brand guide | 2019 - cezanne professionalat cezanne, we believe that keratin smoothing treatments...
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2019
At Cezanne, we believe that keratin smoothing treatments shouldn’t interrupt your
entire life. Unlike traditional keratin treatments, Cezanne seals into the hair before
you leave the salon. Other keratin treatments need time to bond with the hair,
leaving your smooth hair susceptible to daily exposure and environmental elements.
Immediately after a Cezanne Treatment, you can do anything you want:
style your hair, go swimming, or go to the gym. With Cezanne, there are
no trade-offs because our formula and our process is like no other!
No Wait for Shampooing
Traditional keratin treatments need
more time to set into hair, forcing you
to wait several days to shampoo your
hair after a keratin treatment. With
Cezanne, there’s no wait time. You
can shampoo your hair immediately
after your treatment if you’d like!
No Wait for Styling
For the first several days after a
traditional keratin treatment, you may
have to keep your hair down and straight
– no ponytails, buns, clips or braids. You
may not even be able to brush your hair!
Cezanne keratin treatments allow you
to style your hair without worry, your
hair will remain smooth and frizz-free.
No Wait for Exercise
We believe that getting a keratin
treatment shouldn't keep you from
going to the gym. Traditional keratin
treatments recommend waiting at
least three days before high levels of
activity which cause sweating. There’s
no wait period with Cezanne, no need
to postpone your workout routine.
No Wait for Coloring
Some keratin treatments require a two
week wait before color services because
color can interrupt the setting process of
a traditional keratin treatment, resulting
in uneven texture. Cezanne is different
– you can color the same day without
damaging your hair. It is important to
consult with your salon professional to
determine the best process for a same-
day color and keratin treatment service.
Get smooth and get back to your life, with Cezanne Keratin Smoothing Treatments.
GET SMOOTH & GET BACK TO YOUR LIFE
OUR PROMISEWe always have been and always will be formaldehyde-free.
Cezanne is non-toxic, naturally safe and effective. There are
no vapors or fumes, so no need for masks, gloves or ventilation
during the treatment—it’s nature’s way of smoothing.
Our smoothing treatment is 100% formaldehyde-free. It’s also free from any
other kinds of aldehydes and harmful toxins and it’s as long-lasting as the
current top formaldehyde keratin smoothing treatments in the category.
It’s hypoallergenic and dermatologist tested and won’t release any noxious gases.
Cezanne actually strengthens the hair, using a revolutionary low
pH technology that restores bonds that are broken or damaged
during thermal, mechanical or high pH services.
As a 30-year veteran of the professional
beauty business I have tremendous respect for
hairdressers who stand behind the chair working
so hard day in day out. I am lucky to make my
living working in such a fantastic industry with so
many amazing people. I have had the good fortune
of recently being named the CEO of Cezanne
Professional. I can’t think of a better place to be!
An interesting data point to share; the
largest number of searches on the Internet
is women looking for a product that will
make their hair silky smooth, frizz free and
manageable. Current statistics also show
that smoothing services rank number 2 for
income generating services in the salon.
Cezanne can deliver financial rewards and
incredible results while protecting the health and
safety of the hairdressers and the salon clients!
Cezanne brings the artistry to the hairdresser
giving you tools to create and the ability to
transform a client’s image and even more
important to change how the clients feel about
themselves! When you improve a person’s
confidence self image and over all emotional
well being you have impacted that persons life!
Greetings!
Why Pros Love Cezanne!
Pros love Cezanne because clients
love Cezanne! Cezanne leaves hair
shiny, soft and smooth unlike any other
brand. Hair dries faster, styles easier
and looks bouncy and healthy. There
are no trade offs with Cezanne®. No
wait time and no harmful fumes.
With the family of Cezanne products you have
the ability to create magic in the salon everyday
by transforming your client’s looks and lives!
Thanks for your continued support of Cezanne.
Stay inspired.
Brian Bennett
Choosing the Right Treatment for Your Client
Cezanne Smoothing Treatments create smoother, more manageable, frizz-free hair on any type
of hair. The amount of time results last will vary by hair type, texture and maintenance routine.
