brand management – march‘05 1 product range and technical features

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Brand Management – March‘05 1 PRODUCT RANGE AND TECHNICAL FEATURES

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Brand Management – March‘05 1

PRODUCT RANGE AND

TECHNICAL FEATURES

Brand Management – March‘05 2

PASS. SUMMER:

Sportiva G80 / G70Sportiva T65 / T60Sportiva G70 H / G65 H / G60

H55Sportiva Z65 - Z40

VAN SUMMER:

Sportiva Van

PASS. WINTER:

Sportiva W80 – W55

VAN WINTER:

Sportiva Van Snow

Brand Management – March‘05 3

PASS. SUMMER SPORTIVA - TSportiva Serie 80/70 G80 / G70

G80 G70

135/80R13 70 T 145/70R13 71 T145/80R13 75 T 155/70R13 75 T155/80R13 79 T 165/70R13 79 T165/80R13 83 T 175/70R13 82 T

165/70R14 81 T175/70R14 84 T185/70R14 88 T

Brand Management – March‘05 4

G80 - G70: FEATURES AND BENEFITS1. The three central grooves allow an efficient water

dispersion

=> high grip in wet conditions and reduction of the risk of aquaplaning

2. The combination of two stable central ribs and the flat contour ensure a precise steering response and straight line stability

=> optimisation of the handling performance.

3. The stiff shoulder blocks and the multi-directional siped tread allow a wide surface contact of the tread,

=> noise reduction and better comfort

=> avoidance of irregular wear of the tread and longer life of the tyre

Brand Management – March‘05 5

PASS. SUMMER SPORTIVA - TSportiva Serie 65/60 T65 / T60

T65 T60

165/65R13 77 T 185/60R14 82 T175/65R13 80 T165/65R14 79 T175/65R14 82 T185/65R14 86 T185/65R15 88 T195/65R15 91 T195/65R15 XL 95 T

Brand Management – March‘05 6

1. The combination of the wide circumferential and lateral grooves of the shoulder blocks allow quick displacement of the water from the contact patch

=> driving stability on wet surfaces and prevention from aquaplaning

2. The two stable central ribs and the shoulders allow precise steering response and straight line stability

=> good dry handling performance

3. The tread contour allows wider contact of the tread with the ground and reduces vibrations

=> comfort through smooth, low noise ride

=> longer tread life; more mileage

T65 / T60: FEATURES AND BENEFITS

Brand Management – March‘05 7

G70 H / G65 H / G60 H / H55

PASS. SUMMER SPORTIVA - HSportiva Serie 70/65/60/55

175/70R14 84 H 185/60R14 82 H185/70R14 88 H 195/60R14 86 H195/70R14 91 H 195/60R15 88 H

205/60R15 91 H175/65R14 82 H185/65R14 86 H 185/55R14 80 H195/65R14 89 H185/65R15 88 H195/65R15 91 H205/65R15 94 H

G70 H

G65 H

G60 H

H55*

* Pattern of the V/W range

Brand Management – March‘05 8

1. The combination of the four wide central grooves and the full depth lateral drainage grooves of the shoulder blocks allow rapid water clearance and drainage

=> higher safety and grip in wet conditions and prevention from aquaplaning

2. Three siped central ribs and the square tread contour provide fast and precise steering response

=> high grip level during cornering, lane-changing, and overtaking manoeuvres

3. The shoulders allow a wider and better contact with the ground

=> reduction of the noise level and comfort

=> regular wear of the tread; longer life of the tyre

G70 H / G65 H / G60 H: FEATURES AND BENEFITS

Brand Management – March‘05 9

PASS. SUMMER SPORTIVA – V/WSportiva Serie 65-40 Z65 - Z40

195/65R15 * 91 V 195/50R15 82 V FR205/65R15 * 94 V 205/50R15 86 V FR

205/50R16 87 W225/50R16 92 W FR

195/60R15 * 88 V205/60R15 * 91 V 195/45R15 78 V FR225/60R15 96 W 215/45R17 87 W FR

225/45R17 91 W FR185/55R15 82 V 235/45R17 94 W FR195/55R15 * 85 V FR205/55R15 * 88 V FR 215/40R16 XL 86 W FR205/55R16 91 W FR 225/40R18 XL 92 W FR215/55R16 93 W FR 235/40R18 XL 95 W FR225/55R16 95 W FR

Z 55

Z 50

Z 45

Z 40

Z 65

Z 60

*Pattern without central rib

Brand Management – March‘05 10

1. The wide central grooves and the directional V-shaped lateral drainage grooves of the shoulder blocks allow fast water displacement from the contact patch

=> Stability on wet surface and reduction of the risk of aquaplaning

2. The stiff shoulders of the tread provide fast and precise steering response and straight line stability

=> high grip level / handling optimisation

3. The flat tread design allow a wider contact of the blocks with the surface

=> noise and vibrations reduction; better comfort

=> increase of mileage

3. Attractive and sporty look of the tread

Z65 - Z40: FEATURES AND BENEFITS

Brand Management – March‘05 11

W80 – W55PASS. WINTER SPORTIVA

145/80R13 75 Q 175/65R14 82 T155/80R13 79 Q 185/65R14 86 T165/80R13 83 Q 185/65R15 88 T175/80R14 88 Q 195/65R15 91 T

195/65R15 91 H145/70R13 71 Q 205/65R15 94 T155/70R13 75 Q 205/65R15 94 H165/70R13 79 Q175/70R13 82 T 185/60R14 82 T165/70R14 81 T 195/60R15 88 T175/70R14 84 T 205/60R15 91 H185/70R14 88 T

205/55R16 91 H225/55R16 95 H

W55

W65

W70

W60

W80

Brand Management – March‘05 12

1. The combination of the three wide central and the lateral grooves optimise the dispersion of water, and slush

=> high grip and protection against aqua- and slush planning

2. The two wave-shaped siped central ribs and the flat tread contour provide straightline driving and cornering

=> handling optimisation

3. The wave-shaped sipes of the block provide outstanding grip and allow shorter braking distance on snow-covered and icy roads

=> high traction and grip on wet surface as well as on snow or slush; reduction of the risk of lateral sliding

W80 – W55: FEATURES AND BENEFITS

Brand Management – March‘05 13

VAN SUMMER SPORTIVA

185R14C 102/100Q TL Q 205/65R15C 102/100T TL T195R14C 106/104Q TL Q

195/70R15C 104/102R TL R225/70R15C 112/110R TL R195/75R16C 107/105R TL R

T

R

QVAN SUMMER

VAN Q/R/T

Brand Management – March‘05 14

1. Three central drainage grooves provide effective displacement of the water

=> high safety against aquaplaning

2. The two circumferential central ribs as well as the rigid shoulder ribs ensure high grip in dry weather

=> excellent handling performance

3. The offset edges, the lateral grooves and the multiple sipes help improving the comfort and safety

=> low noise ride

=> reduction of braking distance in wet weather

4. The wide tread contour enables a wider contact patch

=> good grip in wet weather

=> regular wear = higher mileage

VAN Q/R/T: FEATURES AND BENEFITS

Brand Management – March‘05 15

VAN WINTER SPORTIVA

185R14C (185/75R14) 102/100 Q195/70R15 104/102 R225/70R15 112/110 R205/65R15 102/100 T

VAN WINTER