brand guidelines 2014

www.derby.ac.uk/marketing

Marketing and Communications Department

Brand Bible

Intro Visual identityThe current visual identity for the University of Derby has been designed to reposition the brand to communicate a high quality, aspirational image to stakeholders.

This guide covers how our proposition and new visual identity should be applied to the design, text and images we use for our printed and digital communications.

Elements of our visual identityWithin the framework of these guidelines are the elements you need to articulate the University of Derby brand.

The elements that make up our brand identity include the words we choose, type, colours, graphics and imagery we communicate with, as well as how we use the University of Derby logo. These are the key elements that help shape people’s perception of the University of Derby brand.

Our brand comprises a number of elements that must be used in a consistent manner to give us a clear differentiation. These elements include:• logo• colours• typefaces• photography

PropositionOur proposition has four main elements – personal, quality, value and choice. These are reflected in our promise to our students education that is high quality and great value formoney, which offers you a choice and is delivered with the personal touch.

High qualityWherever possible, our courses are accredited or endorsed by relevant professional bodies. We seek endorsement from professionals and employers from the sector to ensure our students study a course that’s valued by employers.

Value for moneyOur courses are affordable and reasonably priced. Where there are significant extra costs for a course – for equipment or activities – we build these into overall fees, so there won’t be hidden extras later in the course.

ChoiceWe have a range of courses that you can study as single honours or joint honours degrees. You can study full time, part time or online.

A personal touchWe’re a small university compared to our big city neighbours and our students really like this. It means they make friends easily and their tutors and lecturers get to know them individually.

University of Derby – Brand Bible Brand Guidelines 2014

Primary Principles


Logo There is one version of the University of Derby logo

• The standard logo

For the vast majority of communications, the logo will be blue or black, although there are exceptions; most notably for University of Derby Online.

Logo restrictions

The University of Derby logo should never be reproduced by external parties. Master versions of each logo are available.

Please ensure that the logo is never• redrawn• stretched or distorted• used when the symbol and words are separated• used at a size less than 35mm across• printed at a resolution below 300 dpi• used too close to anything else as it must follow the minimum clear space requirements.

The standard logo


Logovariants

The logo should occur only once per single page piece. On a multipage piece, the logo would appear on the front and back cover.

In such instances, the mono or University blue versions of the logotype should be used on a solid background with a minimum exclusion zone comprising the width of the hills icon surrounding the logo on all sides.

Black colour reference:

• CMYK: 0 | 0 | 0 | 100• RGB: 0 | 0 | 0• Hex: #000000• Pantone: Black

Blue colour reference:

• CMYK: 100 | 61 | 0 | 53• RGB: 0 | 52 | 103• Hex: #003467• Pantone: 295

White colour reference:

• CMYK: 0 | 0 | 0 | 0• RGB: 255 | 255 | 255• Hex: #ffffff

Exclusion Zone:

Exclusion zone

Part of

This is used in association with our partnership organisations

Brand Guidelines 2014University of Derby – Brand Bible

LogoExtension

The logo for University of Derby Online is slightly different to the standard logo because of its distinct business and is the only logo that can appear in this manner.

Rather than external parties attempting to recreate the logo and its various extensions, master logo files will be provided to ensure that the logos are always reproducedconsistently.

Online colour reference:• CMYK: 71 | 30 | 23 | 7• RGB: 72 | 139 | 164• Hex: #488BA4• Pantone: 549

To find out more about the University of Derby Online brand please contact Lucy Foster, Marketing Officer, University of Derby Online Learning, email: [email protected] or call on 01332 592062


Colours Core colours:Colour is a key tool for differentiating between colleges. The new palette has been developed to ensure that all colours reflect quality.