CLASSIC INSTANT EXPRESS BLONDE
DURATION UP TO 5 MONTHS
UP TO 6 WEEKS
UP TO 8 WEEKS
UP TO 5 MONTHS
SERVICE TIME 1½–2½ HOURS
45–60 MINUTES
1¼ HOURS
1½–2½ HOURS
PROCESSING TIME 30 MINUTES
15–20 MINUTES
15 MINUTES
30 MINUTES
APPLICATION DRY HAIR
DAMP HAIR
DAMP HAIR
DRY HAIR
"Try Me" Kits CLASSIC OR EXPRESSkeratin smoothing treatmentIncludes: Clar i fying Shampoo 2 oz. Smoothing Treatment 4 oz. Step-by-Step InstructionsIN
SA
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SWhy Pros Love Cezanne!
Cezanne smoothing treatments are
available in Classic, Express, Instant and
Blonde formulas. We have a solution
to smooth any of your clients.
#1 Know What You're Asking For
"People use different names for different treatments
interchangeably, which is just incorrect," says Meri Kate
O'Connor hairstylist and colorist at Eva Scrivo salon
in New York City. "You either have your traditional
keratin treatment, commonly called a Brazilian blowout,
which really straightens out your hair texture,” she
says, “or you have your smoothing treatments, like
Goldwell Kerasilk and Cezanne, which help de-frizz
hair and add shine, without disrupting its texture.”
Basically, if you’re happy with your waves and
curls but would love to cut down on frizz, try a
smoothing treatment. If you want your hair to look
flat-ironed straight, go for the Brazilian blowout.
#2 Understand What You're Getting
Yes, all of the hair-smoothing treatments do
involve the use of the protein keratin, but
keratin isn't really the hero of these smoothing
treatments—the other ingredients are.
"A traditional keratin treatment aims to straighten
the hair and usually involves a formaldehyde-
releasing solution," says O'Connor, noting that your
stylist will saturate your hair with the solution for 20
minutes. The entire process, when done correctly,
will straighten out your hair texture and completely
eliminate frizz for up to three months," she adds.
"Smoothing treatments, on the other hand, are
formaldehyde-free and deeply permeate the cortex
of your hair, rather than sit on the outside of your
cuticle, to smooth your hair," she explains. "Though
the application process is similar, the formula isn't
as potent (formaldehyde is key for that flat-ironed
look), so don't expect it to straighten your hair.
"It will, however, last longer—generally anywhere
from four to six months," says O'Connor.
SHOULD YOU GET A KERATIN TREATMENT? A DEFINITIVE ANSWER. by marie claire
#3 Be Prepared for Questionable Chemicals
Sorry, but organic, natural, safe-enough-to-eat hair-
straightening systems simply don't exist. If you want to
smooth your frizz and straighten your hair texture, you
need to accept that your hair will be doused in some
chemicals that may or may not be FDA-approved. And
if you want to take your texture from coarse and curly
to flat-iron straight, you'll need some formaldehyde.
"According to the EPA, formaldehyde is a carcinogen
that could possibly cause respiratory problems if
exposure is frequent," says Brenda Kamt, colorist
and keratin specialist at 454 North Salon in Los
Angeles. Even if you opt for formaldehyde-free
options, there’s a chance the chemical may still
be present in a straightening treatment.
"Formaldehyde isn't actually a single ingredient—
it's a gas that's emitted from other chemicals being
exposed to heat," explains Kamt. "So technically,
a product can say it's formaldehyde-free, but still
contain the ingredients that create the gas."
Don't let this completely deter you, though,
because "if you're only getting the treatment done
three times per year—and I definitely wouldn't
recommend more than four—the risk is very
minimal,” she says. “Make sure you're having the
process done in a well-ventilated salon, or, even
more ideally, with windows open or outdoors.”
#4 You've Gotta Be Okay with Some Sacrifices
"If you get a traditional keratin smoothing
treatment, you can't really touch your hair for
three days afterward," says O'Connor. "You can't
clip it back, you can't put it in a ponytail, and
you can't wash it, or you'll risk denting it."
If your hair is colored, you run the risk of some
minimal fading or lightening after the treatment,
though both experts swear it isn't that common.
