brand guidelines | 2017 apparel€¦ · brand guidelines | 2017 apparel revised - 6/16/17 to ensure...

Brand Guidelines | 2017Apparel

Revised - 6/16/17

To ensure cost savings and consistency with Dollar General’s brands please use our nominated suppliers when ordering labels.

When ordering trims for DG please contact the following Vendors only:

If there are questions please contact Alicia Greer: [email protected]

Woven and printed main labels - NATcoHang tags, heat-seals, paper labels and belly bands - NATco

Karla Quinteros

[email protected]: 212-813-2946

Hang Tags and Adhesive Labels Fineline Technologies

Orders: www.�nelineglobal.com/fasttrak/

US Support: Jamilah DotsonEmail: jdotson@�nelinetech.com

Phone: 800-500-8687 x3304

Non-US Support: Jan Ling - jling@�nelinetech.com.hkEmail: support@�nelinetech.com.hk

Phone: 852-2156-9788

Vendor Checklist

Open Trails Boys’

UPC Label

Open Trails Men’s

Hang Tag Heat Seal orWoven Label

Hanger

* Any exceptions may require specialty hang tags or stickers. See pages 6-7

1Dollar General | Open Trails® Guidelines | Revised 6/16/17

XXXXXXXXXXX

i. FW = Fall/Winter ii. SS = Spring/Summer

iii. 2 digit year (ex. 15) iv. *This information can be found on the item setup form provided by the buyer

a. Season Code should contain:

THE UPC TAG IS REQUIRED ON ALL GARMENTS

This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side.

PRINTED GENERIC LABEL STOCK Slit Edge White Satin FINAL SIZE 11 mm x 40 mm PMS Color 1 Black Front Fold Straight Cut Font Helvetica Condensed 8 pt

DG12_22

4 0 0 0 2 0 7 7 3 6 2 5

Use on SS16

Use on FW16 Use on FW16

Use on SS16

Dollar General | Open Trails® Guidelines | Revised 6/16/17

Item Index

2

OT12_M_ML008 MENS Main Loop Fold Label(Size / COO / Content) .............................................................................................9

OT12_M_ML023 MENS Main Loop Fold Label(Size / COO / Content) .............................................................................................9

DG12_CC_DPrinted Generic Label( COO) .................................................................................................................................9

OT12_B_HT014, 0141BOYS Price Ticket ........................................................................................................5B

OT12_M_HT001, 0011MENS Price Ticket ..........................................................................................................5

DG_12_22UPC Label ............................................................................................................................1

OT12_B_ML021 BOYS Main Loop Fold Label(Size / COO / Content) .............................................................................................9

OT17_M_ML002 OT Revolution MENS Main Loop Fold Label(Size / COO / Content) ............................................................................................15

OT17_B_ML001 OT Revolution BOYS Main Loop Fold Label(Size / COO / Content) ............................................................................................15

OT12_HTL029 MENS/BOYS Heat Transfer Label(Size / COO / RN / Content) BLACK .........................................................8-8A

OT12_HTL031 MENS/BOYS Heat Transfer Label(Size / COO / Content / Care) BLACK .....................................................8-8A

OT12_HTL030 MENS/BOYS Heat Transfer Label(Size / COO / Content / Care) BLACK .....................................................8-8A

OT12_M_FL034 MENS Pocket Flasher ..............................................................................................10

OT12_M_PA033 MENS Backpatch ........................................................................................................10

OT12_M_SS005 MENS Size Strip Sticker .........................................................................................11

OT12_M_SS040 MENS Size Strip Sticker .........................................................................................11

OT12_M_SS040A MENS Strip Sticker ....................................................................................................11

OT12_B_SS018 BOYS Strip Sticker ......................................................................................................12

OT12_B_SS032 BOYS Adjustable Waist Sticker ..........................................................................12

OT_M_ML002OT Revolution Printed Label ..............................................................................14

OT_M_ML001OT Revolution End Fold Label ...........................................................................14

OT_M_ML003OT Revolution End Fold Label ...........................................................................14

OT_M_HTL001A, B, COT Revolution Heat Transfer................................................................................14

Open Trails Men's / Boys’ PDQ Example ...................................................... 13

DG15_HT044A Specialty Hang Tag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

