brand guidelines & graphic standards · occasionally there is a need to use the gef signature...

Brand Guidelines & Graphic Standards

www.theGEF.org

GEF BrandIntroduction

The Global Environment Facility has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently.

GEF created these visual identity guidelines to aid you in the production of GEF Communications and to support an effective and consistent visual identity and image for GEF.

Effective use and consistent communications is important to the future of GEF. By adhering to these guidelines, you keep our brand strong.

i

BRAND IDENTITY ELEMENTS Signature 1 Configurations 2 Minimum Size 3 Surrounding Space 4 Seal 5 Languages 6 Single Color Tint 7 Color Versions 8

CoLoR USAgE Focal Area Color Palette 9 Supporting Color Palette 10 Charts and Graphs 11

TYpogRAphY Primary Typeface 12 Secondary Typeface 13 Supporting Typeface 14 Accent Typeface 15

SUppoRTINg gRAphIC ELEMENTS URL 16

pUBLICATIoNS Branding Elements 17 Formats 18 Placement 19 Headline Guidelines 20 Required Elements 21 Headline Band 22 Clipping Paths 23 Back Cover 24 Spine 25

gIfTS AND CoMMERATIvES 26

GEF BrandTable of Contents

1

GEF Brand Brand Identity Elements — Signature

The GEF Signature consists of four parts: l The globe symboll The ‘gef’ acronyml The spell-out (name)l The tagline

The relationship between each design element is critical. The spacing has been carefully defined and cannot be modified in any way.

The GEF Signature must not be distorted, skewed or altered from its original state.

Do not try to duplicate any of the logo elements manually. Use electronic files from www.theGEF.org.

Spelled-out NameGlobe

Symbol

GEFAcronym

Tagline

2

The preferred configuration of the GEF Signature is with all elements together. Occasionally there is a need to use the GEF Signature without the tagline, as well as times where space is limited, use the stacked configuration. In situations where space is minimal, use the GEF globe symbol and acronym with the URL.

www.theGEF.org

GEF BrandBrand Identity Elements — Configurations

www.theGEF.org

Preferred Configuration

Logo format for printing: .epsLogo format available for web: .jpgLogo format available for Office: .pngUse electronic files from www.theGEF.org.

The following are examples of approved configurations of the GEF Signature.

Configurationwithout Tagline

StackedConfiguration

Symbol & AcronymLimited SpaceConfiguration

3

The smallest the GEF Signature can be reproduced is 1/2" from top to bottom.

GEF BrandBrand Identity Elements — Minimum Size

1/2"

4

To maximize GEF’s presence, there shall always be sufficient clear space around the entire signature.

The clear space around the signature shall be equal to the size of the globe.

This protective exclusion zone prevents encroachment of any graphic element from interfering with the integrity of the brand.

GEF BrandBrand Identity Elements — Surrounding Space

5

GEF.org

GLO

BAL E

NVIRONMENT FACILITY

INVEST I N G I N O U R P L ANET

GEF BrandBrand Identity Elements — Seal

The GEF Seal has been developed for promotional use. The seal is not to be used on a publication cover or brochure.

6

FONDS POUR L’ENVIRONNEMENT MONDIALP O U R I N V E S T I R D A N S N O T R E P L A N È T E

FONDO PARA EL MEDIO AMBIENTE MUNDIALI N V E R T I M O S E N N U E S T R O P L A N E T A

GEF BrandBrand Identity Elements — Languages

The GEF Brand Identity has been translated into French, Spanish, Russian, Chinese and Arabic.

Use electronic files from www.theGEF.org.

Spanish Verasion

French Version

Russian Version

Chinese Version

Arabic Version

7

GEF BrandBrand Identity Elements — Single Color Tint

If printing in full color is not feasible, the GEF Signature has been converted to a 1-Color Black Tint and a 1-Color Pantone Green Tint to accommodate single color printing.

Tints of GEF GreenPMS 7483

Tintsof Black

8

GEF BrandBrand Identity Elements — Color Versions

The GEF Signature has been developed in full color to take advantage of current digital printing techniques and the internet.

There are two versions. One to be used against light colored backgrounds and one to be used against dark colored backgrounds.

Green version used against light colored background

White version used against dark colored background

White version used against dark multi-colored background

9

GEF BrandColor Usage — Focal Area Color Palette

Each Focal Area has a primary color designated to it.

This color shall be used when developing a product for that focal area such as a brochure, poster or other material.

The color can be used throughout the communication, for backgrounds, sidebars, headlines, subheads, charts and graphs.

The Focal Area color should always be used as the back cover.

