brand identity guidelines - amazon s3 these identity guidelines have been established as a...

Brand Identity Guidelines

Table of Contents

Introduction

Delta Gamma Personality

The Brand

Logo

Identity Mark & Usage

Color Palette

Graphic Elements

Stationery Package

Typeface Families

E-mail Signature

Identity CD-ROM

1

2

3

4

5

10

12

14

24

25

26

Introduction

These identity guidelines have been established as a foundation forbuilding brand recognition for Delta Gamma Fraternity.

Extensive research and planning have gone into shaping the voiceand visuals that form the Delta Gamma personality. As a primaryreference tool, this guide will help individuals both within and outside the Delta Gamma sisterhood work together to delivercohesive, consistently designed messages about Delta Gamma.These visual guidelines will help ensure communications areeffective, attractive and fully represent the strength of theDelta Gamma organization and membership.

Please contact the communications team at the Delta GammaExecutive Offices at 614.481.8169 should you need furtherinstruction regarding the use of these specific identityguidelines, additional logos/graphic elements not included withthis guide and assistance developing your Delta Gammacommunication materials.

Delta Gamma Brand Identity Guidelines 1

for hope…Through service, leadership, mentoring and friendship

opportunities, our members are able to develop individuallywhile advancing the organization as a whole.

for strength…Honesty, truth, responsibility, accountability and our

high quality of character help to create the strong,talented women of Delta Gamma.

for life…Through legacy and loyalty, Delta Gamma continues

to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride

empowers us to forever “do good.”

Representation of the “personality” of the brand

2

The Delta Gamma Brand

Delta Gamma’s primary purpose is to create an environment forits members in which lasting friendships are established and inwhich members find the processes, the experiences and thedisciplines that will stimulate clear thought. Its aim is to fosteran atmosphere in which women will develop a deeper love andconsideration for mankind, a more profound understanding ofthe purpose of life and a basic wisdom upon which to buildtheir lives.

The Mission of Delta GammaDelta Gamma offers to women of all ages a rich heritage basedon principles of personal integrity, personal responsibility andintellectual honesty. Our primary purpose is to foster high idealsof friendship, promote educational and cultural interests, createa true sense of social responsibility and develop the finest qualityof character.

Defining the Delta Gamma BrandWhen reading the mission and focusing on the vision ofDelta Gamma, there are key words and phrases that helpidentify the most important messages of the Delta Gamma brand:

for hope — Through service, leadership, mentoring andfriendship opportunities, our members are able to developindividually while advancing the organization as a whole.

for strength — Honesty, truth, responsibility, accountability andour high quality of character help to create the strong, talentedwomen of Delta Gamma.

for life — Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage andtradition, and our Delta Gamma pride empowers us to forever“do good.”


The Delta Gamma Logo

The Delta Gamma identity consists of four different elements,each one playing a significant role in the overall positioningof the Delta Gamma brand. The elements of the logo include:the logomark/symbol, wordmark, entity and tagline.

Logomark/SymbolThe Delta Gamma logomark/symbol is the anchor with a cablespiraling down. The anchor, which traditionally stands for hope,has been a symbol for Delta Gamma since 1877. Throughthe hope of service, leadership, mentoring and friendshipopportunities, members are able to develop individually whileadvancing the organization as a whole.

WordmarkThe words “DELTA GAMMA” appear in the Adobe Garamondtypeface. The small-cap, serif typeface reflects the strong, richheritage and tradition upon which Delta Gamma is based.

EntityEach entity (Fraternity, Foundation, Fraternity HousingCorporation) also appears in the Adobe Garamond typeface inall capital letters. Each entity appears centered directly below thewordmark to distinguish each branch of this organization.

TaglineThe tagline “for hope. for strength. for life.” is based on thefoundation and principles of Delta Gamma’s purpose andmission statement. The tagline consists of “for” in the SnellRoundhand script font, creating a wave effect that complimentsthe Delta Gamma anchor. This wave action symbolizes theprogressive movement and continuous advancement whichDelta Gamma seeks from all members. The words “hope,”“strength,” and “life” are in the Adobe Garamond serif fontwith “life” appearing in Anchor Red for emphasis (see pages10-11 for the Delta Gamma color palette). Hope, strength andlife represent the ideals Delta Gamma was founded upon andalso emphasize the principles a sister is expected to carrythroughout her lifetime.

4

Full logo

Tagline

Entity

Wordmark

Logomark/Symbol

Full logo

Tagline

Entity

Wordmark

Logomark/Symbol

Full logo

Tagline

Entity

Wordmark

Logomark/Symbol

When using the full logo, use the approved color match ofWave Navy and Anchor Red according to paper stock andcolor specifications. Refer to pages 10-11 for specific colormatches or the CD-ROM with included high resolutiongraphic files.