DG15_HT044BSpecialty Hang Tag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

DG15_HT088Specialty Hang Tag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

DG13_SS052 Specialty Sticker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

DG13_SS052A Specialty Sticker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

DG13_SS024 Specialty Sticker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

DG13_SS024B Specialty Sticker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

DG13_SS028 Specialty Sticker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

DG12_HT020SPORTS FABRIC Tag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

DG13_SS055Specialty Sticker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

DG13_SS058Specialty Sticker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

OT_B_HT001, 0011OT Revolution Boys’ Hang Tag ..........................................................................16

OT_M_HT001, 0011OT Revolution Men’s Hang Tag ........................................................................17

3

Ordering InfoSend your Customer Service Representative a completed Order Form, which can be found in the Vendor Portal on DGPartners.com.


Woven and printed main labels - NATcoHang tags, heat-seals, paper labels and belly bands - NATco

Karla [email protected]

TEL: 212-813-2944

Hang Tags and Adhesive Labels Fineline Technologies

Orders: www.�nelineglobal.com/fasttrak/

US Support: Jamilah Dotson

Email: jdotson@�nelinetech.comPhone: 800-500-8687 x3304

Non-US Support: Jan Ling - jling@�nelinetech.com.hk

Email: support@�nelinetech.com.hkPhone: 852-2156-9788

Size Clip Color Chart

Size CapColor Chart

4

Pantone354C

SMALL

267C XL

A B C D DD1585C

S M L XL 1X 2X

312C

3X

7684C

Pantone354C

SMALL

267C XL

7684C

3XYellowC

4X

4X

Color Coded Sizer - See the order form for more details

See the order form for more details

Item# SN500(DG Item# ST1/ST8)Font - Helvetica Condensed Black ink on White or Color sizersWhite ink on Process Black c and 286c sizers.

Item# SN500(DG Item# ST1/ST8)

Font - Helvetica Condensed Black ink on White or Color sizersWhite ink on Process Black c and 286c sizers.


Ladies Ladies PlusLadies

SleepwearLadies Scrubs Men's Sizes Infant Girl Toddler Girl Infant Boy Toddler Boy Girl's Sizes Boy's Sizes

Kid's Sleepwear

RED PMS 1795C

PMS PROCESS

WHITE

PMS PROCESS

BLACK

FUSCHIA PMS 2385C

GREY PMS 429C

PINK PMS 670C

PINK PMS 191C

BLUE PMS 283C

BLUE PMS 286C

PURPLE PMS 272U

GREEN PMS 354C

ORANGE PMS

1585C

Newborn Girl Newborn (Boy,Gender Neutral)

4

Hanger Size and Description

DG 495 495N Natural / PP

















DG 6808 6808N Natural / PPDG 6810 6810N Natural / PPDG 6812 6812N Natural / PP



DG 401 D401N Natural / PP






10" Pinch Grip

10" Double Top

15" Set Hanger with 7" Drop

12" Pinch Grip with Pad / Loop


10" Set Hanger Wity 4” Drop

8" Pinch Grip

19" Heavy Weight Top

17" Top

12" Top

15" Top

Bottoms

Sizes, Description

10" Top

12" Pinch Grip

8" Pinch Grip / Loop



14" Pinch Grip with Pad

Sets & Frames



Coord. Loop(To be used with the Tops Hanger)




14" Pinch Grip


12" Double Top with 8" bottom Set Hanger

10" x 8.5" Frame Hanger

12" x 10" Frame Hanger

10" Double Top with 7" bottom Set Hanger

Newborn, Infant

Newborn, Infant, Toddler






Boy's: XS-S

Boys: M-XL

Light weight apparel Men's XS-L

Men's XS-L

Heavy weight apparel

Infant & Toddler Boys: 4-7

Boys: 8-18


Boys: 8-18

Men's S-L

Men's XS-L

Men's S-L

Men's XS-L


Boys: 8-18

Men's S-L

Men's XS-L

Infant & Toddler Boys: 4-7 Boys: 8-18

Men's S-L

Item# Colour/Material ApplicationHanger pictures DG item#

Infant, Toddler

Dollar General | Open Trails® Guidelines | Revised 6/16/174A

Introduction

4B

MEN’S BOYS’

Request the Background image

DO NOT USE THE IMAGE BACKGROUND FROM THIS

STYLE GUIDE

Pantone 7527 C

Background

All Tags and Labels Print CMYK Pantone Match

Helvetica Regular Pantone 7421 C

Pantone 4975 C

The Bottom (Dark) Arrowis 100% Pantone Color at a 35% Opacity.

