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BRAND IDENTITY &DESIGN SYSTEM MANUAL

O F F I C E O F C O M M U N I C A T I O N S & M A R K E T I N G

ROBINSON.GSU.EDU/NEWS/COMMUNICATIONS04/09 edi t ion



1. Overview 3

2. Logo 4

3. Unit Branding Strategies 6

3. Graphic Elements 8

4. Design Examples 11 5. Stationery 16

6. FAQ 18

7. Sustainability, Paper & Printers 19

8. Contacts 19

Contents The Brand Identity & Design System Manual provides a

oundation or clear and consistent communication o the

Robinson College identity. Adhering to common standards

ensures that the college’s correct name appears on all ocial

Robinson communications and that the college has a common

“look and eel” throughout all mediums—publications, banners,

advertising, signage, letterhead, and business cards. This

publication includes guidelines or use o the Robinson College

logo including ocial colors and typeaces. It also includes

the ocial policies and standards or the design o Robinson

stationery, publications and other applications. The guidelines

have examples o commonly produced creative material that

will allow departments and units to easily develop materials

they need. Again, the goal is design consistency, but not bland

standardization.

The Oce o Communications and Marketing o the Robinson

College has the overall responsibility or making sure these

guidelines are ollowed. We ask that all collateral developed

by units within the Robinson College be sent to the Oce o

Communications and Marketing 48 hours in advance o it being

sent to a printer or posted on the Web site. Please send your

collateral to [email protected]

The guidelines will be added to and updated regularly. We thank

you or your cooperation in the matter.

J. Mack Robinson College o BusinessThe largest business school in the South and part o a major research institution, the J. Mack

Robinson College o Business at Georgia State University is located in Atlanta, an epicenter

o business and a gateway to the world. With programs on our continents and students rom150 countries, the College is both worldwide and world class. Its part-time MBA program is

ranked No. 5 in the nation and has been in the Top 10 or 13 consecutive years. The College

has 200 aculty, 7,400 students and 65,000 alumni. Noted or an emphasis on educating leaders,

the Robinson College and Georgia State have produced more o Georgia’s top executives with

graduate degrees than any other school in the nation.

B o i l e r P l a t e

The boiler plate should be eatured prominently on all publications where space permits.Inside the ront or back cover is the preerable location.



In the world o business schools, Georgia State’s J. Mack Robinson College o Business must compete locally,

regionally, nationally and internationally or rankings, excellent students and aculty, unding and philanthropic

donations. It is imperative that Robinson College’s visual identity elements be well-dened, distinguished and

enduring. The consistent and correct use o the graphic standards identiying the Robinson College, combinedwith its reputation or excellence, is how the college will be known. The guide is designed to build maximum

recognition through the consistent use o a logo system and color palette that always say J. Mack Robinson

College o Business.

A B O U T T H E M A N U A L

The brand standards manual gives you general guidelines or:- logo use

- color palette

- typography

- photography style

- basic design layout

The goal is design consistency, but not bland standardization. We have created examples o commonly produced creativematerial that will allow departments and units to easily develop material they need.

Consistent use o color, graphics, typeace and message help people quickly identiy and more clearly understand ourcollege and the university rom the thousands o images and messages that they receive each day.

Pay careul attention to guidelines on logo usage.

Be careul o color choices.

I you are designing materials or overseeing design you should be amiliar with this book.

Use the Oce o Communications and Marketing and University Relations as resources — we can help you leverage

the strong Robinson College brand to your advantage.

Why Graphic Standards?

Where can I ndthe guidelines online?robinson.gsu.edu/news/communicat



Logo

The J. Mack Robinson College o Business logo was designed to incorporate the Georgia State visual

identity while recognizing the College and its beneactor Mr. J. Mack Robinson. The revised logo highlights

the College’s name by placing it to the right o the university’s logo and emphasizing it with the univer-

sity’s blue color.