The Delta Gamma Identity Mark & Usage

The logomark/symbol, wordmark, entity, and tagline form the coreof the Delta Gamma identity. When using the full logo (all elementspresent), use only the supplied and approved high resolution graphicfiles. Additional identity guidelines appear below and continue onpages 6-9. Deviations from any of these specific usages jeopardizesthe consistency of the Delta Gamma identity.

Individual logomark/symbol usage• It is acceptable to use the anchor with cable by itself, without the

use of the wordmark, entity and tagline. The position of theanchor should always appear upright and never be titled to theleft or right.

• When using the 2-color logomark/symbol, the anchor mustremain in Wave Navy and the cable must remain in Anchor Red.

• It is acceptable to use the logomark/symbol in 1-color WaveNavy and black. It is not acceptable to use the individualanchor logomark/symbol in 1-color Anchor Red.

• It is acceptable to use the individual logomark/symbol reversedout on a solid background when a 1-color reversed logo optionis necessary. When used against a solid background, the anchorshould be reversed out to white with the cable remaining inthe same color as the background.

• It is acceptable to use the logomark/symbol as a screened option.

When using the full logo, use the approved color match ofWave Navy and Anchor Red according to paper stock andcolor specifications. Refer to pages 10-11 for specific colormatches or the CD-ROM with included high resolutiongraphic files. Please contact the communications team at theDelta Gamma Executive Offices for additional reverse versions of the logomark/symbol.

Acceptable usageof individual logomark/symbol

Unacceptable usageof individual logomark/symbol


Acceptable reverseof individual

logomark/symbol1-color logoAnchor Red


logomark/symbol1-color logoWave Navy


logomark/symbol1-color logo

Black

Acceptable usageof logomark/symbol

screened option


Logomark/symbol and wordmark usage together• It is acceptable to use the logomark/symbol and wordmark

together without the usage of the entity and tagline.Acceptable options include the 2-color Wave Navy andAnchor Red, 1-color Wave Navy, black and reverse. Usingthe 1-color Anchor Red logomark/symbol and wordmarktogether is not acceptable.

• It is acceptable to use the logomark/symbol and wordmark asa screened option.

• It is acceptable to use the logomark/symbol and wordmarktogether reversed out on a solid background when a 1-colorreversed logo option is necessary. When used against a solidbackground, the anchor should be reversed out to white withthe cable remaining in the same color as the background.

• It is not acceptable to use the logomark/symbol and wordmarktogether in any position or placement other than the providedhigh resolution graphic files.

6

When using the full logo, use the approved color match ofWave Navy and Anchor Red according to paper stock andcolor specifications. Refer to pages 10-11 for specific colormatches or the CD-ROM with included high resolutiongraphic files. Please contact the communications team at theDelta Gamma Executive Offices for additional reverse versions of the logomark/symbol and wordmark.


and wordmark


and wordmark


and wordmark

Acceptable usageof logomark/symbol and

wordmark screened option

Unacceptable usageof logomark/symbol

and wordmark

Unacceptable usageof logomark/symbol

and wordmark

Acceptable reverseof logomark/symbol

and wordmark1-color logoAnchor Red


and wordmark1-color logoWave Navy


and wordmark1-color logo

Black


Individual tagline usage• The full tagline “for hope. for strength. for life.” may be used

separately, away from the anchor logomark/symbol, the“DELTA GAMMA” wordmark and the entity as long as thoseelements are located elsewhere on the communication piece.Special exceptions may be approved through thecommunications department.

• The tagline may be broken down into individual messages(for example, using “for life” only) as long as the anchorlogomark/symbol, the “DELTA GAMMA” wordmark and theentity are located elsewhere on the communication piece.

• It is acceptable to use the individual tagline as a screened option.

When using the full logo, use the approved color match ofWave Navy and Anchor Red according to paper stock andcolor specifications. Refer to pages 10-11 for specific colormatches or the CD-ROM with included high resolutiongraphic files. Please contact the communications team at theDelta Gamma Executive Offices for additional reverse versions of the tagline.

Acceptable usageof full tagline

Acceptable usageof individual message

and tagline

Unacceptable usageof full tagline

Unacceptable usageof individual message

and tagline


For maximum clarity when logos are placed or imported intoa communication piece, refer to page 25 for correct file formatsand usage. Contact the communications team at theDelta Gamma Executive Offices at 614.481.8169 should youneed further instruction or have questions regarding the use ofthe correct identity mark and usage.

Correct full logo usage• When using the full logo, remember to use only the supplied

and approved high resolution graphic files. It is NOTacceptable to re-typeset the logos or graphic elements.

