brand manual - lakeland university · clarify branding policies or guidelines should be sent to one...

BRAND MANUALGuidelines for consistency and focus in presenting Lakeland University

- 2016 Update -

To discuss or clarify brand guidelines, obtain approvals, or request project assistance, call Michael Lackovic (920-565-1039 ext. 2427), David Gallianetti (565-1119) or Breanna Weber (565-1036 ext. 2431).

07-0

1-20

16

I

A MESSAGE TO FACULTY & STAFF

LAKELAND UNIVERSITY FACULTY & STAFFIn the increasingly competitive marketplace for students and charitable contributions, our institutional distinctiveness is an asset—but only if we communicate it effectively. Effective communication begins with consistency. To that end, the Lakeland University brand manual articulates key messages and provides guidelines for representing the institution in verbal and visual mediums.

This manual is meant to be used to guide all communications with students, prospective students, alumni, donors and other college stakeholders. It is crucial that the guidelines described and illustrated in this document be rigorously adhered to.

SUGGESTIONS FOR IMPROVEMENTAs a living document, the brand manual (brand policies and guidelines) will require updating from time to time. Suggestions for improvement and requests to revise/clarify branding policies or guidelines should be sent to one of the brand champions. Suggestions will be considered at the end of each semester, or more frequently, as needed. Reviews will be conducted by the brand champions listed on this page in consultation with executive leadership.

In general, consideration for revisions to published institutional brand policies and guidelines will be considered when one of the following factors occur: significant changes in institutional mission or programming, changes in industry standards or best practices for branding, correction of errors or omissions.

ENDORSED BY LAKELAND’S LEADERSHIP TEAMDan Eck, PresidentAnn Flad-Jesion, Assistant to the PresidentMeg Albrinck, Provost and Vice President for Academic AffairsBryan L. Bain, Dean of Students & Title IX CoordinatorBeth Borgen, Vice President for AdvancementCarole Robertson, Vice President and Chief Financial OfficerZach Voelz, Vice President for Enrollment Management

BRANDING AND MARKETING CONTACTSThank you for taking the time to review, learn and follow the guidelines. If after reading the manual you have specific comments, concerns or questions please contact one of the brand champions, listed to the left, who developed and provide oversight of the branding guidelines contained in this manual.

BRAND CHAMPIONS

DAVID GALLIANETTIDirector of External [email protected]

David is the primary contact for the written word. If you need someone to review letters, documents, etc., to make sure they comply with our brand (see page XX), please contact David.

MICHAEL LACKOVICMarketing Project [email protected] ext. 2427

Michael is the primary marketing contact. If you have questions about or ideas for marketing Lakeland or various aspects of the institution, please contact Michael. He also serves as the primary liaison with the university’s marketing agency, Khrome.

BREANNA WEBER Graphic [email protected] ext. 2431

Breanna is the primary contact for logos and other visual branding needs. If you have questions about using logos, or if you or a vendor you’re working with needs a logo, please contact Breanna.

David, Michael and Breanna can serve as backups for any of these areas.


07-0

1-20

16

II

SECTION ADefining a Brand ..................................................1Foundation Statements .......................................2

SECTION BInstitutional Colors ...............................................3

SECTION CInstitutional Logo .................................................4Institutional Logo Variations .................................5Institutional Logo Violations .................................6

SECTION DLakeland Japan Logo ..........................................7Lakeland Japan Logo Variations .........................8Lakeland Japan Logo Violations ..........................9

SECTION EMuskies Logo ....................................................10LU Logo .............................................................11LU Logo Violations ............................................12The Lakeland Seal.............................................13Sub-Lines with the Logos ..................................14Old Man Illustrations ..........................................15Evening, Weekend & Online Program ...............16The BlendEd® Logo ..........................................17

SECTION FInstitutional Typefaces .......................................18Other Typefaces ................................................29

SECTION GSocial Media and Photography..........................20

SECTION HLetterhead and Envelope ..................................21Letterhead Format .............................................22Business Card ...................................................23Fax Sheet ..........................................................24Memo Format ....................................................25Email Signatures ...............................................26PowerPoint ........................................................27

SECTION IRecruiting Collateral ..........................................28

SECTION JEditorial Style Guidelines..............................29-30Reviewing external communications .................31

TABLE OF CONTENTS

A PDF of this manual is available at my.lakeland.edu/branding


07-0

1-20

16

1

DEFINING A BRAND

AUTHENTIC An authentic articulation—both verbal and graphic—of who we are and what we want to be.

A PROMISE A promise of what people can expect from Lakeland University.

ASPIRATIONAL, INSPIRATIONAL An aspirational and inspirational guide for nurturing internal expectations and culture.

A COMMITMENT A commitment to discipline in communicating with various internal and external audiences.

A BRAND IS...


07-0

1-20

16

2

BENEFITS OF A SINGLE “VOICE” Emphasizing the adjacent words and phrases will help ensure that Lakeland University is portrayed in a consistent and positive manner.

USAGE GUIDELINESIntegrate the thoughts and words expressed in these statements into all university-related conversations and materials including:

■ letters

■ videos

■ presentations

■ campus tours

■ news releases

■ recruiting materials

■ web text

■ donor appeals

■ social media

■ other communication channels

SECTION A | FOUNDATION STATEMENTS

POSITIONING STATEMENTDRIVING FORCEMotivated students seeking a liberal arts education deserve intelligent, inspiring professors and a nurturing and supportive community to grow and positively impact their own communities.

POSITION/PROMISEWhen building a brand, it’s important to define who you are, who you’re speaking to, and why they should come to you. Our position/promise is built on these functions:

AUDIENCE: To students seeking opportunities for growth and change

IDENTITY: Lakeland is the university

PROMISE: That offers what students deserve in a private school setting at a public school price

PROMISE: So they can confidently take the next steps for long-term growth and success

WHY: Because here authentic experiences and one-on-one relationships define the Lakeland family.

RELATIONSHIPS MATTER ■ We’re on a first-name basis. Students are known by their first names, by their

goals, and by their dreams.

■ It’s personal. Professors are more like mentors than instructors, and students are more friends than just classmates.

■ One-on-one interactions are always the norm. It’s how we nurture the potential of each student and help overachievers thrive.

■ Everyone belongs. Lakeland welcomes ALL students. Our diverse student body comes from big cities and small towns all across the country and all around the world.