The Top (Light) Arrow is 15% Pantone Color at a 80% Opacity.

Dollar General | Open Trails® Guidelines | Revised 6/16/174A

PRICE TICKET

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color 4 Color Process PMS 4975 Match Front 3 Color Back Font Plantin-Std-Bold 19pt.

OT12_M_HT001

30mm

84mm

Open Trails - Hang Tags


Price: Gotham Bold Reg (Back only) 49 pt Use Standard Price Point File

CUT - DO NOT PRINT

PERFORATION - DO NOT PRINT

Size: Gotham Bold (Back Only) 15.5 pt

Distribution: Helvetica Regular (Back Only) 4.14pt

Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt

PRICE TICKET

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color 4 Color Process PMS 4975 Match Front 3 Color Back

Font Plantin-Std-Bold 19pt.

OT12_M_HT0011

30mm

84mm




4 300020 73625

FOR POSITION ONLY

Size: S

DISTRIBUTED BY:DOLGENCORP, LLC 100 MISSION RIDGE

GOODLETTSVILLE, TN 37072-2170

0-000-0000XX00 DEPT 000

4 300020 73625

FOR POSITION ONLY

Size: S



0-000-0000XX00 DEPT 000

For Clearance shape and color options see page 1.

30mm

84mm

5B

CUT - DO NOT PRINT

Open Trails - Hang TagsPERFORATION - DO NOT PRINT

PRICE TICKET

STOCK C1S 10pt. FINAL SIZE 30 mm x 84 mm Color 4 Color Process Front - 3 Color Back Font Plantin-Std-Bold 19pt.

OT12_B_HT014






Tracking # : Gotham Narrow Medium (Back Only) 8pt

123456789104 300020 73625

FOR POSITION ONLY

S (4/5)



0-000-0000XX00 DEPT 000


123456789104 300020 73625

FOR POSITION ONLY

S (4/5)



0-000-0000XX00 DEPT 000

PRICE TICKET

STOCK C1S 10pt. FINAL SIZE 30 mm x 84 mm Color 4 Color Process Front - 3 Color Back Font Plantin-Std-Bold 19pt.

OT12_B_HT0141

30mm

84mm




Tracking # : Gotham Narrow Medium (Back Only) 8pt

Open Trails - Specialty Hang Tags

26 mm

64 mm

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK

GENERIC HANG TAG

26 mm

64 mm

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK

GENERIC HANG TAG DG15_HT088 STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK

GENERIC HANG TAG DG15_HT044B STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK

GENERIC HANG TAG DG15_HT044A

26 mm

64 mm

26 mm

64 mm

26 mm

64 mm

26 mm

64 mm


***SIZE LINE- DO NOT PRINT***

Open Trails - Specialty Stickers

***SIZE LINE- DO NOT PRINT***

DG12_HT020

GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE

FINAL SIZE 26mm x 26 mm Color BLACK

DG12_SS024



DG13_SS052 GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE


DG13_SS052A

26 mm

26 mm

51 mm

51 mm

51 mm

51mm


FINAL SIZE 26mm x 26 mm

26 mm

26 mm

Color BLACK

DG12_SS024B

GENERIC STICKER STOCK STICKER PAPER

FINAL SIZE 16 mm x 8.6 mm Color BLACK, SOFTLINE COLOR

DG13_SS028

16 mm

8.6 mm

GENERIC STICKER STOCK WHITE STICKER ADHESIVE PAPER

FINAL SIZE 44mm x 44 mm Color BLACK, PMS YELLOW

DG13_SS058

XX00 DEPT 000 0-000-0000MADE IN XXXXXXX

Wash before use. Warning not for microwave use.For cold beverages only. Hand wash only,

warm water and soap.

