brand finance forum agenda & speaker profiles

The 2009 BrandFinance® Forum

‘Understanding the value of Sustainability’

Wednesday 14th October 2009The London Stock Exchange

Media Partner: Forum Partner: Associate Partners:

http://www.britishbrandsgroup.org.uk/

Our International Media Partner, BBC World News, chair two interactive panel sessions focusing on the issues of communicating and valuing sustainability.

‘Understanding the value of Sustainability’

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The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.

Since 2004, the Brand Finance Forum has been an event at which leading edge thinkers in the area of brand strategy, brand building and brand valuation come together to share their experiences and to better understand the process by which valuable brands are created.

Businesses need to address the economic, social and environmental challenges holistically. Economic growth is only sustainable if business activities are integrated with social and environmental priorities.

There are a variety of complex and often overlapping issues that need to be addressed.

Attend the Brand Finance Forum to hear from:

• Companies who have led the way in sustainable business practice;

• Companies who have made sustainability a point of marketing differentiation;

• Leading NGOs who will share their objectives for embedding the importance of sustainability in long term business strategy.

Speakers include senior representatives from:

- Peter Fisk, Managing Partner, BrandGenius Limited

9.10 – 9.40 ¦ People, Planet, Profit

-Daniel Vennard,Corporate Affairs and Sustainability Director, Mars Drinks

9.40 – 10.10 ¦ Sustainability in Practice – the FSC model

-Charles Thwaites, Executive Director, Forest Stewardship Council UK Working Group

11.00 – 11.30 ¦ Growth through Sustainability

‘Understanding the value of Sustainability’Wednesday 14th October 2009: Morning

- Mark Billingham, Head of Innovation, British Gas plc

12.00 – 12.30 ¦ Owning Sustainability in the mind of today’s Customers

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10.40 – 11.00 ¦ Coffee Break

8.30 – 9.00 ¦ Welcome Coffee and Registration

9.00 – 9.10 ¦ Introducing the ‘Three Pillars of Sustainability’

- David Haigh, CEO, Brand Finance plc


12.30 – 14.30 ¦ Luncheon in Stationers Hall – In cooperation with the IAA

Speaker: Niel Golightly, VP Downstream Communications, Shell plc‘Sustainable energy – oxymoron or necessity?’

10.10 – 10.40 ¦ Developing a credible Sustainability certification

-Rupert Howes & Simon Edwards, CEO & Global Communications Director, -Marine Stewardship Council

-Gavin Laws, Head of Corporate Affairs, Standard Chartered Bank

11.30 – 12.00 ¦ Embedding Sustainability principles in business strategy

- Paul Kelly, External Affairs and Corporate Affairs Director, ASDA-Walmart Limited

14.30 – 15.00¦ Communicating Sustainability to consumers

‘Successfully walking the tight rope.’ The risks and rewards of Sustainability Communication - Chaired by Tanya Beckett, Presenter, World Business Report, BBC World News

15.30 – 15.45¦ PANEL SESSION – Chaired by BBC World News

‘Understanding the value of Sustainability’Wednesday 14th October 2009: Afternoon

15.00 – 15.30¦ Communicating Sustainability to a range of stakeholders

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15.45 – 16.00 ¦ Coffee Break

‘Reaping the Sustainability dividend’ . Is it a reality for business? - Chaired by Tanya Beckett, Presenter, World Business Report, BBC World News

16.00 – 16.30¦ Growing profits by applying Sustainability practices

18.00 – 18.15¦ Conclusion

-- Ian Louden, Head of Brand, Arcelor Mittal plc

16.30 – 17.00¦ Developing a valuation framework for Sustainability

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18.15 – 20.00 ¦ Cocktails – Corney & Barrow – Sponsored by Brand Finance plc

- Dr Kenny Tang CFA, CEO Oxbridge Climate Capital Limited

-Tim Ogier, Partner Strategy, PwC

17.30 – 18.00¦ PANEL SESSION – Chaired by BBC World News

- David Haigh, CEO, Brand Finance Group

17.00 – 17.30¦ How Sustainability measures drive shareholder value

- Cécile Churet, Senior Equity Analyst, SAM Indexes (Dow Jones Sustainability Index)


‘Understanding the value of Sustainability’Wednesday 14th October 2009


SPEAKER PROFILES

David Haigh BA, ACA, FCIM, MAE CEO, Brand Finance plc

Peter Fisk is a best-selling author and inspirational speaker, and advisor to leading companies around the world and an experienced business leader. He was recently described by Business Strategy Review as “one of the best new business thinkers.”

