brand hong kong guidelines

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BRAND HONG KONG GUIDELINES

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Brand Hong Kong Guidelines

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Page 1: Brand Hong Kong Guidelines

BRAND HONG KONG GUIDELINES

Page 2: Brand Hong Kong Guidelines

S E C T I O N A

Brand Hong Kong Logo

A.1 Signature Elements

A.2 Primary Signature

A.3 Primary Signature without Brandline

A.4 Secondary Signature

A.5 Dragon Symbol

A.6 Logotype & Brandline

A.7 Colour Palette

A.8 Colour Guide – Full Colour Version

A.9 Colour Guide – Other Versions

A.10 Background Colours – Full Colour Version

A.11 Background Colours – Single Colour Version

A.12 Incorrect Usage

A.13 Typeface

Page 3: Brand Hong Kong Guidelines

BRAND HONG KONG LOGO

A.1 | Signature Elements

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The Brand Hong Kong Signature comprises of three elements:

The Brand Hong Kong logotype

The Brandline

The Dragon symbol with extending ribbon graphic

All elements are set in fixed format and proportion. They must not be altered in anyway.

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BRAND HONG KONG GUIDELINES

Page 4: Brand Hong Kong Guidelines

A.2 | Primary Signature

Whenever possible, use the primary version of the Brand Hong Kong Logo as shown. The primary signature is the full colour Dragon with the logotype and brandline, used in horizontal format.

The single language version, either Chinese or English, is preferred for primary usage. If the usage of a single language version cannot be understood by the target audience, the bilingual version can be used.

Bilingual Version Minimum Size

English Version Minimum Size

40mm

Chinese Version Minimum Size

40mm

100mm

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

Page 5: Brand Hong Kong Guidelines

A.3 | Primary Signature without Brandline

The primary signature can also be used without the brandline.

30mm

30mm

English Version Minimum Size

30mm

Chinese Version Minimum Size

Bilingual Version Minimum Size

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

Page 6: Brand Hong Kong Guidelines

A.4 | Secondary Signature

Version A Version BWhen horizontal lock-up is not practical for your graphic requirements, a secondary signature can be used.

The secondary signatures can also be used without the brandline.1

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BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

Page 7: Brand Hong Kong Guidelines

A.5 | Dragon Symbol

The Dragon symbol may be used on its own in special circumstances to fit specific design purposes.

The Dragon symbol with standard ribbon graphic

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BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

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Page 8: Brand Hong Kong Guidelines

A.6 | Logotype & Brandline

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

The Brand Hong Kong logotype & Brandline may be used on its own in special circumstances to fit specific design purposes. The acceptable versions of Brand Hong Kong logotype & Brandline are shown on the left.

The English version

The Chinese version

The Bilingual version

Logotype & Brandline appear on red background

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Logotype & Brandline appear on black background

Page 9: Brand Hong Kong Guidelines

A.7 | Colour Palette

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

Primary Colour Palette

PMS485C

Process Colour100M 100Y

RGB ValueR: 255 G: 0 B: 0

Black

Process Colour100K

RGB ValueR: 0 G: 0 B: 0

Secondary Colour Palette

PMS 254C

Process Colour40C 100M

RGB ValueR: 152 G: 55 B: 142

PMS Process Cyan C

Process Colour100C

RGB ValueR: 43 G: 170 B: 225

PMS 369C

Process Colour70C 100Y

RGB ValueR: 111 G: 190 B: 68

PMS 382C

Process Colour25C 100Y

RGB ValueR: 203 G: 219 B: 42

PMS 144C

Process Colour55M 100Y

RGB ValueR: 248 G: 152 B: 56

Page 10: Brand Hong Kong Guidelines

A.8 | Colour Guide – Full Colour Version

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

The logo should, whenever possible, be reproduced in full colour on a white background. 4 colours printing is the preferred option and should be used as often as possible because only these inks can reproduce the full brightness of the signature colours.

