brand guidelines eddy pump · do's and don'ts do: get marketing approval for digital,...
TRANSCRIPT
BRAND GUIDELINES EDDY PUMP
We Pump SolidsNot Water
INDEXABOUT US1
OUR LOGO2
COLOR SYSTEM3
TYPOGRAPHY4
DO'S AND DON'TS5
ABOUT USEDDY Pump Corporation is a dredge equipment and pump manufacturer, along with being an
engineering company.
Since our founding in 1984, we continue the tradition of innovation by constantly staying ahead of
the curve. We bring our clients the most breakthrough technology and service the industry has to
offer. We serve various industries including the US Navy, Oil & Gas, Mining, Wastewater, Pa-
per/Pulp, Dredging, Fracking, Chemical and others.
The core of our company is the patented EDDY Pump technology. The EDDY Pump is not a Cen-
trifugal, Vortex or Positive Displacement Pump. Instead, it is a patented design built to harness
the power of a tornado into fluid dynamics, creating a synchronized eddy current. This design
enables the EDDY Pump to handle material once deemed impossible or cost prohibitive. More...
MISSIONWe are committed to providing the best pump technology and service to fit the needs of our
clients. Rapid prototyping and in-house R&D are advancing the EDDY Pump technology life
cycle faster than our competition. All with the goal of saving clients money with modular and
reliable dredge equipment.
OUR LOGOThe EDDY Pump logo is an important graphic element and must be used consistently and
within the guidelines laid out in this document. Even minor variations will undermine
brand building and marketing efforts.
Download logos at https://EddyPump.com/Logo
HORIZONTAL FULL
VERTICAL
SQUARE
LOGO CLEAR SPACE
LOGO MINIMUM SIZE
25 mm 35 mm
COLOR SYSTEMColor is a powerful component of the EDDY Pump brand. We have carefully chosen its color
palette to create a cohesive identity for all of EDDY Pump communications.
PRIMARY COLOR
CMYK : 48, 33, 0, 38
HEX : #244a9e - RBG 36 74 158
CMYK : 0, 0, 1, 82
HEX : #2d2c2b - RBG 45 44 43
SECONDARY COLOR
Pantone: 2945 C Pantone: Black C
Colorbook.io used to convert HEX to other RBG & RBG
TYPOGRAPHYTypography is a powerful tool in the development of a creative identity. Using a typeface consis-
tently makes it recognizable.
The use of Helvetica LT or Arial are preferred when creating marketing materials related to
EDDY Pump.
For print, digital and signage please get approval by EDDY Pump marketing for use.
PRIMARY TYPEFACE
HELVETICA
BoldA B C D E F G H I J K L M N O P Q R S T U V W XYZa b c d e f g h i j k l m n o p q r s t u v w x yz
Number
RomanABCDEFGHIJKLMNOPQRSTUVWXY Za b c d e f g h i j k l m n o p q r s t u v w x y z
ItalicABCDEFGH I JKLMNOPQRSTUVWXY Za b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789!@#$%^&*()_+{}|:”<>?,./;’[]\= -
DO'S AND DON'TSDO:
Get marketing approval for digital, print and signage use of our logo.
Use the slogan as follows. We Pump Solids Not Water
For questions please contact [email protected]
DON'T
Below are the few examples of what NOT to do with the logo.
DON’T APPLY EFFECT TO LOGO
DON’T CHANGECOLOR OF LOGO
DON’T PlACE LOGOON ANY IMAGE LIKE THIS
DON’T ROTATE THE LOGO
DON’T USELOGO ON SAME BACKGROUND
DON’T CHANGE FONTS OF LOGO
OR ASPECT RATIO
C O R P O T A T I O N
PUMPEDDY
STATIONERYEDDY Pump Stationery along with logos at EddyPump.com/Logo
- LETTERHEAD
- ENVELOPE
Letterhead Envelope
Date :24 Feb 2018
JOHN SMITHDirector
DAVY JOHNManager
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15405 Olde Hwy 80, El Cajon, CA 92021
15405 Olde Hwy 80, El Cajon, CA 92021