L O G O U S A G E T I P S

Do not modiy the logo to t a design idea — modiy the idea to t the logo. The proportional relationshipbetween the design mark and name is precise and must be maintained.

Size it appropriately to the layout; it doesn’t have to be huge. The message is more important than the logo.

In general, do not use the logo as a design element. For example, do not enlarge the logo to cover a whole page asa background element.

Respect the space around the logo, making sure it is visible in the design.

The logo is also available in black or black & white documents only.

The Georgia State University logo is a registered trademark protected by ederal law.

The fame graphic should never be manipulated and may not be reproduced in red. An authorized version o the

fame by itsel may be used when appropriate, such as on certain kinds o merchandise. The unction o this mark is

not that it can be read as the school’s initials, but that it is a strong visual symbol that is easily recognized, remem-bered and associated with Georgia State University.

An approved logo conguration should appear prominently on all publications, such as on the ront or back cover,in a size appropriate to the overall size o the document. The logo should also appear at the opening o a lm,video or ocial university Web site and on every print advertisement.

For guidelines on the use o the fame, seal and the mascot Pounce, reer to the University identity guidelines www2.gsu.edu/~wwwidg/about.tm or contact University Relations. Requests or University logos can bemade at this Web site.

Commercial use o the College logo must be negotiated and managed by Auxiliary Services.

How Do I Get the Logos? J. Mack Robinson College o Business logo as well as urther

guidance on its use, can be obtained rom the oce o

Communication and Marketing; contact Gary McKillips or

Diane Moore.

Did You Know?• Jpegs and gif les are great for

• Eps and tif les are best for pr



Full color : CMYK or 3 spot colors (PMS 404 grey, PMS 286 blue, PMS 186 red)

2 spot color: PMS 286 blue, PMS 186 red

1 spot color : PMS 286 blue

2 spot color reversed: white and PMS 186

red out o a dark color

1 spot color (white) reversed: out o a

dark color

Do NOT change the color o the

College name

Do NOT make the logo smaller

than 1.75” wide

Do NOT Reverse the logo out o a light

background

I M P R O P E R L O G O E X E C U T I O N :

C O R R E C T L O G O E X E C U T I O N :

University

Logo

College

“lock-up”

in blue

Do NOT use the gray logo on a dark color

Do NOT stretch the logo

Do NOT change the color o the ame



Unit Branding Strategies

U N I T B R A N D I N G I D E N T I T Y

In order or the College to maximize the impact o a single graphic identity, academic departments,administrative units, centers, institutes and programs are NOT permitted to have a unique logo. How do

these units represent themselves eectively in their communications?

Separating the department or unit name rom the logo allows or fexibility in displaying your name.Examples o executions are shown on the ollowing pages.

Unit

name

College

logo

The Proessional MBA> F A S T T R A C K Y O U R S U C C E S S

TOBY McCHESNEY

Director, Proessional MBA Program

[email protected]

O: 404.413.7050

M: 404.449.3678

Dual-degree Proessional MBA/MHA (Master o Health Administration)

Part-time MBA ranked 5th in the nation by U.S. News & World Report

Developed with Robinson’s highly regarded Institute o Health Administration

Begins in August 2009, seven-semester lockstep-cohort ormat

Classes meet every Monday evening and every other Wednesday evening

Curriculum accredited by the Commission on Accreditation o Healthcare

Management Education (CAHME)

>

>

>

>

>

>

New! Joint PMBA/MHA ProgramOered at GSU’s new Peachtree-Dunwoody Center

PROFESSIONAL MBA

> Managing in the Global Economy

> Negotiations> Marketing Management

MASTER OF HEALTH ADMINISTRATION

> Executive Leadership in Healthcare

> Health Inormation Systems> Strategic Management in Healthcare

C O U R S E H I G H L I G H T S

R O B I N S O N . G S U . E D U / P M B A> _



College

logo

Program

name

Headlin

E X C E P T I O N S

Unique logo treatments can be created or certain special cases such as events and conerences. Such logos shall be usedonly during the time in which the event takes place. Once the event goes away logo usage should also stop.