University Blue

CYMK: 100 | 61 | 0 | 53RGB: 0 | 52 | 103HEX: #003467PANTONE: 295

College of Education

CYMK: 15 | 100 | 75 | 10RGB: 190 | 29 | 61HEX: BE1432

College of Health and Social Care

CYMK: 64 | 28 | 0 | 0RGB: 88 | 155 | 212HEX: 609DD5

College of Engineering and Technology

CYMK: 0 | 15 | 100 | 5RGB: 244 | 201 | 0HEX: F7CD00

College of Arts

CYMK: 10 | 100 | 0 | 10RGB: 196 | 3 | 128HEX: C10075

College of Life and Natural Sciences

CYMK: 86 | 0 | 73 | 0RGB: 0 | 175 | 120HEX: 00A26A

College of Law, Humanities and Social Sciences

CYMK: 0 | 50 | 86 | 0RGB: 247 | 148 | 60HEX: F39330

College of Business

CYMK: 50 | 100 | 0 | 40RGB: 145 | 0 | 94HEX: 6A0E5A



CYMK: 0 | 2 | 0 | 78RGB: 92 | 91 | 94HEX: 5c5b5e

A secondary colour can be used on heading and title text for the College of Engineering and Technology.

Secondary colour for the College of Engineering and Technology

Colours Core colours:Colour is a key tool for differentiating between colleges and markets. The new palette has been developed to ensure that all colours reflect quality.

Brand Guidelines 2014

Online

CYMK: 71 | 30 | 23 | 7RGB: 73 | 140 | 169HEX: #498CA9PANTONE: 549

University of Derby – Brand Bible

www.derby.ac.uk

Generic

MarketPanel

This is the colour combination for generic undergraduate communications. This is also the colour combination for non-specific collateral (such as signage).


Market panelThis is used to draw a distinction between our key markets and colleges.

Our four main markets are undergraduate, postgraduate, corporate and online, and colours have been developed to ensure that the new visual identity system has a way of differentiating between these key markets.

Where non-specific signage and literature requires a base colour, the University Blue should always be used, as illustrated in the examples shown throughout this guide.

As highlighted in the ‘Logo’ section of this guide, the logos for UDOL are more distinct, and they have been given their own coloured brand to reflect their increased autonomy as a separate business unit.


MarketPanel


www.derby.ac.uk


www.derby.ac.uk


www.derby.ac.uk


www.derby.ac.uk

College of Arts

www.derby.ac.uk

College of Business

www.derby.ac.uk

College of Heath & Social Care

www.derby.ac.uk


Market panelThe market panel for all 7 colleges.



MarketPanel

www.derby.ac.uk

Generic

Key lineA3 - 1.5mmA4 - 1mmA5 - 0.5mmA6 - 0.5mm

Font sizeA3 - 17ptA4 - 12ptA5 - 8.5ptA6 - 8.5pt

Font centred verticallyThe text is aligned right to the same margin width as the logo oppositeSizeA3 - 19ptA4 - 14ptA5 - 10ptA6 - 9pt

White transparent box 80% WhiteHeight of boxA3 - 32mmA4 - 23mA5 - 16mmA6 - 16mm

Logo centred vertically(The logo width should never go below 35mm)WidthA3 - 69.5mmA4 - 50mmA5 - 35mmA6 - 35mm

Identifier box heightA3 - 9mmA4 - 6.5mmA5 - 4mmA6 - 4mm

Identifier box widthIf the text in the box is shorter than the width of the logo then the box should line up with the right edge of the logo (as above right). If the text in the box is longer than the logo, the box can extend and there should be a space at the the end of the text (as below right).

www.derby.ac.uk


Space after textA3 - 7mmA4 - 5mmA5 - 4mmA6 - 3mm

How to use the market panel.

Margin on right of LogoA3 - 15mmA4 - 10mmA5 - 10mmA6 - 10mm



3i’s logo stamp

The 3i’s logo stamp represents the mission of the University of Derby.

The 3i’s logo should occur only once per single page piece. On a multipage piece, the logo would appear on the front cover.

The white logo should be placed over the image on the cover or if that is not appropriate the grey logo should be placed under the image on the right hand side, in line with the web address. Please see the ‘Design Examples’ pages for reference. When the 3i’s logo is placed over an image it should be used at an 80% opacity and put at a -10 degree angle.

The 3i’s logo should not be used any smaller than 20mmx20mm.