4 300020 73625

FOR POSITION ONLY

44 mm

44mm


GENERIC STICKER STOCK WHITE STICKER ADHESIVE PAPER

FINAL SIZE 38mm x 38mm Color BLACK, PMS YELLOW

DG13_SS055

38mm

SPORTS FABRIC TAG FINAL SIZE 51 mm x 51 mm Color

STOCK C1S 10 pt.

51mm

51mm

Moisture Wicking Fabric

Wicks Moisture Away

Moisture Wicking Fabric

Wicks Moisture Away

Front

Back

2 Color Pantone 3005C Front 2 Color Pantone 3005C Back

Open Trails - Boys' Heat Transfers

8

HEAT TRANSFER

STOCK Paper / Clear FINAL SIZE 32mm x 32mm PMS Color 1 Front Black Font Boys’: Plantin Std Bold 9.5 pt Text: Helvetica Regular 6 pt Size: Plantin Std Bold 13 pt

HEAT TRANSFER

STOCK Paper / Clear FINAL SIZE 36 mm x 45 mm PMS Color 1 Front Black Font Boys’: Plantin Std Bold 9.5 pt Text: Helvetica Regular 5.5 pt

Size: Plantin Std Bold 10 pt

OT12_B_HTL029BPMS Color 1 Front White

OT12_B_HTL029CPMS Color 1 Front Cool Gray 6



HEAT TRANSFER

STOCK Paper / Clear FINAL SIZE 47mm x 53 mm PMS Color 1 Front Black Font Boys’: Plantin Std Bold 13 pt Text: Helvetica Regular 5.5 pt Size: Plantin Std Bold 13 pt


OT12_B_HTL029APMS Color 1 Front Black




***SIZE LINE- DO NOT PRINT******SIZE LINE- DO NOT PRINT***

S (4/5)MADE IN MEXICO

MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN

NEEDED, TUMBLE DRY LOW. WARM IRON ON REVERSE SIDE.

RN# 67227 XXXXXXXXXXX

BODY: 50% POLYESTER50% RAYON

LINING: 70% POLYESTER27% RAYON / 3% SPANDEX

BOYS’

36 mm

45 mm

53 mm

47 mmS (4/5)

MADE IN MEXICO

MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN NEEDED, TUMBLE DRY

LOW. WARM IRON ON REVERSE SIDE.RN# 67227 XXXXXXXXXXX

BODY: 50% POLYESTER / 50% RAYONLINING: 70% POLYESTER / 27% RAYON / 3% SPANDEX

BOYS’

S (4/5)96% COTTON4% SPANDEX

RN# 67227XXXXXXXXXXX

MADE IN MEXICO

BOYS’

32 mm

32 mm


Open Trails - Men’s Heat Transfers

8A

HEAT TRANSFER

STOCK Paper / Clear FINAL SIZE 32mm x 32mm PMS Color 1 Front Black Font Men’s: Plantin Std Bold 9.5 pt Text: Helvetica Regular 6 pt Size: Plantin Std Bold 13 pt

HEAT TRANSFER

STOCK Paper / Clear FINAL SIZE 36 mm x 45 mm PMS Color 1 Front Black

OT12_M_HTL029BPMS Color 1 Front White

OT12_M_HTL029CPMS Color 1 Front Cool Gray 6



HEAT TRANSFER

STOCK Paper / Clear FINAL SIZE 47mm x 53 mm PMS Color 1 Front Black


OT12_M_HTL029APMS Color 1 Front Black




***SIZE LINE- DO NOT PRINT******SIZE LINE- DO NOT PRINT***

LMADE IN MEXICO

MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN

NEEDED, TUMBLE DRY LOW. WARM IRON ON REVERSE SIDE.

RN# 67227

BODY: 50% POLYESTER50% RAYON

LINING: 70% POLYESTER27% RAYON / 3% SPANDEX

MEN’S

36 mm

45 mm

53 mm

47 mm LMADE IN MEXICO


LOW. WARM IRON ON REVERSE SIDE.RN# 67227


MEN’S

L96% COTTON4% SPANDEX

RN# 672276KH5G12

MADE IN MEXICO

MEN’S

32 mm

32 mm


Font Men’s : Plantin Std Bold 9.5 ptText: Helvetica Regular 5.5 ptSize: Plantin Std Bold 13 pt

Font Men’s: Plantin Std Bold 13 ptText: Helvetica Regular 5 ptSize: Plantin Std Bold 25 pt

Open Trails - Men’s/Boys’ Woven Labels

9

TOP FOLD LABEL

WOVEN Damask FINAL SIZE 30 mm x 32 mm PMS Color (Ground) 7527C and 4975 C Arrow Prints 7528 C Fold Loop Fold Font Plantin-Std-Bold 13pt Helvetica Regular 7pt Myriad Pro 6 pt

MEN’SXL

72mm

32mm

30 mm

30 mm

6mm

6mm

MADE IN CHINARN# 67227

MACHINE WASH COLD, GENTLE CYCLE WITH SIMILAR COLORS.

