brand guidelines - skycoin...brand identity. a bunch of logo no’s don’t use the cloud with a...
TRANSCRIPT
BrandGuidelinesv!."
Ourlogo
"
x xxx
x
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2x
4x
!"pxx$"pxHorizontal
x 2x2x xx xx
x
x
2x
2x
4x
Vertical %"pxx$&px
x
2x
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x 4x
'(pxx'"pxCloudOnly
Lockups MinimumSize
Ourlogohasperfectmathematicalproportions,
whereXistheradiusofthecirclesthatmakeup
theSkycoincloud.Therearethreelogolockups
andaminimumsizeforeach.
Lockups,clearspace,andminimumsizerequirements.
Ourlogo—"
Ourlogohasthreecolorvariations.
Colorvariations
Blue&White:Usewhenondarkbackgroundcolors.
White&White:Usewhenonourprimarybluebackgroundcolororimage.
Blue&Black:Usewhenonalightbackgroundcolors.
Ourlogo—"
It’simportantthatourlogoonlybeusedinthecorrectwayastokeepaconsistentbrandidentity.
Abunchoflogono’s
Don’tusethecloudwithasolidfill.
Don’tputadropshadowonthelogo.
Don’tuseablackversionofourlogo,thoughthereareafewexceptions(ie:packaging).
Don’tuseanycolorotherthanourprimaryblueorwhiteasthecolorofthecloud.
Don’tmesswiththelogotype.
SKYCOIN
Don’tusethecolorversionofthelogooncolorbackgrounds.
Don’tputthelogoonaslant. Don’tputthecolorversionofourlogoonanimage.
Don’tusealternativelockupsofourlogo.
Ourlogo—"
Ourcolors
"
PrimaryBlue"##$%FF "##C&FF
LightBlue"FFC'%(Gold(Accents)
"##$%FFto"##C&FFPrimaryGradient
"FF##)ERed(Error)
"##DF*#Green(Success)
Primarycolors
Black,grays,andwhites
Validationcolors
Theseareourcolors.Theremaybeothercolorswediscoverusecasesforinthefuture,butfornow,thisisit.
Colorvariations
#F7F
7F7
(2%
)
#EFF
0F0
(5%
)
#CEC
FD0
(20%
)
#8C
8E91
(50
%)
OurBlack OurWhite TrueWhite"'E%%%$ "FBFBFB "FFF
#8C
8E91
(50
%)
#4A4
D51
(20
%)
#222
62B
(2%
)
#292
D32
(5%
)
Ourcolors—"
Ourfonts
"
SkycoinSans
BoldRegular
AaBbCc"#$AaBbCc"#$Thequickbrownfoxjumpedoverthelazydog.
Thequickbrownfoxjumpedoverthelazydog.
"#$%&'()*+!@?&(),.;\/"#$%&'()*+!@?&(),.;\/
Inconsolata
Bold Regular
AaBbCc 123 AaBbCc 123The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog.
1234567890 !@?&(),.;\/ 1234567890 !@?&(),.;\/
Weonlyhavetwofonts.
OurgeneralpurposefontisSkycoinSans,whichisamodifiedversionofBrown.
Oursecondfontisamonospacedfontforuseincodeexamples.
Ourfontfamily
Ourfonts—*
ThisisanH"headlineThisisanH#headlineLoremipsumdolorsitamet,consecteturadipiscingelit.Donecvitaeeratfeugiat,blandittortornec,lobortisvelit.Nunctristiqueligulautturpisdignissimvehicula.Sedegetscelerisquenisl.Etiamconsequaturnaefficitur,temporestac,aliquetlacus.Integerimperdiet,semamaximusporttitor,risusturpismaximusest,necfaucibuspurusduisedsem.Nunceleifendaclectusegetposuere.Aeneanporta,ligulanecaliquamgravida.
Utvenenatisrutrumenimsitametultrices.Quisquefringillaegestasinterdum.Aliquamvulputatedignissimaccumsan.Morbinonpulvinarneque.Integereusodalesnisi.Vivamusetleononsapienviverrahendrerit.Aliquameratvolutpat.
// SnapshotHash returns hash of UxBody + UxHead
func (uo *UxOut) SnapshotHash() cipher.SHA256 {
b1 := encoder.Serialize(uo.Body) //body
b2 := encoder.Serialize(uo.Head) //time, bkseq
b3 := append(b1, b2...)
return cipher.SumSHA256(b3)
}
Ourfonts—"$
Here’sanexamplelayoutofourfontsworkingtogether.
Alltogether
Thanks!