brand hong kong guidelines

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Brand Hong Kong Guidelines

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  • BRAND HONG KONG GUIDELINES

  • S E C T I O N A

    Brand Hong Kong Logo

    A.1 Signature Elements

    A.2 Primary Signature

    A.3 Primary Signature without Brandline

    A.4 Secondary Signature

    A.5 Dragon Symbol

    A.6 Logotype & Brandline

    A.7 Colour Palette

    A.8 Colour Guide Full Colour Version

    A.9 Colour Guide Other Versions

    A.10 Background Colours Full Colour Version

    A.11 Background Colours Single Colour Version

    A.12 Incorrect Usage

    A.13 Typeface

  • BRAND HONG KONG LOGO

    A.1 | Signature Elements

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    The Brand Hong Kong Signature comprises of three elements:

    The Brand Hong Kong logotype

    The Brandline

    The Dragon symbol with extending ribbon graphic

    All elements are set in fixed format and proportion. They must not be altered in anyway.

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    BRAND HONG KONG GUIDELINES

  • A.2 | Primary Signature

    Whenever possible, use the primary version of the Brand Hong Kong Logo as shown. The primary signature is the full colour Dragon with the logotype and brandline, used in horizontal format.

    The single language version, either Chinese or English, is preferred for primary usage. If the usage of a single language version cannot be understood by the target audience, the bilingual version can be used.

    Bilingual Version Minimum Size

    English Version Minimum Size

    40mm

    Chinese Version Minimum Size

    40mm

    100mm

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

  • A.3 | Primary Signature without Brandline

    The primary signature can also be used without the brandline.

    30mm

    30mm

    English Version Minimum Size

    30mm

    Chinese Version Minimum Size

    Bilingual Version Minimum Size

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

  • A.4 | Secondary Signature

    Version A Version BWhen horizontal lock-up is not practical for your graphic requirements, a secondary signature can be used.

    The secondary signatures can also be used without the brandline.1

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    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

  • A.5 | Dragon Symbol

    The Dragon symbol may be used on its own in special circumstances to fit specific design purposes.

    The Dragon symbol with standard ribbon graphic

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    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

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  • A.6 | Logotype & Brandline

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

    The Brand Hong Kong logotype & Brandline may be used on its own in special circumstances to fit specific design purposes. The acceptable versions of Brand Hong Kong logotype & Brandline are shown on the left.

    The English version

    The Chinese version

    The Bilingual version

    Logotype & Brandline appear on red background

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    Logotype & Brandline appear on black background

  • A.7 | Colour Palette

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

    Primary Colour Palette

    PMS485C

    Process Colour100M 100Y

    RGB ValueR: 255 G: 0 B: 0

    Black

    Process Colour100K

    RGB ValueR: 0 G: 0 B: 0

    Secondary Colour Palette

    PMS 254C

    Process Colour40C 100M

    RGB ValueR: 152 G: 55 B: 142

    PMS Process Cyan C

    Process Colour100C

    RGB ValueR: 43 G: 170 B: 225

    PMS 369C

    Process Colour70C 100Y

    RGB ValueR: 111 G: 190 B: 68

    PMS 382C

    Process Colour25C 100Y

    RGB ValueR: 203 G: 219 B: 42

    PMS 144C

    Process Colour55M 100Y

    RGB ValueR: 248 G: 152 B: 56

  • A.8 | Colour Guide Full Colour Version

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

    The logo should, whenever possible, be reproduced in full colour on a white background. 4 colours printing is the preferred option and should be used as often as possible because only these inks can reproduce the full brightness of the signature colours.

    Solid colours can be used if gradient colour is not possible.

    100C 40C100M

    40M100Y

    100M100Y

    40c100M

    10C100M

    40M100Y

    100M100Y

    100K

    100M100Y

    20C100Y

    100C100Y

    100C100M

    Full-Colour Version (Process Colour Gradient)

    Black

    PMS 485C

    PMS 485C

    Process Cyan C PMS 382C PMS 144C PMS 254C

    Full-Colour Version (Solid Colour)

  • A.9 | Colour Guide Other Versions

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

    Alternative colour application can be used if the full-colour logo cannot be created.Two-Colour Version

    Single-Colour Version

    Black & White Version

    Black

    PMS 485C

    PMS 485C

    Black

    PMS 485C

  • A.10 | Background Colours Full Colour Version

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

    The primary background colours of Brand Hong Kong are White and Black.

    Full-Colour Version on Primary Background Colour (white)

    Full-Colour Version on Primary Background Colour (black)

  • A.11 | Background Colours Single Colour Version

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

    Single-colour logo can be used on colour backgrounds.

    Single-Colour Version on PMS 485C Single-Colour Version on PMS 144C

    Single-Colour Version on PMS 382CSingle-Colour Version on PMS 254C

    Single-Colour Version on PMS 369C Single-Colour Version on PMS Process Cyan C

  • A.12 | Incorrect Usage

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

    The Brand Hong Kong logo must always be applied thoughtfully, carefully and appropriately. The examples on this page illustrates incorrect usage of the logo.

    Never flip the dragon symbol.

    Never reposition and resize the elements. Never rearrange the colour gradation of the symbol.

    Never change the typography in the signature.

    Never apply special effect on the signature

    Never place any other graphic device around the signature.

    Never reproduce the signature on textured or complex background. Never create an outline around the signature.

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  • A.13 | Typeface

    BRAND HONG KONG GUIDELINES

    BRAND HONG KONG LOGO

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&?!;:~"/()[]+-=

    Trade Gothic LH Extended

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&?!;:~"/()[]+-=

    Trade Gothic LH Bold Extended

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&?!;:~"/()[]+-=

    Trade Gothic Light

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&?!;:~"/()[]+-=

    Trade Gothic Medium

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&?!;:~"/()[]+-=

    Trade Gothic Bold No.2

    !"#$%'(

    !"#!$%#&'

    !"#$%"&'

    !"#$%'(

  • S E C T I O N B

    Supergraphic

    B.1 Version 1 (Dragon Symbol with

    Circular Ribbon Graphic)

    B.2 Version 2 (Dragon Symbol with

    Circular Ribbon & Icons Graphic)

    B.3 Version 3 (Dragon Symbol with

    Ribbon & Icons Graphic)

    B.4 Version 4 (Icons Graphic within

    Dragon Symbol

    B.5 Icons in colours

    B.6 Icons in black

  • B.1 | Dragon Symbol with Circular Ribbon Graphic

    BRAND HONG KONG GUIDELINES

    SUPERGRAPHIC

  • B.2 | Dragon Symbol with Circular Ribbon & Icons Graphic

    BRAND HONG KONG GUIDELINES

    SUPERGRAPHIC

  • B.3 | Dragon Symbol with Ribbon & Icons Graphic

    BRAND HONG KONG GUIDELINES

    SUPERGRAPHIC

  • B.4 | Icons Graphic within Dragon Symbol

    BRAND HONG KONG GUIDELINES

    SUPERGRAPHIC

  • B.5 | Icons in colours

    BRAND HONG KONG GUIDELINES

    SUPERGRAPHIC

  • B.6 | Icons in black

    BRAND HONG KONG GUIDELINES

    SUPERGRAPHIC