I a unit is sponsoring a conerence, the ollowing treatment may be used on conerence material to show the units nameas well as the college logo. This treatment will not become the unit’s identity and can only be used on that specic con-erence material.

Example o CEBCM treatment used or American

Marketing Association conerence sponsorship

Example o special event logos

For more inormation and to register,

visit execed.gsu.edu

to greater satisaction and productivity.your employees

COURSES BEGIN JAN. 15

EXECUTIVE EDUCATIONSPRING/SUMMER 2009

LEAD

Oering courses or:

managing employee under-perormance

the frst-time manager



Graphic Elements

C O L O R P A L E T T E

Pantone: PMS 286

CMYK: 100C 72M 0Y 0K

RGB: 0R 57G 166B

WEB: 0039A6 HTML

Pantone: PMS 186


RGB: 198R 12G 48B

WEB: C60C30 HTML

Pantone: PMS 289

CMYK: 100C 76M 10Y 65K

RGB: 0R 34G 68B

WEB: 002244 HTML

Pantone: PMS 651

CMYK: 40C 16M 1Y 2K

RGB: 155R 178G 206B

WEB: 9BB2CE HTML

Pantone: PMS 7534

CMYK: 4C 4M 13Y 8K

RGB: 215R 211G 199B

WEB: D7D3C7 HTML

Pantone: PMS 617

CMYK: 0C 2M 48Y 17K

RGB: 220R 206G 135B

WEB: DCCE87 HTML

Pantone: PMS 376

CMYK: 53C 0M 96Y 0K

RGB: 122R 184G 0B

WEB: 7AB800 HTML

Pantone: PMS 623


RGB: 157R 188G 176B

WEB: 9DBCB0 HTML

Pantone: PMS 7546

CMYK: 70C 43M 23Y 63K

RGB: 57R 74G 88B

WEB: 394A58 HTML

Pantone: PMS 477

CMYK: 25C 75M 73Y 68K

RGB: 93R 53G 38B

WEB: 5D3526 HTML

UNIVERSITY COLORS

BUSINESS SCHOOL SECONDARY COLORS

Pantone: PMS 404


RGB: 119R 111G 101B

WEB: 776F65 HTML

Two color levels:1. University colors – The ofcial colors o the university are blue (PMS 286) and white . Accent colors are

grey and red.

2. Robinson College secondary colors – complementary colors or print and web use

Strong use o the university blue is encouraged. The university red should play a secondary, minimal role.

Please exercise discretion in the use o the College secondary colors — they are there to accentuate the brandand are to be used in conjunction with the university colors, never by themselves.

Our design approach utilizes white space in the layout. Although not specied, white is a key color in the palette.

Did You Know?• On-screen color should alway

be RGB

• Any print materials should use

CMYK or PMS colors



T Y P O G R A P H Y

Adobe Gill Sans and ITC Usherwood are the University’s ocial onts.

Gill Sans is the primary ont to be used in print publications. I Gill Sans is not available, substitute Helvetica in itsplace. I ITC Usherwood is unavailable, substitute Times Roman in its place.

The university logo is created rom a special, modied ont. Individuals should never try to recreate the logo.

I you need to purchase the university onts, please purchase openace type which can be used on Macs or PCs.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdeghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Gill Sans

ITC Usherwood



Design Examples

E X P L A N A T I O N

Stringent layout guidelines have not been established, however you can see the general look and eel in the ex-

amples on the next ew pages.

Keep the design simple, clean and uncluttered. There is fexibility in the cover design and inside layout. Let strong,appealing photos and crisp, memorable messaging take the lead.

Remember that white space is a key element o design within this system.

D E S I G N M A N D AT O R I E S / S U G G E S T I O N S

The college logo must be used in a prominent spot on all material.

