brand management practices at trujet airlines
TRANSCRIPT
Rashin RahimInstitute Of Management in Kerala (IMK)Trivandrum
BRAND MANAGEMENT PRACTICES
Founded :14 March 2013 as Turbo Megha Airways
Commenced operations :12 July 2015 Hubs :Rajiv Gandhi International
Airport(Hyderabad) Fleetsize :3 Destinations :9 Headquarters :Hyderabad, Telangana, India Key people :Vankayalapati Umesh, managing
director Ram Charan, director Prem Kumar, director
Website :www.trujet.com
History.. Turbo Megha Airways Pvt Ltd, operating
under the brand name TruJet, is an Indian low-cost regional airline based at Rajiv Gandhi International Airport in Hyderabad.
It was founded in 2013 by Vankayalapati Umesh, managing director of Turbo Aviation.
The airline, which began operations in July 2015, focuses on connecting Tier-2 cities and targets pilgrims and middle class travellers. As of November 2016, TruJet flies to nine destinations in India using three ATR 72-500s.
It adopted the brand name TruJet in February 2015
Corporate Affairs.. TruJet is headquartered in Hyderabad, a city in
the Indian state of Telangana. It is backed by 20 investors. Vankayalapati
Umesh serves as managing director, Telugu actor Ram Charan is a director and brand ambassador, and Prem Kumar is another director.
V. Umesh founded the airline and is also the managing
director of Turbo Aviation.
Ideology..
Focus Small Going Slow
Plan is to focus on smaller aircrafts and smaller routes
Focus on busy routes between tier II cities
Set Break Even bench mark at 12-24 months from first flight
Trujet plans to offer transport services to and from the airports on these routes
Wise Play’s & Mind Games Trujet purchased 3 of the six three months old 72
seater ATR-72 planes from Malaysian airlines Trujet will benefit fom the lower fuel prices and
tax sops offered to the sector (At mere 1% ) With less than 80 seats there is only 4% sale and
fuel tax comparing with 28% of large aircrafts Since aircrafts weighs less than 40 tonnes Trujet
enjoys landing & navigation free waviers
Fares and Feed back.. Govt is keen to promote low cost
airlines so it is Likely that tax rates will continue to be favourable in near term
In addition to the low fare charges Trujet gives discounts to students and senior citizens allowing the airlines to build strong customer base
Destinations & Network
Air Combat ..
Recruit Advertisements..
Customer Feed back
FLY HIGHTHANK YOU
&HAVE A HAPPY
JOURNEY