His new book ‘People Planet Profit ‘describes how to drive innovation and growth by addressing social and environmental issues in more relevant ways – to grow and do good at the same time. It explores how to engage the “green” consumer, to embrace sustainability in more creative ways, to be compliant and responsible, but also find new source s of competitive advantage. It includes major contributions from the likes of Nike and Unilever, M&S and Arup, WWF and Generation Investment Management.

Peter is founder of the Genius Works, helping companies to “see things differently” –to develop and implement more inspired strategies for customers, innovation and marketing. Most recently he has collaborated with Brand Finance to develop Brand Genius a process of accelerated innovation, rethinking the ideas and impact of brands in today’s world.

Peter FiskAUTHOR AND DIRECTOR, BrandGenius & CEO, Genius Works

David is the CEO and founder of Brand Finance plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialised entirely in this area. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) is due for publication in July 2009.

David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

BrandGenius®



SPEAKER PROFILES

Charles Thwaites MBEEXECUTIVE DIRECTOR, Forest Stewardship Council UK Working Group

Rupert Howes became Chief Executive of the Marine Stewardship Council (MSC) in October 2004. The MSC is the world’s leading marine eco-labelling and certification programme for wild capture fisheries. Operating from offices in Tokyo, Sydney, London, Seattle and the Hague, the organization’s overarching objective is contribute to reversing the decline in wild capture fisheries by identifying and promoting ‘the best environmental choice’ in seafood.

Prior to joining the MSC, Rupert was Director of the Sustainable Economy Programme at Forum for the Future, the UK's leading sustainable development organisation set up by Jonathon Porritt, Chair of the UK Government's Sustainable Development Commission (SDC). Whilst at the Forum, Rupert’s core responsibilities included leading work programmes on climate change and carbon accounting, resource efficiency, the rural economy and other areas associated with economic transformation.

Previously Rupert was a Senior Research Fellow at the Science Policy Research Unit, Sussex. University and a Research Officer at the International Institute for Environment and Development (IIED). He is a qualified Chartered Accountant (ICAEW) and holds an MSc in Environmental Technology from Imperial College, London and a BA (Econ) Hons from Sussex University.

Rupert HowesCEO, Marine Stewardship Council

After completing a first career in the Armed Forces in the 1992 and securing a Masters in Environmental Sciences, Charles set up a business assisting companies to control their environmental risks by seeking the optimum combination of technical and managerial improvements. He sold his business in 2006 but, finding his wife more than a little resistant to his early retirement, accepted the post of Executive Director of Forest Stewardship Council’s office in the UK.

The Forest Stewardship Council is a worldwide charity committed to providing the means for companies to buy timber from guaranteed sustainable sources. At its simplest, it does this by writing two sets of standards: one for the management of forests that balances economic, environmental and social interests and the other for what is called the chain-of-custody. The latter contains a series of rules for the distribution network to ensure that timber -- and timber-based products, such as paper -- from FSC-certified forests anywhere in the world retain their integrity from sawmill to shelf.



SPEAKER PROFILES

Daniel VennardCORPORATE AFFAIRS AND SUSTAINABILITY DIRECTOR, Mars Drinks

Daniel Vennard is the Global Director for Sustainability at Mars Drinks and a member of the Mars Inc. Sustainability Leadership team. Since joining Mars Drinks in 2007 Daniel has built a sustainability program, focused around brand innovation, that has created profitable growth and industry leadership credentials for the company.

Prior to joining Mars Daniel worked at Procter & Gamble (P&G) where he worked as Global Corporate Sustainability Manager, responsible for integrating sustainability into P&G’s brands and retail teams. While at P&G he was involved in high profile sustainability campaigns such as Ariel Cool Clean, PUR Purifier of Water and the multi brand programme Future Friendly. In addition he led extensive research and development into how P&G’s brands can create profitable growth through new sustainable innovations. He has worked with board level management in P&G and Mars, senior level management at Wal-Mart, Tesco and the Co-op, and has spoken at high profile events such as The Skoll World Forum at the University of Oxford.