Grey colour reference:

• CMYK: 0 | 0 | 0 | 40• RGB: 178 | 178 | 177• Hex: #B2B2B1

White colour reference:

• CMYK: 0 | 0 | 0 | 0• RGB: 255 | 255 | 255• Hex: #ffffff

Typefaces Fonts


Typefaces TypefacesThe typefaces selected to represent the University of Derby brand are Prelo Slab; a family of distinctive and highly-readable serif and slab serif fonts.

Prelo SlabThe Prelo Slab typeface family is web safe and should be used throughout all offline and online communications. This will contribute to a seamless and cohesive identity across all channels within a highly fragmented media environment. Five fonts have been approved for use throughout all University of Derby communications.These are:

Prelo Slab - Bold, Medium, Book, Light, Hairline.

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica NeueVariations of these fonts and weights can be used throughout promotional communications at the discretion of the designer, although typically the Prelo Slab family should be used to highlight important information while the Helvetica Neue family should be used for standard communications. Helvetica Neue is the main corporate font that should be used throughout body copy in documents and stationery.

These typefaces have been chosen as a result of comprehensive research with current, past and prospective students. They are intended to ensure that the University is perceived as being high quality and aspirational, but also personable and approachable.

Helvetica Neue LT Pro - 45 light, 46 light italic, 55 roman, 56 roman italic, 75 bold,75 bold italic.

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ


University Crest


UNIVERSITY of DERBY

UniversityCrest

It can only be used:• on University of Derby award certificates• on University of Derby materials related to awards and the awards ceremonies, such as the commemorative brochures for the award ceremonies• on official University of Derby merchandise• on materials about formal, academic-related University occasions such as the installation of a new Chancellor or a meeting of the Court

It cannot be used:• by any organisations other than the University of Derby or the Students’ Union• on any materials other than those listed above. The preferred version (full colour) should be used whenever possible.

If it is being reproduced in black and white or is used as a design detail (such as a watermark), the black and white crest is acceptable.

If it is being reproduced through engraving or embroidery, the simplified version should be used.

When using the full colour and black and white versions of the crest, they must always be accompanied with the words ‘University of Derby’ in Palatino font.

Use of the crest by our official partners:Official University of Derby partners wishing to use the crest should refer to their partnership agreement for information and guidance.

When using the crest, it can’t:• be redrawn or amended• be stretched• be used at a size less than 40mm across (except on official merchandise where this may not be possible)• be used at a resolution below 300dpi• be used too close to anything else – there should be a gap of at least 3mm between the crest and anything else on the page.

Preferred version of the crest

Acceptable variations of the crest

All black versionThese are the only acceptable versions of the crest

Any requests to use the crest which do not fall within these guidelines must be approved by:June HughesRegistrarUniversity of DerbyPhone: 01332 591154Email: [email protected]

UNIVERSITY of DERBY


Photography


Photos PhotographyThe images we use in all communications are a key element of our visual identity and directly affect the reader’s perceptions of the University, its staff and students. Because photography comprises a vital element of our brand identity it is vital that photographs are taken by professional photographers and chosen with great care.

All photography taken and used throughout University communications material should be carefully selected to mirror our University values and should reflect the principles of ‘inspiration’, ‘innovation’ and ‘impact’ within the corporate plan. Our photography should also support our corporate ambitions.

We are an organisation with a strong people-focus which changes and enhances people’s lives - our photographs should reflect and celebrate this, capturing a ‘real life’ feel. Our images should also capture the themes of aspiration, quality and ambition, with a modern forward-thinking outlook. They should be natural, authentic, light, fresh, active, engaging and generate positive, meaningful emotions.

Student recruitment imageryA large proportion of photography is taken for the purposes of student recruitment. Photography aimed at student recruitment should reflect our core proposition to potential students. For example:

• students receiving a positive learning experience with a focus on the individual

• students benefiting from our focus on investment; showcasing our modern facilities

• students immersed in their education and activity that relates to their course, in particular field trips and off-site locations

• students immersed in real world learning and becoming ‘work ready’

• students benefiting from our unique location and great links with business, the community and the region

• mixed ages, genders and ethnicities to reflect the diversity of the student population.