• It is only acceptable to use the full logo in 2-color Wave Navyand Anchor Red, 1-color Wave Navy or black. It is notacceptable to use Anchor Red as a 1-color logo option.

• The full logo or any graphic elements must not be altered inany way except to increase or decrease proportionally in size.

• When placing the full logo in a communication piece, it isimportant to maintain sufficient “white space” around theimage. Always use space equivalent to the height of the “D”or “G” around the full logo on every side. This area shouldremain free of other visual elements or page trim.


8

Acceptable 2-color logoWave Navy & Anchor Red

Acceptable 1-color logoWave Navy

Acceptable 1-color logoBlack

Unacceptable 1-color logoAnchor Red

G

G

GD

GD

DD

Sufficient “white space” around logo

When using the full logo, use the approved color match ofWave Navy and Anchor Red according to paper stock andcolor specifications. Refer to pages 10-11 for specific colormatches or the CD-ROM with included high resolutiongraphic files. Please contact the communications team at theDelta Gamma Executive Offices for additional reverse versions of the logomark/symbol, wordmark and tagline.


Correct full logo and tagline usage• It is acceptable to use the full logo and tagline reversed out

on a solid background when a 1-color reversed logo option isnecessary. When used against a solid background, the anchorshould be reversed out to white with the cable remaining thesame color as the background.

• It is acceptable to use the full logo and tagline as a screened option.• The full tagline “for hope. for strength. for life.” can

appear in 2-color Wavy Navy and Anchor Red, 1-colorWave Navy, black, and reverse. Other color combinations arenot acceptable.

• The tagline broken out into individual messages(for example, using “for life” only)” can appear in 1-colorWave Navy, 1-color Anchor Red, black, and reverse.Other color combinations are not acceptable.

• Please contact the communications team at the Delta GammaExecutive Offices for additional reverse versions of the full logoand tagline not included on the CD-ROM.

Printing full logo and tagline on fabrics• When printing the full logo, wordmark or tagline on fabrics

(e.g. mousepads), use the high resolution logos provided on theincluded CD-ROM (frat_reverse_fabric.eps.,found_reverse_fabric.eps., and FHC_reverse_fabric.eps.)

• A .25 white stroke has been added to the wordmark, entity andtagline in order for the logo to print clearly. Be sure to see a prooffrom the promotions vendor before artwork is printed. Increasingthe stoke on the wordmark, entity and tagline up to .50 isacceptable if logo is still not printing clearly using the supplied.25 stroke high resolution artwork. If you have additionalquestions, contact the communications team at Delta GammaExecutive Offices at 614.481.8169. Additional reverse versions of thefull logo logo and tagline for fabrics are available upon request.

Acceptable 2-color taglineWave Navy & Anchor Red

Acceptable 1-color tagline Anchor Red

Acceptable 1-color tagline Wave Navy

Acceptable 1-color tagline Black

Acceptable 1-color tagline reverseWave Navy

Acceptable 1-color tagline reverse Black

Unacceptable 2-color taglineWave Navy & Anchor Red

Acceptable 1-color tagline Black

Acceptable 1-color tagline Wave Navy

Acceptable 1-color reverse taglineWave Navy and White

Acceptable 1-color reverse taglineBlack & White

Unacceptable 1-color taglineAnchor Red

Acceptable 1-color tagline reverseAnchor Red & White

Unacceptable 2-color reverse taglineWave Navy & Anchor Red

Unacceptable 2-color reverse taglineBlack & Anchor Red

Acceptable reversefull logo and tagline

1-color logoAnchor Red


1-color logoWave Navy


1-color logoBlack


Acceptable usage of full logo andtagline screened option

Delta Gamma Color Palette

Eight colors make up the Delta Gamma color palette.Please note that color numbers and process conversions maydiffer due to the type of paper stock since some stock is uncoated and some is coated.

Anchor RedPMS 186

Wave NavyPMS 281

Oxford CreamPMS 1215

Splash BluePMS 279

Promise PinkPMS 495

Shield GreenPMS 583

Cable Bronze(Metallic)PMS 873

Hope RosePMS 1955

Pantone Matching System (PMS) Spot Colors

• Use these colors when printing spot Pantone colors on uncoated paper stock.

Anchor RedPMS 200

Wave NavyPMS 281

Oxford CreamPMS 134

Splash BluePMS 279

Promise PinkPMS 495

Shield GreenPMS 583

Cable Bronze(Metallic)PMS 873

Hope RosePMS 1955

• Use these colors when printing spot Pantone colors on coated paper stock.