Daniel’s strong personal commitment to environmental causes was fostered early in his career when he worked in the rainforests of Vietnam and Cameroon, seeing first-hand the need to conserve and protect their resources.

Simon EdwardsGLOBAL COMMUNICATIONS DIRECTOR, Marine Stewardship Council

Simon Edwards is the new Global Marketing and Communications Director for the MSC. Former marketing advisor for BBC Online’s Small Business panel of experts, Simon joins the MSC from Cobra Beer where, as Marketing Director, he was responsible for marketing which saw Cobra Beer growing at a compound rate of 41% for the past seven years.

Building up from a team of one to 15, Simon created and delivered a marketing strategy for Cobra Beer that transformed it from a specialist beer found in the UK’s Indian restaurant sector to one of the top ten beers in UK supermarkets. From there it expanded into mainstream pubs and clubs and became established in 45 countries, under Simon’s direction.

“It is good to be joining at a time when the industry is right behind the MSC – with fisheries, retailers and restaurants joining every day. As a result of their actions, consumers are in a position to become engaged with the MSC brand. I want to put the message out to those consumers who haven’t yet heard of MSC that there is a viable solution they can trust based on independent science and solid traceability. I want to get people talking about the MSC and build on the support we’ve already seen for MSC-certified sustainable seafood.”



SPEAKER PROFILES

Since graduating from Leeds University Business School, Mark has been with Centrica for 7 years in a variety of roles from project management to large scale systems implementation.

After joining the British Gas executive team in 2007, Mark has been focusing heavily on developing sustainability within British Gas and Britain's 28 million homes. This has included the delivery of the nations' biggest energy saving campaign 'Green Streets', the fastest growing schools programme in the UK (2008)'Generation Green', and most recently the launch of a national in home energy advice service "Green Homes", which educates the customer on their homes energy efficiency, providing advice on measures from loft insulation to microgeneration.

Finally, Mark is also heavily involved in monitoring government changes and new initiatives, grants and funding for sustainability measures, in order to introduce them as quickly as possible to consumers.

Mark BillinghamHEAD OF INNOVATION, British Gas plc

Gavin Laws is Group Head of Corporate Affairs based in London and reports directly to Peter Sands, the Group Chief Executive.

Gavin joined Standard Chartered Bank over 30 years ago and in that time has had a number of management roles in Consumer and Wholesale Banking as well as heading global operational teams in trade and cash management. He has served in London, South Africa, Hong Kong and Singapore and traveled extensively around the Standard Chartered network.

Most recently he was Head of Governance, West where his key role was to ensure exemplary governance in all the Bank’s businesses in the region. As Head of Governance Gavin became actively involved in the Bank’s CSR activities and is a board member of Seeing is Believing, SCB’s blindness prevention project, and currently also runs Nets for Life, a project aimed at the prevention of Malaria in sub-saharan Africa.

Gavin was a regional director for VISA Cemea from 2004 – 2007 and is currently a non-executive director of Travelex Holdings Limited and MCashback Ltd.

Gavin LawsHEAD OF CORPORATE AFFAIRS, Standard Chartered Bank



SPEAKER PROFILES

Niel Golightly is Vice President, Downstream Communications for Royal Dutch Shell. His responsibilities include oversight of corporate communications, stakeholder engagement and issues management for Shell’s global Downstream business, headquartered in London.

Mr. Golightly joined Shell in July, 2006, after a 12-year career at Ford Motor Company, where his positions included Director, Sustainable Business Strategies; Vice President, Public Affairs for Ford of Europe; and Director of the Chairman’s Office.

Born in 1958, Mr Golightly received a bachelors degree in liberal arts from Cornell University in the U.S. and later studied at the University of Konstanz in Germany. He also served 13 years on active duty with the U.S. Navy. Mr Golightly is married with two children.

Niel GolightlyVP DOWNSTREAM COMMUNICATIONS, Shell plc

Paul Kelly CORPORATE AFFAIRS AND SOCIAL RESPONSIBILITY DIRECTOR, ASDA

Paul joined ASDA in August 2007 as Corporate Affairs Director and is in charge of media and government relations, sustainability, corporate responsibility and regulatory policy. He is also in charge of shaping the company’s health strategy.