International Waters

Climate Change POPs Biodiversity

Land Degradation

Pantone 660C

c 91 m 53 y 0 k 0

r 42 g 110 b 187

Pantone 145C

c 0 m 58 y 100 k 8

r 202 g 119 b 0

Pantone 321C

c 100 m 0 y 31 k 23

r 0 g 140 b 153

Pantone 362C

c 78 m 2 y 98 k 9

r 63 g 156 b 53

Pantone 463C

c 17 m 52 y 87 k 63

r 108 g 77 b 35

100%75%

50%

100%75%

50%

100%75%

50%

Ozone Depletion

Pantone 2915C

c 61 m 7 y 0 k 0

r 94 g 182 b 228

100%75%

50%

100%100%75%

50%

75%

50%

GEF Brand

Pantone 7483C

c 83 m 16 y 83 k 54

r 39 g 94 b55100%

75%

50%

10

GEF BrandColor Usage — Supporting Color Palette

In addition to the GEF Brand Green, and the Focal Area Color Palette, below are additional supporting colors that can be used on all communications for accent colors, backgrounds, sidebars, headlines, subheads, charts and graphs.

Your product design should use colors from the focal area palette or the supporting color palette. Only colors from the focal area palette and supporting color palette can be used for GEF materials.

l To be used for charts, graphs, headline band.l Back cover center band—which complements the full bleed focal area color.l Headline and subhead text.

Pantone 362C c 78 m 2 y 98 k 9r 63 g 156 b 53

Pantone 348C

c 100 m 4 y 87 k 18

r 0 g 133 b 66

Pantone 383C

c 26 m 3 y 93 k 17

r 162 g 173 b 0

Pantone 142C

c 0 m 25 y 76 k 0

r 239 g 189 b 71

Pantone 7418C

c 3 m 80 y 48 k 9

r 194 g 77 b 82

Pantone 288C

c 100 m 75 y 6 k 24

r 0 g 44 b 119

Pantone 667C

c 59 m 58 y 4 k 12

r 120 g 101 b 146

100%75%

50%

100%75%

50%

100%75%

50%

100%75%

50%

100%75%

50%

100%75%

50%

11

2000 2010 2020 2030 2040 2050

x3

x2

BIL

LIO

NS

1.0

0.5

1.5

2.0

0

Africa

India

China

Latin AmericaMiddle East

Other Asia

Eastern EuropeEECCAOECD PacificOECD Europe

OECD N. America

Global

3Asia

12

Latin America

11

Africa

7

Eastern Europe

4

Examples of charts and graphs

GEF BrandColor Usage — Charts and Graphs

Colors from the Focal Area Color Palette and Supporting Color Palette should be used on all charts and graphs. GEF encourges the use of a variety of colors and shades to create interest.

12

Avenir 45 Book and Book Italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Avenir 55 Roman and Italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

Avenir 65 Medium and Medium Italic AaBbCcDdEeffgghhIiJjKkLlMmNnooppQqRrSsTtUuvvWwXxYyZz 1234567890

Avenir 85 Heavy and Heavy Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

Avenir 95 Black and Black Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

GEF BrandTypography — Primary Typeface

Typography, like the signature and colors, are a crutial part of the GEF Brand Identity.

Avenir is the GEF Primary Typeface to be used on all GEF communications. It has a collection of weights from Book, Roman, Medium, Heavy and Bold allowing a large variety in headline configurations. Italics are also available in all weights.

Always use Avenir for body text in all GEF Communications.

For all documents produced in Microsoft Office use Verdana for headlines and Arial for Text.

13

GEF BrandTypography — Secondary Typeface

Univers is the recommended Secondary Typeface to be used in conjunction with Avenir. It has a collection of weights from Light, Roman, Medium, Bold and Black allowing a large variety in headline configurations. Italics are also available in all weights.

14

Univers 45 Light Condensed and Light Condensed Italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Univers 57 Condensed and Condensed Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

Univers 67 Bold Condensed and Bold Condensed Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

GEF BrandTypography — Supporting Typeface

Univers Condensed is the GEF Supporting Typeface to be used on all GEF communications. The condensed fonts complement the round open character of Avenir allowing an immediate visual difference great for use in boxes, subheads, and charts and graphs.

15

Berthold Akzidenz Grotesk Condensed


Berthold Akzidenz Grotesk Bold Condensed


GEF BrandTypography — Accent Typeface

Berthold Akzidenz Grotesk Condensed and Berthold Akidenz Bold Condensed can be used when strong visual impact is desired. The condensed fonts complement the round open character of Avenir allowing an immediate visual difference great for use in boxes, subheads, and charts and graphs.

