Brand Experience is the futurethat is happening right before our eyes.It's an emotional fuel for building relationships.Activations connect brands with consumers on a different level as it is more important to experience than to passively observe. We've been doing it for 27 years.

PORTFOLIO

Mass events

Roadshows / Concerts / Outdoor events / Sports events

04.

Corporate events

Business meetings / Galas / Conferences / Congresses /

Jubilees / Launches

01.

Sales activation

Fairs / Samplings / In-store / Street activation / Field marketing

02.Incentive

VIP / City breaks / Experience / Global event management /

Hospitality / Exotic

06.

Communication ATL / BTL / Digital / Social media /

PR / CSR / Sponsoring

05.Employer Branding

Motivation / Growth / Relation-building / Teambuilding /

Corporate activations / Networking / Picnics

03.

CORPORATE EVENTS

01.

Business meetings / Galas / Conferences / Congresses / Jubilees / Launches

EY Entrepreneur of the Year Coca-Cola Sales Conference

Empik Bestsellers 201720 years of Wielton

The most prestigious global gala in the world of business in a unique, Polish version. See the video: https://www.youtube.com/watch?v=m9Pc0BRzEeU

Global brand sponsorship activation with integration and sales motivation in mind organized for local market employees.

360-degree gala where newest multimedia solutions made it possible to create a spectacular scenography that surrounded our audience. Watch the video: https://vimeo.com/195943701

Culture and business gala with the most unique scenic design. An interpretation of the Empik slogan "What’s most important you can find inside" through scaled up elements of the living room with four hidden scenes for musicians and dancers. Watch the video: https://vimeo.com/260410404

20 years of Mastercard in PolandTwentieth anniversary of the brand's presence in Poland. Discussion panel composed of world-famous futurists e.g. Scott Steinberg. Artistic show with newest technologies including a 3-level stage.

Launch Renault MeganePan-European launch of the new Renault Megane model in the formula of a full-day convention emphasizing the key competence of the brand - design. Watch the video: https://vimeo.com/203439581/998253cb27

SALES ACTIVATION

02.

Fairs / Samplings / In-store / Street activation / Field marketing

M1 – scratch off a new Mazda

PZU Active Health ZoneT-Mobile Electronic Beat Studio

Sales activation with a lottery mechanism. Increase of the average shopping cart value.

Strengthening T-Mobile presence in the world of music and lifestyle through seasonal activation event for the Electronic Beats platform.

A mobile area with summer activities traveling through 8 major seaside resorts. Watch the video: https://vimeo.com/102229701

Nationwide campaign in the CSR program formula combining offline & online activities.

Nespresso Silencio Zone Innovative tasting platform in the shopping center inspired by the unique brand values.

Michelin „Pressure under control”

Wielton Stand at the Hannover motor show

Multimedia exposition of the Wielton brand during the most important motor show in Europe.

EMPLOYER BRANDINGMotivation / Growth / Relation-building / Teambuilding / Corporate activations / Networking / Picnics

03.

18

/ 19

EY Annual Communications MeetingIT@Motion Day

Wielton PicnicING Innovation Bootcamp Mastercard The Witcher

Teambuilding

Orlen Olympics

An integration meeting for Wielton employees and their families. Teambuilding event with a range of different attractions designed for people of all ages. It was also a great opportunity to experience Wielton brand values firsthand.

One of the most important ING global events focused on promoting innovation. The most talented employees from 10 countries together with the jury to select the best technological and banking solutions that are implemented in the whole company.

Thematic integration during which we transported employees to the world of The Witcher Saga. During event we opened a school for Witchers at the Ogrodzieniec Castle. Event ended with a climatic medieval dinner at the courtyard.

The largest sports and music mass event for Orlen employees. A two-day long event for 20,000 participants organised on 4 sport arenas requiring a 600-person production team on the course of 6 months leading up to the event.Watch the video: https://vimeo.com/164715173

An event connecting various IT departments from all over Europe during which various attractions managed to build up team spirit and let employees connect with each other on a different level than before.Watch the video: https://vimeo.com/266841774/6ad1950c09

Annual meeting of EY Warsaw employees. Presentation of the new company strategy, and development plans. Building an atmosphere of one big integrated team through activities promoting interaction among employees.

MASS EVENTSRoadshows / Concerts / Outdoor events / Sports events

04.

Eurovolley 2017 Opening CeremonySamsung Irena Women’s Run

ING BeachUEFA EURO 2012 Official Fanzone in Warsaw

PGNiG EHF EURO 2016 Official Fanzone

ING Renault F1 Roadshow

ING Bank summer holiday roadshow on the most popular beaches in Poland. A surprising promotion for this brand with attractions for young people.

Creation and implementation of attractions in the biggest Fanzone in the history of the UEFA EURO European Football Championship 2012TM.

Mass event as a platform for dialogue between the brand and consumers with sport and national pride as the background for communication.

A pioneering concept of transferring emotions right from the F1 tracks into the urban environment. Building a distinctive image of the Renault brand among the mass audience.

Strengthening the brand's position in the world of female emotions and values through a dedicated event with an important social problem in the centre. Watch the video: https://vimeo.com/182834885

Coordination of the opening ceremony and fanzone production during the biggest sports event in Poland 2017 for 60,000 participants at the National Stadium.See the video: https://vimeo.com/237373609

COMMUNICATION

05.

ATL / BTL / Digital / Social media / PR / CSR / Sponsoring

ATL & BTL COMMUNICATION

05.

Fall in love with Warsaw

Pay taxes in Warsaw campaignMulti-channel social campaign of the Capital City Hall encouraging residents to pay their PIT taxes in Warsaw.

