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TRANSCRIPT
Family Handyman is the #1 trusted source for DIY home-improvement information, giving consumers the how-to advice and ideas they need to create the home and lifestyle of their dreams — while also celebrating the pride of a project well done. The brand offers accurate, fully tested content by a staff of experts and former pros. Every issue also features contributions from more than 1,100 reader-volunteer Field Editors.
2020 Media
Kit
SOURCE comS core Mul t ip lat for m 12- month aver age ending S eptember 2019, M R I S pr ing 2019; S ocia l a s of October 2019
Family HandymanPublished 8x per yearCirculation 1.2MM
Audience 4.8MM
Ultimate SeriesFamily Handyman Ultimate Series
features projects that reveal amazing transformations including
Shed and Garage
Tablet EditionAvailable on iPad • Amazon Kindle B&N Nook • Google Play • Zinio
Texture • Magzter
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MAY 2019
BUILD IT. FIX IT. LIVE IT!®
PLUS: PROTECT YOUR FURNACE | SMART BULBS | RESTORE YOUR LAWN
OUTDOOR
ROOM!living
*SLEEK STORAGE BENCH
*BUILD THIS FIREPLACE IN 1 DAY!
*EASY DIY DECK
FIX
TOILET LEAKS
37HOME HACKSINSIDE
59400_Cover_May19.indd 1 3/11/19 3:00 PM
EDITORIAL SERIES
Brand Map
NewslettersFH Daily Hints & TipsMonthly Circulation 800K+
Stuff We LoveMonthly Circulation 335K+
Social MediaFacebook 944K+ fans
Pinterest 1.2MM+ followers #1 for engagement or actions per post among all measured magazines
Instagram 57K+ followers
Twitter 21K+ followers
VideoBranded and custom videos on FamilyHandyman.com
DIY UniversityOn- demand courses taught by the pros to sharpen your home repair DIY skills
Haven HomeA community of 10+ sites sharing real stories and voices that inspire an engaged audience of homeowners, DIYers and building industry professionals
Monthly Unique Visitors 10MM
DIGITAL
FamilyHandyman.comTrusted source providing advice and step-by-step instructions for DIYers to improve their homes, gardens and moreMonthly Unique Visitors 6.4MM
A community of 10+ sites sharing real stories and voices that inspire an engaged audience of homeowners,
DIY & décor enthusiasts and building industry professionals.
FamilyHandyman.com Trusted source providing advice and step-by-step instructions
for DIYers to improve their homes, gardens and more.
54%Men
53Median Age
46%Women
$91kMedian HHI
6.4mm Monthly Unique Visitors
10mm Monthly Unique Visitors
Digital Overview
SOURCE comS core Mul t ip lat for m 12- month aver age ending S eptember 2019
Print PowerhouseFamily Handyman is #1 in circulation and is the only magazine
to raise its rate base TWICE over the last three years.
Audience (000) Comp(%) Total 4,818 Men 3,144 65 Women 1,674 35
Age 18-49 1,730 36 35-54 1,730 36 30+ 4,576 95 Median Age 56.2
SOURCE A A M 2017-2019; M R I S pr ing 2019, S t arch 2018
Education (000) Comp(%) Graduated College + 1,529 32 Attended/Graduated College + 3,122 65
Occupation Employed Full Time 2,393 50 Professional/Managerial 979 20 Construction/Trade 700 15
Engagement 43 minutes spent reading an issue
54% read 3 of 4 issues
48% When I am going to make a purchase, the ads in this publication help me make my decision
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8X FREQUENCY 8X FREQUENCY (2018)6X FREQUENCY
9X FREQUENCY (2017)6X FREQUENCY
6X FREQUENCY (2017)4X FREQUENCY
9X FREQUENCY (2017)4X FREQUENCY
10X FREQUENCY (2018)9X FREQUENCY
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Home Starts Here
SOU RCE: T he Moder n Fami l y; Tr us ted Media B r ands/ K ant ar Consul t ing Cus tom S tud y; M R I S pr ing 2019
Family Handyman's mission is to empower families to maintain
and improve their homes with inspiring projects, expert advice and
clear instructions. We continue to help readers achieve their goals
by extending our editorial voice with the following sections...