We encourage use o blue bar with 2 color reversed out logo. It works as an anchor or the page and provides aspace where the logo can be accented.

The fame graphic in a white circle can be used to draw the eye to a specic part o the page. It can be used to

highlight an area that you would like your reader drawn to. “www” should not be used or Web site addresses.

The College’s locations should appear on all printed material in the approved ormat shown on the ollowingpages.

The boiler plate should be eatured prominently on all publications where space permits. Inside the ront or back cover is the preerable location.

Examples o these treatments are shown on the ollowing pages.



N o n - P r o f t O r g .

U . S .

P o s t a g e

P a i d

A t l a n t a ,

G A

P e r m i t N o .

1 5 2

U n i v e r s i t y

P l a z a

A t l a n t a ,

G A 3

0 3 0 3 - 3 0 8 3

E X E C U T I V E E

D U C A T I O N

R E A L R E S U L T S

R E A L W O R L D

R E A L C O N N E C T I O N S

S P R I N G / S U M M E R 2 0 0 9

N A M E

A D D R E S S

C I T Y , S T A T E Z I P

E X A M P L E S

course cataog

EXECUTIVEEDUCATION

Real Results

Real WorldReal Connections

SPRING/SUMMER 2009 sel-mailer

B R O C H U R E

back cover

Covers should have minimal

copy. They should be clean –

an invitation or the audience

to learn more.

Locations have a standard setup and should be on piece

R O B I N S O N . G S U . E D U



0 9 - 0 6 7 7

YOUR EFFECTIVENESSas a manager is a skill as well as an art.

GEORGIA STATE UNIVERSITY

P.O. BOX 3989

ATLANTA, GA 30302-3989

Our programs ocus on concepts and methods that areproven to maximize business perormance:

These courses are taught at our new, convenient state-o-the-art Buckhead

Center, located in Tower Place 200. Robinson’s programs are taught by the

same award-winning proessors who have led our business school to a top-ve

national ranking.

Sign up online at

execed.gsu.edu or call 404/413-7300.

BUSINESS ANALYTICS FOR MANAGERS

March 10 - 11

PROJECT RISK MANAGEMENT

March 24

MINI MBA IN F INANCE AND ACCOUNTING

April 1 - 3 (part 1) & April 15 - 17 (part 2)

PROJECT BUDGETING AND COSTING April 7

CRIT ICAL TH INKING FOR DECIS ION MAKING

April 10 - 11

For more inormation and to register,

visit execed.gsu.edu

to make the most o business opportunities.

your skills

REGISTER NOW!

EXECUTIVE EDUC ATIONSPRING/SUMMER 2009

GROWOering courses or:

• Business Analytics for Managers• Mini MBA in Finance and Accounting

• Project Management

P O S T C A R D

back

Postcards need 5/8” clear on the

bottom or barcode clearance

J. Mack Robinson College of Business

cordially invite you and a guest to the 9

EVENT NAME

Honoring

Name

Name

Name

Date

Location

Reception: xx:00 p.m. v Dinner: xx:00 p.m.

RSVP to 404-413-xxxx by Date

Please indicate special dietary needs when replying.

Business Attire

I N V I T A T I O N Svertical at card

horizotal olded card

ront



N A M E T A G S

P O W E R P O I N T

Sewn tablecloths normally take4 weeks to deliver

When presenting with powerpoint always have a screensav

prepared with logo and event name. Avoid bluescreens as

deault background. The logo needs to be on the rst slide

B A N N E R

INSTITUTE OFINTERNATIONAL BUSINESS

T A B L E C L O T H

JOERicardsonMarketing Department



A DV O L U M E 1 8 , N U M B E R 1 — S P R I N G 2 0 0 9

> _R M I . G S U . E D U

A P U B L I C A T I O N O F T H E D E P A R T M E N T O F R I S K M A N A G E M E N T A N D I N S U R A N C E

CEAR: GEORGIA STATE’S NEW CENTERFOR RISK MANAGEMENT RESEARCH

The Department o Risk Management and Insurance (RMI) in the J. Mack Robinson College

o Business at Georgia State University announced the creation a new Center or the

