Brand Guide 2014

Aloha!

Thanks for your interest in our Lanikai Ukuleles!

This year we continue to offer engaging, profitable, and exciting ukulele products across a wide array of categories and prices! Where others are simply rehashing old designs and making simple changes to stock factory products, our brands offer innovative and exclu-sive features which continue to drive sales to new and existing ukulele players in what has become a crowded, price driven market.

Our wide range of POP options continue to lead the industry as the standard for in-store ukulele merchandising. For spaces big or small, on the floor or hanging on the wall, we have a solution for your store offered for free as a part of your dealership. In addition, we offer a number of dealer programs to fit your store and ensure that your investment in our brands is profitable and complete with every tool you need for success. Drive sales all year long by engaging every potential ukulele customer walking through your door with a gorgeous display of innovative and value-packed ukulele products.

Take a look inside our 2014 Brand Guide and let us help you build a presentation of the most exciting ukulele products in the industry for your store!

Malama Pono,(take good care) Leon LewisUS Product ManagerLanikai Ukuleles

www.LanikaiUkuleles.com

Compensated Nut Between the four strings the differences in string width and ten-sion are substantial. By compensating the dis-tance between the first

fret and the nut we are able to make open chords sound as smooth as silk.

The Next Big Thing In Ukuleles!

Have you ever tuned up your ukulele and played one chord in tune then switch to another chord and it plays out of tune? The strings are stretched and the open strings are in tune, but for some reason that second chord plays out of tune… Well my friends that is what is called poor intonation!

There are many issues that cause poor intonation and TunaUke Technology solves them all. With this technology we have achieved

over a 90% improvement!

TunaUke Technology is now available in our best selling LUTU All Mahogany Series, and or SPTU Solid Spruce Series with more new

models and limited edition pieces coming soon! Our ukes are sounding better than ever with TunaUke Technology – available in Soprano, Concert, Tenor, and Baritone sizes!

Movable Saddle Traditional straight saddles on any other fretted instrument are detrimental to good intonation. With nylon strings even “com-

pensated saddles” are a complete fallacy. The issue is that nylon strings are by their nature, inconstant. The only way to improve on this is to create movable saddle technology to allow the player to adjust the compensation for each string. No tools required!

TECHNOLOGY

www.LanikaiUkuleles.com

Call Your Lanikai Rep at

800-446-6010SPTU-S Solid Spruce Top TunaUke Soprano

presents

Tuna 6 POP Display FREE with any order of 12 TunaUkes!

Tuna 1 POP Wall Hanger FREE

with any order of TunaUkes!

Lanikai’s TunaUke Technology is raising the bar in affordable ukulele construction. Think forward with your ukulele

business and put the next big thing in ukuleles on your wall!

FREE P.O.P.s AvAilAblE

Model Size Master Pack Retail MAP Best NETLUTU-11S TunaUke Equipped Soprano 12 $125.00 $79.00 $47.50

LUTU-21S TunaUke Equipped Soprano w/ binding 12 $150.00 $95.00 $57.00

LUTU-21P TunaUke Equipped Pineapple 12 $150.00 $95.00 $57.00

LUTU-21C TunaUke Equipped Concert 12 $180.00 $119.00 $68.40

LUTU-21T TunaUke Equipped Tenor 12 $215.00 $139.00 $81.70

LUTU-21B TunaUke Equipped Baritone 12 $270.00 $179.00 $102.60

Contact your Lanikai Rep at

800-446-6010

Traditional Solid Spruce tone meets Lanikai’s Intonation Innovation in our new Spruce Series TunaUkes! TunaUke Technology improves intonation up to 90%, while Spruce

and Mahogany construction ensure your uke plays, sounds, and intonates better than ever before! Limited Edition

Thinline Concert & Tenor models are available for professional players looking for big sound in a smaller package.

Perfect Intonation Meets Impeccable Tone

Spruce TunaUkes Now Available

New Models!

