brand fueled content, joel lunenfeld, moxieinteractive
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SIGNAL LA: THE CONTENT MARKETING CONVERSATIONLos Angeles/ February 9, 2011
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Joel Lunenfeld, CEO Moxie Interactive
BRAND FUELED CONTENT
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THE ORIGINAL BRANDED CONTENT
BRAND FUELED CONTENT 3
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BRAND FUELED CONTENT
SOME THINGSDON’T CHANGE
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WHAT HAS CHANGED?
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A MORE SOPHISTICATED AUDIENCE
BRAND FUELED CONTENT 6
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BRAND FUELED CONTENT
R.I.P. MEANINGLESSSPONSORSHIPS
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BRAND FUELED CONTENT
CONTENT DARWINISM
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BRAND FUELED CONTENT 9
THE AUDIENCE IS BUILT INSIDE
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HOW TO EVOLVE BRANDED CONTENT
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BRAND FUELED CONTENT
“Original content in which the brand and the audience take an active role and are equally important for distribution, participation and often creation.
“
BRAND FUELED CONTENT
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BRAND FUELED CONTENT
MORE THAN AN AD, IT’S AN OPPORTUNITY TO
Fuel original talent Fuel the storyline Fuel co-creation
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BRAND FUELED CONTENT
FUELING ORIGINAL TALENT
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BRAND FUELED CONTENT
FUELING ORIGINAL TALENT
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BRAND FUELED CONTENT
FUELING THE STORYLINE
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BRAND FUELED CONTENT
FUELING THE STORYLINE
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BRAND FUELED CONTENT
FUELING CO-CREATION
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BRAND FUELED CONTENT
FUELING CO-CREATION
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