Economic Analysis o Risk (CEAR) , the frst research center o its kind in the world. The

Center—developed as a partnership between the RMI Department, Georgia State’s Andrew

Young School o Policy Studies, the Federal Reserve Bank o Atlanta, and several other

academic units o the Robinson College o Business—will be physically located in Atlanta with

a virtual network o 100 economists and other researchers around the world, representing

such disciplines as mathematical fnance, computational methods, dynamic corporate fnance,

economics o contracting and macroeconomics. Funding or the project is internally generated

through a unique “Areas o Focus” program in which Georgia State University provides grants

to units based on the merit and potential impact o a project. The new CEAR initiative will be

unded at $1.4 million per year.

TOP 5 RANKED, AGAIN !C O N T E N T

Georgia State University’s RMI Department is again ranked

among the top fve programs o its kind by U.S. News & World

Report . Jumping up three spots rom last year’s ranking o seven,

the department’s undergraduate program is ourth best overall

in U.S. New’s 2009 survey o America ‘s Best Colleges released

in August. This marks the tenth consecutive year that the RMI

Department has been ranked in the top ten.

U.S. News & World Report has also ranked Robinson’s Flex MBA program

among the nation’s top fve or 2009, and top ten or 13 consecutive years. It’s undergraduate

program ranks 24th among public universities; 52nd overall.

MEET THE NEW RMI FACULTY

The RMI Department is proud to announce the addition o three new outstanding aculty

members. George H. Zanjani, a ormer senior economist with the Federal Reserve Bank o

New York, joined the aculty in June as an associate proessor o risk management and insurance.

Joining the department in August as an assistant proessor, Luz Rocio Sotomayor recently

received a PhD in mathematical fnance rom the University o Alberta, Canada. Elizabeth F.

Brown , an internationally recognized attorney, scholar, and law proessor, joined the RMI aculty

in January as an assistant proessor.

continued on page 9

CEAR: NEW RMI

RESEARCHCENTER

TOP 5RANKED, AGAIN

MEETTHE NEW

RMIFACULTY

FROMTHERMICHAIR,

RICHARD PHILLIPS

FROMTHE EFI CHAIR,

BRAD BROWN

RMI CONFERENCE

ONINSURANCE

REGULATION

NEW HIRE FOR

STUDENTS& ALUMNI

GSUNEWS

HONORSDAYAWARD

RECIPIENTS

ROBINSONNEWS

RESEARCHCORNER:

AJAYSUBRAMANIAN

FACULTYNEWS

NOTESFROM

THEBROWNBAG

SEMINARS

FULCROINSURANCE

RCBFACULTYEXPLORE

FINANCIALCRISIS

NEW CATLIN

SCHOLARSHIP

STUDENT& ALUMNI

NEWS

GEORGESDIONNE

WILLBENEXT

DISTINGUISHED

LECTURER

1

1

1

2

3

4

4

4

5

5

6

8

10

10

10

11

11

12

ROCIO SOTOMAYOR

GEORGE ZANJANI

ELIZABETH BROWN

continued on page 6

N E W S L E T T E R S

A l ph A R E T T A , BR O O K h A v E N, BU C K h E A D, DO W NT O W N, h E NR y C O U NT y , pE A C h T R E E –DU NW O O Dy

The Proessional MBA includes:

· The ability to specialize in an area o concentration while

maintaining a broader course o studies

· A 24-month curriculum with weekend and weeknight classes

· Conv eniently locate d, I-75 exit 218 behind the Henry Count y

Chamber o Commerce

· An MBA program that works around your schedule

· An excellent value or a top-tiered schoolrobinson.gsu.edu/pmba

KEEP ONE FOOT IN THE BOARDROOM

AND THE OTHER IN THE CLASSROOM.