Anchor RedC=0 M=100Y=50 K=0

Pantone Process114-1

Wave NavyC=100 M=60

Y=0 K=20Pantone Process

205-1

Oxford CreamC=0 M=5Y=50 K=0

Pantone Process5-6

Splash BlueC=50 M=15


221-6

Promise PinkC=0 M=25Y=5 K=0


Shield GreenC=15 M=0Y=75 K=20


Cable Bronze(Metallic)

C=33 M=41Y=61 K=5

Hope RoseC=0 M=100Y=30 K=35


4-color Process Colors (CMYK)

• Use these colors when printing 4-color process colors on uncoated paper stock.

Anchor RedC=0 M=100Y=60 K=10


Wave NavyC=100 M=70


199-1

Oxford CreamC=0 M=10Y=50 K=0

Pantone Process5-5

Splash BlueC=65 M=20


221-5

Promise PinkC=0 M=25Y=5 K=0


Shield GreenC=10 M=0


311-4


C=41 M=49Y =74 K=18

Hope RoseC=0 M=100Y=40 K=40


• Use these colors when printing 4-color process colors on coated paper stock.

Primary ColorsMain colors utilized in the identity mark.

Secondary ColorsUtilize these colors as accent colors.

10

Using the Pantone Matching System (PMS) allows designersto ‘color match’ specific colors when a design enters productionstage — regardless of the equipment used to produce the color.The Pantone system is based on a specific mix of pigments tocreate new colors — referred to as spot colors.

Delta Gamma Color Palette

Anchor RedR=180 G=24

B=69

Wave NavyR=29 G=64

B=123

Oxford CreamR=248 G=224

B=157

Splash BlueR=104 G=143

B=201

Promise PinkR=238 G=202

B=202

Shield GreenR=178 G=187

B=56


R=163 G=152B=112

Hope RoseR=139 G=4

B=54

RGB Colors

• Use these colors for online presentations (such as PowerPoint), website and display signage where RGB conversions are required.

Anchor Reda50a37

Wave Navy002967

Oxford Creameed487

Splash Blue5d88d9

Promise Pinkdeb73c

Shield Greenacb21d


826f4f

Hope Rose7d1d3d

Primary ColorsMain colors utilized in the identity mark.

Secondary ColorsUtilize these colors as accent colors.

Web Colors

• Use these colors when designing templates for web usage.

Color suggestions:• To create a cream color in your document that closely matches

the cream color of Cougar Opaque Natural paper stock usedin the Delta Gamma stationery package (see pages 12-19),suggested use is 7% of the Oxford Cream in the color palette.

• Refrain from using anything less than 100% of Anchor Red.Less than 100% creates a pink/orange tone which does notcompliment the Delta Gamma color palette.

• Additional colors should not be used without approval from thecommunications team at Delta Gamma Executive Offices.

Color palette variations for each entity:• Fraternity consists primarily of 100% Wave

Navy with accents in 100% Anchor Red.

• Foundation consists primarily 40% of WaveNavy with accents in 100% Wave Navy and100% Anchor Red.

• Fraternity Housing Corporation consistsprimarily of 100% Anchor Red withaccents in 100% Wave Navy.


Delta Gamma Graphic Elements

Several graphic elements have been included to help strengthenthe Delta Gamma visual identity. These elements will offer thebrand cohesive, distinct messages that will tie in all entities ofDelta Gamma.

BordersThe bar and cable graphics may be used as design elements incommunication pieces for Delta Gamma. Acceptable bordercolors include the primary and secondary colors shown in thecolor palette (see pages 10-11). Screened back or reversedborders are acceptable. Border size may be increased ordecreased proportionally.

OrnamentsOrnaments are also available to be used as design elements incommunication pieces. Acceptable ornament colors include theprimary and secondary colors shown in the color palette (seepages 10-11). Screened back or reversed ornaments are acceptable.Ornament size may be increased or decreased proportionally.

Core patternA pattern of three white dots on a color background has beencreated for Delta Gamma communications. Choose only acolor from the primary or secondary color palette provided asthe background color (see pages 10-11). The core pattern may beincreased or decreased proportionally.

The pattern of the core dots may be pulled out and usedindependently as a graphic element. Acceptable core dot colorsinclude the primary and secondary colors shown in the colorpalette (see pages 10-11). Screened back or reversed core dotsare acceptable.

12

Cable borders

Solid borders

Wave ornaments

Core pattern

Core dots reversed out on a photo

Delta Gamma Graphic Elements

Photography styleThe use of photography plays an essential role in keeping theDelta Gamma identity message consistent. Resolution of photosshould be no less than 300dpi for printing purposes. For weband onscreen photos, 72dpi is acceptable. Photo choicesshould be selected with a few key points in mind:• Choose photos that compliment the mission and standards

that Delta Gamma has set forth. Select positive, friendlyphotos that capture a warm, sisterly feeling with specialattention to the message you are trying to create.