Prior to joining ASDA he held a number of senior positions with Compass Group PLC and Granada Group PLC. For the last seven years he was Group Corporate Affairs Director for Compass.

He is a member of the Council of Food Policy Advisers, a board member of the British Retail Consortium, Chair of Business in the Community’s Plough to Plate Project and a Board Member of the School Food Trust.

Ian Louden is Head of Brand, Worldwide, at ArcelorMittal, the world’s no 1 steel company. Prior to his appointment in October 2008 he was a Senior Consultant at FutureBrand, where he led the consultancy team that developed both the Mittal Steel and ArcelorMittal brands.

Prior to his eight years at FutureBrand, Louden held client services positions at Enterprise IG and Siegel & Gale. Clients apart from ArcelorMittal included Saudi Aramco, Thomas Cook, Opel, Arthur Andersen and the Lebanese real estate company Solidere.

Ian LoudenHEAD OF BRAND, Arcelor Mittal plc



SPEAKER PROFILES

Tanya Beckett PRESENTER, World News Today: Business Edition

Referred to as “Asia’s Al Gore” by the leading global investment bank Merrill Lynch Asia Pacific and the leading strategy magazine Strategic Direction for his distinctive pro-business approach to addressing climate change in the low carbon economy, Dr Kenny Tang PhD CFA is founder CEO of Oxbridge Capital and Oxbridge Weather Capital, an investment and advisory house and thought leader in the environmental, low carbon, clean tech, weather and climate change space.

Kenny is the Inaugural Professorial Fellow of The Future Leadership Institute (Wall Street Journal Europe) and earned his doctorate in Business Strategy at The Judge Business School, Cambridge University, a Masters from the University of Oxford and he is a member of the Board of Governors at the University of East London.

He is a member of the Global Judging Panel of The Wall Street Journal’s Global Innovation Awards (from 2004) & Asian Innovation Awards (from 2006). He has written regularly for the Wall Street Journal and Financial Times, with 8 books in sustainability, climate change and weather.

Dr. Kenny Tang PhD CFAAUTHOR AND CEO, Oxbridge Capital and Oxbridge Weather Capital

Tanya Beckett is the presenter of BBC World News’ World News Today: Business Edition. She has worked as a presenter for the BBC since 1998, anchoring a variety of news and business programmes across the BBC's domestic and international output including Business Breakfast, Breakfast News, Working Lunch and most recently World Business Report.

In 2003 Tanya moved to the US, where she hosted live shows in New York and Washington, reporting on key events such as the 2004 presidential election and the Wall Street Financial scandals. She was also the New York-based presenter of World Business Report on BBC World News.

She has worked for various broadcasters including NBC Europe and CNBC Europe, where she presented The Moneywheel and FT Business Tonight; Sky News as presenter of its live nightly business news programme; CNN International, reporting from the London International Financial Futures Exchange; and News Direct Radio 97.3 in London.



SPEAKER PROFILES

Tim OgierPARTNER STRATEGY, PwC

Cécile Churet is a Senior Analyst at SAM focusing on sustainability research. In addition to supporting the development of content, sustainability research methodology and processes within the SAM Sustainability Lab, Cécile is responsible for researching macro sustainability issues and helping to translate them into input to financial valuation, investment products, and external communication.

Prior to joining SAM in 2008, Cécile was an SRI Analyst at HSBC Global Asset Management in London. She also spent four years at the World Business Council for Sustainable Development (WBCSD) working on new business models for low-income consumers in developing countries. Cécile holds a BSc. in Government & History from the London School of Economics (LSE).

Cécile ChuretSENIOR EQUITY ANALYST, SAM Group (Dow Jones Sustainability Index)

Tim is a business economist and the partner in PwC's Strategy practice responsible for a team of economists. Tim advises clients on a range of business issues, including anti-trust, regulation, macroeconomic forecasting and litigation. He also advises clients on strategy, investment appraisal and valuations. In this context he has worked closely with PwC's Sustainability and Climate Change Team on methodologies for helping clients to assess the financial impact on their businesses of likely future developments associated with climate change and other issues on the sustainability agenda, and to devise effective strategies for enhancing shareholder value through sustainability initiatives.

http://www.sustainability-index.com/default.html

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brand finance forum agenda & speaker profiles

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