EDUCATION WITHIN REACH ■ We’re affordable. Competitive tuition and available financial aid. Students get a

private-school education at a public-school price.

■ Get an education and land a job. Paid internships, job opportunities, and career connections with local global companies are commonplace.

■ Graduate in four years. We’ve flipped the notion that a degree requires five years of study in a typical classroom environment.

WE’RE TOTALLY FLEXIBLE ■ Mix it up to match your reality and needs. Only Lakeland offers a truly blended

way of learning: on campus and online.

■ Choose your Evening, Weekend, Online learning options. Earn a degree on your own terms, in your own time, anywhere you want to learn with BlendEd®.

Lakeland is a private, liberal arts university related to the United Church of Christ and located on a scenic, rural campus near Lake Michigan in Sheboygan County, Wis. Founded in 1862, Lakeland is committed to expanding access to higher education. Today, that commitment is realized through generous financial aid packages and student-centered initiatives such as small class sizes, faculty who have a passion for teaching and student-as-practitioner opportunities that allow for the exploration of careers early in the collegiate experience. Lakeland becomes a part of students’ lives by helping them achieve things they never thought possible. Lakeland makes students feel at home with a welcoming, encouraging and accepting attitude. Lakeland attracts people who accept challenges, seek engagement and want to become part of an authentic community.

Sample 130-word Lakeland University campus-program profile for use in publications.


07-0

1-20

16

3

LAKELAND UNIVERSITY COLORSColor is an important part of the Lakeland University visual identity. The most successful and memorable branding efforts use color consistently to “own” specific colors in the market. Use of other colors dilutes the Lakeland University identity.

SUPPORTING COLORS

LAKELAND MUSKIES COLORSMuskie Blue and Muskie Gray is to only be used on the Muskies Logo and cannot be used as a stand alone color or in replacement for the Lakeland Navy Blue.

SECTION B | INSTITUTIONAL COLORS

BENEFITS OF PROPER USE OF INSTITUTIONAL COLORSWhen people see navy blue and gold, we want them to think Lakeland University. This helps our communications break through competitive clutter and register more memorably and quickly as Lakeland University messages.

INSTITUTIONAL COLORS ■ Institutional colors should be dominant in all Lakeland University materials, apparel, merchandise and decorations.

■ Other colors should not be used in ways that dilute the overall effort to establish navy blue and gold as Lakeland’s institutional colors.

■ Use of other colors in materials, apparel (e.g. t-shirts, sweatshirts),merchandise and decorations requires prior approval from marketing.

SUPPORTING COLORS ■ Supporting colors should not be used in ways that dilute the overall effort to establish navy blue and gold as Lakeland’s institutional colors.

■ Supporting colors should be used only to harmonize with institutional colors in materials, apparel (e.g. t-shirts, sweatshirts), merchandise and decorations.

■ Use of other colors requires prior approval from marketing.

MUSKIE BLUE ■ For use in the Muskies Logo only.

■ Cannot be used in replacement of the Lakeland Navy Blue.

■ Should never be the dominate color within a production without approval from marketing.

■ Marketing must assist with or approve of design and production of apparel and materials using the Muskie Blue.

LAKELAND NAVY BLUEPantone 289 C

C:98 M:84 Y:46 K:51R:12 G:35 B:63WEB: #0c233f

LAKELAND GOLDPantone 123 C

C:0 M:23 Y:91 K:0 R:255 G:198 B:47

WEB: #ffc62f

BLACK 30% GRAY WHITE

MUSKIES BLUEPantone 285 C

C:91 M:53 Y:0 K:0R:0 G:112 B:185WEB: #0070b9

MUSKIES GRAYPantone Cool Gray 7 C

C:42 M:35 Y:35 K:1R:147 G:149 B:152

WEB: #97999B


07-0

1-20

16

4

BENEFITS OF PROPER USE OF THE INSTITUTIONAL LOGO The updated design improves the graphic strength and distinctiveness of our logo without losing the iconic importance of Old Main. Proper use of the logo in all communications strengthens its impact and value and ensures its integrity and visibility.

USAGE GUIDELINES ■ Must always be reproduced in correct form and color as shown in samples on pages 5 through 7.

■ May be used in two-color, one-color or reversed.

■ The one-color logo can only be used with the Lakeland color palette (gold, navy, black and white), and no other colors may be used.

■ Should always have maximum contrast with its background.

■ No sub-line designations (e.g. departments, centers, activities, organizations) should be used with the logo without marketing approval.

■ The tower may be used alone with marketing approval.

■ Logo without the tower may be used but must recieve marketing approval.

MINIMUM SIZEWhen reproducing the logo, the word “Lakeland” must always be at least one inch wide.

THE LAKELAND UNIVERSITY LOGOThe Lakeland University logo is the graphic centerpiece of our brand. It is the common thread that brands all communications. It is a valuable asset, and therefore it is critical that its visual integrity be respected and that it be applied properly and consistently in all visual communications. It is the only logo that should appear in most Lakeland University communications.

SECTION C | INSTITUTIONAL LOGO

CLEAR SPACEThe logo should be allowed a minimum amount of clear space (the space within which there should be no text or graphics) to ensure its integrity and visibility.

Clear space BELOW logo should be equal to height of box behind tower.

Clear space ABOVE and to right and LEFT of logo should be equal to height of the L in Lakeland.

VERTICAL LOGO Pantone 289 (navy blue) and Pantone 123 (gold).

HORIZONTAL LOGO Use only when space constraints limit use.


07-0

1-20

16

5

SECTION C | INSTITUTIONAL LOGO VARIATIONS

OTHER INSTITUTIONAL LOGO VARIATIONSONE-COLOR APPLICATION - 289 NAVY - C:98 M:84 Y:46 K:51

ONE-COLOR APPLICATION - 123 GOLD - C:0 M:23 Y:91 K:0

ONE-COLOR APPLICATION BLACK

WHITE AND REVERSE APPLICATIONS (SHOWN APPLIED TO NAVY BLUE AND GRAY FIELDS)


07-0

1-20

16

6

SECTION C | INSTITUTIONAL LOGO VIOLATIONS

LOGO VIOLATIONS

Never disproportionately scale the logo.

Never reverse the logo out of a light background or print the logo over a background that does not allow enough contrast. Choose the correct version of the logo for your background.