SPTU-SSolid Spruce Top Soprano TunaUke

Retail $199.00MAP $124.99

SPTU-CSolid Spruce Top Concert TunaUke

Retail $239.00MAP $149.99

SPTU-TSolid Spruce Top Tenor TunaUke

Retail $299.00MAP $189.99

SPTU-BSolid Spruce Top Baritone TunaUke

Retail $309.00MAP $199.99

SOTTU-CSolid Spruce Deluxe Thinline Concert TunaUke

Retail $435.00MAP $275.99

SOTTU-TSolid Spruce Deluxe Thinline Tenor TunaUke

Retail $475.00MAP $299.99

Contact your Lanikai Representative at

1-800-446-6010

LU2-6All Mahogany 6-String Tenor Uke w/ Slotted Headstock & Deluxe Tuners

Retail $275.00Map $174.00

Acoustic/ElectricRetail $375.00Map $239.00

Exclusive, Limited Edition Models Now AvailableLanikai’s new Legacy Collection

represents fresh takes on classic ukulele designs made to meet the needs

of the professional modern player. With meticulous attention to detail,

playability, and unique features Legacy Collection instruments strive to take the ukulele to new heights by giving player’s the tools they need to find and expand their sound. Acoustic/Electric models are equipped with Fishman Kula preamps.

New for 2014!

Contact your Lanikai Representative at

1-800-446-6010

LU2-8All Mahogany 8-String Tenor Uke w/ Slotted Headstock & Deluxe Tuners

Retail $345.00Map $219.00

Acoustic/ElectricRetail $439.00Map $279.00

LU2-21CEK/BKAll Mahogany Acoustic/

Electric Concert Ukulele w/ Abalone Accents and Gloss Black Finish

Retail $319.00Map $199.00

Available in TenorRetail $375.00

Map $239.00

SOT-6Solid Spruce Top w/ Okume Back & Sides 6 String Tenor w/ Abalone Accents, Custom Binding, Slotted Headstock & Deluxe Tuners

Retail $459.00Map $289.00

Acoustic/ElectricRetail $629.00

Map $399.00

SOT-8Solid Spruce Top w/ Okume Back & Sides 8 String Tenor w/ Abalone Accents, Custom Binding, Slotted Headstock & Deluxe Tuners

Retail $489.00Map $309.00

Acoustic/ElectricRetail $649.00

Map $409.00

Connecting the needs of the modern player

with traditional Hawaiian sound & construction!

These ukes feature the Fishman Kula active preamp, with both a ¼” cable and micro-

usb output. Ready to connect to nearly any mobile device or audio program without additional drivers the UkeSB bridges the gap between acoustic instruments and today’s accessibility of digital recording.

The LMU Series features block pearloid neck inlays, die-cast chrome geared

tuners, and a mother of pearl headstock overlay which together create ukuleles unique in appearance and function.

New Models!

LMU-SSoprano All Mahogany USB Equipped

Retail $390.00MAP $249.99

LMU-CConcert All Mahogany USB Equipped

Retail

LMU-TTenor All Ma-hogany USB Equipped

Retail $449.00

MAP

LMU-BBaritone All Mahogany USB Equipped

Retail $475.00MAP $299.99

The World’s First USB Compatible Ukuleles

Plug & PlayCompatible with:

• PC&Macrecording• SelectAndroiddevices• Garageband• AbletonLive• iPad1,2and3• LogicPro• Audacity• Andmuchmore!

Contact your Lanikai Representative at

1-800-446-6010

2014 Programs

Dealer Requirements: • Purchase20ukes,(10models,1to

show-1togo)andreplaceassold.

• Agreetoposition,maintain,&display“Hang12”POPprominentlyinstoreandfillonlywithLanikaiinstruments.

• Agreetoberesponsiblefordisplay,tokeepitinlike-newconditionandbewillingtoreturnitiforpayforit($500)ifrequestedbyLanikai.

• Purchase$300ofLanikaiSidekickaccessoriesandreplaceassold.

• AbidebyLanikaiMAPpricingpolicy.

Renewal Requirements• BigKahunadealersmustpurchase

12ukestobecomea“HighTide”dealerin2014.

•Dealer Benefits: • ReceiveMasterPackdiscountson

allordersthrough2014(50/20/5%)

• Freeshippingonanyregularlypricedorderof24ormoreLanikaiUkulelesallyear.(regularlypricedukesonly,maynotbecombinedwithdisplaysoranyotherspecialoffer,noexceptions)

• BelistedasaLanikaiHighTideDealerwithafreeFacebookdirectconsumermarketingcampaigntoraiseawarenessofyourdealershiptolocalukuleleplayers.

• Gainaccesstospecialsales,limitededitioninstruments,promotionalcontestsandevents.

• Becomeeligibleforanin-storeLanikaiEvent.

Dealer Requirements: • Purchase12ukesandreplaceas

sold.

• Agreetoposition,maintain,&displayanyofthefollowingLanikaiPOPsprominentlyinstoreandfillonlywithLanikaiinstruments:

Renewal Requirements:• LittleKahunadealersmustpurchase

6ukestobecomea“LowTide”dealerin2014.