16

GEF BrandSupporting Graphic Elements — URL

The GEF URL is an important addition to the GEF Brand. It shall be placed under the symbol and acronym if ever used alone. It also must be displayed prominently on the back of all publication in addition to posters, displays and other GEF communications.

Thesis is the preferred typeface to be used for the URL. Avenir and other supporting typefaces can be used especially if they are used throughout the publication.

When typesetting the URL, the GEF shall be in all caps and in a bolder weight font if applicable.

www.theGEF.org

Thesis Mix


Thesis Mix Semi Bold


The “GEF” shall be typeset in capital letters

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URL

17

1INVESTING IN SUSTAINABLE URBAN TRANSPORT: THE GEF EXPERIENCE

Investing in Sustainable

Urban TransportTHE GEF EXPERIENCE

GEF BrandPublications — Branding Elements

Strong Branding and consistent placement is key to a cohesive visual brand.

There are three main elements to a GEF publication cover:l Visually strong, full bleed photographl Two part headlinel GEF Brand Identity

Cover PhotoThe photo selection is key to the success of the publication. It must possess good color, high resolution, good lighting, focus, and most importantly, subject matter. Photos should portray human effort to protect our environment; how humans are effected; or how they impact the environment.

Keep the photo prominent. The photo must be full bleed. Keep in mind when selecting the photo, it is best to have areas of the photo which are not busy where the headline can be placed and easily read.

Two part Headline The headline shall be written in two parts: Part I — shall be short, catchy and poignant. Part II — explains the subjest matter (or focal area) in more detail.

The GEF SignatureThe GEF Signature shall be placed on the left side of the publication cover, either in the top or bottom corner depending on where the photo has the simplest background. If possible, the GEF Signature shall be located 1/2" down from the top edge and 5/8" from the spine. The GEF Signature can have the acronym and text in green against a light background or white against a dark background (see page 8 — Color Versions)

Example

Example

18

From Ridge to ReefWATER, ENVIRONMENT, AND COMMUNITY SECURITYGEF ACTION ON TRANSBOUNDARY WATER RESOURCES




GEF BrandPublications — Formats

The vertical (portrait) format is the preferred format for GEF Publications.

The horizontal (landscape) format can be used on smaller, less formal communications.

Example of horizontal layout (landscape)Example of vertical layout (portrait)

19

GEF BrandPublications — Placement

The GEF Signature shall always be located in the upper left or lower left of the communication cover.




5/8"

5/8"

1/2"

1/2"

20

GEF BrandPublications — Headline Guidelines

Headlines for GEF Publications shall be written in two parts: Part I shall be short, catchy and poignant. The type treatment should be strong and bold.Part II shall be more explanatory of the subject matter (or focal area). The type treatment should be smaller and complement the larger type.

Healines shall be set in Avenir, the GEF primary typeface. The size and location of the headline will be determined by the photograph and the actual wording.

Supporting typefaces can also be used especially if used throughout the publication.

Up Cleaning RIDDING THE WORLD OF DANGEROUS CHEMICALS

Part I

Part II



Part I

Part I

Part II

Part II

From Ridge to ReefWATER, ENVIRONMENT, AND COMMUNITY SECURITYGEF ACTION ON TRANSBOUNDARY WATER RESOURCES

21

GEF BrandPublications — Required Elements

In addition to consistent GEF Branding on the cover, GEF has certain elements that must always be included in every publication.

l Message from the CEOMust always be located on the first page(s). Must always include a photo of the CEO.

l About the GEFMust always be located in the inside back cover or last page(s) of the publication.

l Photo credits and datePhoto credits and publication date to be located on the last page or inside back cover of the publication

l Environmentally friendly paperAll publications shall be printed on enviromentally friendly paper, FCS certified printers and soy-based inks as much as possible.

22

GEF BrandPublications — Headline Band

Consistent use of graphic elements within GEF publications support and strengthen the GEF Brand.

The Headline Band shall be used at the start of each new chapter. It can vary in thickness, length, and color. The color shall complement the photo or other graphic element and be one of the GEF Color Palette colors (see pages 9-10)

2 THE GLOBAL ENVIRONMENT FACILITY 3INVESTING IN SUSTAINABLE URBAN TRANSPORT: THE GEF EXPERIENCE

Cars, trucks, buses, and trains — the world relies on transporta-tion to fuel its economic growth and development. Without transportation, people cannot travel to jobs, materials are not delivered to manufacturing sites, and goods do not make it to market. Transportation, of both people and goods, is a necessary component of global development.