67% agree
“My family tends to have a home
improvement project going at all times”
$79kMedian
HHI
Tech
82%Own
Home
40%Home Value
$250k
$245k+Median
Home Value
90% agree
“We are always seeking to improve
our home”
74% agree
“We are adapting our home as our family structure
changes”Storage +
Organization
Maintenance + Repair
Health Work Wheels
2020 Edit Calendar
ED I TOR I A L CON T EN T S U B J ECT TO CH A NG E
MARBuy, Sell, StayFeatures• �Sidewalk�Makeover• Replacing�&�Adding�Garden��
Window�Shutters
Ad Close: 12.13.19 Materials Due: 12.20.19On Sale: 2.18.20
APRTools & GearFeatures• �Buyers�Guide�to�a�Table�Saw• Pro Tips��What's�in�a��
Carpenter's�Tool�Belt?
Ad Close: 1.13.20 Materials Due: 1.21.20On Sale: 3.17.20
MAYUltimate BackyardFeatures• �How�to�Keep�Your�Lawn��
Chemical�Free• Upgrade�Your�Stoop�in��
5�Easy�Ways
Ad Close: 2.24.20 Materials Due: 3.3.20On Sale: 4.21.20
JUNBefore You Call...Features• �10�Things�to�Know�Before��
Hiring�an�Electrician• Guide�to�Hiring�a�Real��
Estate�Agent
Ad Close: 3.23.20 Materials Due: 3.30.20On Sale: 5.19.20
JUL/AUGUltimate CamperFeatures• �Get�Vehicle�Ready�for�a�Road�Trip• Cordless�Gear�for�Camping
Ad Close: 4.17.20 Materials Due: 4.24.20On Sale: 6.16.20
SEPTUltimate GarageFeatures• �Brilliant�Ways�to�Organize��
Your�Garage• Pro Tips�for�Planning�Your��
Dream�Garage
Ad Close: 6.15.20 Materials Due: 6.22.20On Sale: 8.18.20
OCT/NOVKitchen & Bath RemodelFeatures• �Energy�Saving�Appliances• 10�Ways�to�Save�During��
a�Bathroom�Remodel
Ad Close: 7.27.20 Materials Due: 8.4.20On Sale: 9.22.20
WINTERUltimate Smart HomeFeatures• �Safest�Smart�Technology�for��
Your�Home• Solar�Smart�Home�Products��
That�Will�Lower�Your�Bills
Ad Close: 9.28.20 Materials Due: 10.6.20On Sale: 11.24.20
DIY UniversityFamily Handyman DIY University offers online courses that
are based on the best of home repair professional expertise, but explained in a way that's easy to understand. From quick classes to premium workshops, there is a course for any level!
74%Avg. renewal rate for subscription members
30%of quick class
purchasers are repeat
50Minute avg. of
quick classes student engagement
2.6Hours spent by premium course
students engaging with content online
Press BuzzDIY University
featured in The New York Times!
Marketing Opportunities
• Course Sponsorship
• Content/ Development/
Licensing
• Product Placement
Throughout the year, Family Handyman editors show DIYers how to create ultimate transformations in an exclusive editorial franchise across key print, digital and social channels.
