brand management- fb
TRANSCRIPT
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FACEBOOK MEDIA KIT
An overview of Facebook’s advertising products.
B R A N D M A N A G E M E N T
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Our Offerings
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FA C E B O O K
FA N A C Q U I S I T I O N
CONTENT MANAGEMENT
A N A LY T I C S
Fan acquisition only from your choice of TG on the basis of age, gender, company, interest, location etc.
Lowest cost per like in the industry not compromising on quality.
Content Postings on Facebook page based on your desired frequency.
Maintain the overall hygiene of your facebook page including Facebook Tabs.
Constant review and improvements from a dedicated team with elaborate social media, editorial and design experience.
Monitor Facebook page comments, wall posts & messages for negative comments.
Standard replies to queries on the facebook within 4 business hours.
Monthly dashboard on nature of fans acquired and content metrics.
Demographic information and actionable insights from the Facebook page.
S PA M M A N A G E M E N T
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Paid Campaign Targeting
Creative
Ad Units
Targeting
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We Monitor and Engage1. MONITORING 2. ENGAGEMENT
We would Raise All negative mentions with the client on a daily basis and revert back to the customerWork with the Client to bring down negative mentions/feedback etc. on a month to month levelSend monthly report about the overall activity and across range of parameters
Geo Targeting – We identify where the data originated from (geo-coordinate, city, country) and present it all on a live mapBehavioral Analysis – We help you see what time and day of week most activity is happening
Sentiment Trends – We Identify sentiment for every mention – FB post, web page and more as well as look at aggregate sentiment index. Advocates and Influencers – We determine advocates and influencers on any topic
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Facebook Ads can be linked to two destinations
When you want to send people to an external website or other destination outside of Facebook.
For example, when you want to connect people with your Facebook Page, generate engagement with your page’s content or drive users to an application.
External Site
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Page Like Ads – Right Hand Side on Desktop
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Page Like Ads – News Feed on Desktop
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Page Like Ads – Newsfeed on Mobile Devices
Right hand side advertisement not available for Mobile Devices
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Page Post Promotion – Link Post Ads
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Sponsored Ad – Mobile News Feed
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Facebook Ad Placements
Sponsored Ads (Desktop News Feed & RHS) Sponsored Ad: Multiple Images
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Targeting Options:1. Location Targeting
By Country By State By City
2. Age Targeting3. Gender Targeting4. Language Targeting
Continued….
Targeting
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Targeting5. Interest Targeting
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Targeting6. Behavioral Targeting
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Targeting7. Demographics Targeting
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Targeting8. Custom Audience Targeting
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Facebook Insights
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Thank You!