Never add a drop shadow to the logo.

Never allow the logo to be reproduced in other colors not specified on pages 5 and 6.

Never outline the logo type.

Never rotate the logo.


07-0

1-20

16

7

BENEFITS OF PROPER USE OF THE INSTITUTIONAL LOGO The updated design improves the graphic strength and distinctiveness of our logo without losing the iconic importance of Old Main. Proper use of the logo in all communications strengthens its impact and value and ensures its integrity and visibility.

USAGE GUIDELINES ■ Must always be reproduced in correct form and color as shown in samples on pages 4 and 5.

■ May be used in two-color, one-color or reversed.

■ Should always have maximum contrast with its background.

■ No sub-line designations (e.g. departments, centers, activities, organizations) should be used with the logo without marketing approval.

■ The tower may be used alone with marketing approval.

MINIMUM SIZEWhen reproducing the logo, the word “Lakeland” must always be at least one inch wide.

SECTION D | LAKELAND JAPAN LOGO

THE LAKELAND UNIVERSITY JAPAN LOGOThe Lakeland University Japan logo is the graphic centerpiece of our Japan campus. It is the common thread that brands all communications. It is a valuable asset, and therefore it is critical that its visual integrity be respected and that it be applied properly and consistently in all visual communications. It is the only logo that should appear in most Lakeland University Japan communications.

CLEAR SPACEThe logo should be allowed a minimum amount of clear space (the space within which there should be no text or graphics) to ensure its integrity and visibility.

Clear space BELOW logo should be equal to height of box behind tower.

Clear space ABOVE and to right and LEFT of logo should be equal to height of the L in Lakeland.

VERTICAL JAPAN LOGO Pantone 289 (navy blue) and Pantone 123 (gold).

HORIZONTAL JAPAN LOGO Use only when space constraints limit use.


07-0

1-20

16

8

SECTION D | LAKELAND JAPAN LOGO VARIATIONS

OTHER JAPAN LOGO VARIATIONSONE-COLOR APPLICATION - 289 NAVY - C:98 M:84 Y:46 K:51

ONE-COLOR APPLICATION - 123 GOLD - C:0 M:23 Y:91 K:0

ONE-COLOR APPLICATION BLACK

WHITE AND REVERSE APPLICATIONS (SHOWN APPLIED TO NAVY BLUE AND GRAY FIELDS)


07-0

1-20

16

9

SECTION D | LAKELAND JAPAN LOGO VIOLATIONS

JAPAN LOGO VIOLATIONS


Never reverse the logo out of a light background or print the logo over a background that does not allow enough contrast. Choose the correct version of the logo for your background.


Never allow the logo to be reproduced in other colors not specified on pages 8 and 9.

Never outline the logo type.



07-0

1-20

16

10

SECTION D | OTHER LOGOS, GRAPHICS, NAMES

MUSKIE ILLUSTRATION USAGE GUIDELINES

■ Marketing must assist with or approve of design and production of apparel and materials using one of the adjacent Muskie illustrations.

■ Background color selection is critical and must create enough contrast with illustration colors to show detail. Contact marketing for assistance.

■ LU logo usage guidelines (page 12 of this manual) apply to the use of the Muskie illustrations that incorporate the LU logo. Similar usage guidelines apply to the use of the Muskie illustration that incorporates the word “Muskies.”

■ For use only in color combinations shown at right.

■ Contact marketing for Muskie illustration art.

■ Grayscale Muskie illustrations should never be used on a colored background.

■ All uses of previous Muskie illustrations should be discontinued.

MUSKIE NAME USAGE GUIDELINES

■ Always capitalize Muskies when referring to Lakeland University Muskies.

■ Be sure that Lakeland University is always used with or near the word Muskies.

MUSKIES NAMEOur mascot is the Muskies, and this word represents a distinctive part of our brand. Ongoing efforts will be made to build a sense of brand pride around this descriptor while using it to communicate key recruiting messages drawn from institutional foundation statements.

MUSKIES LOGOOfficial Muskie illustrations have been created for use in athletic, recruiting and student affairs apparel and materials.

MUSKIES LOGO GUIDELINES & VIOLATIONS

Muskie / ‘m s-k / n [of Algonquian origin] 1: a large American pike known for putting up an aggressive fight; prized as a sport fish 2: a spirited NCAA athlete found only at Lakeland University in central Wisconsin; prized for its quickness, strength and fighting spirit.

MUSKIES - MAIN(never on black background)

MUSKIES LU - MAIN(never on black or navy background)

MUSKIES - ON NAVY(never on navy background)

MUSKIES LU - WHITE(never on black or gold background)

MUSKIES - GRAYSCALE(never on color background)

MUSKIES LU - GRAYSCALE(never on color background)

MUSKIES - B&W(never on black or color background)

MUSKIES LU - B&W(never on black or color background)

Allow for appropriate spacing between Muskies logo and additional content. Spacing must be at least of the width of the eye and must be equal on all four sides.

For Muskies logo violations, please follow the LU Logo Violations on page 12.


07-0

1-20

16

11

SECTION E | OTHER LOGOS, GRAPHICS, NAMES

LU LOGO ■ Only Lakeland University colors (navy and gold) and white should be used (see page 4).

■ LU logos should NEVER be used on background colors that are the same color as the outer layer.

LU Gold 2

LU Gold 1LU Navy 1

LU Navy 2

LU White 1

LU White 2

LU Grayscale 2LU Grayscale 1


07-0

1-20

16

12



Never allow the logo to be reproduced in other colors.

Never print the logo over a background that does not allow enough contrast. Choose the correct version of the logo for your background.

Allow for appropriate spacing between logo and additional content. Spacing must

be at least the distance of the blue line (distance between the “U”) and must be

equal on all four sides.


Never recreate the logo.Never place type over the logo.


LAKELAND UNIVERSITY

LU LOGO VIOLATIONS


07-0

1-20

16

13


USAGE GUIDELINE ■ Use requires prior approval from marketing.

■ Seal must be used as a whole. Bits and peices of it cannot be used alone.

■ Formal locations only.

THE LAKELAND SEALThe Lakeland University seal is used to authenticate official college documents. It may also be used on formal occasions such as commencement and convocation ceremonies. Limited use in other materials may be made of the Lakeland seal with prior approval from marketing.

Seal can be reproduced in institutional navy blue, gold, black or white.