• Look for photos that express or evoke an emotion that isconsistent with the look and feel of the communicationpiece that is being created.

• Consider generational diversity when selecting photos orstock photography.

• Select photos that can be utilized in vertical, horizontal andcircle formats. Crop the photo so that it focuses on the person(s)and captures emotion and expression rather than the background.

The 3-for-core elementThe purpose of the 3-for-core element is to represent the threemain (“core”) messages of the Delta Gamma identity. The3-for-core design element can be used for collegians as wellas alumnae and Foundation audiences. Suggested applicationfor this graphic element is in educational materials.

The 3-for-core element representsfor hope — Through service, leadership, mentoring andfriendship opportunities, our members are able to developindividually while advancing the organization as a whole.

for strength — Honesty, truth, responsibility, accountability andour high quality of character help to create the strong, talentedwomen of Delta Gamma.

for life — Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage andtradition, and our Delta Gamma pride empowers us to forever“do good.”

When printing the 3-for-core element, use the approved colormatches of Wave Navy and Splash Blue according to paper stockand color specifications. Refer to pages 10-11 for specific colormatches or the CD-ROM with included high resolutiongraphic files.

When 1-color specifications are necessary, screen core dotsback in 50% of Wave Navy. See 3_4core_BW.eps onincluded CD-ROM for example.


Black and whitephotography

1-color photographyWave Navy

4-color photography

Delta Gamma Stationery Package — Fraternity

The stationery package includes letterhead, business cards,#10 envelopes, notecards with matching notecard envelopes andmailing labels following the Delta Gamma identity guidelines.

Stationery and correspondence are important elements of theDelta Gamma identity. While the letterhead element of thestationery package is broken into the three entities — Fraternity,Foundation and Fraternity Housing Corporation — the logoand design elements form the basis of this package.

Fraternity letterheadThe Delta Gamma Fraternity letterhead is a standard8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy andAnchor Red, with 100% Wave Navy being the primary color ofthis entity. The letterhead is printed on Cougar Opaque Natural,70# text paper stock. The back of the Fraternity letterhead remainsclean without the use of any ink or graphic elements.

MarginsPlace text within the following margins:Top margin: 2.25"Left and right margins: 1.0"Bottom margin: 1.5"

Font selectionWhen choosing a font for your business correspondence,typeset the text in Adobe Garamond, 11 pt type with 14 ptleading. To begin a new paragraph, insert a hard returnbetween paragraphs. No indent should appear.

It is acceptable to substitute Garamond for the AdobeGaramond serif font if Adobe Garamond is not available.Additional fonts should not be used without proper approval fromthe communications team at Delta Gamma Executive Offices.

14

3250 Riverside Drive Columbus, Ohio 43221 614.481.8169 www.deltagamma.org

January 1, 2007

Joan A. Sample12345 Anywhere StreetCity, State, 12345

Dear. Ms. Sample,

Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.

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Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.

Sincerely,

Jane Doe,Delta Gamma Communications

Fraternity letterhead consists primarily of 100% Wave Navywith accents in 100% Anchor Red. Fraternity letterhead isshown at 40% actual size.

2.25"top margin

1.0"left and

right margins

1.5"bottom margin

Foundation letterheadThe Delta Gamma Foundation letterhead is a standard8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy andAnchor Red, with 40% Wave Navy being the primary color of thisentity. The letterhead is printed on Cougar Opaque Natural, 70#text paper stock. The back of the Foundation letterhead remainsclean without the use of any ink or graphic elements.


Font selectionWhen choosing a font for your business correspondence,typeset the text in Adobe Garamond, 11 pt type with14 pt leading. To begin a new paragraph, insert a hardreturn between paragraphs. No indent should appear.


Delta Gamma Stationery Package — Foundation


Foundation letterhead consists primarily of 40% Wave Navywith accents in 100% Wave Navy and 100% Anchor Red.Foundation letterhead is shown at 40% actual size.


January 1, 2007


Dear. Ms. Sample,





Sincerely,


2.25"top margin

1.0"left and

right margins

1.5"bottom margin

Delta Gamma Stationery Package — FHC

Fraternity Housing Corporation letterheadThe Delta Gamma Fraternity Housing Corporation letterhead isa standard 8.5" w x 11" h sheet. It is printed in the ink colorsWave Navy and Anchor Red, with Anchor Red being the primarycolor of this entity. The letterhead is printed on Cougar OpaqueNatural, 70# text paper stock. The back of the Fraternity HousingCorporation letterhead remains clean without the use of any ink orgraphic elements.


Font selectionWhen choosing a font for your business correspondence,typeset the text in Adobe Garamond, 11 pt type with14 pt leading. To begin a new paragraph, insert a hardreturn between paragraphs. No indent should appear.


