Brand Hong Kong Guidelines

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Brand Hong Kong Guidelines

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<ul><li><p>BRAND HONG KONG GUIDELINES</p></li><li><p>S E C T I O N A</p><p>Brand Hong Kong Logo</p><p>A.1 Signature Elements</p><p>A.2 Primary Signature</p><p>A.3 Primary Signature without Brandline</p><p>A.4 Secondary Signature</p><p>A.5 Dragon Symbol</p><p>A.6 Logotype &amp; Brandline</p><p>A.7 Colour Palette</p><p>A.8 Colour Guide Full Colour Version</p><p>A.9 Colour Guide Other Versions</p><p>A.10 Background Colours Full Colour Version</p><p>A.11 Background Colours Single Colour Version</p><p>A.12 Incorrect Usage</p><p>A.13 Typeface</p></li><li><p>BRAND HONG KONG LOGO</p><p>A.1 | Signature Elements</p><p>1</p><p>2</p><p>3</p><p>1</p><p>2</p><p>3</p><p>The Brand Hong Kong Signature comprises of three elements:</p><p> The Brand Hong Kong logotype</p><p> The Brandline</p><p> The Dragon symbol with extending ribbon graphic</p><p>All elements are set in fixed format and proportion. They must not be altered in anyway.</p><p>1</p><p>2</p><p>3</p><p>BRAND HONG KONG GUIDELINES</p></li><li><p>A.2 | Primary Signature</p><p>Whenever possible, use the primary version of the Brand Hong Kong Logo as shown. The primary signature is the full colour Dragon with the logotype and brandline, used in horizontal format.</p><p>The single language version, either Chinese or English, is preferred for primary usage. If the usage of a single language version cannot be understood by the target audience, the bilingual version can be used. </p><p>Bilingual Version Minimum Size</p><p>English Version Minimum Size</p><p>40mm</p><p>Chinese Version Minimum Size</p><p>40mm</p><p>100mm</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p></li><li><p>A.3 | Primary Signature without Brandline</p><p>The primary signature can also be used without the brandline.</p><p>30mm</p><p>30mm</p><p>English Version Minimum Size</p><p>30mm</p><p>Chinese Version Minimum Size</p><p>Bilingual Version Minimum Size</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p></li><li><p>A.4 | Secondary Signature</p><p>Version A Version BWhen horizontal lock-up is not practical for your graphic requirements, a secondary signature can be used.</p><p> The secondary signatures can also be used without the brandline.1</p><p>1</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p></li><li><p>A.5 | Dragon Symbol</p><p> The Dragon symbol may be used on its own in special circumstances to fit specific design purposes.</p><p> The Dragon symbol with standard ribbon graphic</p><p>1</p><p>2</p><p>2</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>1</p></li><li><p>A.6 | Logotype &amp; Brandline</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>The Brand Hong Kong logotype &amp; Brandline may be used on its own in special circumstances to fit specific design purposes. The acceptable versions of Brand Hong Kong logotype &amp; Brandline are shown on the left.</p><p> The English version</p><p> The Chinese version</p><p> The Bilingual version </p><p>Logotype &amp; Brandline appear on red background</p><p>1</p><p>2</p><p>3</p><p>1</p><p>1 1 3</p><p>2</p><p>3</p><p>2 3</p><p>Logotype &amp; Brandline appear on black background</p></li><li><p>A.7 | Colour Palette</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>Primary Colour Palette</p><p>PMS485C</p><p>Process Colour100M 100Y</p><p>RGB ValueR: 255 G: 0 B: 0</p><p>Black</p><p>Process Colour100K</p><p>RGB ValueR: 0 G: 0 B: 0</p><p>Secondary Colour Palette</p><p>PMS 254C</p><p>Process Colour40C 100M</p><p>RGB ValueR: 152 G: 55 B: 142</p><p>PMS Process Cyan C</p><p>Process Colour100C</p><p>RGB ValueR: 43 G: 170 B: 225</p><p>PMS 369C</p><p>Process Colour70C 100Y</p><p>RGB ValueR: 111 G: 190 B: 68</p><p>PMS 382C</p><p>Process Colour25C 100Y</p><p>RGB ValueR: 203 G: 219 B: 42</p><p>PMS 144C</p><p>Process Colour55M 100Y</p><p>RGB ValueR: 248 G: 152 B: 56 </p></li><li><p>A.8 | Colour Guide Full Colour Version</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>The logo should, whenever possible, be reproduced in full colour on a white background. 