Dealer Benefits: • 50/20%DiscountStructurefor

2014.

• MasterPackDiscountsofanAdditional5%AvailableWhenPurchasinginPackQuantities.

• Gainaccesstoadvertisingco-opopportunities.

• Gainaccesstoauthorizeddealersignage.

Tuna 6, UkeSB, & Boogie 3 Display

• AbidebyLanikaiMAPpricingpolicy.

Hang 12 Display

Don’t Forget The Accessories! Increase your items per transaction with theLanikai Sidekicks POP

Purchase $300 of Sidekick

Accessories

Tuna 6Purchase12Lanikaiukes,(6models,1toshow-1togo)and

replaceassold

UkeSB DisplayPurchaseany3

LanikaiUkeSBukes

Boogie3Purchase6Lanikaiukes,(3models,1toshow–1togo)

Tuna 1Purchaseany6

LanikaiTunaUkes

2014 Programs

Dealer Requirements: • Purchase20ukes,(10models,1to

show-1togo)andreplaceassold.

• Agreetoposition,maintain,&display“Hang12”POPprominentlyinstoreandfillonlywithLanikaiinstruments.

• Agreetoberesponsiblefordisplay,tokeepitinlike-newconditionandbewillingtoreturnitiforpayforit($500)ifrequestedbyLanikai.

• Purchase$300ofLanikaiSidekickaccessoriesandreplaceassold.

• AbidebyLanikaiMAPpricingpolicy.

Renewal Requirements• BigKahunadealersmustpurchase

12ukestobecomea“HighTide”dealerin2014.

•Dealer Benefits: • ReceiveMasterPackdiscountson

allordersthrough2014(50/20/5%)

• Freeshippingonanyregularlypricedorderof24ormoreLanikaiUkulelesallyear.(regularlypricedukesonly,maynotbecombinedwithdisplaysoranyotherspecialoffer,noexceptions)

• BelistedasaLanikaiHighTideDealerwithafreeFacebookdirectconsumermarketingcampaigntoraiseawarenessofyourdealershiptolocalukuleleplayers.

• Gainaccesstospecialsales,limitededitioninstruments,promotionalcontestsandevents.

• Becomeeligibleforanin-storeLanikaiEvent.

Dealer Requirements: • Purchase12ukesandreplaceas

sold.

• Agreetoposition,maintain,&displayanyofthefollowingLanikaiPOPsprominentlyinstoreandfillonlywithLanikaiinstruments:

Renewal Requirements:• LittleKahunadealersmustpurchase

6ukestobecomea“LowTide”dealerin2014.

Dealer Benefits: • 50/20%DiscountStructurefor

2014.

• MasterPackDiscountsofanAdditional5%AvailableWhenPurchasinginPackQuantities.

• Gainaccesstoadvertisingco-opopportunities.

• Gainaccesstoauthorizeddealersignage.

Tuna 6, UkeSB, & Boogie 3 Display

• AbidebyLanikaiMAPpricingpolicy.

Hang 12 Display

Don’t Forget The Accessories! Increase your items per transaction with theLanikai Sidekicks POP

Purchase $300 of Sidekick

Accessories

Tuna 6Purchase12Lanikaiukes,(6models,1toshow-1togo)and

replaceassold

UkeSB DisplayPurchaseany3

LanikaiUkeSBukes

Boogie3Purchase6Lanikaiukes,(3models,1toshow–1togo)

Tuna 1Purchaseany6

LanikaiTunaUkes

Here’s what others are saying about our revolutionary Tunauke Technology:

“The TunaUke adjustable saddle makes this instrument accessible and useful to beginners and pros alike.”

Jake Shimabukuro

“A simple ukulele with a revolutionary fine tuning.”

Uke4U Review Blog

“A very solid ukulele and the BEST one that could be grabbed up by a beginner without question.”

Ukeonomics Blog

“Full marks through for working with new innovations Lanikai.”

gotAUkUlele Uk Blog

Easy to Adjust – No Tools Needed!

Our exclusive Tunauke Technology is a ground-breaking advancement in uke construction which improves intonation up to 90%!

Starting with the all Mahogany LUTU-21S, TunaUkes are raising the bar for ukulele tone and playability. See the complete TunaUke range at lanikaiukuleles.com!

Boost your uke business by

offering

your customers something cool &

unique. Call 1-800-446-60

10

or e-mail info@lanikaiukes.com

“The TunaUke adjustable saddle makes this instrument accessible and useful to beginners and pros alike.”