Increased global transportation has, until now, gone hand in hand with increases in greenhouse gas (GHG) emissions. Conventional technologies and transport modes emit substantial amounts of CO2, making the transportation sector a key contrib-utor to human-induced global climate change. Indeed, over the past decade, GHG emissions from the transportation sector have increased faster than emissions from any other sector. To mean-ingfully address global climate change, there will need to be a transformation of transportation policies and practices worldwide.

Since 2000, the Global Environment Facility (GEF) has worked to address the nexus between transportation and climate change. The GEF’s initial commitment to sustainable transportation, adopted as part of GEF 2, has grown into an emerging focus in the current GEF portfolio. As of April 2009, the GEF has funded 37 transportation projects in more than 73 cities worldwide. A review of the results to date shows that these projects have had a direct and cost-effective impact on reducing CO2 emission levels.

Moving forward, the GEF’s work in the transportation sector will reflect the successes and lessons learned from its experiences over the past nine years. Together with its partners in the inter-national community, the GEF will continue to work toward ensuring that economic development and expanding transporta-tion networks around the world do not lead to ever increasing GHG emissions.

Introduction

10 THE GLOBAL ENVIRONMENT FACILITY

Portfolio overview From 1999 to the present, the GEF has supported 37 projects (including the ones under preparation) focused on actions to reduce GHGs from the transport sector. Latin America and Asia have the largest number of these 37 projects (Table 1, Figure 4)

During this period, the GEF has allocated approximately $201 million to sustainable urban transport projects, with an average of $5.4 million per project. This funding has been supplemented by more than $2.47 billion in cofi-nancing. This cofinancing ratio of 1 to 12.3 is the highest in all GEF programs as it often requires large-scale invest-ments to develop infrastructures.

Funding for transport activities has continuously increased since GEF-2 (Table 2, Figure 5). Funding has multiplied by 1.5 from GEF-2 to GEF-3, and by 2.8 from GEF-3 to GEF-4.

Although estimating these projects’ impact on CO2 reduction is difficult, project documents indicate an expected direct CO2 reduction of 31.5 Megaton (Mt) CO2, and an expected indirect CO2 reduction of 34.5 Mt CO2.

The average cost-effectiveness of GEF funding, for projects with estimated CO2 emissions reductions, is around $4.3/t CO2 (direct reductions only).

To date, only the World Bank, the United Nations Development Programme (UNDP), and the United Nations Environment Programme (UNEP) have implemented GEF-funded sustainable urban transport projects (Table 3). The UNDP has implemented 19

The GEF’s Investment in Transport

Examples of headline band

23

GEF BrandPublications — Clipping Paths

Clipping paths of photos are desired to create interest and color in GEF publications.

Clipping paths (photo masks) are encouraged to be used on boxes, features or side bars where simple interesting photos can be used to enhance the written content.

In September 2005, the GEF Council adopted the Resource Allocation Framework (RAF), a new system for allocating GEF resources to recipient countries.

Under the RAF, resources are allocated to countries based on their potential to generate global environmental benefits and their capacity, policies, and practices to successfully implement GEF projects. Better targeting of GEF resources is expected to increase the impact of those resources on the global environment. The RAF builds on the GEF’s existing country-driven approach.

WHAT IS THE RAF?

In July 2007, the new project cycle, adopted at the June 2007 Council meeting, became effective. The new, more streamlined project cycle reduced total project preparation time to 22 months by allowing for project approval shortly after identification, at a much earlier stage of the project cycle than before. Additionally, on October 4, 2007, the GEF Council approved the new “Focal Area Strategies and Strategic Programming for GEF-4.” Updated guidelines to help operational focal points deal with these significant changes in GEF’s procedures were developed and disseminated through newsletters, communication from the External Communications Team, and the new GEF Operations Manual.

Although the programming rate in the biodiversity and climate change focal areas started slowly, it picked up considerably in fiscal year 2008, with a number of new initiatives being finalized and presented to the Council as programmatic approaches. The Sustainable Forest Management (SFM) Program (see the Biodiversity section of this report), for example, was approved by the Council in November 2007, and a set of new and promising programmatic approaches in the biodiversity and climate change focal areas was approved at the April 2008 Council meeting, including Energy Efficiency in the Russian Federation, a Programmatic Framework for Energy Efficiency in India, the Pacific Alliance for Sustainability, and the Biosafety Program.

6 GLOBAL ENVIRONMENT FACILITY 80 GLOBAL ENVIRONMENT FACILITY

This one-year period has seen the approval of more projects in international waters than any other period since the inception of the GEF. The number of projects was evenly split between requests for assistance on transboundary freshwater systems and those for coastal and marine waters. The portfolio is maturing, with countries requesting more assistance as water conflicts worsen and situations become more complex for transboundary surface and groundwater basins, as well as for coasts and oceans.