P O S T E R



Stationery and Business Cards

Because they are universally used, stationery and business cards are the oundation o the visual identity program andmust adhere to identity guidelines. Artwork o all ocial stationery and business card ormats is created and maintained

in University Relations.

All stationery should be ordered through University Relations and printed with University Printing Services. Please call

x3025 to initiate an order. You will need your speed code, delivery address and quantity (orders come in boxes o 500).

L E T T E R H E A D A N D E N V E L O P E S

The College letterhead and envelopes print in blue, red and gray on white paper. A mailing address including a mail stop

code and phone number are required on letterhead. The ocial mailing address o most units has a mail stop codeassigned by and available through Auxiliary Services. The standard ormat o “Mail” and “Oce” is used to dierentiatethe mailing address rom a campus location. “Oce” inormation and ax numbers are optional on all stationery and

business cards.

To enhance the university’s proessional image, printed letterhead, not copies, should be used.

B U S I N E S S C A R D S

Cards are divided into two sides to accommodate numerous phone numbers and extensive titles. Titles align on the rightside under the name. Center, institute, department and unit names are printed on the let side under the “Mail” section.

“Oce” and “Fax” inormation are optional on business cards. Web site addresses do not contain “www.” “Dr.” should beused beore the name o an individual who holds a doctor o dental surgery, doctor o medicine, doctor o osteopathy, ordoctor o podiatric medicine degree, not beore the names o individuals who hold other types o doctoral degrees.

NameTitleExtra line

TEL 404/413-xxxx FAX 404/413-xxxx

EMAIL [email protected] robinson.gsu.edu/xxxxxxxxxxxx

MAIL

Center/Institute/DepartmentLine 2

PO Box xxxxAtlanta, GA 30302-xxxx

OFFICE

35 Broad Street, Suite xxxAtlanta, GA 30303

J . MACK

ROBINSONCOLLEGEOF BUS INESS

Faculty/Sta

2 lines or Unit names 4 lines available or titles



Georgia State University,a unit o the University System o Georgia, is an equal opportunity educational institution and is an equal opportunity/armative action employer.

D E P AR T M E N T /U N IT / IN ST IT U T E /C E N T E R

Maiing Address: P.O. Box xxxxxAtlanta GA 30302-xxxxx

In person:

35 Broad Street, Suite xxx,Atlanta GA 30303

Phone: 404/413-xxxxFax: 404/413-xxxxrobinson.gsu.edu/xxxxxxxxxxxxxxxx

Student NameMaster o xxxxxx xxxxxClass o xxxx

TEL 404/xxx-xxxx

EMAIL [email protected]

J. MACK

ROBINSONCOLLEGE

OF BUS INESS

Grad Students

DE P A RTM E N T X X X X X X X X X X X X X X

Op t ion a l ex tra l i n eP.O. Box xxxxAt l an ta GA 3 0 3 0 2 -x x x x

Did You Know?Graduate students have a unique set-up or

business cards. Contact _______________

or inormation or ordering.

Letterhead

Envelope



FAQS

Q: When does the Brand Identity and Design SystemManual take eect?

A: The new brand identity should be implemented immedi-

ately or new projects.

Q: Does our department need to order new stationeryand business cards?

A: No. You may fnish using your current supplies beore

ordering materials with the new logo.

Q: How do I order new business cards and stationery?A: Contact Shahidah Abdulrahman in University Relations

at x3025. Please provide the speed code you would like

charged, the delivery address and the quantity o each

item you need (they come in boxes o 500).

Q: How do graduate students order business cards?A: Contact __________

Q: Can I have print on both sides o my business card?

A: This is allowed in special cases. Please contact

Gary McKillips.

Q: Where can I obtain a hard copy o the Brand Identity

and Design System Manual?A: Hard copies are kept at the Robinson College Ofce

o Communications and Marketing.