What you should consider when choosing images:

• consider the audience and the desired reaction you want to achieve

• if copy and imagery are to be used together, the images you use must support and complement the text

• choose images of people in the appropriate context such as in a student environment or staff role

• avoid images of large lecture theatres/spaces with no focal point. Instead select images of individuals and small groups engaging in activities that reflect the subject matter

• use clean, crisp and natural looking images that have a focal point

• choose images that capture action and interaction as these are more engaging

• be respectful of cultural issues, choosing images appropriate to your audience

• choose imagery that is most appropriate for the medium (eg social media, publication)

• if working on a project with multiple images, choose images that will complement one another and express variety and diversity

• always use images from our image library Alight.

If the images available in Alight do not suit your purposes, please contact the photography team so that we can understand your project and run through the options available. This may involve a bespoke photo shoot which we will be happy to support for student recruitment purposes. Please see our ‘Planning a Photoshoot’ guidelines (available late 2014).

Case studiesCase studies are often used in our marketing communications. Please remember that individuals should be carefully selected with consent sought prior to the shoot. Locations should be appropriate and relevant to the context of the case study (again with permissions sought if required). Consideration should also be taken to lighting – locations with good natural lighting should be selected where possible.

Image treatmentCareful post production work by the in-house Photography Team ensures that all of the images supplied are on brand, and processed to the highest resolution levels for print purposes. Although Photoshop filters and treatments can be used to ensure that all images have a similar tone, the preference would be to achieve the desired effect through the photography without the necessity for revisions. Please note the Photography Team need to approve any treatments that alter our images in any way.


Photos(cont)

Image qualityFor printed communications you must use high resolution images that are at least 300dpi and over 1MB. Please select images from our photo library Alight and place these into a lightbox. This can then be shared with the Design Team when you brief in the work.

For online communications or PowerPoint presentations you can use lower resolution images. Ideally, images for online use should be 72dpi and 150–200KB. If you have access to Alight you will be able to download images of this size.

Third party images We try to avoid using stock imagery. However we will occasionally use photographs that aren’t taken by our photographers. If you do use third party images, make sure you have written permission from the photographer to use the image. Also, you can only use the image for the agreed purpose. For example, if it has been purchased for a billboard advert, it must not be used on the website.

If you commission freelance photographers for a project, upon receipt of the imagery you should pass these to the Photography Team so that the images can be added to Alight. Please see our Freelance Photographer Guidelines (available in early 2015).

ConsentAlight contains approved University of Derby images which have been taken in line with our Photography Consent guidelines. Please refer to these guidelines when planning a photo shoot to ensure that you comply with regulations. It is the responsibility of the individuals booking the photo shoot to ensure consent requirements are met.


Photos


Good example of a formal case study shot. The individual is in the appropriate context, the wide angle lens captures the environment well and the addition of the natural lighting enhances the overall image.

Diverse group of students immersed in their education.Wide angle view of busy facility showing student interaction and team work.The photograph is evenly lit and very colourful and shows a realistic scenario.

Image with a clear focal point and perspective with great depth.


Practical activity captured in an exciting facility. Creative angle combined with low viewpoint secures the viewer’s attention.

Showcasing new and cutting edge equipment. The focus of this image is on the machinery and object rather than the person. However the addition of the person adds greater context.

When choosing images consider the impact that light and colour can make.

The light on this image adds interest to the picture, depicting a fresh and modern environment.

This is also a good example of a candid moment (where the subject is unaware of the camera) and can be useful to show different real life interactions, helping the audience to connect with the story.


Abstract images can often convey popular themes in a new and exciting way. They are often useful to create dynamisim and flow.

Wide views of environments ideally need to have interest in the foreground, middle and background. Also look for images that have depth and good perspective.

This simple lifestyle picture has plenty of space at the top of the image to allow scope for adding text over it.


A good example of a natural case study shot. Case studies do not have to feature individuals looking straight at the camera.

A good example of mixed ethnicities, capturing the students in a relaxed atmosphere.