The Series Currently Includes• May Issue Backyard Transformation
• July/August Issue Ultimate Camper
• September Issue Garage Makeover
• Winter Issue Smart Home Living
Marketing Opportunities• Print Editorial integration within
step-by-step guides
• Digital Destination featuring downloadable plans, videos & extra tips
• Promotion Co-branded banners, social media and e-newsletters
Ultimate Series
GarageMore than 8/10 Agree If I were to update my garage, I would consider using the products & brands shown in the article
Shed9/10 Trust Family Handyman when it comes to projects like this
Magazine BleedSize LiveArea TrimSize
Spread 15.25" x 10.75" 14.5" x 10" 15" x 10.5"
FullPage 7.75" x 10.75" 7" x 10" 7.5" x 10.5"
1/2Horizontal 7.75" x 5.375" 7" x 4.625" 7.5" x 5.125"
1/2Vertical 3.875" x 10.75" 3.125" x 10" 3.625" x 10.5"
1/3Vertical 2.75" x 10.75" 2" x 10" 2.5" x 10.5"
1/3Square — 4.375" x 4.625" 4.375" x 4.625"
2/3Vertical 5" x 10.75" 4.25" x 10" 4.75" x 10.5"
Ad Portal Informationhttps://tmbi.sendmyad.com
• Create an account or log in if an account is already established
• Select “Send Files”• Select - Publication (i.e. Family Handyman)• Select - Issue (i.e. March 2020)** Do not use dashes, underscores or apostrophes when
typing the name of your ad
Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.• All supplied PDF/X-1a files must be CMYK. No spot colors.
All fonts and images should be embedded. Do not apply style attributes to basic fonts.
• For instructions on how to create a PDF/X-1a go to – https://tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.
• Trusted Media Brands, Inc. utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.
For more information or production questions, please contact: Leslie Kogan Senior Production Manager T 914.244.5433 E [email protected]
NOTE For Bleed Sizes, keep all non-bleed material 1/4" from trim
Print Ad Specs
Issue AdClose MaterialsDue OnSale MARCH 12.13.19 12.20.19 2.18.20
APRIL 1.13.20 1.21.20 3.17.20
MAY 2.24.20 3.3.20 4.21.20
JUNE 3.23.20 3.30.20 5.19.20
JULY/AUGUST 4.17.20 4.24.20 6.16.20
SEPTEMBER 6.15.20 6.22.20 8.18.20
OCTOBER/NOVEMBER 7.27.20 8.4.20 9.22.20
WINTER 9.28.20 10.6.20 11.24.20
Production Schedule
Advertising Rates • Rate Base: 1,200,000
Production Dates & Rates
4-Color GrossRate Full Page $85,460
2/3 Page $68,710
1/2 Page $53,410
1/3 Page $38,070
1/6 Page $21,070
B&W GrossRate Full Page $72,640
2/3 Page $58,400
1/2 Page $45,400
1/3 Page $32,360
1/6 Page $17,910
2-Color GrossRate Full Page $76,910
2/3 Page $61,840
1/2 Page $48,070
1/3 Page $34,260
1/6 Page $18,960
GrossRateCover2 $102,550
Cover3 $98,280
Cover4 $111,100
Covers
A l l r ates are gros s. SPLIT RUNS Clos ing is one week pr ior to nor mal c lose dates. (addi t ional mechanical charge incur red depending on speci f icat ions of the copy spl i t.) A rea copy spl i ts, copy tes ts, dealer l is t ings and regional r ates are ava i lable upon reques t. AGENCY COMISSION 15% . Net 30 day s.
CHANGES IN RATES A nnouncement of any change in r ates w i l l be made at lea s t 30 day s pr ior to the publ icat ion date of the f i r s t is sue to be af fected by such new r ates. GENERAL CONDITIONS A l l order s are accepted subject to the publ isher 's gener al condi t ions. R ates and dates subject to change.
Contact your account manager for more details or
John Dyckman VP, Integrated Sales
T 646.518.4263 E [email protected]
Contact
Haven Home is a community of DIY and construction professional sites. We provide influential content highlighting valuable testimonials and advice for everyday projects, making Haven Home the trusted source for home related content.
Overview
Current Haven Home Partners• FamilyHandyman.com
• BirdsandBlooms.com
• AC Business Media
• AConcordCarpenter.com
• BuildingMoxie.com
• BobVila.com
• FineGardening.com
• FineHomeBuilding.com
• FineWoodworking.com
• GreenBuildingAdvisor.com
• HomeConstructionImprovement.com
• TodaysHomeowner.com
• ToolBoxBuzz.com
• RemodelingGuy.net
• RonHazelton.com
10+Sites
10MMMonthly Uniques