"This is mainly due to the use a clarifying shampoo
prior to the keratin process, which is used to remove
residue from hair, but may also remove some color."
#5 Accept That Results May Vary
There's no way to guarantee the results of a keratin
treatment on your hair, regardless of which one you try.
It all depends, says Kamt, on how strong the treatment
is, how it was applied, what the temperature of the
flat-iron was, how porous your hair is, and about
a zillion other factors that you really can't control.
"Just do your research, read a ton of reviews, talk
openly with your stylist about what you do and don't
want, and try not to stress too much," says O'Connor.
“After all—it'll wash out in a few months, anyway."
Cezanne Stylists Say: Clients love Cezanne because they
can their natural curl and maintain
movement without frizz!
Formaldehyde is a simple chemical compound
of hydrogen, oxygen and carbon. All life forms
produce it as part of the normal metabolic
process. That doesn’t sound so scary, right?
Long-term exposure to formaldehyde
increases the risk of cancer and death.
If that doesn’t worry you, it gets worse: Hair
salons are among the top workplaces with
higher levels of exposure to formaldehyde.
Cezanne is formaldehyde-free because
your health is important to us, like the
health of your client is important to you.
Who else uses formaldehyde, you might
wonder? Embalmers and anatomists use
formaldehyde for its preservative properties.
And people use it to smooth hair!
Formaldehyde is present indoors and outdoors
in low levels. Urban areas typically have higher
levels of formaldehyde. Formaldehyde is also
used in building materials, as an industrial
disinfectant, and as a preservative. Many common
household products contain formaldehyde, such
as mattresses, pillows, and air fresheners.
Okay, you can’t completely avoid formaldehyde,
but you should limit your exposure to
decrease health risks. As a professional
or a consumer, what can you do?
Always check ingredient listings.
Formaldehyde could be listed on a product
label under other names such as: Formalin,
Formic aldehyde, Methanediol, Methanal, Methyl
aldehyde, Methylene glycol, or Methylene oxide.
Formaldehyde can also be hidden
within other ingredients.
Some chemicals release formaldehyde
(typically when heated): Benzylhemiformal,
2-bromo-2-nitropropane-1,3-diol, 5-bromo-
5-nitro-1,3-dioxane, Diazolidinyl urea,
1,3-dimethylol-5,5-dimethylhydantoin (or
DMDM hydantoin), Imidazolidinyl urea, Sodium
hydroxymethylglycinate, or Quaternium-15.
If the label doesn’t list formaldehyde or one of
its pseudonyms, can you assume it’s safe?
There are some products in violation of the law,
and simply don’t list formaldehyde on their labels.
Cezanne shares all our ingredient lists and test
results, we have nothing to hide! We always
have been and always will be formaldehyde-
free. Cezanne is safe for stylists & clients.
We promise.
SMOOTH HAIR.CLEAN AIR. Because getting
smooth hair shouldn’t put your health at risk.
We all struggle with keeping our hair up to par without the help our trusted hair styl ist ’s exper t ise. Our busy l ives and inabil i ty to make it to the salon as much as we would l ike af fects our hair ’s natural state. Whether that ’s long, thick, natural waves or thin, straight locks, our hair needs some love to avoid the inevitable fr izz and dullness. Luckily, Cezanne allows you to maintain your individual, natural texture while saying goodbye to unwanted fr izz and never sacr if ic ing any laziness of hair maintenance that is bound to happen with our busy l ives. For more reasons to love Cezanne Professional Products, read the ent ire ar t icle on Byrdie's website.
THIS NATURAL KERATIN TREATMENT GOT RID OF MY FRIZZ BUT LET ME KEEP MY WAVES
Enjoy the freedom to choose between sleek,
smooth hair to locks of curls from one day
to the next. Cezanne gives YOU the option
of more manageable hair with the ability
to choose your daily style. Enjoy styling
in less time, regardless of your mood.
Cezanne Professional allows you to style your hair
how you wish following the treatment - NO RULES
on wait time. Once your hair is washed, choose
the style that fits your agenda. You are able to
blow dry smooth for a curling or flat iron finish or
air dry for natural frizz-free curl. Say goodbye to
sacrificing your hair needs because you don't have
the time. We are giving that time back to you.