ONLY NON- CHLORINE BLEACH IF NEEDED. LAY FLAT TO DRY. COOL

IRON IF NEEDED.

65% COTTON 45% POLYESTER

OT12_M_ML008

CUT- DO NOT WEAVE

FOLD- DO NOT WEAVE

SEW ALLOWANCE- DO NOT WEAVE

TOP FOLD LABEL

WOVEN Damask FINAL SIZE 30 mm x 32 mm PMS Color (Ground) 7527C and 7421 C Arrow Prints 7528 C Fold Loop Cut Font Plantin-Std-Bold 13 pt Helvetica Regular 7 pt Myriad Pro 6 pt

BOYS’S (4/5)

MADE IN CHINA

72mm

32mm

30 mm

30 mm

6mm

6mm



IRON IF NEEDED.


RN# 67227 XXXXXXXXXXX

OT12_B_ML021


END FOLD LABEL

WOVEN Damask. FINAL SIZE 40 mm x 50mm PMS Color (Ground) 7527C and 4975 C Arrow Prints 7528 C Fold End Fold Font Plantin-Std-Bold 13pt. Plantin-Std-Bold 7.5pt.

OT12_M_ML023

50mm5mm 5mm

40mm

100% CottonMade in Kenya

RN# 67227

MMEN’S

PRINTED GENERIC LABEL

STOCK Slit Edge White Satin FINAL SIZE 22 mm x 50 mm PMS Color 1 Black Front - 1 Black Back Fold Straight Cut Font Myriad Pro 5 pt

DG12_CC_D

MACHINE WASH COLD, GENTLE CYCLEWITH SIMILAR COLORS. ONLY NON-CHLORINE BLEACH IF NEEDED. LAY FLATTO DRY. COOL IRON IF NEEDED. V16672

LAVAR A MAQUINA CON AGUA FRIA ENCICLO DELICADO CON COLORES SIMILARES.USAR BLANQUEADOR SIN CLORO SI ESNECESARIO. SECAR EN UNA SUPERFICIE PLANA.PLANCHAR A TEMPERATURA BAJA.

50mm

22mm

SEW SEW

FRONT BACK

MEN'S POCKET FLASHER STOCK C1S 10 pt FINAL SIZE 80 mm x 108 mm Color 4 Color Process PMS 4975 Match Front 0 Color Back Font Plantin-Std-Bold 19 pt Plantin-Std-Bold 16 pt

JACRON PATCH STOCK JACRON 18-20 pt FINAL SIZE 50 mm x 75mm Color PMS Color 4975 C Arrow Prints 50% 4975 C

OT12_M_PA033

50MM

75MM

Open Trails - Pocket Flasher and Patch

10

FINISHED

OT12_M_FL034

FRONT

130mm

22mm

108mm

80mm

SCORE

GENUINE QUALITY

5 POCKET DENIM

CUT - DO NOT PRINT

SCORE - DO NOT PRINT


Open Trails - Men's Size Stickers

11

CUT - DO NOT PRINT

CMYK BLACK/VARIABLE

191mm

DISTRIBUTED BY: DOLGENCORP, LLC 100 MISSION RIDGE, GOODLETTSVILLE,

TN 37072-217

0-000-0000

32 x 32

32 x 32

32 x 32

32 x 32

32 x 32

32 x 32

32 x 32

MEN'S SIZE STICKER STOCK Paper‐Based Pr. Sensitive Material w Textile Safe Adhesive FINAL SIZE 36 mm x 191 mm Color 4 Color Process PMS 4975 Match Front Font Plantin-Std-Bold 24pt. Helvetica 5pt. Gotham Book 6 pt. (Stocking Code)

