’ll be investing with one of the most dynamic and creative approaches to brand marketing.

We’ll help you build your brand, at whatever stage it is at in its life cycle, so it works much harder for your cause. Whether you’ve allocated less than last year to marketing, reassuringly, you don’t have to be less than inspired.

Do contact me now to arrange an exploratory meeting.

Paul Weinstein

T: 020 8736 5877E: paw@brands2market.comwww.brands2market.com

From your perspective- better brand marketing for Charities who have better things to do with their money

T: 020 8736 5877E: paw@brands2market.com