07-0

1-20

16

14


USAGE GUIDELINES ■ FONT: Arial Black. All CAPS TRACKING: -30. TYPE SIZE: See diagrams

INSITIUTIONAL LOGO ■ The insitutional logo is primarily for use in any professional apparel, communcations or area that represents the university. Sub-line can only appear below the logo.

LU LOGO ■ The LU logo is a collegiate-looking graphic that, when used properly, exhibits a bold, colorful and spirited brand energy and presence.

■ The LU logo is primarily for use in athletics, recruiting, student affairs and less formal, printed communications, apparel and advertising specialty applications.

■ For use on apparel and advertising specialty items but not as a substitute for the institutional logo in printed materials and advertisements.

■ Can be accompanied by sub-line of copy identifying Lakeland University and department, organization, or team. Sub-lines are available, please consult marketing for assistance.

■ Can be used without the sub-line of Lakeland University when Lakeland University is identified nearby in the same item or material.

■ Not for use in stand-alone applications that lack other branding components and where its meaning is not apparent.

REQUESTING USEContact marketing at ext. 2427 for approval and creation of an Institutional Logo or a LU logo that includes a sub-line.

SUB-LINES WITH THE LOGOSThe font to be used for sub-lines is Arial Black. Type is set all caps. Tracking is -30. See diagrams for type size.

INSITIUTIONAL LOGO ■ USE: The insitutional logo is primarily for use in any professional apparel,

communcations or area that represents the university. Sub-line can only appear below the logo.

■ FONT SIZE: Height of the sub-line should equal the width of the E in “University” of the instituional logo (1” high logo = 7pt font size).

■ POSITIONING: Sub-line should be centered with the logo.

■ CLEAR SPACE: See diagram below.

LAKELAND UNIVERSITYFOOTBALL



LU LOGO ■ USE: The LU logo is primarily for use in athletics, recruiting, student affairs

and less formal, printed communications, apparel and advertising specialty applications.

■ The LU logo may not compete with the institutional logo or stand alone without the identification of Lakeland University nearby (instituional logo on back of apparel or Lakeland Univeristy spelled out, see examples below).

■ FONT SIZE: Height of the sub-line text should equal the largest space between the inner sides of the U (1” high logo = 14pt font size).

■ POSITIONING: Sub-line should be centered vertically or horizontally (however positioned) with the desired logo. If sub-line is to the right of the logo, it should be right justified. If sub-line is below, it should be centered.

■ CLEAR SPACE: The largest space between the inner sides of the U determines the clear space on all four sides of logo and the type size of the sub-line.

DINING SERVICESDINING SERVICES


07-0

1-20

16

15


OLD MAIN ILLUSTRATIONSOld Main illustrations have been created as part of past institutional logos. These illustrations have occasionally been used apart from the logo in some communications. Acceptable uses are noted below each illustration.

USAGE GUIDELINEUse requires prior approval from marketing.

May be used apart from logo with approval from marketing.

Retired, do not use.


07-0

1-20

16

16


EVENING, WEEKEND & ONLINE PROGRAMThe Evening, Weekend & Online Program is used to describe undergraduate and graduate degree programs offered online and at off-campus centers located throughout Wisconsin. The name is not a substitute for Lakeland University. Graduates of this program are graduates of Lakeland University. Program materials should be branded with the Lakeland University institutional logo. Use of the institutional logo (with tower) emphasizes the real-campus connection of our program.

USAGE GUIDELINES ■ The Evening, Weekend & Online Program name should not be used as a sub-line to the institutional logo.

■ The Evening, Weekend & Online Program name can be used in text, apart from the institutional logo, to describe the program.

■ Never refer to the Evening, Weekend & Online Program as the EWO Program. EWO is for internal use ONLY.

EVENING, WEEKEND & ONLINE PROGRAM

CHANGEYOUR MIND

W 3 7 1 8 S o u t h D r i v e , P l y m o u t h , W I | 8 0 0 - 2 4 2 - 3 3 4 7 | L a k e l a n d . e d u

CENTER LOCATIONS

Lakeland University is fully accredited by the North Central Association of Colleges and Schools.

I chose to return to Lakeland to pursue my master’s degree in counseling... I enjoy the small class sizes and also getting to know each one of my instructors. I also feel like my classmates are part of an extended family, as we spend time talking to each other quite a bit.” —Kathy

KathyMaster of Arts in Counseling, Community Counseling emphasis

Evening Weekend

Online DEGREE

PROGRAMSCHANGE HERECHANGE HERE

CENTRAL WISCONSIN CENTER500 32nd St N | Wisconsin Rapids, WI [email protected]/CentralWi

CHIPPEWA VALLEY CENTER770 Scheidler Rd | Chippewa Falls, WI [email protected]/Chippewa

FOX CITIES CENTER2320 Industrial Drive | Neenah, WI [email protected]/FoxCities

GREEN BAY CENTER2601 Development Drive | Green Bay, WI [email protected]/GreenBay

MADISON CENTER1650 Pankratz Street | Madison, WI [email protected]/Madison

MILWAUKEE CENTER9000 W. Chester St. | Milwaukee, WI 53214 [email protected]/Milwaukee

SHEBOYGAN CENTERW3718 South Drive | Plymouth, WI [email protected]/Sheboygan


07-0

1-20

16

17

THE BlendEd® LOGOBlendEd® is a registered trademark of Lakeland University. It is used to promote center programs that offer the unmatched flexibility to complete coursework in class or online from week to week—an important, differentiating feature of our program. It is important that this logo is properly protected by use of a registration mark.

CLEAR SPACEThe BlendEd® logo (including the sub-line of copy) should be allowed a minimum amount of clear space (the space within which there should be no text or graphics), as noted here, to ensure its integrity and visibility.

BENEFITS OF PROPER USE OF THE BLENDED® LOGOProper use of the BlendEd® logo draws attention to a differentiating feature of the degree programs offered at Lakeland University centers. It helps to distinguish our program in a visually memorable way.

USAGE GUIDELINES ■ Include the BlendEd® logo in all center materials when space permits.

■ In text, always accompany the word BlendEd® with a registration mark.

■ The BlendEd® logo should always be accompanied by a registration mark.

■ The BlendEd® logo may be produced only in colors noted on this page.