16


January 1, 2007


Dear. Ms. Sample,





Sincerely,


Fraternity Housing Corporation letterhead consists primarilyof 100% Anchor Red with accents in 100% Wave Navy.Fraternity Housing Corporation letterhead is shown at 40%actual size.

2.25"top margin

1.0"left and

right margins

1.5"bottom margin

For the Delta Gamma Fraternity business cards, there are threefront templates from which to choose. If you are a volunteer inneed of business cards, please contact the communications teamat the Delta Gamma Executive Offices at 614.481.8169.

Fraternity business cardsThe Delta Gamma Fraternity business cards are standard size3.5" w x 2" h. They are printed in the ink colors Wave Navyand Anchor Red, with 100% Wave Navy being the primarycolor of this entity. The business cards are printed on CougarOpaque Natural, 80# card stock. The back of the Fraternitybusiness cards have the full tagline centered in 2-color Wave Navyand Anchor Red.

Delta Gamma Stationery Package — business cards


Fraternity business cards consist primarily of 100% WaveNavy with accents in 100% Anchor Red. Fraternity cards areshown at 80% actual size.

Sharon Souser MaloneFraternity President

[email protected]

3250 Riverside Drive Columbus, Ohio 43221614.481.8169 www.deltagamma.org

Tracey Doebling WilliamsDirector of Expansion, Consultants,Collegiate and Alumnae Services

3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org

614.481.8169 ext. [email protected]

Front Fraternity staff

Back of all Fraternity cards

Front Fraternity volunteer

Delta Gamma Stationery Package

For the Delta Gamma Foundation business cards, there are twofront templates from which to choose. If you are a volunteer inneed of business cards, please contact the communications teamat the Delta Gamma Executive Offices at 614.481.8169.

Foundation business cardsThe Delta Gamma Foundation business cards are standard size3.5" x 2.0". They are printed in the ink colors Wave Navyand Anchor Red, with 40% Wave Navy being the primarycolor of this entity. The business cards are printed on CougarOpaque Natural, 80# card stock. The back of the Foundationbusiness cards have the full tagline centered in 2-color Wave Navyand Anchor Red.

18

Foundation business cards consist primarily of 40% Wave Navywith accents in 100% Wave Navy and 100% Anchor Red.Foundation cards are shown at 80% actual size.

3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org800.644.5414 614.481.8169

Judith Van Scoyk BarnhartFoundation Board of Trustees:Chairman

150 Whieldon LaneWorthington, Ohio 43085

[email protected]


Betsy Inch FoussFoundation Executive Director

800.644.5414 x 25614.481.8169 x 314

fax [email protected]

Front Foundation volunteer

Front Foundation staff

Back of all Foundation cards

For the Delta Gamma Fraternity Housing Corporation businesscards, there is one front template. If you are in need of FraternityHousing Corporation business cards, please contact thecommunications team at the Delta Gamma Executive Officesat 614.481.8169.

Fraternity Housing Corporation business cardsThe Delta Gamma Fraternity Housing Corporation business cardsare standard size 3.5" w x 2.0" h. They are printed in the inkcolors Wave Navy and Anchor Red, with 100% Anchor Red beingthe primary color of this entity. The business cards are printed onCougar Opaque Natural, 80# card stock. The back of theFraternity Housing Corporation business cards have the full taglinecentered in 2-color Wave Navy and Anchor Red.



Fraternity Housing Corporation business cards consistprimarily of 100% Anchor Red with accents in 100%Wave Navy. Fraternity Housing Corporation cards are shownat 80% actual size.


Abby MyetteHousing Services Coordinator

614.481.8169 x [email protected]

Front Fraternity Housing Corporation staff


Mary Jo Devine CarverRegion 6 Housing Director

[email protected]

Front Fraternity Housing Corporation volunteer

Back of all Fraternity Housing Corporation cards


Fraternity envelopesThe Delta Gamma Fraternity envelope is a standard, pre-converted#10 envelope, size 9.5" w x 4.125" h. It is printed in the ink colorWave Navy. The envelope is printed on Cougar Opaque Natural,standard envelope paper stock.

MarginsPlace the mailing address beginning at 3.5" w x 2.0" h. Typesetthe text in Adobe Garamond, 11 pt type over 14 pt leading.

Font selectionIt is acceptable substitute Garamond for the Adobe Garamond seriffont if Adobe Garamond is not available. Additional fonts shouldnot be used without proper approval from the communicationsteam at Delta Gamma Executive Offices.

20

Fraternity envelope is shown at 60% actual size.