OT12_M_SS040

MEN’S SIZE STICKER STOCK Paper‐Based Pr. Sensitive Material w Textile Safe Adhesive FINAL SIZE 36 mm x 123 mm Color 4 Color Process PMS 4975 Match Front Font Plantin-Std-Bold 24pt. Helvetica 5pt. Gotham Book 6 pt. (Stocking Code)

OT12_M_SS005

36mm

36mm

CMYK BLACK/VARIABLE

123mm

DISTRIBUTED BY: DOLGENCORP, LLC 100 MISSION RIDGE, GOODLETTSVILLE,

TN 37072-217

XX00 DEPT XXX 0-000-0000

8$SSSS

FOR POSITION ONLY

STOCK CODE

FOR POSITION ONLY

STOCK CODE


Open Trails - Stickers

12

CUT - DO NOT PRINT

BOYS' SIZE STICKER STOCK Paper‐Based Pr. Sensitive Material W/ TEXTILE SAFE ADHESIVE FINAL SIZE 36 mm x 123 mm Color 4 Color Process PMS 7421 Match Front Font Plantin-Std-Bold 24pt. Helvetica 5pt. Gotham Book 6 pt. (Stocking Code)

OT12_B_SS018 BOYS' STICKER STOCK Paper‐Based Pr. Sensitive Material W/ TEXTILE SAFE ADHESIVE FINAL SIZE 40 mm x 40 mm Color 4 Color Process PMS 7421 Match Front Font Plantin-Std-Bold 21pt.

36mm

CMYK BLACK/VARIABLE

123mm

XX00 DEPT XXX 0-000-0000

8$SSSS

OT12_B_SS032

40mm

A

djustable

WaistDISTRIBUTED BY: DOLGENCORP, LLC

100 MISSION RIDGE, GOODLETTSVILLE, TN 37072-217

FOR POSITION ONLY

XXXXXXXXXXX

STOCK CODE


NOTE: Please maintain a 3 inch tall PDP when Possible.

Apparel Packaging Elements: PDQ

13

Pantone 7527 C

Pantone 7421 C

These Specifications are an estimatethe size of the PDQ, the type size may changeThe colors, font, and proportions should always stay the same

Product NameFont: Gotham BoldSize: 72 ptTracking: -40 ptColor: Pantone 7421 C

Background color: Pantone 7527C

PriceColor: 100% KBackground color: 100% Y

1/2" 1/2"

Product Name1/4"

1/4"1/2"

Open Trails LogoPrints PMS 7421 Background Prints

PMS 7527

Price Point PrintsProcess Yellow and Black

Open Trails ArrowPrints 20% PMS 7421

A

AB B

The Product Name is centered top to bottom and left to right between the Logo and the Price Point.Keep a minumum of .5 inch from the Logo and the Price Point

cl

1/4

1/2

1/4


*Dimensions may vary:Max Width: 15” or 30” Max Depth: 14” (Do not exceed)Height: Height of product in pdqFront Lip: 3”

Boys’

Pantone 7527 C

Pantone 4975 C

Men’s

14

END FOLD LABEL

WOVEN Damask FINAL SIZE 12 mm x 40 mm PMS Color 1 Color White Fold End Fold

OT_M_ML001

CUT- DO NOT WEAVE

FOLD- DO NOT WEAVE


HEAT TRANSFER

STOCK Paper / Clear FINAL SIZE 47mm x 53 mm PMS Color 1 Front White Font Size: Plantin Std Bold 20 pt Text: Helvetica Regular 5.5 pt Tracking: Helvetica Regular 7 pt

OT_M_HTL001BPMS Color 1 Front White

OT_M_HTL001APMS Color 1 Front Black

OT_M_HTL001CPMS Color 1 Front Cool Gray 6

40mm

52mm

6mm 6mm

12mm

END FOLD LABEL

WOVEN Damask FINAL SIZE 12 mm x 40 mm PMS Color 1 Color White Fold End Fold

OT_M_ML003

53 mm

47 mm

MADE IN MEXICO


LOW. WARM IRON ON REVERSE SIDE.RN# 67227 XXXXXXXXXXX

6 95532 26423 7


OT Revolution - Boys'/Men's Wear

S

Boys’ labels will require a tracking number

English and Spanish Required on all care labels.