LOGO SIZE ■ The BlendEd® logo should never be used in a size larger than an adjacent institutional logo.

■ The BlendEd® logo may not be used in a size smaller than one inch wide.


Black and Pantone 484 CVC (red)

Grayscale

Reverse options (shown applied to black field)


07-0

1-20

16

18

SECTION F | INSTITUTIONAL TYPEFACES

RECOMMENDED TYPEFACESSpecific typefaces selected for written communications are a subtle but effective way to communicate our visual identity and personality. Although selected typefaces are practical, aesthetically pleasing and appropriate for the brand personality of Lakeland University, the typefaces themselves are less important than the discipline of using them consistently. Faculty and staff are asked to follow the noted typeface guidelines for all printed and web communications.

■ Arial ■ Arial Black ■ Adobe Garamound Pro

__________________________________________________________________________________

HEADLINESARIAL BLACK

(Headers and Titles) All Caps Only, -30 Tracking, Scale 100%

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%&*?/

ARIAL BOLD0 Tracking, Scale 100%, Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%&*?/

__________________________________________________________________________________

BODY COPYARIAL

0 Tracking, Scale 100%, Bold or Regular



■ Use as main body copy for all marketing productions and online.

ADOBE GARAMOND PRO0 Tracking, Scale 100%, Italic or Bold italic, never All CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%&*?/


■ Never use as main body copy for marketing productions or online, only use when body copy needs to be italic.

■ Can be used as main copy for printed letters and letterhead body copy

■ Use Garamond or Times New Roman if unavailable.

BENEFITS OF PROPER USE OF INSTITUTIONAL TYPEFACESConsistent use of the same typefaces institution-wide adds to the professionalism of Lakeland University communications and helps build a recognizable, cohesive look.

PRINTED COMMUNICATIONSFollow these typeface guidelines for all printed college communications (e.g. brochures, letters, notices, flyers):

HEADLINES ■ Use Arial Black or Arial bold

■ All Caps recommended.

TEXT AND CAPTIONS ■ Use Arial regular for the main text.

■ Use Arial bold for subheads.

■ Use Adobe Garamond Pro italic for captions.

■ Minimum recommended text size is 9 point; 8 point for captions.

WEB COMMUNICATIONSFollow these typeface guidelines for web communications:

ONLINE HEADLINES ■ Use Arial.

■ Upper and lower case letters are more readable than all caps in headlines.

ONLINE TEXT AND CAPTIONS ■ Use Arial.

■ Minimum recommended text size is 10 point; 8 point for captions.


07-0

1-20

16

19

OTHER TYPEFACESOther areas allow additional typefaces when used in marketing productions. These typefaces should not be used as body copy. Only to be used as headlines or titles. Only to be used within the designated department/area.

ATHLETIC DEPARTMENTCOLLEGE

(Headers and Titles) All Caps Only, 0 Tracking, Scale 100%

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !#$?

BIG FISH FESTIVALMOLLIE

0 Tracking, Scale 100%, Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxy1234567890 !@#$%&*?/

SECTION F | INSTITUTIONAL TYPEFACES


07-0

1-20

16

20

SOCIAL MEDIATo the extent that faculty and staff are able to do so, the words and photo/video content shared on Lakeland’s official Facebook, YouTube, Twitter, LinkedIn and Instagram accounts should strive for consistency and focus in favorably presenting the Lakeland University brand as described in this manual.

LAKELAND UNIVERSITY’S SOCIAL MEDIA PRESENCE ■ Facebook (www.facebook.com/LakelandUniversityWI) ■ Twitter (www.twitter.com/lakelandwi) ■ YouTube (www.youtube.com/c/lumuskies) ■ LinkedIn ■ Instagram (www.instagram.com/lakelandwi)

PHOTOGRAPHYQuality photography communicates who we are and creates an emotional connection with our audience. Photos we use should inspire prospective students and faculty and make a connection with the people and activities depicted. They should make alumni feel proud of their institution.

If you are looking for photography, please contact Marketing to review the institutional photo library and for assistance with photo shoots.

SECTION G | SOCIAL MEDIA AND PHOTOGRAPHY

BENEFITS OF PROPER USE Social media channels open up the potential to share positive Lakeland messages with extensive audiences. Likewise, photography that meets a high professional standard can play an important role in creating a positive image for the college. Careful use of social media channels and selection of photography can have a far-reaching impact on the Lakeland brand.

USAGE GUIDELINESSOCIAL MEDIA

■ Social media messages and visuals should appropriately represent the features and qualities expressed on page 2 and 3 of this manual.

■ Social media messages and visuals should consistently present college faculty, staff and students in the best light.

PHOTOGRAPHY ■ Use primarily photo-journalistic style photos that capture authentic and vibrant interactions among students—and among students and faculty.

■ Avoid photos that are obviously posed or staged.

■ Use photography primarily to capture the tone of human interactions and a feeling of place, rather than using it literally to illustrate specific places or facilities.

■ Primarily use larger images for increased impact and drama. Using many small photos on a page usually does not communicate effectively.

■ Make use of full-bleed images (i.e. images that run off the edge of the page) to achieve greater impact.

■ Use landscape and architectural photography as a way to communicate the distinctive campus environment.

■ Show a range of genders, ethnic backgrounds, races, ages, etc., but try to avoid artificial-looking situations that are obviously trying to communicate diversity.


07-0

1-20

16

21

SECTION H | CORE APPLICATIONS

LETTERHEAD AND ENVELOPE ■ Letterhead sample (shown 40% of actual size).

■ Hard copies availble at the Business Office located in the William A. Kruger Buidling.

■ Available electronically at my.lakeland.edu/branding.

Center Name (if applicable) Street Address, City, State Zip Code ▪ Toll Free Phone Number ▪ Local Phone Number ▪ Lakeland.edu

■ Letterhead envelope (shown 75% of actual size).

■ Envelopes available at Business Office located in the William A. Kruger buidling.

W3718 South DrivePlymouth, WI 53073


07-0

1-20

16

22

LETTERHEAD FORMAT


Center Name (if applicable) Street Address, City, State Zip Code ▪ Toll Free Phone Number ▪ Local Phone Number ▪ Lakeland.edu

Month Day, Year

Name of RecipientName of Recipient’s Business (if applicable)Street AddressCity, State, Zip Code

Dear Recipient:

Lorem ipsum dolor sit amet, consectetur adipscing elit, sed d’am nonumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut enim ad minimim veniami quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. Duis autem vel eum irure dolor in reprehenderit in voluptate velit esse molestaie son consequat. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed d’am nonumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat.

