brand identity let colors rule · concept color quotes. 2019-2020 ... carry bag. travelling bag /...
TRANSCRIPT
BRAND IDENTITY
Colors affect our mood and can even subconsciously shape Action.
Mesuca put a lot of thought into the colors, and develop a totally new Sports collection Under Co-branding
Pantone and SPK.
LET COLORS RULE
2019
PRODUCT
CATEGORY
YOGA &
FITNESS
WATER
SPORT
RACKETS BALLS
SUPPORTER RIDE-ON
TRAVELLING
HIGH-END YOGA MAT
RUBBER BACK WITH PU COATED SURFACE, 173*61*0.5CM, ABOUT 3000G, EMBOSSED LOGO
SHRINK FILMED WITH INLAY PAPER AND STRAP
HIGH-END YOGA MAT
HIGH DENSITY PVC MATERIAL, 180*66*0.6CM, ABOUT 3400G, WOVEN LABEL LOGO
SHRINK FILMED WITH INLAY PAPER AND STRAP
MID-GRADE YOGA MAT
TPE MATERIAL, 183*80*0.6CM, ABOUT 1000G, EMBOSSED LOGO
SHRINK FILMED WITH INLAY PAPER AND STRAP
MID-GRADE YOGA MAT
NBR MATERIAL, 183*61*1CM, 830-850G, EMBOSSED LOGO
SHRINK FILMED WITH INLAY PAPER , STRAP AND CARRY BAG
FAST-MOVING YOGA MAT
FULL PRINT, PVC MATERIAL, 173*61*0.4CM, ABOUT 800G, PRINT LOGO
SHRINK FILMED WITH INLAY PAPER AND STRAP
GYM BALL: PVC, Φ75CM, ABOUT 1200G, WITH FOOT PUMP, COLOR BOX
PILATE BALL: PVC, Φ22CM, WITH HAND PUMP, COLOR BOX
GYM BALL & PILATE BALL
YOGA ROLLER
PILATE WHEEL: TPE+ABS, Φ33*13*1.2CM, ABOUT 1100G, SHRINK FILMED WITH INLAY CARD
FOAM ROLLER: EPP, Φ14*33CM, ABOUT 160G, SHRINK FILMED WITH INLAY CARD
YOGA ROLLER & BRICK
ROLLER: EVA+PP, Φ14*68CM, 2 PARTS ASSEMBLED, SHRINK FILMED WITH INLAY CARD
BRICK: EVA, 23*15*7.6CM, ABOUT 150G, SHRINK FILMED WITH INLAY CARD
YOGA & PILATE
PILATE RING
FOAM+GLASS SHEET STEEL, Φ35CM, ABOUT 195G, COLOR BOX
YOGA & PILATE
COTTON STRAP: COTTON, 2.5*200CM, ABOUT 130G, COLOR BOXD-RING STRAP: WEBBING+METAL, 3.8*183CM, ABOUT 78G, COLOR BOX
YOGA STRAP
ADJUSTABLE: PP+TPR+STEEL, 14*12CM, 10-40KG AJUSTABLE, ABOUT 140G, PAPER CARDFOAM: FOAM+STEEL, ABOUT 200G/PAIR, COLOR BOX
HAND GRIP
BAND: TPR, ABOUT 90G, COLOR BOXLOOP: LATEX,5PCS/SET, 600*50*0.35/0.5/0.7/0.9/1.1MM, ABOUT 120G, IM+CARRY BAG+COLOR BOX
EXERCISE BAND
RESISTANCE TUBE
8-SHAPE, NBR+LATEX, 30*12*5CM, ABOUT 60G, COLOR BOX
STRIGHT ONE, NBR+LATEX+PP, 20LB/30LB, COLOR BOXROUND-SHAPE, NBR+LATEX, ABOUT 42G, COLOR BOX
CORE SLIDER
ABS+EVA, Φ17.7CM, ABOUT 100G/PC, 2PCS/SET, COLOR BOX
YOGA & PILATE
JUMP ROPE
9 FEET, FOAM HANDLE, PVC ROPE, HANGER CARD
YOGA & PILATE
HAND THERAPY BALL: SILICONE, ABOUT 50G/PC, BLISTER
PENUT BALL+MASSAGE BALL: PVC, Φ 7*15CM, Φ 7.5CM, COLOR BOXBALANCE CUSHION WITH HAND PUMP, PVC, Φ 33CM, COLOR BOX
MASSAGE KITS
DOUBLE WHEEL MASSAGER: PP+TPR, COLOR BOX
STEEL BALL MASSAGER: PP+TPR+STEEL+PVC+ABS, COLOR BOX
MASSAGER
DUMBELL
DUMBELL SET OPTIONAL WEIGHT: 1KG/PC, 1.5KG/PC, 2KG/PC, 2.5KG/PC, 3KG/PC
KETTLE DUMBELL: 5LB, 8LB, 10LB
SUPPORTER
HEAD BAND 1PC, TERRY CLOTH, WTH STITCHED LABEL
WRIST BAND 1 PAIR, TERRY CLOTH, WTH STITCHED LABEL
SUPPORTER
ELBOW SUPPORTER, 1PC, KNITTING, M/L, COLOR BOX
ANKLE SUPPORTER , 1PC, KNITTING, M/L, COLOR BOX
KNEE SUPPORTER , 1PC, KNITTING, M/L, COLOR BOX
WRIST SUPPORTER , 1PC, KNITTING, M/L, COLOR BOX
WAIST BELT,1PC, NEOPRENE, FREE SIZE, COLOR BOX
TABLE TENNIS RACKET
BADMINTON RACKET
WATER SPORT
BASKETBALL
SOCCER BALL
VOLLEYBALL
SKATEBOARD
HELMET
CLASSIC CHIP
TRAVELLING
COMBO SET
STRIPE
TRAVELLING
COMBO SET
ARTISTIC FORMSHAND DRAWN
TRAVELLING
COMBO SET
COLOR QUOTES
CONCEPT
COLOR QUOTES
2019-2020
CAPSULE COLLECTION – 8BIT
SUITCASE
SUITCASE
BACKPACK
CARRY
BAG
TRAVELLING BAG / GYM BAG
WATER BOTTLE
UMBRELLE
KEY CHAIN
TRAVELLING ACCESSORIES
LADY
MEN
JUNIOR
KIDS
MAIN
TARGET
CONSUMERS
MARKETING
•1000-people yoga
•District Racket Casual Competition
SALES CHANNEL
SPORTS
STORE
RETAIL
STOREHYPER
MARKETE-COMMERCE
GIFT
CHANNEL
DISPLAY CUSTOMIZED SERVICE
Promotion DisplayAn example for Germany Hypermarket customer
ROAD-SHOW
Display
Step 1
1 set/Color boxStep 2
6 set/DisplayStep 3
Store display
Store
Regular Display
POP-UP STORE
POP-UP STORE
LET COLORS RULE
WECHAT MESUCA PUBLICE ACCOUNT
ON WECHAT