Q: How will I be notied o updates to the Brand Identityand Design System Manual?

A: You will be notifed by email as updates occur. A pd

o the most current Brand Identity and Design System

Manual will be available on-line at robinson.gsu.edu/news.communications

Q: How do I download the new logo?A: Contact Gary McKillips or Diane Moore o the Robinson

College Ofce o Communications and Marketing.

Q: Can I create a logo or my event or conerence?A: Yes. An event or conerence may have its own identity as

long as the event/conerence is or a limited time period

and does not stay active indefnitely.

Q: Can the name o a department, center, or program beadded to the new logo?

A: No. The name o a department, center or program must

be distinctly separate rom the logo.

Q: My department/center/institute/program is reallyspecial. Can I create a logo or it?

A: No. Please contact Gary McKillips or Ellen Powell to

discuss your needs.

Q: I know other people need to ollow the guidelines,but do I?

A: Yes.

Q: Can I design collateral pieces mysel?A: Yes. Please adhere to the guidelines set orth in the Brand

Identity & Design System Manual.

Q: I I design collateral, does it need to be approved by thecollege?

A: The Ofce o Communications and Marketing would like

to see a copy o all collteral at least 48 hours prior toproduction as well as receive a copy o the fnal output.

Q: Can we use external vendors to create collateral?

A: Yes. You may contact Gary McKillips or Diane Moore or

recommendations.

Q: How do I access the Robinson College Photo Library?

A: Contact Diane Moore or Gary McKillips.

Q: Are there exceptions to Graphic Standards?

A: Almost never. On occasion, production issues, unusual

ormats or very unique circumstances require a deviation

rom Graphic Standards, but that is extremely rare and

must be approved by Communication and Marketing.

Q: How do I have a photo made?A: Contact Meg Buscema o University Relations at x1368

or [email protected].

Q: How do I produce collateral?A: I you would like help designing your material, University

Relations can help you. Contact Ellen Powell at x1352

or Renata Irving at x1363 to discuss the scope o your project and pricing.

Q: Where do I nd inormation on the correct use o theuniversity fame, mascot and logos.

A: Please reer to the university’s visual identity guide online

at http://www2.gsu.edu/~wwwidg/about.html.



Sustainability, Paper & Printers

Contact Inormation

W H AT I S T H E F O R E S T S T E WA R D S H I P C O U N C I L ?

FSC is an independent, non-governmental, not-or-prot organization established to promote the responsible management

o the world’s orests. It provides standard setting, trademark assurance and accreditation services or companies and

organizations interested in responsible orestry. Products carrying the FSC label are independently certied to assureconsumers that they come rom orests that are managed to meet the social, economic and ecological needs o presentand uture generations. FSC has oces in more than 45 countries. Visit www.sc.org or more inormation.

In eorts to improve our carbon ootprint, we recommend using FSC-certied papers as well as printers.

For paper and printers recommendations, please contact the Oce o Communications and Marketing or Renata Irving i

University Relations at x1368 or [email protected].

COMMUNICATION AND MARKETINGBrian BartonSenior Director o Communications & Marketing

[email protected]

404/413-7083

Gary McKillips

Director o Communications & Marketing

[email protected]

404/413-7077

Diane MoorePublic Relations Specialist

[email protected]

404/413-7079

Tangela Johnson

Public Relations Specialist

[email protected]

404/13-7080

Beth Trotman

College Website Coordinator

[email protected]

404/413-7099

UNIVERSITY RELATIONSEllen PowellDirector o Branding and Creative Services

[email protected]

404/413-1352

Renata Irving,

Print Production Supervisor

[email protected]

404/413-1363

Shahidah AbdulrahmanAdministrative Coordinator (stationery orders)

[email protected]

404/413-3025

Meg Buscema

Photography Supervisor

[email protected]

404/413-1368



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brand id design manual

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