BACKFRONT

MACHINE WASH COLD, GENTLE CYCLE WITH SIMILAR COLORS. ONLY NON-CHLORINE BLEACH IF NEEDED. TUMBLE DRY LOW

REMOVE PROMPTLY

LAVAREN LAVADORCON AGUAFRIA CICLODELICADO CON COLORES SIMILARES. LISAR

SOLAMENTEBN BLANQUEADOR CONCLORO GUANDO SE NECESITE.SECAR EN SECADORA, CICLO

LENTO REMOVER IMMEDIATAMENTE.

V#XOOX

SEW

M 8/10

MANUFACTURED FOR AND DISTRIBUTED BYDOLGENCORP, LLC, 100 MISSION RIDGE

GOOLETTSVILLE, TN 37072-2170RN67227

XXXXXXXXXXXSEE REVERSE SIDE FOR CARE

PRINTED LABEL

STOCK Slit Edge White Satin FINAL SIZE 25 mm x 44 mm PMS Color 1 Black Front - 1 Black Back Fold Straight Cut Font Helvetica Bold Condensed 12 pt Font Helvetica Condensed 5 pt

OT_M_ML002

Boys’ labels will require a tracking number


OT Revolution - Boys'/Men's Wear

15

CUT- DO NOT WEAVE

FOLD- DO NOT WEAVE



TOP FOLD LABEL

WOVEN Damask FINAL SIZE 30 mm x 32 mm PMS Color (Ground) Black,

White Fold Loop Fold Font Plantin-Std-Bold 13pt Helvetica Neue Roman 5.5pt Myriad Pro 6 pt

S

72mm

32mm

30 mm

30 mm

6mm

6mm




IRON IF NEEDED.


OT17_B_ML001

DOLGENXXXXXXXXXXX

TOP FOLD LABEL

WOVEN Damask FINAL SIZE 30 mm x 32 mm PMS Color (Ground) Black,

White Fold Loop Fold Font Plantin-Std-Bold 13pt Helvetica Neue Roman 5.5pt Myriad Pro 6 pt

L

72mm

32mm

30 mm

30 mm

6mm

6mm




IRON IF NEEDED.


OT17_M_ML002

OT_B_HT001R

30mm

69mm

PRICE TICKET

STOCK C1S 10 pt. FINAL SIZE 30 mm x 69 mm Color 1 Color Black Front 2 Color Back Font

OT Revolution - Boys' Hang Tags

CUT - DO NOT PRINT



Size: Gotham Bold (Back Only) 13 pt


Season/Dept code: Helvetica Regular (Back Only) 7.5ptTracking # : Gotham Narrow Medium (Back Only) 6pt


12345678910

S (4/5)

4 300020 73625

FOR POSITION ONLY

DISTRIBUTED BY: DOLGENCORP, LLC100 MISSION RIDGE GOODLETTSVILLE,

TN 37072-2170

0-000-0000

12345678910

S (4/5)

4 300020 73625

FOR POSITION ONLY


TN 37072-2170

0-000-0000

SKU: Helvetica Regular (Back Only) 7.5pt

OT_B_HT0011R

30mm

69mm

PRICE TICKET




Season/Dept code: Helvetica Regular (Back Only) 7.5ptTracking # : Gotham Narrow Medium (Back Only) 6pt

SKU: Helvetica Regular (Back Only) 7.5pt


OT_M_HT001RPRICE TICKET


OT Revolution - Men’s Hang Tags

30mm

69mm

OT_M_HT0011RPRICE TICKET


CUT - DO NOT PRINT


30mm

69mm




Season/Dept code: Helvetica Regular (Back Only) 7.5pt



Season/Dept code: Helvetica Regular (Back Only) 7.5pt


Size: S

4 300020 73625

FOR POSITION ONLY


TN 37072-2170

0-000-0000

SKU: Helvetica Regular (Back Only) 7.5pt SKU: Helvetica Regular (Back Only) 7.5pt

Size: S

4 300020 73625

FOR POSITION ONLY


TN 37072-2170

0-000-0000


brand guidelines | 2017 apparel€¦ · brand guidelines | 2017 apparel revised - 6/16/17 to ensure...

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