A relaxed lecturer/student interaction, capturing our student-focused teaching ethos.

Lively and colourful images attract the viewer’s attention; don’t be afraid to experiment with your image selection.

Design Examples


Examples Brochure spreadsBrochure spreads should adopt the colour palette of the college.

Degree ShowPeribus aut quiam, volum, omnihil idi dolor alit qui conseque molupta pres doluptionsed quaest aspisqu odisquame

Nis exero quam et placeaturio ipsus alique corionse con resto voloria venimpos aped quossum nobis ad maximolupta nobitat vere, sanissi magnam quunt acea doluptas qui autat ex earia volo occus, imil expla versped qui adi dolor as dipsa vendam

Find out more at www.derby.ac.uk

www.derby.ac.uk

Degree Show

Flyer

Leaflet


Where you will study: Kedleston Road

UCAS code: ML93

Entry requirements: You will usually need an appropriate undergraduate degree or equivalent qualification, a professional qualification or a significant portfolio of work at an appropriate level.

Duration and mode of study:Full time: 18 months, Part time: up to four years.

Fees: Please refer to our website

Start date: September and January.

Why choose this course? Acietur am vendit autecusti volupta derum laccullant ut ad quis cus.Hicipsa pedions equunt hil mo et lat voles cuptatur, quaeped quo con erum velecul luptam fugia sinci ut eicideniam net omnim laborum quis nimod quid explia nobis nobit, velesse nditium fugia sed quamusam vitatur, optiasped magnis utem cum facepe nis About the courseSoluptas quo evenimus eribea vellore icitia que sinimpos vendiorit, accat.Gene nullupt atiumque resequa ssundit laut exped quo occulpa voloriscia non consed et eniet ipienis ium reictis inus utem volorecto dolorep eritatate volutat ecepudam rae perunt porersp errupta nisitaspisit lam que corername vellam quasinv elest, es incturem quibus comnihi citaestia dolupiet qui idelenis ape nim eicimpo reptatus.

Teaching and learningTe occullit et omnitaspit mi, officitem nimo volorit imintorrum qui alitis conseque cumquis eumet rem. Excerecus alis eum sitaectur sandeni muscia susandit eaquo is eatium velesto con porrovid moluptatius.Bo. Acietur am vendit autecusti volupta derum laccullant ut ad quis cus.

What you will coverTe occullit et omnitaspit mi, officitem nimo volorit imintorrum qui alitis conseque cumquis eumet rem. Excerecus alis eum sitaectur sandeni muscia susandit eaquo is eatium velesto con porrovid moluptatius.Bo. Acietur am vendit autecusti volupta derum laccullant ut ad quis cus.Hicipsa pedions equunt hil mo et lat voles

Modules you will studyStage One• NutritionforSportandExercise• AdaptedPhysicalActivity• StrengthandConditioning• SportandExercisePsychology• PhysicalActivityandHealth

Stage Two• NutritionforSportandExercise• AdaptedPhysicalActivity• StrengthandConditioning• PhysicalActivityandHealth

Stage Three• NutritionforSportandExercise• AdaptedPhysicalActivity• StrengthandConditioning• SportandExercisePsychology

Module 0ptions Stage TwoYou will choose two of these optional modules:• NutritionforSportandExercise• AdaptedPhysicalActivity• StrengthandConditioning• SportandExercisePsychology• PhysicalActivityandHealth

Stage ThreeYou will choose three of these optional modules:• PaediatricPhysicalActivity• EliteSportDevelopment• AppliedStrengthandConditioning• AppliedSportPsychology• BiomedicalImplicationsofExercise,

Activity and Health

Additional informationQuis mi, volorerovid maio beatiurere, coneceptate voluptata dollore mporatur, que nobitati blatquiae licid magnist quis

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Your careerQuis mi, volorerovid maio beatiurere, coneceptate voluptata dollore mporatur, que nobitati blatquiae licid magnist quis eossimenetur apelenis sit optatumqui que vellam a consendiciti cuptatquam que voluptaest porem quiatquis que modisimi, sit que sint, nimint, sitatquos excero occaeperit, sa doluptur, il id quamet fugit, optatis cidundit esto blabo. Soluptas quo evenimus eribea vellore icitia que sinimpos vendiorit, accat.Gene nullupt atiumque resequa ssundit laut exped quo occulpa voloriscia

Factfilei

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Nursing (Mental Health) BSc (Hons)

The information in this leafl et was correct at the time of printing; please check our website for the most up to date information.