Multi-channel campaign promoting tourism in the capital of Poland and encouraging people from abroad to visit it during the winter holiday to see the amazing Warsaw illumination. Watch the video: https://vimeo.com/114662640

Woman of the year in WarsawCampaign promoting the first ever plebiscite for the women of the year in Warsaw. Usage of of the golden scales visual motif in the KV created the feeling that women are distinguished by the one and only legendary Warsaw Mermaid. 

M1 – close to your heart for 20 years

ZOObacz mnie całego (wordplay meaning “see all of me”)Citywide atl & digital campaign promoting Warsaw ZOO and encouraging people to visit it during autumn and winter.

Communication of promotional activation organized for the 20th anniversary of the M1 shopping center in Czeladź. Advert creation for OOH, social media and google ads.

Adidas Tango LeagueA series of street football tournaments loyalising brands’ customers. Each tournament is distinguished by a unique location emphasizing the street style of the brand, eg the roof a multi-storey car park in the city center or a hangar at the airport. See the video: https://vimeo.com/263346679

DIGITAL AND SOCIAL MEDIA COMMUNICATION

05.

Expansion of consumer franchise for a younger age segment through a campaign in the online channels, using the language and values important for this group.

Samsung Coding Masters MOTOINTEGRATOR

METAXAORLEN Dakar 2017

Creation of individual teacher stories involved in an innovational CSR program for primary schools students. A series of videos created for digital & social media channels building storytelling around the program. See the video: https://vimeo.com/320201147/1b8944b133

The original dialogue with young recipients through top influencers aimed at building long-term relationship between brand and it’s consumers.See the video: https://tiny.pl/thksc

Motointegrator brand relaunch on polish market with multichannel advertising campaign and dedicated promotional activities addressed to car mechanics and their clients.

Eco-VitayRunning of PKN ORLEN FB profile promoting eco-attitude among drivers.

Livestreaming Schwarzkopf Osis+ Made to CreatePolish finals dynamic livestreaming of the most important hairdressing contest in the country.

PR/CSR COMMUNICATION & SPONSORING

05.

ING anti-smog towerAudioriver Festival

Orlen sponsoring projectsMultisport Index

Long-term sponsoring communication, PR and consulting for the ORLEN Sport Group and ORLEN Team.

Offline & online communication of the largest electronic music festival in Poland, authenticating its position of "independent worlds festival”. Watch the video: https://vimeo.com/226270592

Promotion of research about sports activity in Poland with the participation of top media representatives and influencers.

Multi-channel campaign aimed at creating nationwide discussion around the problem of smog in Europe and the whole world.Watch the video: https://www.youtube.com/watch?v=OFfn7kzzccI

G2A ArenaCorporate communication and brand image creation for the largest exhibition facility in Podkarpacie region, combined with consulting for digital & social media channels advertising.

Safety and mobility for everyoneAuthor's adaptation and multi-channel communication of Renault's global CSR program in Poland to improve the safety of children on Polish roads

INCENTIVE

06.

VIP / City breaks / Experience / Global event management / Hospitality / Exotic

Exotic – Dell EMC Sri Lanka in my eyesHospitality – Mastercard UEFA Champions League Final

City break – Schwarzkopf Professional Amsterdam

Experience – CNH Ski KitzFeel like a native:• Instagram Tour - sightseeing focused on getting to knowinstagram options and using them• Graffiti Tour - a walk around the city's industrial districtsearching for inspiration and graffiti workshop • Visiting Amsterdam by bicycle and by boat

Exceptional events:• For years we have been organising trips to the Champions League Finals for Mastercard• In 2018 we took the top-VIP group to Kiev. Earlier we visited i.e. Cardiff, Lisbon, Milan and Berlin• We deal with transfers, accommodation and navigation for all our clients

Legendary trips:• Skiing at one of the best ski areas in the world• Polo tournament on snow • Evening off-road scooters trip• The best Après Ski and Tyrolean flavors

Feeling of freedom: • Jeep safari in Minneriya National Park• Expedition to Sigiriya Rock• Dinner on a beach• Bicycle off-road tours

Global event management – PKO BP Helsinki “Champions League”

VIP – T-Mobile New YorkTop-class attractions:• Emotions during US OPEN tennis tournament• Evening on broadway • Dinner at the Rockerfeller Center with panoramic views of New York

Building lasting relationships:• City game on the streets of Helsinki - Adventure Race• Conference with Mika Kojonkoski• Teambuilding in the Nuuksio National Park• Dinner on the island of Klippan

GRAPHICS & MOTION STUDIO

07.

BrandingPresentations

Multimedia jingle 2D & 3D animationPrint

Creative invitations & AR

Conference intro / multimedia / motionWatch it here: https://vimeo.com/273507700/3de40be728

Modern flat design and three-dimensional animations.Watch it here: https://vimeo.com/258973753/c4180264dd Original projects for print

Innovative Augmented Reality solutions Personalized multimedia presentations Visual identification for campaigns and events

CUSTOM TECH

08.

Event management system

Understands new media; uses new technologies in event

5,4 5,8

Best Business Partner according to Clients Event Agency of the Year in M&MP & Millward Brown survey

4,2 4,8

5,6 5,6

5,7 5,8

4,5 5,0

Innovation

It offers services that go beyond events production

I feel that the project is safe with them - I have certainty that everything will be well realized

Creation

2016 2017 Average

AWARDS Baltic Event Awards | EFFIE | European Excellence Awards | Eventex | Social Campaign of the year | Kreatura | KTR | Media Trends | MP Power Awards | Procon Awards | World Best Event Awards | Złote Spinacze |

ul. Słowackiego 19a 01-592 Warszawa

T [+48] 664 132 124dominika.beliniak@allegro.com.pl www.allegro.com.pl

Allegro Brand Experience Agency

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