Ut enim ad minimim veniami quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea

commodo consequat. Duis autem vel eum irure dolor in reprehenderit in voluptate velit esse molestaie son consequat. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed d’am nonumy eiusmod tempor

incidunt ut labore et dolore magna aliquam erat volupat. Ut enim ad minimim veniami quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat.

Duis autem vel eum irure dolor in reprehenderit in voluptate velit esse molestaie son consequat. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed d’am nonumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut enim ad minimim veniami quis nostrud exercitation ullamcorpor suscipit

laboris nisi ut aliquip ex ea commodo consequat. Duis autem vel eum irure dolor in reprehenderit in voluptate velit esse molestaie son consequat.

Sincerely,

Sender NameSender Title

1” 1”

2.5”

Bot

tom

of t

he

lette

r at l

east

1.

25”

from

the

botto

m o

f pag

e.

FORMATLetters should be set flush left with no indents and one linespace between paragraphs.

Allow a one-inch margin on each side.

TYPEFACEAdobe Garamond Pro. Use Garamond or Times New Roman if unavailable.

TYPE SIZE11 or 12 point, depending on space requirements.


07-0

1-20

16

23


BUSINESS CARD

Lakeland University academic degree designations and relevant professional certifications must fit (with person’s title) within the two lines below the cardholder’s name. Other academic degree designations are allowed if applicable to job responsibilities.

ORDERING DETAILS ■ Please confirm with your supervisor how many business cards you should order to ensure there is enough money in your budget to

place the order.

■ Visit: https://stores.zmrman.com/zimmermann » Username: lakeuser » Password: Lake3718

■ Select quantity and hit “Add”

■ Enter all of your information

■ Please proof your business card.

■ Select “Checkout”

■ Please proof your business card again » If approved, select the check box stating “I am responsible for all costs…” » Select “Approve Proof”

■ Verify the quantity (if you update that number please select “Update”)

■ Enter the “Requester Information” – this will allow you to ensure your order is submitted and when it gets approved, denied, etc.

■ Enter “Shipping Information” (i.e. location you would like the business cards delivered to)

■ Select “Billing Info”

■ Please confirm quantity and price is correct and select “Review Order” (Please leave “Budget Account Number” blank)

■ For the last time, please ensure all your information is correct. Once confirmed please select “Send Order”. (This will then trigger an email to you confirming the order. Once approved you will receive another notification stating that your request has been approved.)

■ Typical turnaround time for business card orders is 4-6 business days.

First and Last NameTitle Goes Here

W3718 South DrivePlymouth, WI 53073

Office: (920) 565-1039 x2430Cell: (920) 565-1039Fax: (920) 565-1065

[email protected]

Optional back. Please contact marketing to order the appointment backside.

Appointment

M T W TH F

Date________________________

Time _________________a.m./p.m.


07-0

1-20

16

24


FAX SHEET

Located at my.lakeland.edu/branding.

FAXIf you do not receive this transmittal in its entirety, or if you received this communication in error, please immediately call sender number below.

TO: FROM: Name: _________________________________________ Name: ______________________________________Fax Number: ___________________________________ Phone Number: ______________________________Number of pages, including cover page: ____________

MESSAGE: ___________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

________________________________________________________________________________________________

CONFIDENTIALITY NOTICE: Unless otherwise indicated or obvious from the nature of the transmittal, the information contained in this facsimile message is privileged and confidential information intended for the use of the individual(s) or entity(s) named above. If the reader of this message is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution, or copying of this communication is strictly prohibited.


07-0

1-20

16

25

MEMO FORMAT

An online form for this purpose is available at my.lakeland.edu/branding.


MEMORANDUM TO: FROM: DATE: RE: ________________________________________________________________________


07-0

1-20

16

26

EMAIL SIGNATURESTo update your email signature, please visit Lakeland.edu/EmailSig

REPLY SIGNATUREFirst and Last Name | Degree / qualifications (if applicable) / center locationPosition HereLakeland University

Office: 123-456-7890 ext. 1234Cell: 987-654-3210

SAMPLES

USAGE GUIDELINES ■ All email signatures should comply with formats/specs shown here.

■ No colored or patterned backgrounds, colored type or alternative type fonts should be used.

■ Graduation dates following a degree (i.e. MBA ’16), should only be used if you earned that degree from Lakeland University.

■ Social media icons may be used, as relevant, but must be used as a complete set and in the size and position noted. Contact marketing for social media icon art.

■ Adjunct instructors are required to use a Lakeland.edu email address for all college and student communication.

■ Lakeland University degree designations and/or one professional certification is allowed following the last name (see Example A).

■ Other academic degree designations are allowed following the last name if applicable to job responsibilities (see Example B).


First and Last Name | Degree/qualifications (if applicable) Position Here Office: 012-345-6789 ext.123 Cell: 987-654-3210

First and Last Name | Central Wisconsin Center Position Here Office: 012-345-6789 ext.123 Cell: 987-654-3210



First and Last Name | Central Wisconsin Center Position Here Office: 012-345-6789 ext.123 Cell: 987-654-3210



07-0

1-20

16

27


When using PowerPoint software applications, it is important to use templates and formats that properly reflect and support the Lakeland University brand identity. The example on this page shows use of an institutional logo, typography and overall visual style that is consistent with brand guidelines. Contact marketing for PowerPoint template assistance.

Available at my.lakeland.edu/branding.

SAMPLE POWERPOINT

A sample PowerPoint

HEADING

•  First Bullet •  Second Bullet •  Third Bullet


07-0

1-20

16

28

SECTION I | PRINTED MATIERAL, SIGNAGE, APPAREL

BENEFITS OF STANDARDIZED FORMATS FOR PRINTED MATERIALS Consistent use of standardized printed material formats adds to the professionalism of Lakeland University communications and helps build a recognizable, cohesive look.

USAGE GUIDELINEDepartments and centers are required to work with marketing for the design and production of recruiting materials.

RECRUITING COLLATERALPrinted materials offer a visible opportunity to create awareness and communicate pride in Lakeland University. The following example shows how identity standards can effectively be applied to printed materials.

