brand map€¦ · • pro ips for planning your dream garage ad close: 6.15.20 materials due:...
TRANSCRIPT
SOURCE comScore Mult iplat form 12-month average ending September 2019, MRI Spring 2019; Social as of October 2019
Family HandymanPublished 8x per year
Circulation 1.2MMAudience 4.8MM
Ultimate SeriesFamily Handyman Ultimate
Series features projects that reveal amazing transformations
including Shed and Garage
Tablet EditionAvailable on iPad • Amazon Kindle
B&N Nook • Google Play • Zinio Texture • Magzter
MA
Y 2
01
9E
AS
Y-TO
-B
UIL
D P
LA
TFO
RM
D
EC
K t O
UT
DO
OR
FIR
EP
LA
CE t D
EC
K S
TO
RA
GE B
EN
CHt R
ES
TO
RIN
G Y
OU
R LA
WN
t F
IX A
LE
AK
Y TO
ILE
T t S
MA
RT B
ULB
S
MAY 2019
BUILD IT. FIX IT. LIVE IT!®
PLUS: PROTECT YOUR FURNACE | SMART BULBS | RESTORE YOUR LAWN
OUTDOOR
ROOM!living
*SLEEK STORAGE BENCH
*BUILD THIS FIREPLACE IN 1 DAY!
*EASY DIY DECK
FIX
TOILET LEAKS
37HOME HACKSINSIDE
59400_Cover_May19.indd 1 3/11/19 3:00 PM
EDITORIAL SERIES
Brand Map
NewslettersFH Daily Hints & TipsMonthly Circulation 800K+
Stuff We LoveMonthly Circulation 335K+
Social MediaFacebook 944K+ fansPinterest 1.2MM+ followers #1 for engagement or actions per post among all measured magazines
Instagram 57K+ followersTwitter 21K+ followers
VideoBranded and custom videos on FamilyHandyman.com
DIY UniversityOn-demand courses taught by the pros to sharpen your home repair DIY skills
DIGITAL
FamilyHandyman.comTrusted source providing advice and step-by-step instructions for DIYers to improve their homes, gardens and moreMonthly Unique Visitors 6.4MM
FamilyHandyman.com Trusted source providing advice and
step-by-step instructions for DIYers to improve their homes, gardens and more.
54%Men
53Median Age
46%Women
$91kMedian HHI
6.4mm Monthly Unique Visitors
Digital Overview
SOURCE comScore Mult iplat form 12-month average ending September 2019
Print PowerhouseFamily Handyman is #1 in circulation and is the only magazine
to raise its rate base TWICE over the last three years.
Audience (000) Comp(%) Total 4,818 Men 3,144 65 Women 1,674 35
Age 18-49 1,730 36 35-54 1,730 36 30+ 4,576 95 Median Age 56.2
SOURCE AAM 2017-2019; MRI Spring 2019, Starch 2018
Education (000) Comp(%) Graduated College + 1,529 32 Attended/Graduated College + 3,122 65
Occupation Employed Full Time 2,393 50 Professional/Managerial 979 20 Construction/Trade 700 15
Engagement 43 minutes spent reading an issue 54% read 3 of 4 issues 48% When I am going to make a purchase, the ads in this publication help me make my decision
1,00
0,00
0
1,00
0,00
0
750,
000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
8X FREQUENCY 8X FREQUENCY (2018)6X FREQUENCY
9X FREQUENCY (2017)6X FREQUENCY
6X FREQUENCY (2017)4X FREQUENCY
9X FREQUENCY (2017)4X FREQUENCY
10X FREQUENCY (2018)9X FREQUENCY
1,20
0,00
0
1,20
0,00
01,1
00,0
001,
000,
000
800,
000
750,
000
700,
000
650,
000
500,
000
450,
000
650,
000
1,135
,000
650,
000
'17 '17 '17 '17 '17 '17'18 '18 '18 '18 '18 '18'19 '19 '19 '19 '19 '19
Home Starts Here
SOURCE: The Modern Family; Trusted Media Brands/ Kantar Consult ing Custom Study; MRI Spring 2019
Family Handyman's mission is to empower families to maintain
and improve their homes with inspiring projects, expert advice
and clear instructions. We continue to help readers achieve their
goals by extending our editorial voice with the following sections...
67% agree
“My family tends to have a home improvement
project going at all times”
$79kMedian
HHI
Tech
82%Own
Home
40%Home Value
$250k
$245k+Median
Home Value
90% agree
“We are always seeking to improve
our home”
74% agree
“We are adapting our home as our
family structure changes”Storage +
Organization
Maintenance + Repair
Health Work Wheels
2020 Edit Calendar
EDITORIAL CONTENT SUBJECT TO CHANGE
MARBuy, Sell, StayFeatures• Sidewalk Makeover• Replacing & Adding Garden
Window Shutters
Ad Close: 12.13.19 Materials Due: 12.20.19On Sale: 2.18.20
APRTools & GearFeatures• Buyers Guide to a Table Saw• Pro Tips What's in a
Carpenter's Tool Belt?