– Jake Shimabukuro

“The Lanikai TunaUke bridge system provides a simple yet affordable solution to the age old problem of ukulele intonation. It is truly an innovation that will be heard around the world, quite literally!”

– John Gonzalez Del Sol, Fan Guitar & Ukulele, Richmond VA

“I find the TunaUke system to be a great innovation for uke players and I can’t wait to see what Lanikai comes out with next.”

– David Hutto Jr, Zen Ukes, Orangeburg, SC

“A simple ukulele with a revolutionary fine tuning.”

– Uke4U Review Blog

“It’s been well over 100 years the uke’s been in Hawaii and besides exotic woods, pickup/preamp, and cutaways nothing has improved the overall intonation until this came along. The compensated nut and adjustable saddles are a must have for all uke players.”

– Ron Ravelo, Westside Music, Waipahu HI

“A very solid ukulele and the BEST one that could be grabbed up by a beginner without question.”

– Ukeonomics Blog

“Chords and notes ring true. It will make any player sound better.”

– Shawn Steen, Jam Brothers Music, Walnut Creek CA

John Gonzalez Del Sol, Fan Guitar & Ukulele

Here’s what others are saying about Lanikai’s

revolutionary TunaUke equipped ukuleles...

Learn more at www.LanikaiUkes.com

Boost your uke business by

offering

your customers something cool &

unique. Call 1-800-446-60

10

or e-mail info@lanikaiukes.com

“The TunaUke adjustable saddle makes this instrument accessible and useful to beginners and pros alike.”

– Jake Shimabukuro

“The Lanikai TunaUke bridge system provides a simple yet affordable solution to the age old problem of ukulele intonation. It is truly an innovation that will be heard around the world, quite literally!”

– John Gonzalez Del Sol, Fan Guitar & Ukulele, Richmond VA

“I find the TunaUke system to be a great innovation for uke players and I can’t wait to see what Lanikai comes out with next.”

– David Hutto Jr, Zen Ukes, Orangeburg, SC

“A simple ukulele with a revolutionary fine tuning.”

– Uke4U Review Blog

“It’s been well over 100 years the uke’s been in Hawaii and besides exotic woods, pickup/preamp, and cutaways nothing has improved the overall intonation until this came along. The compensated nut and adjustable saddles are a must have for all uke players.”

– Ron Ravelo, Westside Music, Waipahu HI

“A very solid ukulele and the BEST one that could be grabbed up by a beginner without question.”

– Ukeonomics Blog

“Chords and notes ring true. It will make any player sound better.”

– Shawn Steen, Jam Brothers Music, Walnut Creek CA

John Gonzalez Del Sol, Fan Guitar & Ukulele

Here’s what others are saying about Lanikai’s

revolutionary TunaUke equipped ukuleles...

Learn more at www.LanikaiUkes.com

Lanikai Ukuleles 1000 Technology Park Drive Glen Allen, Virginia 23059-4500

NEWS RELEASE

FOR IMMEDIATE RELEASE – 10 April 2014 CONTACT: Scott Emmerman, Director of Marketing and Sales Ph: (804) 515-1900, ext. 3771; Fax: (804) 515-0840; semmerman@hohnerusa.com

LANIKAI ANNOUNCES PARTNERSHIP WITH JAKE

SHIMABUKURO FOUNDATION GLEN ALLEN, VA – Lanikai Ukuleles has announced a partnership with Hawaiian ukulele virtuoso and composer Jake Shimabukuro’s Four Strings Foundation. The non-profit, founded by Shimabukuro and Chicago educator Polly Yukevich in 2013, seeks to curate music education workshops nationwide. Lanikai, one of the world’s largest ukulele brands, remains committed to music education and will provide their patented TunaUke ukuleles to schools and educators in support of this initiative. "Lanikai’s TunaUke creates the ability for beginners to adjust intonation in a way they weren't able to previously,” said Jake Shimabukuro. “It affords new possibilities for students to explore intonation in solos and ensemble playing and the adjustable saddle makes this instrument accessible and useful to beginners and pros alike," he added. The first collaborative event took place in Harvard University’s Memorial Hall on March 26th with Shimabukuro leading a beginner’s ukulele workshop utilizing 100 TunaUkes. “We are so excited Four Strings has partnered with Lanikai for this event and are planning more like it,” said Polly Yukevich, “It is our hope that events like this will encourage people will join us in spreading the ease and joy that is inherent to playing the ukulele." For more information, please visit http://www.lanikaiukes.com or http://fourstringsfoundation.org/