Printed materials, including signage, should either be created by the university’s graphic designer, or approved by marketing prior to printing. Marketing can supply external venders with approved logos and usage guidelines.

Contact marketing to assist with design and production of recruiting materials.

LIVING THE MUSKIES LIFEAT LAKELAND UNIVERSITY

LAKELAND UNIVERSITY CAMPUS

BuildingsAlumni Pavilion (27) Bradley Fine Arts Building (22) Chase Science Center (21) Ambrose D. DeLand Child Care Center (31) Esch Library (16) W.A. Krueger Hall (14) Laun Center (15) Ley Chapel (20) Maintenance Buildings (12) Nash Center (18) Old Main Hall (17) President’s House (10) Verhulst Center (23) Wehr Center (29) Wrestling Practice Center/ Warehouse (11) Younger Family Campus Center/Bossard Hall (13)

Residence HallsFriedli Hall (30) Grosshuesch Hall (6) Hill House (5) Hofer Hall (32) A.M. Krueger Hall (25) Kurtz House (3) Morland House (4) Muehlmeier Hall (7) Brotz Hall (24) South Hall (9)

Places of InterestBaseball Field (33) Campus Lake (19) Grether Natural Laboratory (26) Lagoon (8) Soccer Fields (1) Softball Field (2) Taylor Field (28)

LAKELAND UNIVERSITY CAMPUS BY NUMBER LAKELAND UNIVERSITY CAMPUS BY NAME

1 Soccer Fields 12 Maintenance Buildings 21 Chase Science Center 2 Softball Fields 13 Younger Family Campus 22 Bradley Fine Arts Building 3 Kurtz House Center/Bossard Hall 23 Verhulst Center 4 Morland House 14 W.A. Krueger Hall 24 Brotz Hall 5 Hill House 15 Laun Center 25 A.M. Krueger Hall 6 Grosshuesch Hall 16 Esch Library 26 Grether Natural Laboratory 7 Muehlmeier Hall 17 Old Main Hall 27 Alumni Pavilion 8 Lagoon 18 Nash Center 28 Taylor Field 9 South Hall 19 Campus Lake 29 Wehr Center 10 President’s House 20 Ley Chapel 30 Friedli Hall 11 Wrestling Practice Center/ 31 Ambrose D. DeLand

Warehouse Child Care Center 32 Hofer Hall 33 Baseball Field

7/2016W3718 South Drive, Plymouth, WI 53703 n 800-569-2166 n Lakeland.edu

CHANGE HERE

2016_Campus-Map.indd 1 5/19/16 11:18 AM

CHANGE HERE

SUCCESS COACHES HELP.

CHANGE IS COMING.

#NOTCOLLEGEASUSUALCHANGE HERE

CHANGE#NOTCOLLEGEASUSUAL

CHANGE HERE

BACHELOR’S DEGREESAccounting*Business Administration*Communication*Computer Science*Criminal Justice*Management Information Systems** Marketing* Psychology* Specialized Administration*

MASTER’S DEGREES Business Administration*Counseling

■ Competitive tuition and available financial aid

■ Personalized admission and academic advising services

■ Flexible formats: online, onsite, BlendEd, BlendEd LIVE

■ Year-round course availability

■ Maximum transfer credits accepted

*Available completely online**pending HLC approval

MORE EDUCATION MEANS MORE OPPORTUNITIES

At Lakeland, we know our student’s career goals and help them achieve them. We position our graduates for new careers, increased salary and advancement.

CONTACT US TODAY!GREEN BAY CENTER920-336-7170 ▪ [email protected]

YOU HAVE AN ADVANTAGE AT LAKELAND. TAKE IT.

LAKELAND.EDU

FrontBackInsied Flap

LAKELAND.EDU/FINAIDLearn more at

FINANCIAL AID & SCHOLARSHIPS2017 - 2018

CHANGE HERECHANGE HERE

CHECKLIST TIMELINEAS SOON AS POSSIBLE

r Apply for admission and gain acceptance to Lakeland University at Lakeland.edu/Apply

JULY - JANUARY 16 r (optional) Apply for any Lakeland University specialty scholarships for which you meet the criteria at Lakeland.edu/Scholarships.

JULY - APRIL r (optional) Select a college scholarship search engine (such as Fastweb.com), create a personal profile and apply for outside scholarships. Check with your high school guidance counselor for local scholarship opportunities.

OCTOBER - MARCH 15 [PRIORITY TIMEFRAME FOR FAFSA FILING] r Complete the 2017-2018 Free Application for Federal Student Aid (FAFSA). The FAFSA can be completed online at www.fafsa.ed.gov.

r Be sure to list Lakeland University’s school code: 003854.

r Complete any additional forms as requested by the Financial Aid Office.

DECEMBER - AUGUST r After receiving your Financial Aid Award from Lakeland, review and accept your award.

r Discuss additional payment options, such as the Parent PLUS loan, alternative loans or payment plans with your parents, the Financial Aid Office and the Student Accounts Office.

JUNE - AUGUST r If you are accepting federal direct student loans, complete the Master Promissory Note and Entrance Counseling at www.studentloans.gov.

OFFICE OF FINANCIAL AID920-565-1032

[email protected]

GRANTS & LOANSINSTITUTIONAL GRANTSLakeland University awards need-based institutional grant funding to help families manage the cost of continued education. Determination of Lakeland grant funds is based upon the results of the FAFSA and the student’s application for admission.

WISCONSIN STATE AIDQualified Wisconsin residents may be eligible for state aid, including:

■ Wisconsin Grant ■ TIP Grant ■ Indian Student Assistance Grant

Determination of state aid is based upon the results of the FAFSA. Information regarding these programs is available at www.heab.state.wi.us/programs.html.

FEDERAL AIDDetermination of federal aid is based upon the results of the FAFSA. Sources of federal aid include:

■ Pell Grant ■ Supplemental Education Opportunity Grant (SEOG) ■ Direct Subsidized and Unsubsidized Loans ■ Perkins Loan ■ PLUS Loan (Parent Loan) ■ Federal Work Study - Not a grant or loan. Funds must be earned by working a part-

time campus position. Funds are paid directly to students based on hourly earned wages via a monthly paycheck.

Information regarding Federal aid is available at www.studentaid.ed.gov.