© University of Derby 2014

University of DerbyKedleston RoadDerby DE22 1GB

College of Heath & Social Care

TOP 50The Guardian

University Guide 2015TOP 50The Guardian

University Guide 2015

Order your personalised prospectus online: www.derby.ac.uk/prospectus

If you’d like this information in large print,

braille or audio please contact:

T: 01332 591044

E: [email protected]


Examples

Posters/Adverts

www.derby.ac.uk

Saturday 27 SeptemberSaturday 11 OctoberSaturday 22 November

Tour our campus and facilities and meet our academics.

Book your place now at www.derby.ac.uk

Upcoming open days at the University of Derby

5774

2 M

C 8

/201

4

Everything becomes clear at the University of Derby

for the

Start your degree this September.

Contact us today on 01332 59 2014 to discuss your place

www.derby.ac.uk

Generic

www.derby.ac.uk/international

International Department

Creating the next generation of engineersMake Derby your choice of study

Innovate, Inspire and Impact

Website: www.derby.ac.uk/international Email: [email protected] Telephone: +44 (0)1332 591 698


Examples


College of Arts

Creative • Innovative • Inspirational • Exciting • Visionary

Colle

ge o

f Art

s College of Arts

Connect with uswww.facebook.com/derbyuniarts

www.twitter.com/derbyuniarts

Contact usT: +44 (0)1332 593302

E: [email protected] www.derby.ac.uk/arts

Department of Media and Performing Arts

College of Arts

www.derby.ac.uk/arts

• Dance• FilmProduction• MediaProduction• MusicTechnologyandProduction• Photography• PopularMusicwithMusicTechnology/

Production

• ProductionDesign• TechnicalTheatre• TheatreArts• VisualEffectsandPost-Production• YearZero

Contact usT: +44 (0)1332 593302E: [email protected]

Connect with uswww.facebook.com/derbyuniarts

www.twitter.com/derbyuniarts

Department of Engineering


www.derby.ac.uk/engtech

• FoundationProgramme• ArchitecturalCourses• CivilandConstruction• ElectricalandElectronic

• EventsTechnology• MechanicalandManufacturing• MotorsportandMotorcycle• ProductDesign

Contact usT: +44 (0)1332 593302E: [email protected]

Connect with uswww.facebook.com/derbyunitech

www.twitter.com/derbyunitech

Sport, Outdoor and Exercise Science


www.derby.ac.uk/science

“ Great people, original thinking, inspiring individuals – changing lives ”

Occupational Therapy

College of Health & Social Care

www.derby.ac.uk/health

“ Great people, original thinking, inspiring individuals – changing lives ”

Nomadic/Evolution Banners

1m Pull Up Banners

Examples

Compliment slips

Whether you’re starting out, moving up or starting again

WE’RE READY WHEN YOU ARE

With compliments

Kedleston Road, Derby DE22 1GB T: +44 (0)1332 591983 E: [email protected] www.derby.ac.uk/online

www.derby.ac.uk

With Compliments

Kedleston Road, Derby, DE22 1GB, UK

T: +44 (0)1332 591039 F: +44 (0)1332 597735Marketing Department

www.derby.ac.uk

Kedleston Road, Derby

DE22 1GB, UK

T: +44 (0)1332 591039

F: +44 (0)1332 597735

College Law, Humanities & Social Sciences

Vice-Chancellor Professor John CoyneIncorporated in England as a charitable limited company