4 colours printing is the preferred option and should be used as often as possible because only these inks can reproduce the full brightness of the signature colours.</p><p>Solid colours can be used if gradient colour is not possible.</p><p>100C 40C100M</p><p>40M100Y</p><p>100M100Y</p><p>40c100M</p><p>10C100M</p><p>40M100Y</p><p>100M100Y</p><p>100K</p><p>100M100Y</p><p>20C100Y</p><p>100C100Y</p><p>100C100M</p><p>Full-Colour Version (Process Colour Gradient)</p><p>Black</p><p>PMS 485C</p><p>PMS 485C</p><p>Process Cyan C PMS 382C PMS 144C PMS 254C</p><p>Full-Colour Version (Solid Colour)</p></li><li><p>A.9 | Colour Guide Other Versions</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>Alternative colour application can be used if the full-colour logo cannot be created.Two-Colour Version</p><p>Single-Colour Version</p><p>Black &amp; White Version</p><p>Black</p><p>PMS 485C</p><p>PMS 485C</p><p>Black</p><p>PMS 485C</p></li><li><p>A.10 | Background Colours Full Colour Version</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>The primary background colours of Brand Hong Kong are White and Black.</p><p>Full-Colour Version on Primary Background Colour (white)</p><p>Full-Colour Version on Primary Background Colour (black)</p></li><li><p>A.11 | Background Colours Single Colour Version</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>Single-colour logo can be used on colour backgrounds.</p><p>Single-Colour Version on PMS 485C Single-Colour Version on PMS 144C</p><p>Single-Colour Version on PMS 382CSingle-Colour Version on PMS 254C</p><p>Single-Colour Version on PMS 369C Single-Colour Version on PMS Process Cyan C</p></li><li><p>A.12 | Incorrect Usage</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>The Brand Hong Kong logo must always be applied thoughtfully, carefully and appropriately. The examples on this page illustrates incorrect usage of the logo.</p><p> Never flip the dragon symbol.</p><p> Never reposition and resize the elements. Never rearrange the colour gradation of the symbol.</p><p> Never change the typography in the signature.</p><p> Never apply special effect on the signature</p><p> Never place any other graphic device around the signature.</p><p> Never reproduce the signature on textured or complex background. Never create an outline around the signature.</p><p>1</p><p>2</p><p>3</p><p>4</p><p>5</p><p>6</p><p>7</p><p>8</p><p>1 2</p><p>3 4</p><p>7 8</p><p>5 6</p></li><li><p>A.13 | Typeface</p><p>BRAND HONG KONG GUIDELINES</p><p>BRAND HONG KONG LOGO</p><p>ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&amp;?!;:~"/()[]+-=</p><p>Trade Gothic LH Extended</p><p>ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&amp;?!;:~"/()[]+-=</p><p>Trade Gothic LH Bold Extended</p><p>ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&amp;?!;:~"/()[]+-=</p><p>Trade Gothic Light</p><p>ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&amp;?!;:~"/()[]+-=</p><p>Trade Gothic Medium</p><p>ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $@#%&amp;?!;:~"/()[]+-=</p><p>Trade Gothic Bold No.2</p><p>!"#$%'(</p><p>!"#!$%#&amp;'</p><p>!"#$%"&amp;'</p><p>!"#$%'(</p></li><li><p>S E C T I O N B</p><p>Supergraphic </p><p>B.1 Version 1 (Dragon Symbol with </p><p> Circular Ribbon Graphic)</p><p>B.2 Version 2 (Dragon Symbol with </p><p> Circular Ribbon &amp; Icons Graphic)</p><p>B.3 Version 3 (Dragon Symbol with </p><p> Ribbon &amp; Icons Graphic)</p><p>B.4 Version 4 (Icons Graphic within</p><p> Dragon Symbol</p><p>B.5 Icons in colours</p><p>B.6 Icons in black</p></li><li><p>B.1 | Dragon Symbol with Circular Ribbon Graphic</p><p>BRAND HONG KONG GUIDELINES</p><p>SUPERGRAPHIC </p></li><li><p>B.2 | Dragon Symbol with Circular Ribbon &amp; Icons Graphic</p><p>BRAND HONG KONG GUIDELINES</p><p>SUPERGRAPHIC </p></li><li><p>B.3 | Dragon Symbol with Ribbon &amp; Icons Graphic</p><p>BRAND HONG KONG GUIDELINES</p><p>SUPERGRAPHIC </p></li><li><p>B.4 | Icons Graphic within Dragon Symbol</p><p>BRAND HONG KONG GUIDELINES</p><p>SUPERGRAPHIC </p></li><li><p>B.5 | Icons in colours</p><p>BRAND HONG KONG GUIDELINES</p><p>SUPERGRAPHIC </p></li><li><p>B.6 | Icons in black</p><p>BRAND HONG KONG GUIDELINES</p><p>SUPERGRAPHIC </p></li></ul>