3250 RIVERSIDE DRIVECOLUMBUS, OHIO 432210397

Mrs. Joan A. Sample12345 Anywhere StreetCity, State 12345

2.0"height margin

3.5"width margin

Foundation envelopesDelta Gamma Foundation has two envelope templates (template#1 and template #2 thank you!) The Delta Gamma Foundationenvelopes are standard, pre-converted #10 envelopes, size9.5" w x 4.125" h. Each is printed in the ink color Wave Navy.Envelopes are printed on Cougar Opaque Natural, standardenvelope paper stock.

MarginsPlace the mailing address beginning at 3.5" w x 2.0" h. Typesetthe text in Adobe Garamond, 11 pt type over 14 pt leading.

Font selectionIt is acceptable substitute Garamond for the Adobe Garamondserif font if Adobe Garamond is not available. Additionalfonts should not be used without proper approval from thecommunications team at Delta Gamma Executive Offices.



Foundation envelopes are shown at 60% actual size.



2.0"height margin

3.5"width margin



Thank you!

2.0"height margin

3.5"width margin

Template #1

Template #2 thank you!


Notecards with matching envelopesDelta Gamma Fraternity, Foundation and Executive Offices eachhave one notecard and envelope template. The notecards can becustomized on the backside for each Fraternity Council andFoundation Board of Trustee member. Notecards are blank on thebackside for Executive Offices members. All notecards are blank onthe inside. If you are in need of notecards and matching envelopes,please contact the communications team at the Delta GammaExecutive Offices at 614.481.8169.

The Delta Gamma notecards are 5.5" w x 8.5" h flat, or finalsingle-folded size is 5.5" w x 4.25" h. Each notecard is printed inthe ink colors Wave Navy and Anchor Red on Cougar OpaqueNatural, 80# card stock. A2 size envelopes (5.75" w x 4.375" h)are printed on the Cougar Opaque Natural standard envelopepaper stock.

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All notecards and envelope are shown at 40% actual size.

Sharon Sauser MaloneDelta Gamma Fraternity President

Holly Pine Road Line Knoll Shores, North Carolina

[email protected]

Judith Van Scoyk BarnhartDelta Gamma Foundation Chairman

Whieldon LaneWorthington, Ohio

[email protected]

Fraternity notecardsCustomized back

Blank inside

fold fold fold

Foundation notecardsCustomized back

Blank inside

Back of all notecard envelopes

Executive Offices notecardsNo customized back

Blank inside

Mailing labelsDelta Gamma has one mailing label template for Fraternity andFoundation. It is important to follow these examples exactly.Use only the electronic art supplied on CD-ROM for thereproduction of the Delta Gamma full logo and elements.

The Delta Gamma labels are printed on the #5164 Averytemplate, white mailing labels, 6-up on a page. Actual sizeis 3.33" w x 6.0" h. Ink color is Wave Navy.

Typeset the text in Adobe Garamond, 11 pt type with14 pt leading. It is acceptable substitute Garamond for theAdobe Garamond serif font if Adobe Garamond is not available.

Additional fonts should not be used without proper approval fromthe communications team at Delta Gamma Executive Offices.



Labels are shown at 100% actual size.

Executive Offices, Fraternityand Fraternity Housing Corporation label

Foundation label

3250 Riverside Drive Columbus, OH 43221-0397

EXECUTIVE OFFICES

3250 Riverside Drive Columbus, OH 43221-0397

Delta Gamma Typeface Families

Consistent use of typography is essential to the Delta Gammaidentity. When used across all communication materials incombination, the three type families provide a uniformappearance, strengthening the voice of the brand personality.

If you hire or ask a volunteer or vendor to set up artwork, it istheir responsibility to purchase the fonts needed, unless fontscan be provided to them. If the Delta Gamma communicationsteam cannot provide the brand fonts, volunteers or vendors willbe required to purchase them. Additional fonts should not beused without proper approval from the communications team atDelta Gamma Executive Offices.

Headlines and main body copyUse Adobe Garamond or Avenir for main body copy incommunication pieces. Avoid using Snell Roundhand as bodycopy. Headlines in all caps and small caps are acceptable to usein the Adobe Garamond and Avenir font families only. It isacceptable to substitute Arial for the Avenir font family forheadlines and body copy on web and onscreen presentations.

When choosing a font for your business correspondencethrough letters or e-mails (NOT publication standards), youmay substitute Garamond for the Adobe Garamond serif font.For the sans serif font, you may substitute Arial for Avenir.

Typographical principles:• Minimize the number of type sizes and multiple face

combinations. An abundance of both will createconfusion. Simple is best and allows the eye to keyon certain areas consistently.

• When emphasis is required, select bolder weights of thetypeface or italic. Do not make the style bold or italic onthe toolbar or the style menu. Select the actual bold oritalic font name. Avoid ALL CAPS for emphasis withinbody copy.