Focus on Large Marine Ecosystems (LMEs)

During the year, seven projects were approved for LMEs, which are natural areas of ocean and coastal space that parallel the continental shelves. LMEs serve as transboundary ecosystem-based units for improved management of coasts and near-coast oceans. They are relatively large areas of marine waters stretching to the seaward boundaries of the continental shelves with similar bathymetry, hydrography, productivity, and trophically related living marine resources. With these 7 additions, the GEF has now supported foundational capacity building for 16 LMEs globally, which is about one-half of all LMEs shared by developing countries. Some 112 countries are working together on these LMEs to improve sustainability of coastal and marine living resources.

The Benguela Current LME project is a particularly good case involving the shared marine waters of Angola, Namibia, and South Africa. Ocean warming results in movement and fluctuation of fish stocks. This project advanced the operation of a permanent ecosystem-based commission for the coastal and marine waters of the LME as well as negotiation of a treaty for sustaining the current political will to collectively manage the fluctuating fisheries that communities and biodiversity alike depend on for survival. This project and its governance reforms and improvements represent a model approach under the GEF international waters strategy.

Freshwater, saltwater, and their living resources know no borders. With 70 percent of the Earth being ocean and 60 percent of the land mass lying in cross-border surface and groundwater basins, transboundary water systems dominate our planet. These water systems produce food for global trade and domestic use, power industry and economies, quench thirst, and nourish ecosystems that support life. Globally, transboundary waters are overused, overpolluted, and suffer from serious multicountry and national governance failures. Conflicting uses among states create tensions as degradation and depletion expand, and increased climatic variability and change just make matters worse.

The GEF international waters focal area addresses these very complex sustainable development challenges faced by states sharing transboundary surface, groundwater, and marine systems. Challenges range from pollution, loss of habitat, and ship waste to overuse and conflicting uses of surface water and groundwater, overharvesting of fisheries, and adaptation to climatic fluctuations. The GEF international waters focal area serves a unique role in building trust and confidence among states for catalyzing collective management of these large water systems while providing benefits for waters, the environment, health, community security, and regional stability.

As of the end of FY 2008, the GEF has generated more than $5.396 billion in assistance in the international waters focal area, consisting of $1.026 billion in GEF investment and $4.369 billion in cofinancing from GEF partners worldwide.

BACKGROUND ON INTERNATIONAL WATERS

Examples of clipping paths

24

GEF BrandPublications — Back Cover

The consistent presentation of the back cover of a GEF publication is an important component of the overall GEF Brand.

There are three elements that must always appear on the back cover:l GEF Signaturel GEF URLl Back cover bandl “Printed on environmentally friendly

paper” text

ColorThe color shall always be in the representative focal area color or GEF Brand green.

Back Cover BandThe back cover band shall be in a complementary color to the full bleed back cover or a shade of the same color.

GEF SignatureThe GEF Signature shall always be located in the bottom left corner of the back cover. If the color is dark, the GEF Signature must be knocked out to white (use GEF Brand Knockout) or if on a light background use GEF Brand Color version.

URLThe GEF URL must always be located within the back cover band. It shall be set in Thesis or in one of the GEF approved typefaces.

Environmentally Friendly PaperWhen selecting paper for a printed document, select one that is environmentally friendly—either recycled, recyclable, or non-bleached. Print with soy-based inks, use an FSC certified printer.

Indicate the appropriate text on the upper right of the back cover.

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www.theGEF.org

GEF BrandIdentity

1/2"

5/8"

5-1/4"

Back cover band

3-3/16"

2-9/16"

URL

EnvironmentalPrinting Statement

25

GEF BrandPublications — Spine

Spine widths will vary. The back cover must wrap to the spine in the same combination of colors as the back. If the spine is thick enough for text, locate the title of the publi-cation within the accent bar.

G E F 2 0 0 8A N N U A L R E P O R T

www.theGEF.org

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G E F 2 0 0 8A N N U A L R E P O R T

www.theGEF.org

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gef_arcover08_CRA.indd 4 9/16/09 6:04:52 PM

5-1/4"

3-3/16"

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GEF BrandGifts and Commemoratives

Give aways are an effective way to strengthen the awareness of GEF and the GEF Brand.

These come in all shapes and sizes; plus different printing and production techniques.

Use the full color GEF Signature whenever possible. The GEF Seal is also available for certain items.

In addition, a simplified, single color design has been developed for items that are extremely small or can only be reproduced on a single color print technique engraved.incised process.

brand guidelines & graphic standards · occasionally there is a need to use the gef signature...

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