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MOSES BRAND GUIDE M M

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Brand it Manual for "Moses"

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Page 1: Brand It

MOSES

MOSESBRAND GUIDE

MM

Page 2: Brand It

In real trouble?In need of help?In a spot of bother?

CALL MOSES FOR

INSTANT HELP&

SECURITY

Page 3: Brand It

CALL MOSES FOR

INSTANT HELP&

SECURITY

Page 4: Brand It

MOSES THE BRANDWhat is “MOSES”?

Moses is a historical religious figure from the bible. This brand is based upon the core values of Moses being a leader, helpfull, reliable, trustworthy and most of all a sign of rescue and hope.

Moses is a superhero type character that is called upon by the public in a time of need. Just like the people of egypt in the bible.

Using the mighty ability, Moses can control everyday problems that you might occure. From Pests in your town to crossing a large puddle in your best shoes. With almost two thousand years experience, You know you can always rely on Moses to help you out!

What does it do?

The brand MOSES consentrates on informing people and telling people how they can activly interact with Moses.

Any situation will be solved . Below we have some example from past us-ers of MOSES.

Dorris Denby 89,

“Well i was in my garden and my dear cat Pebbles was stuck in a tree. Moses came straight away and saved my dear Pebbles from what could have been a horrific day. Thank You Moses!

Bob Hancock 41

“ I almost ate a peanut the otherday which may have caused an alergy, how-ever Moses was there to stop me. What would i have done without you Moses!

Rick Narly 19

“Moses is awwwwwwesooooommeeeee dude...”

How does it work?

Moses works through a vast amout of data collection from devices such as computers, phones and even cars. Moses also has a series of products specifically designed for easy ac-cessablity such as the ‘Moses Alarm’ (shown on the right) all the way through to the ‘Moses house security system’ also avaiible.

For electronic devices there is a App free to download and there is always our website that has a “Call Moses Now” feature meaning that no mat-ter where you are. Moses is not far behind.

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Page 6: Brand It

MOSES BRAND IDENTITYLOGO

M MTYPEFACES Gill Sans

Light

Gill SansRegular

COLOUR

Modern-No.20

Page 7: Brand It

MOSES SECURITY PRODUCTS

(Below house protections stickers)(Right Moses house security system)

PACKAGING

MOSES BRAND APPLICATIONSNAME MOSES

Mosesmoses

MOSESMosesmoses

MOSESMosesmoses

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MOSES ONLINEMoses is availible online to any-one who needs him. To access the online application you can go to www.moses.com or simply type in ‘help’ into google and it will direct you straight to the moses commu-nication page. With technology as it is, people want the feeling of security where ever they are. With Moses you get

just that! It does not matter what country or location you are at, you can contact moses with the click of a mouse.

The website is layed out very basic so that it is easy for anyone to navigate thier way round the website. On the website you can find exclusive infomation on moses

himself and of coarse the help me button function found on the homepage. By pressing this you are then instantly directed to moses and will be at the location of the computer the signal was sent.

You can also follow moses on twit-ter and facebook.

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MOSES THE APPMoses application also known as ‘MOSAP’ is the easiest way to connect to the moses security network. The app is free to down-load and is availible on iphones to andriods even to ipads.

The app actually serves as a saftey device in your pocket. In any situ-ation you will probably have your

phone on you. This has become the norm and the privce for mo-bile devices are reasonably cheap nowerdays.

The app works by sending the GPS location of the user to the MO-SES network where you will then recieve help almost instantly. Your mobile device does not even

need to be connected to the inter-net as the MOSES network will be sending the infomation.

When using MOSAP it is adviced that caution be taken when using this app as it can interfear with other signals that you may be using at the time.

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MOSES THE FEELMoses is meant to represent the iconic religious figure in a modern brand. Using the annotations that the bible depicts him as, This brand is all about the security and almost superhero figure he was.

Basing the idea on helping people and keeping them safe, the idea grew into a very surreal kind of marvel comic world where men in latex suits flew round fighting evil. How-ever this brand is not about that. This brand looks at the feeling of security that is found in more fomral places. Mainly banks, vaults and places that people feel not only themselves safe but also thier belongings. This was important as MOSES also keeps belongings safe.

Even though the brand may seem dull initially, MOSES is actually not depicted anjywhere and so it leaves the imagination to how ever the viewer would want to come save them from thier problems. In that sence people feel a lot more safe and secure than mearly a picture of a super hero that will appear when a button is pressed.

Page 13: Brand It

MOSES...

...WHO WOULD SAVE YOU?

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