Registration no 3079282

www.derby.ac.uk


DE22 1GB, UK

T: +44 (0)1332 591039

F: +44 (0)1332 597735

College of Arts



www.derby.ac.uk


DE22 1GB, UK

T: +44 (0)1332 591039

F: +44 (0)1332 597735




www.derby.ac.uk


DE22 1GB, UK

T: +44 (0)1332 591039

F: +44 (0)1332 597735

College of Business


Registration no 3079282Letterheads


www.derby.ac.uk

With Compliments

Kedleston Road, Derby, DE22 1GB, UK

T: +44 (0)1332 591039 F: +44 (0)1332 597735College of Life & Natural Sciences


Jim Smith BA, MA

Graphic Designer Design Studio

University of Derby, Kedleston Road, Derby, DE22 1GB, UK

Marketing Department

M: +44 (0)7811 111111

T: +44 (0)1332 590000

E: [email protected]

W: www.derby.ac.uk/marketing

Marketing Department


Business Card

Buxton & Leek


VisualIdentity

A brand conveying...• A college at the centre of its community• Bringing together two colleges• Choice• Excellence• Progression

For branding enquiries contact 01298 330321 www.blc.ac.uk

Logos

Logo must predominantly appear on white but if required it can appear as above on black.

We’ve defined an exclusion zone that prevents other graphic elements interfering with our college logo.


These are suggested sizes at which to use the Buxton & Leek College logo

SizesA3 23mm high

A4 20mm high

A5 17mm high

Minimum Size 10mm high

Colours

Primary Colours Secondary Colours


Typefaces FrutigerAdrian Frutiger was commissioned by the Charles De Gaulle Airport near Paris in the late 1960s to develop a typeface for airport signage. Instead of adapting his previously designed Univers® family, he developed something new that would also go on to become a classic – the Frutiger® typeface. The new design was completed in 1975 and installed at the airport that same year.

Frutiger Light, Light italic, Roman, Italic, Bold, Bold Italic, Black, Black Italic.

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ


Team Derby



SERIOUS ABOUT SPORT

SERIOUS ABOUT SPORT

Est. 2009

SERIOUS ABOUT SPORT

Team Derby

Logo

The TEAMDERBY logo should be used on all sports related communications.

The TEAMDERBY logo has an ‘exclusion zone’ around it so that no type or image can encroach or be associated with the logo. This is indicated by the light grey square which is equal to the height of the capital T.

For branding enquiries contact Ollie Shearer, Sports Development Manager on 01332 593096 and www.teamderby.com



Typefaces TypefacesThe typefaces selected to represent the University of Derby brand are Prelo Slab; a family of distinctive and highly-readable serif and slab serif fonts.

Prelo SlabThe Prelo Slab typeface family is web safe and should be used throughout all offline and online communications. This will contribute to a seamless and cohesive identity across all channels within a highly fragmented media environment. Eight fonts have been approved for use throughout all University of Derby communications.These are:

Prelo Slab - Bold, Medium, Book, Light, Hairline.

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica NeueVariations of these fonts and weights can be used throughout promotional communications at the discretion of the designer, although typically the Prelo Slab family should be used to highlight important information whilst the Helvetica Neue family should be used for standard communications. Helvetica Neue is the main corporate font that should be used throughout body copy in documents and stationery.

These typefaces have been chosen as a result of comprehensive research with current, past and prospective students. They are intended to ensure that the University is perceived as being high quality and aspirational, but also personable and approachable.

Helvetica Neue LT Pro - 45 light, 46 light italic, 55 roman, 56 roman italic, 75 bold,75 bold italic.

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ


Colours Team Derby colours:The Team Derby Blue is the same as the core University of Derby blue.

Team Derby Blue

CYMK: 100 | 61 | 0 | 53RGB: 0 | 52 | 103HEX: #003467PANTONE: 295

Team Derby Orange

CYMK: 0 | 66 | 91 | 0RGB: 237 | 112 | 35HEX: ED7023


If you require further help or assistance please contact:

Central MarketingDesign StudioUniversity of DerbyKedleston RoadDerbyDE22 1GB

t: +44 (0)1332 [email protected]

Version 1 AB 10/14


brand guidelines 2014

Documents

brand identity

logovariantsthe logo

small university

university blue versions

key elements

number of elements

main elements personal

new visual identity