brand management group 8 section b
TRANSCRIPT
The One Thing You Must Get Right When Building a
Brand
Group 8 : Ankit Tomar | Jairaj T | Jitendra Bharti | Nikitha TJ | Sowmya G
Coca-Cola Uses social media to reach youngsters in Australia
https://www.youtube.com/watch?v=2X8Bd3-G6IU
Mainly about operational execution
Perfect service delivery
Real time updates
Rapid Response links
Using social media for providing information during a crisis
Websites having in-depth detail
EXAMPLE: Virgin Atlantic Airlines
Ex: Scans websites and correct wrong information
VJAM: “Social networking meets travel-magic happens”
Launched a system to share taxi
Communication about crisis using Facebook and Twitter
1. Indian Example
• Online budget around 35 crore
• As on 2015,16million likes 4.6 million followers
2. Indian Example
75 million Youtube views
6.5 million shares
Topped the Indian trends
Within a week of video release:
Don’t throw out your playbook Use social media primarily for
Insight Strive to go viral but protect
the brand Engage, but follow the social
rules
Exploit the opportunities presented by Social Media while keeping an unwavering eye on the brand promise
RECAP
http://timesofindia.indiatimes.com/news/Election-2014-is-all-about-social-media/articleshow/33835014.cmshttps://www.youtube.com/watch?v=2X8Bd3-G6IUhttp://lighthouseinsights.in/brand-wins-and-fails-of-2014.html/http://lighthouseinsights.in/21-best-digital-marketing-campaigns-q2-2015.html/http://lighthouseinsights.in/21-best-social-media-campaigns-quarter-1-2015.html/Google Images
References