Solid colours can be used if gradient colour is not possible.

100C 40C100M

40M100Y

100M100Y

40c100M

10C100M

40M100Y

100M100Y

100K

100M100Y

20C100Y

100C100Y

100C100M

Full-Colour Version (Process Colour Gradient)

Black

PMS 485C

PMS 485C

Process Cyan C PMS 382C PMS 144C PMS 254C

Full-Colour Version (Solid Colour)

Page 11: Brand Hong Kong Guidelines

A.9 | Colour Guide – Other Versions

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

Alternative colour application can be used if the full-colour logo cannot be created.Two-Colour Version

Single-Colour Version

Black & White Version

Black

PMS 485C

PMS 485C

Black

PMS 485C

Page 12: Brand Hong Kong Guidelines

A.10 | Background Colours – Full Colour Version

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

The primary background colours of Brand Hong Kong are White and Black.

Full-Colour Version on Primary Background Colour (white)

Full-Colour Version on Primary Background Colour (black)

Page 13: Brand Hong Kong Guidelines

A.11 | Background Colours – Single Colour Version

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

Single-colour logo can be used on colour backgrounds.

Single-Colour Version on PMS 485C Single-Colour Version on PMS 144C

Single-Colour Version on PMS 382CSingle-Colour Version on PMS 254C

Single-Colour Version on PMS 369C Single-Colour Version on PMS Process Cyan C

Page 14: Brand Hong Kong Guidelines

A.12 | Incorrect Usage

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

The Brand Hong Kong logo must always be applied thoughtfully, carefully and appropriately. The examples on this page illustrates incorrect usage of the logo.

Never flip the dragon symbol.

Never reposition and resize the elements. Never rearrange the colour gradation of the symbol.

Never change the typography in the signature.

Never apply special effect on the signature

Never place any other graphic device around the signature.

Never reproduce the signature on textured or complex background. Never create an outline around the signature.

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Page 15: Brand Hong Kong Guidelines

A.13 | Typeface

BRAND HONG KONG GUIDELINES

BRAND HONG KONG LOGO

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=

Trade Gothic LH Extended

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=

Trade Gothic LH Bold Extended

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=

Trade Gothic Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=

Trade Gothic Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=

Trade Gothic Bold No.2

!"#$%&#'(

!"#!$%#&'

!"#$%"&'

!"#$%&#'(

Page 16: Brand Hong Kong Guidelines

S E C T I O N B

Supergraphic

B.1 Version 1 (Dragon Symbol with

Circular Ribbon Graphic)

B.2 Version 2 (Dragon Symbol with

Circular Ribbon & Icons Graphic)

B.3 Version 3 (Dragon Symbol with

Ribbon & Icons Graphic)

B.4 Version 4 (Icons Graphic within

Dragon Symbol

B.5 Icons in colours

B.6 Icons in black

Page 17: Brand Hong Kong Guidelines

B.1 | Dragon Symbol with Circular Ribbon Graphic

BRAND HONG KONG GUIDELINES

SUPERGRAPHIC

Page 18: Brand Hong Kong Guidelines

B.2 | Dragon Symbol with Circular Ribbon & Icons Graphic

BRAND HONG KONG GUIDELINES

SUPERGRAPHIC

Page 19: Brand Hong Kong Guidelines

B.3 | Dragon Symbol with Ribbon & Icons Graphic

BRAND HONG KONG GUIDELINES

SUPERGRAPHIC

Page 20: Brand Hong Kong Guidelines

B.4 | Icons Graphic within Dragon Symbol

BRAND HONG KONG GUIDELINES

SUPERGRAPHIC

Page 21: Brand Hong Kong Guidelines

B.5 | Icons in colours

BRAND HONG KONG GUIDELINES

SUPERGRAPHIC

Page 22: Brand Hong Kong Guidelines

B.6 | Icons in black

BRAND HONG KONG GUIDELINES

SUPERGRAPHIC