Our proprietary smoothing treatment formulation
is composed of Aloe Vera, Sericin, Keratin,
Glycolic Acid, vitamins, and botanical extracts.
Cezanne’s unique blend of ingredients improve
manageability and strengthen the hair. Our
proteins seal in moisture, add luster, protect
bonds, and lock hair into a smoother form.
Every day brings you options with
Cezanne. What mood are you in today?
A BRAND THAT GIVES YOU OPTIONS WHAT MOOD ARE YOU IN TODAY?
perfect moisture SHAMPOO & CONDITIONERThis daily sulfate and paraben-free duo deeply penetrates to replenish moisture and protect the l i fe of your Cezanne. These are per fect for everyday use, wil l not weigh down your fr izz-free hair, and are color-safe.
New formulas help to protect your masterpiece again and again. Our special keratin enhancing formula increases moisture for manageabil i ty and highly ref lect ive shine, Soy Protein mit igates damage due to bleach, color services and styl ing tools. Panthenol detangles hair and improve the health of the scalp. Replenishes what ’s washed away. Insurance from the inside out.
ULTIMATE BLONDE shampoo & conditionerGet your smooth on, and keep your blonde cool!This daily sulfate and paraben-free duo replenishes moisture to protect the l i fe of your Cezanne Ult imate Blonde Smoothing Treatment. Blue-violet hues neutralize brassy tones to keep blondes cool with intense ref lect ion and shine. Per fect for everyday use.
reboot KERATIN RESTORATIVE TREATMENTGives thirsty, unruly hair the extra nourishment it needs.Reboot is a replenishing and restorative treatment to extend the l i fe of your Cezanne keratin smoothing treatment. Use this anti -aging intensive treatment 1-2 t imes per week (as needed) to drench and nour ish the hair, leaving it si lky and youthfully restored.
dry SHAMPOOProtect the life of your Cezanne treatment!Cezanne Dry Shampoo is a spray in dry shampoo which removes excess oi ls with no lef t behind residue or build up. Keratin enhancing ingredients protect the l i fe of your Cezanne treatment!
NEW
"Try Me" Duo perfect moisture SHAMPOO & CONDITIONERIncludes 2 oz. samples of Per fect Moisture Shampoo & Condit ionerThis daily sulfate and paraben-free duo deeply penetrates to replenish moisture and protect the l i fe of your Cezanne. These are per fect for everyday use, wil l not weigh down your fr izz-free hair, and are color-safe.
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root BLASTThis ultra- l ight spray mousse delivers the per fect weightless root l i f t with touchable body! Leaves all hair types sof t and manageable. Root Blast adds l i f t and suppor t at the root area. Transform your style by using Root Blast as a hair textur izer! Added keratin and ser ic in suppor ts your treatment for long- last ing smoothness.Can be used on both wet or dry hair!
working HAIR SPRAYOur Cezanne Working Hair Spray is a non-f laking, dry hairspray that provides a sof t, touchable hold. This ultra- l ight, fast-drying formula provides a medium hold that is never st i f f or st icky. Hair can be brushed and restyled throughout the day. Our exclusive keratin enhancing formula for t i f ies the hair while adding luster. Silk protein nour ishes and restores damage caused by the sun and chemicals. Quinoa protein detangles; adds volume without the worry of hairspray buildup!
perfect BLOWOUT & SMOOTHING CRÉMEThis transformational styl ing créme creates sleek, smooth styles while adding massive shine. Rich in vitamins A and E, Shea but ter nour ishes and impar ts moisture to refresh dry, dehydrated hair. Proteins aid in polishing hair for a sleek, smooth f inish and restores bounce for sof t, cur ly styl ing. Unique ingredients detangle, protect against fr izz, humidity and calms stat ic from dry air. Add luster, reduce drying t ime and give hair a smooth f inish with our nour ishing créme formula.Can be used on both wet or dry hair!
leave-in PERFECTOR SPRAYIntroducing the next generation, miracle restorative and protective product for your hair ! This anti -aging Per fector of fers a unique blend of healing and sealing ingredients that no others can. Proteins work to add strength and elastic ity to hair. Can be used on both wet or dry hair!PRO TIP: Use dur ing the f inal blow dry and pr ior to f lat ironing.