ADDITIONAL ASSISTANCE ■ DVR Grants (Department of Vocational Rehabilitation) ■ Tribal Grants ■ Gear-Up Grants ■ Veterans Educational Benefits

SPECIAL CIRCUMSTANCESOccasionally, families may experience unusual circumstances which can affect ability to contribute to college expenses. Certain circumstances may qualify for a re-evaluation of financial aid eligibility. Examples of such unusual circumstances may include, but are not limited to, the following:

■ Death in the family ■ Retirement of a wage earner ■ Loss of a job ■ Medical expenses paid and not covered by insurance ■ Separation or divorce

If you feel you may have special circumstances, please contact the financial aid office for assistance. A special circumstance form and explanation of additional required documentation will be provided.

NURSING PROGRAMNO WAITING LIST. DONE IN 4 YEARS.

LAKELAND.EDULearn more at

CHANGE HERECHANGE HERE


07-0

1-20

16

29

SECTION J | EDITORIAL STYLE

EDITORIAL STYLE GUIDELINESClarity, accuracy and consistency in the use of language is particularly important when an institution seeks to establish a distinct brand. Consistent use of a standardized editorial style adds to the professionalism of Lakeland University communications. The following guidelines will help faculty and staff of the college work toward this goal. Lakeland has adopted The Associated Press Stylebook format of its style guideline, along with the following:

INSTITUTIONAL NAMES

USAGE GUIDELINESComplete formal names should be used (e.g. Lakeland University) in headlines and first occurrence in text.

EWO centers should be referred to as “centers,” not “campuses” or “offices.”

The Sheboygan campus should be referred to as the “main campus.”

EXAMPLESLakeland University (Lakeland for additional occurances in same document)Evening, Weekend & Online Program (EWO Program internal use ONLY)Lakeland University Japan

We will meet at the Green Bay Center

Graduation is held at the main campus.

OFFICE TITLES

USAGE GUIDELINESConfine capitalization to formal titles used directly before an individual’s name.

Lowercase and spell out titles in constructions that set them off from a name by commas.

EXAMPLESPresident Vice President for Enrollment ManagementVice President for AdvancementVice President for Finance & Chief Financial OfficerDean of the StudentsProfessor of Writing Jeff ElzingaCenter Director Scott NorderJeff Elzinga, professor of writingThe professor of writing works with...The center director is always available to...

BUILDING AND ROOM NAMES

USAGE GUIDELINESComplete formal names of buildings and rooms should be used in invitations, articles and news releases.

EXAMPLESFORMAL INFORMALDavid and Valerie Black Room DVB (internal use only)William A. Krueger WAK (internal use only)Younger Family Campus Center Younger Campus CenterJohn H. Esch Library Esch LibraryBradley Fine Arts Building Bradley TheatreLucius P. Chase Science Center ChaseHarold G. Laun Center for Business and Technology Laun Center


07-0

1-20

16

30

SECTION J | EDITORIAL STYLE

ALUMNI DESIGNATIONS

USAGE GUIDELINESFor bachelor’s degrees, use a left-facing apostrophe (’) and a two-digit designation to indicate the year a degree was earned.

For graduate degrees, use an abbreviated degree designation along with a left-facing apostrophe (’) and a two-digit designation to indicate the year a degree was earned.

EXAMPLESLori Kaufman ’09Emily Rendall-Araujo ’11, MBA ’14

MISCELLANEOUS

USAGE GUIDELINESDo not capitalize the word university, even when referring specifically to Lakeland University.

Do not capitalize academic degrees used as general terms of classification.

In most cases, avoid the use of “Dr.” and “Doctor” when referring to people with doctorates.

When noting professional qualifications is clearly important, use “Firstname Lastname, Ph.D.”

A faculty member can be referenced as Prof. X instead of Dr. X. It’s never appropriate to combine the title with the degree. (e.g., never use “Prof X, Ph.D.”)

Refer to AP Style when refering to clergy.

Use correct abbreviations to appropriately denote advanced degrees.

In a series of words, do not use a comma before the word “and” or “or.”

EXAMPLESThe expansion project at the university started as planned.

Paul earned a master of business administration degree.

Mehraban Khodavandi, Ph.D.

The Rev. Vernon Jaberg

Master of Arts in Counseling MACMaster of Education M.Ed.Master of Business Administration MBA

Our football, soccer and volleyball teams all won this week.

For other guidelines, refer to The Associated Press Stylebook. Copies available in 400 WAK.


07-0

1-20

16

31

REVIEWING EXTERNAL COMMUNICATIONSOur marketing and communications staff is charged with reviewing external communications to assure a consistent “voice.”

WHAT ITEMS ARE SUBJECT TO REVIEW?With certain exceptions, communications intended to be seen by 25 or more external stakeholders, including:

■ Alumni

■ Prospective students

■ Parents

■ Donors

■ Friends of the college

that are primarily “marketing” or “communications” materials, regardless of the department of origin, including:

■ Flyers

■ Brochures

■ Posters

■ Emails (including athletics messages through Front Rush)

■ Letters

■ Memos

■ Other written or electronically-published materials need to be reviewed and approved by Director of External Relations David Gallianetti.

EXCEPTIONS ■ Academic publications or articles

■ Pre-approved materials (Format and content stays fairly static and is limited.Typically, these types of materials will have been approved in one format or another and do not require re-approval. Check with David Gallianetti for details.)

■ Other exceptions may be developed. Ask David Gallianetti for details.

HOW DOES THE REVIEW PROCESS WORK?Materials subject to review should be emailed or sent to David Gallianetti who will complete the review and response within 24 hours.

INTERNAL MASS EMAILSNews items should be sent to David Gallianetti ([email protected]) or Pete Barth ([email protected]) to be included on Lakeland Today, which is the primary source of news and information about Lakeland for employees. Mass emails are only warranted for emergency situations or when sending a message is required by statute. Sending internal mass emails is at the discretion of the marketing and communications staff.

BENEFITS OF A MATERIAL REVIEWWhen verbal and visual messages consistently reinforce each other, the ideas they convey can support the quality, credibility, tradition and image of Lakeland University. Material review provides assistance in properly applying brand guidelines, ensures that Lakeland University materials have a consistent look, tone and message and supports the quality image and professionalism of the institution.

SECTION K | MATERIAL REVIEW

brand manual - lakeland university · clarify branding policies or guidelines should be sent to one...

Documents