• Standard body copy point size for business correspondence is10-12 pt type. In publications, standard body copy is 9-11pt type. These guidelines can be modified to 8-10 pt type aslong as the type is legible. Remember to keep your audiencein mind. Older audiences prefer to have larger point type oncommunication pieces. In general, it is best not go lowerthan 7 pt type for readability purposes.

Suggestions for purchasing fonts:The following web sites are suggestions on where to purchasethe Delta Gamma identity fonts:• http://www.adobe.com/type/• http://www.veer.com/• http://www.myfonts.com/

Purchase fonts according to the computer platform youwork on (Mac or Windows). To download and install, followthe instructions provided by the site fonts were purchased.

Snell RoundhandABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Regular]

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Bold]

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Black]

AvenirABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Roman]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Oblique]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Light]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [LightOblique]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Book]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [BookOblique]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Medium]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [MediumOblique]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Heavy]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [HeavyOblique]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Black]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [BlackOblique]

Adobe GaramondABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Roman]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Italic]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [SemiBold]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [SemiBold Italic]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Bold]ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [Bold Italic]

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Delta Gamma E-mail Signature

To ensure legibility and to maintain consistency within theDelta Gamma organization, use the following preferred signature template on all e-mail correspondence. Fontselection and type point size are specified in the template below.

E-mail body copyWhen choosing a font for your business correspondencethrough e-mails (NOT publication standards), you may substitute Arial for the Avenir sans serif font. E-mail body copyshould be set in 11 point Arial if Avenir is not available. Pleaseadjust your settings.

E-mail signatureYour Name here (12 point ArialBold) Your Title here (10 point Arial)

Delta Gamma Entity here (10 point Arial

Bold)

Street Address here (10 point Arial)

City, State, Zip here (10 point Arial)

Phone Number ext. XXX here (10 point Arial)

[email protected] here (10 point Arial)

www.deltagamma.org here (10 point Arial)

This message is intended only for the recipient. All

information contained in this e-mail is confidential

Delta Gamma information. Forward or copy at your

discretion. (8 point Arial)

Using the tagline in your e-mail signatureIf you choose to add the Delta Gamma tagline “for hope. forstrength. for life.” as a graphic element to your e-mail signature,please use the specified high resolution art on the CD-ROM(tagline_email_sig.gif ).

If you choose to use the tagline “for hope. for strength. for life.” oranother Delta Gamma motto as type on your e-mail signature, usethe Arial font in 14 pt type.


Example of Delta Gamma e-mail signature

Identity CD-ROM Contents

In this guide, you will find a CD-ROM that contains all of theDelta Gamma logos and graphic elements. The file format that ismost utilized for high end output by a publisher or printer is .eps.However, on the CD, there are also other formats of logos for youruse in various software applications you may have on your system.Here are a few rules-of-thumb to follow on choosing the formatthat will work best:

This format is a vector format that is most commonly used in highresolution output situations through page layout programs such asMicrosoft Publisher, Adobe InDesign and Quark Xpress. This file formatis also compatible to insert pictures through Microsoft Word, but thedesktop printer (or output device) must have a postscript driver for it toprint cleanly (without jagged edges). In this format, the logo can beenlarged and reduced without the loss of quality. Send this type offormat to printers, publishers, signage and promotional companies.Do not use this format for onscreen presentations.

This format is a raster format which means that the image is made up ofpixels or commonly referred to as a “bitmapped” image. Care should begiven when enlarging this image as it will tend to get blurry or pixilated.This format is compatible for most software applications that allowimporting or placing graphics. This is the preferred format for use onyour in-house desktop printers and does not require a postscript printdriver. Use this format for your in-house communications.

This format is a raster format which means that the image is made up ofpixels or commonly referred to as a “bitmapped” image. Care should begiven when enlarging this image as it will tend to get blurry or pixilated.This format is lower resolution than the two formats listed above. It isoften used for web applications and on-screen presentations and iscompatible with most software applications such as MicrosoftPowerPoint and the Microsoft Office Suite.

This format is a raster format which means that the image is made up ofpixels or commonly referred to as a “bitmapped” image. Care should begiven when enlarging this image as it will tend to get blurry or pixilated.This format is lower resolution than the .eps and .tif. It is often used forweb applications and on-screen presentations and will allow for atransparent background.

Format Description

[file name].eps

[file name].tif

[file name].jpg

[file name].gif

Note: The logos on the CD have been created in AdobeIllustrator CS2 for PC and MAC. The logos are made to beplaced or imported, rather than opened themselves unless adrawing program such as Illustrator or Corel Draw is available.

Please contact the communications team at the DeltaGamma Executive Offices for additional logos/graphic elements not included with this guide and assistancedeveloping your Delta Gamma communication materials.

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