Cezanne Stylists Say: Consumers love our after care! Your
clients can maintain their service
with a few beautiful products!
Cezanne Stylists Say: You're going to love this
spray! It works great and
leaves hair super soft!
Cezanne Stylists Say: This product works great
for air-drying naturally
wavy hair, creating light
seperation without flakiness.
MERCH KIT FREE WITH PURCHASE OF LARGE SALON OPENER!
CEZANNEHAIR.COMCEZANNEHAIR.COM
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1 Cape
1 Bowl
1 Brush
1 Comb
3 Liter Pumps
6 Logo Bags with tissue
2 Cezanne Booklets
1 Universal Step-by
Step Instruction
1 Easel Card
2 Large Mirror Clings
2 Small Mirror Clings
1 Backroom Poster
1 Large Window Cling
1 Double-sided Poster
4 Cezanne Croc Clips w Rubberized Coating
then wondered what my routine would
be like if I actually became one of those
wash-and-go women. So I said yes.
I visited Gonzalez in May for the treatment, which
she said would last anywhere from three to five
months depending on how often I shampoo my
hair. It took about 30 minutes for her to apply the
formula, which she did without gloves and without
needing to open the window (a huge plus for my
sensitive nose). Then it processed for 30 minutes.
She washed my hair, blew it dry, and flat-ironed it to
seal it.
Here’s how it looked immediately after:
I got a few days out of the
blowout so when I finally
washed my hair for the
first time.
And this is what happened:
The results were stunning
for me. I didn’t have any
frizz, despite the day
being in the 80s with
humidity. My kinky curls
on the underside of my
head were relaxed to
beach waves, while the
top of my hair had loose
curves. In the weeks
since, I tend to air dry
more. With the help of my
go-to Alterna Haircare Bamboo Beach Breeze Dry
Balm ($22), I consistently get textured waves. But
when I decide to blow it out, it takes less time
(around 5 to 7 minutes versus the 10 to 15 from
pre-Cezanne) and lasts longer, even on sticky days.
"I swear it's a life-changer," Gonzalez had told me while I was sitting in her
chair. One month in, and I wholeheartedly agree.
Turns out, I'm a wash-and-go woman after all.
I don’t understand those people who say they
just wash their hair and go. What does that even
mean? My haircare routine has always been one
of the following: Towel-dry my strands and then
blow it out, or towel-dry my strands, apply loads of
products, and pray to the beauty gods that my curls
coil and the frizz stays at a minimum.
Before Treatment:
The thought of a
straightening treatment
has always been somewhat
appealing to me — except
then I wouldn’t have the
option of wearing my hair
curly, which I do a lot.
Also there’s the whole
chemical situation and
not being able to wear
a ponytail for a week or
wash it immediately after you leave the salon.
After visiting the Butterfly Studio for my usual
single process, my stylist, Joanna Gonzalez, asked
me if I had ever considered a Cezanne treatment
(starting at $360). “I don’t want to straighten
my hair,” I immediately replied. She looked at
me as if I had just told her that I used shampoo
to wash my face and matter-of-factly explained
that Cezanne isn’t a straightening treatment, it’s
a smoothing treatment. Big difference. Huge.
Cezanne first burst onto the scene in 2014 as a
formaldehyde-free option for women who want
to wear their locks straight, curly, or in-between
without having to worry about frizz. The keratin
in the solution gives the hair strength while the
Sericin silk proteins lend shine. “We’re busy women
and we don’t have the time to tend to our hair
every single day,” says Kathy Combs, director
of global education for Cezanne Professional
Products. “It can change a person’s life.”
I thought about it, considered my weekday
commute in the hot, humid summer, and
This Keratin Treatment Tamed My Otherwise Frizzy, Kinky HairBY BRIT.CO
55 SE 2nd Avenue, Delray Beach, FL 33444 | Phone: 906-424-4600 | [email protected]
CEZANNEHAIR.COMCEZANNEHAIR.COM
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