Ad Close: 1.13.20 Materials Due: 1.21.20On Sale: 3.17.20
MAYUltimate BackyardFeatures• How to Keep Your Lawn
Chemical Free• Upgrade Your Stoop in
5 Easy Ways
Ad Close: 2.24.20 Materials Due: 3.3.20On Sale: 4.21.20
JUNBefore You Call...Features• 10 Things to Know Before
Hiring an Electrician• Guide to Hiring a Real
Estate Agent
Ad Close: 3.23.20 Materials Due: 3.30.20On Sale: 5.19.20
JUL/AUGUltimate CamperFeatures• Get Vehicle Ready for a Road
Trip• Cordless Gear for Camping
Ad Close: 4.17.20 Materials Due: 4.24.20On Sale: 6.16.20
SEPTUltimate GarageFeatures• Brilliant Ways to Organize
Your Garage• Pro Tips for Planning Your
Dream Garage
Ad Close: 6.15.20 Materials Due: 6.22.20On Sale: 8.18.20
OCT/NOVKitchen & Bath RemodelFeatures• Energy Saving Appliances• 10 Ways to Save During
a Bathroom Remodel
Ad Close: 7.27.20 Materials Due: 8.4.20On Sale: 9.22.20
WINTERUltimate Smart HomeFeatures• Safest Smart Technology for
Your Home• Solar Smart Home Products
That Will Lower Your Bills
Ad Close: 9.28.20 Materials Due: 10.6.20On Sale: 11.24.20
DIY UniversityFamily Handyman DIY University offers online courses that
are based on the best of home repair professional expertise, but explained in a way that's easy to understand. From quick
classes to premium workshops, there is a course for any level!
74%Avg. renewal rate for subscription members
30%of quick class
purchasers are repeat
50Minute avg. of
quick classes student engagement
2.6Hours spent by premium course
students engaging with content online
Press BuzzDIY University
featured in The New York Times!
Marketing Opportunities
• Course Sponsorship• Content/
Development/ Licensing
• Product Placement
Throughout the year, Family Handyman editors show DIYers how to create ultimate transformations in an exclusive editorial franchise across key print, digital and social channels.
The Series Currently Includes• May Issue Backyard Transformation• July/August Issue Ultimate Camper• September Issue Garage Makeover• Winter Issue Smart Home Living
Marketing Opportunities• Print Editorial integration within
step-by-step guides• Digital Destination featuring downloadable
plans, videos & extra tips• Promotion Co-branded banners,
social media and e-newsletters
Ultimate Series
GarageMore than 8/10 Agree If I were to update my garage, I would consider using the products & brands shown in the article
Shed9/10 Trust Family Handyman when it comes to projects like this
Magazine Bleed Size Live Area Trim Size
Spread 15.25" x 10.75" 14.5" x 10" 15" x 10.5"
Full Page 7.75" x 10.75" 7" x 10" 7.5" x 10.5"
1/2 Horizontal 7.75" x 5.375" 7" x 4.625" 7.5" x 5.125"
1/2 Vertical 3.875" x 10.75" 3.125" x 10" 3.625" x 10.5"
1/3 Vertical 2.75" x 10.75" 2" x 10" 2.5" x 10.5"
1/3 Square — 4.375" x 4.625" 4.375" x 4.625"
2/3 Vertical 5" x 10.75" 4.25" x 10" 4.75" x 10.5"
Ad Portal Informationhttps://tmbi.sendmyad.com• Create an account or log in if an account
is already established• Select “Send Files”• Select - Publication (i.e. Family Handyman)• Select - Issue (i.e. March 2020)** Do not use dashes, underscores or apostrophes
when typing the name of your ad
Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.• All supplied PDF/X-1a files must be CMYK. No spot colors.
All fonts and images should be embedded. Do not apply style attributes to basic fonts.
• For instructions on how to create a PDF/X-1a go to – https://tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.
• Trusted Media Brands, Inc. utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.
For more information or production questions, please contact: Leslie Kogan Senior Production Manager T 914.244.5433 E [email protected]
NOTE For Bleed Sizes, keep all non-bleed material 1/4" from trim
Print Ad Specs
Issue Ad Close Materials Due On Sale MARCH 12.13.19 12.20.19 2.18.20
APRIL 1.13.20 1.21.20 3.17.20
MAY 2.24.20 3.3.20 4.21.20
JUNE 3.23.20 3.30.20 5.19.20
JULY/AUGUST 4.17.20 4.24.20 6.16.20
SEPTEMBER 6.15.20 6.22.20 8.18.20
OCTOBER/NOVEMBER 7.27.20 8.4.20 9.22.20
WINTER 9.28.20 10.6.20 11.24.20
Production Schedule
Advertising Rates • Rate Base: 1,200,000
Production Dates & Rates
4-Color Gross Rate Full Page $85,460
2/3 Page $68,710
1/2 Page $53,410
1/3 Page $38,070
1/6 Page $21,070
B&W Gross Rate Full Page $72,640
2/3 Page $58,400
1/2 Page $45,400
1/3 Page $32,360
1/6 Page $17,910
2-Color Gross Rate Full Page $76,910
2/3 Page $61,840
1/2 Page $48,070
1/3 Page $34,260
1/6 Page $18,960
Gross Rate Cover 2 $102,550
Cover 3 $98,280
Cover 4 $111,100
Covers
All rates are gross. SPLIT RUNS Closing is one week pr ior to normal close dates. (addit ional mechanical charge incurred depending on specif ications of the copy spl i t .) Area copy spl i ts, copy tests, dealer l ist ings and regional rates are avai lable upon request. AGENCY COMISSION 15%. Net 30 days.
CHANGES IN RATES Announcement of any change in rates wil l be made at least 30 days pr ior to the publication date of the f i rst issue to be af fected by such new rates. GENERAL CONDITIONS All orders are accepted subject to the publisher's general condit ions. Rates and dates subject to change.
Contact your account manager for more details or
John Dyckman VP, Integrated Sales
T 646.518.4263 E [email protected]
Contact